Overview This comprehensive course on Corporate & Strategic Communication Skills for Managers will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Corporate & Strategic Communication Skills for Managers comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Corporate & Strategic Communication Skills for Managers. It is available to all students, of all academic backgrounds. Requirements Our Corporate & Strategic Communication Skills for Managers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 87 lectures • 08:58:00 total length •Definition of Communication: 00:03:00 •Elements of Communication: 00:04:00 •Communication Styles: 00:03:00 •Steps in Communication Process: 00:01:00 •Step 1 of Communication Process: 00:02:00 •Step 1 Explained - Goal and preparation: 00:05:00 •Step 1 Explained - Practicing Positive Intent: 00:02:00 •Step 1 Explained - Understanding Assumptions: 00:06:00 •Step 2 of Communication Process: 00:04:00 •Characteristics of Clear Message: 00:04:00 •Three Different Communication Styles: 00:06:00 •Assertive Communication Style: 00:02:00 •Body Language and Signals: 00:03:00 •Third Step in Communication - Seeing Feedback: 00:04:00 •Listening Skills - Listen with Compassion: 00:04:00 •Listening Skills - Meaning of Paraphrasing: 00:02:00 •Ways to Improve Communication and Knowledge Check: 00:05:00 •Increase Effectiveness of Communication: 00:08:00 •8 Guidelines for Giving Praise and Feedback: 00:05:00 •Additional Tips for Effective Communications: 00:09:00 •Communication Requirements in Business: 00:08:00 •Skills required in corporate communication: 00:06:00 •Interactive Communications: 00:08:00 •Reason why Communication Fails: 00:03:00 •Communication Channels and Their Problems: 00:06:00 •Indications of Incompetent Communication: 00:06:00 •Other reasons for Communication failure: 00:04:00 •Strategic Communication Liner Model: 00:05:00 •Strategic Communication Adaptive Model: 00:04:00 •Strategic Communication Interpretive Model: 00:04:00 •Strategic Communication in Public Communication: 00:09:00 •Resources and Audience for Strategic Public Communication: 00:07:00 •Source of Strategic Communication: 00:05:00 •Strategic Communication - Summary of three models: 00:12:00 •Strategic Communication - Guidelines for Interpretative Models: 00:05:00 •Strategic Communication - Public Communications: 00:11:00 •Internal Communication - Orientation: 00:09:00 •Internal Communication - Moral Compansation and Benefits: 00:07:00 •Internal Communication - Organisation Change: 00:07:00 •External Communication - Issues Management: 00:06:00 •External Communication and PR: 00:05:00 •External Communication - Issue Management - Organisation Response: 00:13:00 •External Communication - Image Management and Issue Advocacy: 00:06:00 •External Communication - Risk and Crisis Communication: 00:10:00 •Case Study on Corporate Strategic Communication: 00:09:00 •What is Strategy?: 00:06:00 •What is Communication Strategy?: 00:05:00 •When Communication Strategy is required: 00:04:00 •Why Communication Strategy is required: 00:03:00 •Information we need before making strategy: 00:08:00 •Setting Goals and Identify Audience: 00:08:00 •Catagorise your Audience to help draft right message: 00:04:00 •Drafting Message to cater your audience: 00:04:00 •Channels and Timing of Communication: 00:05:00 •Resources risk and Evaluation of communication strategy: 00:04:00 •Summary of Communication Strategy: 00:03:00 •Strategic Communication Plan Template: 00:04:00 •Strategic Communication Plan: 00:04:00 •Difference between Strategic and Tactical Communication: 00:03:00 •Traditional Planning and why Refreshed Approached: 00:05:00 •Change Management - What are concerns?: 00:03:00 •Refreshed Approach to Communication Planning: 00:07:00 •Possible Problems in Communication Plan, Success measurement: 00:06:00 •Measure, Feedback and Manage Cynics: 00:03:00 •Social Aspects of Communication Strategy: 00:12:00 •Additional Planning on Social Aspects of Communication Strategy: 00:04:00 •Strategic Communication - American Airlines Case Study: 00:33:00 •How to Succeed in Group Communication: 00:10:00 •Defining Group Communication: 00:08:00 •Elements of Group Communication and Types of Group: 00:08:00 •Advantages and Disadvantages of Group Discussion: 00:08:00 •How to prepare for group Discussion: 00:07:00 •Practice for group Discussion and other aspects: 00:08:00 •Dos and Don't group Discussion: 00:08:00 •Summary of previous class: 00:05:00 •What is conflict - class discussion?: 00:07:00 •Communication in Conflict: 00:08:00 •Meaning of Positive intent in difficult situations: 00:09:00 •Positive Intent - Example: 00:05:00 •De-escalating Emotions as a method to communicate in Conflicts: 00:06:00 •Detached Responsibility method in resolving conflicts: 00:13:00 •Keys to handle Angry Peoples: 00:06:00 •Keys to deal with denial: 00:04:00 •Uncovering Hidden Agendas: 00:06:00 •Giving Negative Feedback: 00:09:00 •Receiving Negative Feedback and Exercise: 00:08:00 •Assignment - Corporate & Strategic Communication Skills for Managers: 00:00:00
