Duration 4 Days 24 CPD hours This course is intended for Students for AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop are interested in delivering applications on Azure Virtual Desktop and optimizing them to run in multi-session virtual environments. As an Azure Virtual Desktop administrator, you will closely with the Azure Administrators and Architects, along with Microsoft 365 Administrators. Azure Virtual Desktop administrator responsibilities include planning, deploying, packaging, updating, and maintaining the Azure Virtual Desktop infrastructure. They also create session host images, implement and manage FSLogix, monitor Azure Virtual Desktop performance, and automate Azure Virtual Desktop management tasks. This course teaches Azure administrators how to plan, deliver, and manage virtual desktop experiences and remote apps, for any device, on Azure. Lessons include implementing and managing networking for Azure Virtual Desktop, configuring host pools and session hosts, creating session host images, implementing, and managing FSLogix, monitoring Azure Virtual Desktop performance and health, and automating Azure Virtual Desktop management tasks. Students will learn through a mix of demonstrations and hands-on lab experiences deploying virtual desktop experiences and apps on Azure Virtual Desktop and optimizing them to run in multi-session virtual environments. Candidates of this course must have solid Azure administration skills. This course assumes prior experience, including virtualization, networking, identity, storage, backup and restore, and disaster recovery. Students should have knowledge of on-premises virtual desktop infrastructure technologies as they relate to migrating to Azure Virtual Desktop. Students are expected to have used the tools common to the Azure environment, such as the Azure PowerShell and Cloud Shell. 1 - Azure Virtual Desktop Architecture Azure Virtual Desktop for the enterprise Azure Virtual Desktop components Personal and pooled desktops Service updates for Azure Virtual Desktop desktops Azure limitations for Azure Virtual Desktop Virtual machine sizing for Azure Virtual Desktop Azure Virtual Desktop pricing 2 - Design the Azure Virtual Desktop architecture Assess network capacity and speed requirements for Azure Virtual Desktop Azure Virtual Desktop Experience Estimator Recommend an operating system for an Azure Virtual Desktop implementation Balancing host pools Recommendations for using subscriptions and management groups Configure a location for the Azure Virtual Desktop metadata Recommend a configuration for performance requirements 3 - Design for user identities and profiles Select an appropriate licensing model for Azure Virtual Desktop based on requirements Personal and multi-session desktop scenarios Recommend an appropriate storage solution Plan for a desktop client deployment Plan for Azure Virtual Desktop client deployment - Remote Desktop Protocol (RDP) Windows Desktop client to multiple devices Hybrid Identity with Azure Active Directory Plan for Azure Active Directory (AD) Connect for user identities 4 - Implement and manage networking for Azure Virtual Desktop Implement Azure virtual network connectivity Manage connectivity to the internet and on-premises networks Understanding Azure Virtual Desktop network connectivity Implement and manage network security for Azure Virtual Desktop Configure Azure Virtual Desktop session hosts using Azure Bastion Monitor and troubleshoot network connectivity for Azure Virtual Desktop Plan and implement Remote Desktop Protocol Shortpath Configure Remote Desktop Protocol Shortpath for managed networks Configure Windows Defender Firewall with Advanced Security for RDP Shortpath Plan and implement Quality of Service for Azure Virtual Desktop 5 - Implement and manage storage for Azure Virtual Desktop Storage for FSLogix components Configure storage for FSLogix components Configure storage accounts Create file shares Configure disks 6 - Create and configure host pools and session hosts for Azure Virtual Desktop Automate creation of an Azure Virtual Desktop host pool using PowerShell Configure host pool assignment type Customize Remote Desktop Protocol (RDP) properties for a host pool Manage licensing for session hosts that run Windows client Deploying Azure AD-joined virtual machines in Azure Virtual Desktop 7 - Create and manage session host image for Azure Virtual Desktop Create a managed virtual machine (VM) image Modify a session host image Plan for image update and management Create and use an Azure Compute Gallery using the portal Create an Azure Virtual Desktop image by using VM Image Builder Install Microsoft 365 Apps on a master Virtual Hard Disk image Install language packs in Azure Virtual Desktop 8 - Manage access for Azure Virtual Desktop Role-based access control (RBAC) for Azure Virtual Desktop Plan and implement Azure roles and role-based access control (RBAC) for Azure Virtual Desktop Using Azure Virtual Desktop with Microsoft Intune Configuring screen capture protection for Azure Virtual Desktop 9 - Manage security for Azure Virtual Desktop Plan and implement Conditional Access policies for connections to Azure Virtual Desktop Plan and implement multifactor authentication (MFA) in Azure Virtual Desktop Understand Conditional Access policy components Manage security by using Azure Security Center Security posture management and threat protection 10 - Implement and manage FSLogix Plan for FSLogix FSLogix profile containers and Azure files Install FSLogix Storage options for FSLogix profile containers Profile Container vs Office Container Configure Office Containers Installing Microsoft Office using FSLogix application containers Configure Cloud Cache Configure Profile Containers Create a profile