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In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Optimizing Customer Assistance through Zendesk Excellence
By Compete High
ð Elevate Your Customer Assistance with 'Optimizing Customer Assistance through Zendesk Excellence' ð Are you ready to revolutionize your customer support game and take it to new heights? Introducing our groundbreaking online course: 'Optimizing Customer Assistance through Zendesk Excellence.' ð ð Unleash the Power of Zendesk: In today's fast-paced digital world, exceptional customer support is the key to business success. Our comprehensive course is designed to empower you with the knowledge and skills needed to harness the full potential of Zendesk, the leading customer service platform. Whether you're a beginner or a seasoned professional, this course is your gateway to mastering Zendesk like never before. ð ï¸ What You'll Learn: â Zendesk Essentials: Navigate through the platform effortlessly and maximize its core features. â Ticket Management Mastery: Streamline your support workflow for quicker issue resolution. â Automation Awesomeness: Implement time-saving automations for a more efficient support process. â Reporting and Analytics: Extract valuable insights to enhance your support strategy. â Integration Wizardry: Seamlessly integrate Zendesk with other tools for a unified support experience. ð¼ Who Can Benefit: Customer Support Representatives Service Desk Managers IT Professionals Business Owners Anyone committed to delivering exceptional customer experiences ð Course Highlights: ð¥ Engaging Video Lessons: Learn at your own pace with expert-led video tutorials. ð Comprehensive Study Material: Access downloadable resources for offline learning. ð¬ Interactive Discussions: Connect with fellow learners and industry experts. ð§ Practical Assignments: Apply your knowledge in real-world scenarios. ð Certification of Completion: Showcase your expertise with our accredited certification. ð Why Choose Our Course: Proven Expertise: Our instructors are Zendesk certified professionals with years of hands-on experience. Practical Focus: Learn skills you can apply immediately to enhance your customer support operations. Flexible Learning: Access the course anytime, anywhere, and on any device. ð Don't miss out on this opportunity to transform your customer assistance strategy! Enroll now in 'Optimizing Customer Assistance through Zendesk Excellence' and elevate your customer support to unprecedented levels of success. Course Curriculum Basic Overview 00:00 Pricing 00:00 Account Set Up 00:00 E-Mail Set Up 00:00 The Customers Experience with E-Mail Submission 00:00 Setting Up the Guide Center 00:00 Customer Experience with the Guide Center 00:00 Admin - Customer Settings 00:00 Adding Agents - Agent Settings 00:00 Ticket Settings 00:00 Setting a Customer Schedule 00:00 Admin - Account Settings - Part 1 00:00 Admin - Account Settings - Part 2 00:00 Admin - Business Rules - Automation 00:00 Business Rules - Triggers 00:00 Website Widget 00:00 Admin Channels - E-Mail - Part 1 00:00 Admin Channels - E-Mail - Part 2 00:00 Managing Ticket Views 00:00 Conclusion 00:00 Advanced Overview - Research 00:00 Social Media Channels 00:00 Enable Live Chat Channel 00:00 Ticket Forms 00:00 Ticket Fields 00:00 Managing the Ticket View 00:00 Adding Support Agents and Team Members 00:00 Managing Help Participants 00:00 Managing Applications -Autoresponders 00:00 Adding Applications - Mailchimp 00:00 Adding Applications - Webinars 00:00 Extending Applications - Zapier 00:00 Extending Applications - Zoom 00:00 Extending Applications - Stripe 00:00 Extending Applications - PayPal 00:00 Live Example - Editing Settings 00:00 Extending Applications - Zoom 00:00 Live Example - Customer Experience 00:00 Live Example - Extending Applications 00:00 Conclusion 00:00
Front End Web Development Training for Everyone
By NextGen Learning
Front End Web Development Training for Everyone Course Overview This Front End Web Development Training for Everyone offers a comprehensive introduction to creating dynamic, visually appealing websites using the latest technologies. Learners will explore essential web development concepts, including HTML, CSS, JavaScript, and popular frameworks such as Bootstrap and jQuery. The course is designed to equip participants with the skills to build responsive, user-friendly web pages, from basic layouts to advanced interactive features. By the end, learners will have developed a professional portfolio showcasing their abilities, preparing them for roles in web development or enhancing their current careers. This training is suitable for all levels, providing a structured pathway from