Overview Corporate & Strategic Communication Skills for Managers Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Corporate & Strategic Communication Skills for Managers Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01: Basic Communication Skills Definition Of Communication 00:03:00 Elements Of Communication 00:04:00 Communication Styles 00:03:00 Steps In Communication Process 00:01:00 Step 1 Of Communication Process 00:02:00 Step 1 Explained - Goal And Preparation 00:05:00 Step 1 Explained - Practicing Positive Intent 00:02:00 Step 1 Explained - Understanding Assumptions 00:06:00 Step 2 Of Communication Process 00:04:00 Characteristics Of Clear Message 00:04:00 Three Different Communication Styles 00:06:00 Assertive Communication Style 00:02:00 Body Language And Signals 00:03:00 Third Step In Communication - Seeing Feedback 00:04:00 Listening Skills - Listen With Compassion 00:04:00 Listening Skills - Meaning Of Paraphrasing 00:02:00 Ways To Improve Communication And Knowledge Check 00:05:00 Increase Effectiveness Of Communication 00:08:00 8 Guidelines For Giving Praise And Feedback 00:05:00 Additional Tips For Effective Communications 00:09:00 Section 02: Communication In Organisations & Strategic Communications Communication Requirements In Business 00:08:00 Skills Required In Corporate Communication 00:06:00 Interactive Communications 00:08:00 Reason Why Communication Fails 00:03:00 Communication Channels And Their Problems 00:06:00 Indications Of Incompetent Communication 00:06:00 Other Reasons For Communication Failure 00:04:00 Strategic Communication Liner Model 00:05:00 Strategic Communication Adaptive Model 00:04:00 Strategic Communication Interpretive Model 00:04:00 Strategic Communication In Public Communication 00:09:00 Resources And Audience For Strategic Public Communication 00:07:00 Source Of Strategic Communication 00:05:00 Strategic Communication - Summary Of Three Models 00:12:00 Strategic Communication - Guidelines For Interpretative Models 00:05:00 Strategic Communication - Public Communications 00:11:00 Internal Communication - Orientation 00:09:00 Internal Communication - Moral Compansation And Benefits 00:07:00 Internal Communication - Organisation Change 00:07:00 External Communication - Issues Management 00:06:00 External Communication And PR 00:05:00 External Communication - Issue Management - Organisation Response 00:13:00 External Communication - Image Management And Issue Advocacy 00:06:00 External Communication - Risk And Crisis Communication 00:10:00 Case Study On Corporate Strategic Communication 00:09:00 Section 03: How To Make Strategic Communication Plans What Is Strategy? 00:06:00 What Is Communication Strategy? 00:05:00 When Communication Strategy Is Required 00:04:00 Why Communication Strategy Is Required 00:03:00 Information We Need Before Making Strategy 00:08:00 Setting Goals And Identify Audience 00:08:00 Catagorise Your Audience To Help Draft Right Message 00:04:00 Drafting Message To Cater Your Audience 00:04:00 Channels And Timing Of Communication 00:05:00 Resources Risk And Evaluation Of Communication Strategy 00:04:00 Summary Of Communication Strategy 00:03:00 Strategic Communication Plan Template 00:04:00 Strategic Communication Plan 00:04:00 Difference Between Strategic And Tactical Communication 00:03:00 Traditional Planning And Why Refreshed Approached 00:05:00 Change Management - What Are Concerns? 00:03:00 Refreshed Approach To Communication Planning 00:07:00 Possible Problems In Communication Plan, Success Measurement 00:06:00 Measure, Feedback And Manage Cynics 00:03:00 Social Aspects Of Communication Strategy 00:12:00 Additional Planning On Social Aspects Of Communication Strategy 00:04:00 Strategic Communication - American Airlines Case Study 00:33:00 Section 04: Group Discussions Skills How To Succeed In Group Communication 00:10:00 Defining Group Communication 00:08:00 Elements Of Group Communication And Types Of Group 00:08:00 Advantages And Disadvantages Of Group Discussion 00:08:00 How To Prepare For Group Discussion 00:07:00 Practice For Group Discussion And Other Aspects 00:08:00 Dos And Don't Group Discussion 00:08:00 Section 05: Communication Skills For Conflict Resolution Summary Of Previous Class 00:05:00 What Is Conflict - Class Discussion? 00:07:00 Communication In Conflict 00:08:00 Meaning Of Positive Intent In Difficult Situations 00:09:00 Positive Intent - Example 00:05:00 De-Escalating Emotions As A Method To Communicate In Conflicts 00:06:00 Detached Responsibility Method In Resolving Conflicts 00:13:00 Keys To Handle Angry Peoples 00:06:00 Keys To Deal With Denial 00:04:00 Uncovering Hidden Agendas 00:06:00 Giving Negative Feedback 00:09:00 Receiving Negative Feedback And Exercise 00:08:00 Assignment Assignment - Corporate & Strategic Communication For Managers 00:00:00