container with Azure NetApp Files and capacity pool Manage Rule Sets and application masking 11 - Configure user experience settings Virtual desktop optimization principles Persistent virtual desktop environments Configure user settings through group policies Configure user settings through Endpoint Manager policies Configure session timeout properties Configure device redirections Configure Universal Print Implement the Start Virtual Machine on Connect feature Troubleshoot user profile issues Troubleshoot Azure Virtual Desktop clients 12 - Install and configure apps on a session host MSIX app attach How MSIX app attach works Set up a file share for MSIX app attach Upload MSIX images to Azure NetApp Files in Azure Virtual Desktop How to configure apps for users Using the OneDrive sync app on virtual desktops Using Microsoft Teams on Azure Virtual desktop Publish built-in apps in Azure Virtual Desktop Troubleshoot application issues for Azure Virtual Desktop 13 - Plan for disaster recovery Disaster recovery for Azure Virtual Desktop Virtual machine replication FSLogix configuration 14 - Automate Azure Virtual Desktop management tasks Scale session hosts using Azure Automation Create or update an Azure Automation account Create an Azure Automation Run As account Create the Azure Logic App and execution schedule 15 - Monitor and manage performance and health Monitor Azure Virtual Desktop by using Azure Monitor Log Analytics workspace for Azure Monitor Monitor Azure Virtual Desktop by using Azure Advisor How to resolve Azure Advisor recommendations Diagnose graphics performance issues Additional course details: Nexus Humans AZ-140T00 Configuring and Operating Windows Virtual Desktop on Microsoft Azure training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the AZ-140T00 Configuring and Operating Windows Virtual Desktop on Microsoft Azure course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. As part of the process, you’ll learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, average margins for specific industries and retail categories, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in a workshop session that walks through the pricing strategy framework step by step.
The ACTIVE Coaching® system provides powerful, effective coaching to un-lock employee potential, improve motivation as well as build self-confidence.
Duration 5 Days 30 CPD hours This course is intended for The Microsoft 365 Endpoint Administrator is responsible for deploying, configuring, securing, managing, and monitoring devices and client applications in a corporate setting. Their duties include managing identity, access, policies, updates, and apps. They work alongside the M365 Enterprise Administrator to develop and execute a device strategy that aligns with the requirements of a modern organization. Microsoft 365 Endpoint Administrators should be well-versed in M365 workloads and possess extensive skills and experience in deploying, configuring, and maintaining Windows 11 and later, as well as non-Windows devices. Their role emphasizes cloud services over on-premises management technologies. In this course, students will learn to plan and execute an endpoint deployment strategy using contemporary deployment techniques and implementing update strategies. The course introduces essential elements of modern management, co-management approaches, and Microsoft Intune integration. It covers app deployment, management of browser-based applications, and key security concepts such as authentication, identities, access, and compliance policies. Technologies like Microsoft Entra ID, Azure Information Protection, and Microsoft Defender for Endpoint are explored to protect devices and data. Prerequisites The Modern Desktop Administrator must be familiar with M365 workloads and must have strong skills and experience of deploying, configuring, and maintaining Windows 11 and later, and non-Windows devices. 1 - Explore the Enterprise Desktop Examine benefits of modern management Examine the enterprise desktop life-cycle model Examine planning and purchasing Examine desktop deployment Plan an application deployment Plan for upgrades and retirement 2 - Explore Windows Editions Examine Windows client editions and capabilities Select client edition Examine hardware requirements 3 - Understand Microsoft Entra ID Examine Microsoft Entra ID Compare Microsoft Entra ID and Active Directory Domain Services Examine Microsoft Entra ID as a directory service for cloud apps Compare Microsoft Entra ID P1 and P2 plans Examine Microsoft Entra Domain Services 4 - Manage Microsoft Entra identities Examine RBAC and user roles in Microsoft Entra ID Create and manage users in Microsoft Entra ID Create and manage groups in Microsoft Entra ID Manage Microsoft Entra objects with PowerShell Synchronize objects from AD DS to Microsoft Entra ID 5 - Manage device authentication Describe Microsoft Entra join Examine Microsoft Entra join prerequisites limitations and benefits Join devices to Microsoft Entra ID Manage devices joined to Microsoft Entra ID 6 - Enroll devices using Microsoft Configuration Manager Deploy the Microsoft Configuration Manager client Monitor the Microsoft Configuration Manager client Manage the Microsoft Configuration Manager client 7 - Enroll devices using Microsoft Intune Manage mobile devices with Intune Enable mobile device management Explain considerations for device enrollment Manage corporate enrollment policy Enroll Windows devices in Intune Enroll Android devices in Intune Enroll iOS devices in Intune Explore device enrollment manager Monitor device enrollment Manage devices remotely 8 - Execute device profiles Explore Intune device profiles Create device profiles Create a custom device profile 9 - Oversee device profiles Monitor