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About this training course This 3-day introductory-level course provides a comprehensive overview of Auditing in the Exploration & Production (E&P) industry. It is suitable for anyone who wants to gain a broader understanding of Upstream Oil & Gas Auditing - including joint venture, financial and contractual audits by government and regulatory authorities in the various granting regimes (Production Sharing Contracts, Risk Service Contracts, Concessionary). Training Objectives After the completion of this training course, participants will be able to: Gain knowledge of the unique features or key phases of the E&P Business Understand the general principles and objectives of the various different types of Upstream Oil & Gas audits Add value to your organisation by improving your audit techniques and auditing skills Review the importance of following process in order to avoid costly audit related findings. Utilize industry specific examples and exercises, develop your understanding of the most common E&P industry audit issues Target Audience This training course is suitable and will greatly benefit the following specific groups: Audit staff who are new or relatively new to the industry and who require a grounding in the various aspects of E&P Audit Finance or Accounting personnel involved in supporting audits Staff from a wide range of other business functions who are connected to / impacted by audit, such as, Supply Chain, Operations, Contracts Holders, IT, Tax and Treasury Topics will be covered from both the perspective of being part of an audit team plus that of the team being audited. Therefore, the course will appeal to staff from IOC's, NOC's and those from Government and/or Regulatory Authorities. Course Level Basic or Foundation Training Methods The training instructor relies on a highly interactive training method to enhance the learning process. This method ensures that all participants gain a complete understanding of all the topics covered. The training environment is highly stimulating, challenging, and effective because the participants will learn by case studies which will allow them to apply the material taught in their own organization. Course Duration: 3 days in total (21 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 25. This course is also available through our Virtual Instructor Led Training (VILT) format. Trainer Your expert course leader has more than 30 years of experience in the international oil and gas industry, covering all areas of Finance and Audit, including involvement in Commercial roles. During her 19 years with ENI she worked in Italy, Netherlands, Egypt and UK and was CFO for 2 major ENI subsidiaries. She has delivered training courses in Accounting, Audit, Economics and Commercial topics in many Countries. She has a Degree in Economics & Accounting and is a Certified Chartered Accountant. She is also a Chartered Auditor and an International Petroleum Negotiator. Outside of work, she is inspired by the beauty of nature and art, helping disadvantaged people, sports (football, golf) and her cat. Courses Delivered Internationally: E&P Accounting, Auditing in the Oil & Gas Industry Cost Control & Budgeting Introduction to the Oil & Gas Industry Petroleum Project Economics Contracts Strategy International O&G Exploitation Contracts POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Getting Started The Level 7 Diploma in Occupational Health and Safety Management aims to enhance the skills of managers who have the authority and capabilities to translate organisational strategy into effective operational performance. This qualification aligns with current Occupational Health and Safety Management practices, allowing learners to expand their high-level understanding of workplace health and safety. It covers diverse topics including health and safety management practices, systems, strategic risk intervention, occupational well-being improvement, sustainability, ethics, and advanced research methods. Key Benefits Key Benefits This qualification prepares learners to Understand the factors that influence an organization's culture and environment regarding health and safety. Assess the existing practices and structures within the organization pertaining to health and safety. Develop a plan that promotes a health and safety strategy tailored to the organisation. Evaluate the risks related to health and safety within the organisation Execute plans involving all levels of the business, to ensure strategy is put into action, monitored and assessed. Develop skills to plan and prepare a research project in the context of health and safety. Key Highlights Key Highlights This course module prepares learners to hold responsibilities in an organization crafting and implementing day-to-day health and safety procedures. We will ensure your access to the first-class education needed to achieve your goals and dreams and to maximise future opportunities. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam With the School of Business and Technology London, you can complete the qualification at your own pace choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our qualified tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways Career Pathways The Level 7 Diploma in Occupational Health and Safety Management can open many career pathways including, but not limited to: Health and Safety Professionals with an estimated average salary of £32,969 per annum Safety coordinator with an estimated average salary of £30,939 per annum Compliance officer with an estimated average salary of £49,222 per annum Risk manager with an estimated average salary of £68,754 per annum About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, practical applications which include real-world examples, and case studies will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform. This facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Time-constrained scenario-based assignments No examinations Entry Requirements Entry Criteria Learners must be aged 21 and over A minimum of a Level 6 qualification or An honours degree (2.2) with relevant knowledge and experience in the occupational health and safety sector. Learners must have sufficient command of the English Language (IELTS 6 or equivalent) Progression Progression A QUALIFI Level 8 Diploma Employment in an associated profession Further studies for a related Masters Top Up Why gain a QUALIFI Qualification? QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. To know about the Qualification Structure, please get in touch with us at: admission@sbusinesslondon.ac.uk Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
Recovering Troubled Projects: On-Demand Despite our best intentions, many of the projects that organizations undertake either don't achieve their intended business results or end in complete failure. Most seasoned project managers have had their share of experiences with difficult or troubled projects and unless they are careful, they will encounter more. This workshop does not focus on 'failed' projects but rather on those projects which without appropriate intervention would be headed for failure. Failed projects are those beyond help and which should be terminated. Here we focus on projects that are salvageable. It is an exercise-driven, no-nonsense, professional practice-focused workshop positioning the participant to immediately apply the tools and lessons learned in the classroom. The workshop employs the use of both illustrative and practical/working case studies. Illustrative case studies will examine insights from real-world troubled projects. Participants will be asked to bring descriptions of their own examples of troubled projects on which they're currently working or on which they have worked in the past. A number of these will be used as the basis for the practical/working case studies. The approach builds on and complements the disciplines addressed in Project Management Institute's PMBOK® Guide and also addresses issues that arise when managing projects in a complex environment. What You Will Learn You will learn to: Recognize the value of a structured project recovery process Explain the reasons most projects fail Analyze the causes of a project's troubles Construct a negotiation process to use with key stakeholders Apply an effective strategy to planning the recovery effort Manage, evaluate, and adjust the ongoing recovery effort Foundation Concepts Recognizing a troubled project Defining the project recovery process The Reasons Projects Fail Putting failure in perspective Reviewing management issues Analyzing planning issues Exploring complexity issues Assess the Project Stabilizing the project Determining preliminary Go / No-Go Conducting a detailed recovery assessment Negotiate the Recovery Reviewing the basics of negotiation Setting reasonable expectations Obtaining appropriate PM authority Securing key stakeholder support Plan the Recovery Planning for recoveries Rebuilding the project team Reshaping the project plan Managing parallel activities Planning for change management Implement and Adjust the Project Implementing project recoveries Facilitating change Enabling continuous learning Fostering the project team Sustaining stakeholder engagement
Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
The course is designed to explore the possible ways in which strategic decisions affect the financial standing of an organization. After the successful completion of this lecture, you will be able to understand the following: Defining Business Strategy. Understanding the Vocabulary of Strategy. Understanding Strategic Decisions, their types, and key features. Understanding the concept of Strategic Decision Making and process. Financial Goals and Strategic Consequences. Understanding Financial Consequences of Making Strategic Decisions. Decision Making Impacts An Organization: Case Study. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the Role of Strategic Decisions and their Financial Impact Self-paced pre-recorded learning content on this topic. Quiz: Understanding The Role Of Strategic Decisions And Their Financial Impact Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Learning and Development Manager Strategy Manager Change Manager Organizational Behaviour Specialist Finance Manager Team Lead Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.