device profiles in Intune Manage device sync in Intune Manage devices in Intune using scripts 10 - Maintain user profiles Examine user profile Explore user profile types Examine options for minimizing user profile size Deploy and configure folder redirection Sync user state with Enterprise State Roaming Configure Enterprise State Roaming in Azure 11 - Execute mobile application management Examine mobile application management Examine considerations for mobile application management Prepare line-of-business apps for app protection policies Implement mobile application management policies in Intune Manage mobile application management policies in Intune 12 - Deploy and update applications Deploy applications with Intune Add apps to Intune Manage Win32 apps with Intune Deploy applications with Configuration Manager Deploying applications with Group Policy Assign and publish software Explore Microsoft Store for Business Implement Microsoft Store Apps Update Microsoft Store Apps with Intune Assign apps to company employees 13 - Administer endpoint applications Manage apps with Intune Manage Apps on non-enrolled devices Deploy Microsoft 365 Apps with Intune Additional Microsoft 365 Apps Deployment Tools Configure Microsoft Edge Internet Explorer mode App Inventory Review 14 - Protect identities in Microsoft Entra ID Explore Windows Hello for Business Deploy Windows Hello Manage Windows Hello for Business Explore Microsoft Entra ID Protection Manage self-service password reset in Microsoft Entra ID Implement multi-factor authentication 15 - Enable organizational access Enable access to organization resources Explore VPN types and configuration Explore Always On VPN Deploy Always On VPN 16 - Implement device compliance Protect access to resources using Intune Explore device compliance policy Deploy a device compliance policy Explore conditional access Create conditional access policies 17 - Generate inventory and compliance reports Report enrolled devices inventory in Intune Monitor and report device compliance Build custom Intune inventory reports Access Intune using Microsoft Graph API 18 - Deploy device data protection Explore Windows Information Protection Plan Windows Information Protection Implement and use Windows Information Protection Explore Encrypting File System in Windows client Explore BitLocker 19 - Manage Microsoft Defender for Endpoint Explore Microsoft Defender for Endpoint Examine key capabilities of Microsoft Defender for Endpoint Explore Windows Defender Application Control and Device Guard Explore Microsoft Defender Application Guard Examine Windows Defender Exploit Guard Explore Windows Defender System Guard 20 - Manage Microsoft Defender in Windows client Explore Windows Security Center Explore Windows Defender Credential Guard Manage Microsoft Defender Antivirus Manage Windows Defender Firewall Explore Windows Defender Firewall with Advanced Security 21 - Manage Microsoft Defender for Cloud Apps Explore Microsoft Defender for Cloud Apps Planning Microsoft Defender for Cloud Apps Implement Microsoft Defender for Cloud Apps 22 - Assess deployment readiness Examine deployment guidelines Explore readiness tools Assess application compatibility Explore tools for application compatibility mitigation Prepare network and directory for deployment Plan a pilot 23 - Deploy using the Microsoft Deployment Toolkit Evaluate traditional deployment methods Set up the Microsoft Deployment Toolkit for client deployment Manage and deploy images using the Microsoft Deployment Toolkit 24 - Deploy using Microsoft Configuration Manager Explore client deployment using Configuration Manager Examine deployment components of Configuration Manager Manage client deployment using Configuration Manager Plan in-place upgrades using Configuration Manager 25 - Deploy Devices using Windows Autopilot Use Autopilot for modern deployment Examine requirements for Windows Autopilot Prepare device IDs for Autopilot Implement device registration and out-of-the-box customization Examine Autopilot scenarios Troubleshoot Windows Autopilot 26 - Implement dynamic deployment methods Examine subscription activation Deploy using provisioning packages Use Windows Configuration Designer Use Microsoft Entra join with automatic MDM enrollment 27 - Plan a transition to modern endpoint management Explore using co-management to transition to modern endpoint management Examine prerequisites for co-management Evaluate modern management considerations Evaluate upgrades and migrations in modern transitioning Migrate data when modern transitioning Migrate workloads when modern transitioning 28 - Manage Windows 365 Explore Windows 365 Configure Windows 365 Administer Windows 365 29 - Manage Azure Virtual Desktop Examine Azure Virtual Desktop Explore Azure Virtual Desktop Configure Azure Virtual Desktop Administer Azure Virtual Desktop Additional course details: Nexus Humans MD-102T00 : Microsoft 365 Endpoint Administrator training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the MD-102T00 : Microsoft 365 Endpoint Administrator course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Reduce and overcome self-harm – effective help for adolescents and adults. Overcoming and even stopping self-harming behaviours is possible with the right help and support – this inspiring online training course gives you the essential insights and tools you need… CPD Certificate: 6 hours Please note – there is also a 1-day attended workshop version of this course which includes practical exercises and counts towards Part 1 of the Human Givens Diploma. This online course has additional multiple choice questions to help deepen your learning. If you take this online course, you can attend the in-person workshop at 50% off. Helpful that real-life experiences were used as examples, trainer had excellent work-based knowledge…SUICIDE PREVENTION CO-ORDINATOR Self harm and self-injury behaviours are sadly now very common, particularly among young people. It’s a very emotive and sensitive subject for everyone involved; many find self harming stressful to work with and hard to treat. And self-harm doesn’t just impact the individual themselves, it can badly affect the people around them too. But there is hope… Why take this course Emily Gajewski, psychotherapist and self-harm expert, is passionate about sharing her unique knowledge, skills and new insights with you. Her important training day demystifies the self-harming cycle, clarifies its causes and shows why we should not give up on anyone, even in the most apparently hopeless situations. It is Jam-packed with essential information, proven techniques and helpful tips – you will hear from people who have been able to completely stop self-harming (or dramatically reduce it) and are now living fulfilled lives as a result of this approach. This online self-harm course will provide you with the clarity you have been looking for – and enable you to create a cohesive and effective treatment strategy. Give those who are struggling with self harm the best chance of reducing and eventually stopping self-harming behaviours, improve their mental health and their outlook of life. I work with self-harming teenagers a lot and learned valuable new tools on this online course...SARA SIMON What will you learn A greater understanding of self-injury and why it occurs What to do when someone discloses their self-harming behaviour to you The essential Dos and Don’ts for teams and individuals working with people who self-harm The latest guidelines around working with self-harm, including positive risk management and harm minimisation The importance of differentiating between self-harming and a suicide attempt – and how to treat them both The self-harm continuum – what tips us into self-harming behaviours What to do if someone is threatening to self-harm The common myths and stereotypes surrounding self-injury Powerful techniques that will transform your effectiveness and a ‘tried-and-tested’ framework for improving wellbeing, drawn from profound knowledge about what people need to avoid mental and emotional distress and increase wellbeing How chemical changes in the brain from self-harming behaviours can bring temporary relief from difficult emotions Why there is often an addictive element to self-injury (insights from neuroscience) How to approach the subject of self-injury with someone A cohesive and effective treatment strategy for treating self-injury and breaking the destructive cycle of behaviour Knowledge of the important skills needed for working with people who self-harm (these are practised on our attended workshop) Enlightening filmed interviews and case histories which show how it is possible to help people, even in a very desperate situation, to live fulfilling lives again Insights from a highly experienced tutor who has extensive hands-on experience of helping people successfully overcome self-harming Ways to help people build resilience against future stressful circumstances Tips on finding the most helpful coping strategies How to help people create an alternative ‘safe place’ for themselves Information that will reduce your own anxiety when working in this area How to create an effective self-management plan and increase the individual’s engagement with it Important new information that will help you prevent self-harm New confidence when making interventions with people who once seemed unreachable view booking details Good to know The online Tackling Addiction course also gives you a lot of information relevant to self-harm and the further skills you will learn on the Stopping Addictions: effective treatment and recovery 1-day workshop can also be useful for working with people who self-harm. Guided imagery and visualisation are key skills to have for implementing the strategies covered on this course. Invaluable - it was like lifting a veil on the reasons for self-harmTEACHER Who is this course suitable for? The profound information and advice on this online self-harm course is presented in a clear, practical way so that it is readily accessible and helpful to as many people as possible, including: Health and welfare professionals, including: psychologists, counsellors, psychotherapists, mental health nurses, psychiatrists, student wellbeing officers, doctors, nurses, occupational therapists, social workers, health visitors, youth workers, outreach and support workers School counsellors, teachers and other educational professionals Parents and carers of someone who self-harms Anyone who has a friend who is self-harming – or who works with vulnerable men and women in the voluntary sector. This course is relevant to a range of self-harming behaviours including: Self-injury cutting, ripping or carving skin burning skin punching or hitting themselves scratching or pinching (including dermatillomania) poisoning themselves with tablets or liquids (to similar) Over-eating and under-eating (anorexia or bulimia) Biting yourself (dermatophagia) Inserting objects into your body overdosing, exercising excessively pulling your hair (trichotillomania) getting into fights where you know you will get hurt Course Programme Part 1A way of staying alive Part 2The best way forward Part 3Vital steps on the healing journey What's included? Multiple Choice Quizzes PDF Course Notes Life-time access CPD Certificate Meet your tutor Emily Gajewski Emily has worked for over 21 years as a therapist, helping people move on from even the most severe emotional difficulties. Read more
It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.
Adobe Authorised Training. Live online course with study materials and certificate of completion included Our beginners Adobe Illustrator course provides effective training in the use of Illustrator's tools to create stunning illustrations and type effects. From our London studios you will learn to design logos and printable documents, work with colours, gradients, layers, fonts, and photos to create eye-catching illustrations and text effects. Resources Introduction to Adobe Illustrator Course Information Description Completing this course will enable you to do the following and more: Understand the concepts of non-destructive image editing Understand differences between image file types Re-size, crop and export images Create special effects using filters Confidently work with multiple Photoshop layers Perform substantial image corrections and enhancements Format and optimise images for web & social media use Add text to your images Produce banner ads for web advertising For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone looking to learn Illustrator from scratch or wanting to improve their existing knowledge of the program. Career path Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
Overview Excel at Marketing Through a Well Defined Marketing Strategy Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Excel at Marketing Through a Well Defined Marketing Strategy Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Excel at Marketing Through a Well-Defined Marketing Strategy Section 01: Create Well-Defined Marketing Objectives Marketing Plan Objectives 00:07:00 Aligning Your Marketing Objectives 00:06:00 Guidelines for Creating Marketing Objectives 00:02:00 Types of Objectives 00:08:00 Workshop - Create Your Marketing Objectives 00:02:00 Section 02: Marketing Programs that Power Customer Acquisition Marketing Programs Explained 00:01:00 What types of marketing programs are best for your business? 00:03:00 Your Website 00:05:00 SEO 00:05:00 Advertising Online 00:09:00 Print Advertising 00:03:00 Press Relations 00:06:00 Social Media 00:05:00 Email 00:06:00 Content Marketing 00:06:00 Trade Shows 00:06:00 Retention Marketing 00:05:00 Additional Marketing Programs 00:04:00 Section 03: Thought Leadership That Drives Customer Acquisition Thought Leadership Explained 00:02:00 Stand Out with Thought Leadership 00:01:00 Why Thought Leadership Matters 00:05:00 Thought Leadership Programs 00:10:00 Workshop: Create Your Thought Leadership Strategy 00:02:00 Section 04: Create a Strategic Marketing Plan That Drives Action Strategic Marketing Plan Explained 00:01:00 Choosing a Marketing Program 00:13:00 Case Study: Product and Services Businesses 00:05:00 Evaluate Your Marketing Mix 00:05:00 Objectives, Tactics, and Assumptions about your marketing program 00:09:00 Common Mistakes 00:03:00 Workshop: Create Your Marketing Action Plan 00:04:00 Support Materials Resource - Excel at Marketing Through a Well Defined Marketing Strategy 00:00:00
What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart. You will learn: How can I identify which aspects of my business are unique and relevant What attributes are commonly used to establish a unique competitive advantage How can I test whether I've chosen to highlight the right elements of my business Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction Unique Competitive Advantage Explained 00:05:00 Unique Competitive Advantage In-Depth Unique Competitive Advantage - Company Examples 00:03:00 How to Determine Your Unique Competitive Advantage 00:01:00 Step 1 - Evaluate Your Strengths 00:02:00 Step 2 - Evaluate Your Competitive Landscape 00:03:00 Step 3 - Identify Your Unique Competitive Advantage 00:04:00 Step 4 - Test Your Unique Competitive Advantage 00:02:00 Common Mistakes 00:02:00 Workshop Workshop - Unique Competitive Advantrage In Action 00:03:00 Supplementary Resources Supplementary Resources - Create a Unique Competitive Advantage for Your Business 00:00:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00