fundamental principles to advanced techniques, ensuring a solid foundation in front-end development. Course Description This detailed course covers the entire front-end development process, beginning with foundational web design principles and progressing to advanced programming features. Learners will gain expertise in styling with CSS, creating smooth transitions, and managing data types within JavaScript. The curriculum also introduces jQuery for efficient DOM manipulation and Bootstrap’s grid system for responsive design. Emphasis is placed on understanding code structure and functionality to create engaging websites. Throughout the course, participants will build a portfolio page that demonstrates their new skills in real-world scenarios. The learning experience blends conceptual knowledge with applied coding challenges, ensuring learners develop both the technical and creative aspects required for effective front-end development in today’s digital environment. Front End Web Development Training for Everyone Curriculum: Module 01: Complete Front-End Development Journey Module 02: Cascading Style Sheet Module 03: Transitions And Data Types Module 04: Advanced JavaScript And Its Features Module 05: JQuery And Selectors Module 06: Bootstrap And Grid System Module 07: Creating Portfolio Page (See full curriculum) Who is this course for? Individuals seeking to start a career in front-end web development. Professionals aiming to enhance their web design and coding skills. Beginners with an interest in website creation and digital design. Anyone wanting to build a solid foundation in modern web technologies. Career Path Front-End Developer Web Designer UI/UX Developer Junior Web Programmer Digital Content Creator
The Complete Front-End Web Development Course!
By NextGen Learning
Course Overview The Complete Front-End Web Development Course! offers a comprehensive journey through the essential skills and knowledge required to excel in the field of web development. Covering foundational and advanced topics in HTML, CSS, JavaScript, jQuery, and Bootstrap, this course is designed to equip learners with a strong understanding of front-end technologies. Through structured learning and carefully crafted projects, participants will build confidence in creating dynamic and visually appealing websites. By the end of the course, learners will possess the technical skills and creative insight needed to produce professional-grade web interfaces and interactive experiences. Whether aiming to launch a new career, enhance existing knowledge, or develop a portfolio of work, students will emerge with capabilities that are highly valued in the modern digital landscape. Course Description This course delves deeply into the fundamentals and advanced aspects of front-end web development, starting with the core principles of HTML and CSS before progressing into JavaScript, jQuery, and Bootstrap frameworks. Learners will explore how to structure web pages, style them effectively, and implement interactivity to enhance user experience. Throughout the modules, participants will engage with real-world concepts, build functional projects, and understand the relationships between various web technologies. The curriculum has been thoughtfully curated to ensure a progressive learning journey, empowering students with the ability to create responsive, accessible, and modern websites. From coding basic layouts to constructing browser extensions, each step is designed to broaden technical fluency and creative problem-solving skills. Upon completion, learners will have acquired a robust skill set applicable to numerous roles within the technology and design sectors. Course Modules Module 01: Welcome to the course! Module 02: Web Development Basics - HTML Module 03: Advanced HTML Concepts Module 04: Introduction to Cascading Style Sheets (CSS) Module 05: Advanced CSS Module 06: JavaScript for Beginners Module 07: More JavaScript Concepts Module 08: Getting Started with jQuery Module 09: More jQuery Module 10: Bootstrap Basics Module 11: Project #2 - Pipboy from Fallout 4 Module 12: Project #3 - Google Chrome Extension Module 13: Final Thoughts Module 14: BONUS - Coding Another Google Chrome Extension (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in web development. Professionals aiming to enhance their career prospects in the digital industry. Beginners with an interest in web design and front-end technologies. Career changers looking to enter the field of web development. Students wishing to expand their technical skill set for future opportunities. Career Path Front-End Web Developer Junior Web Developer UI/UX Developer HTML/CSS Developer JavaScript Developer Web Designer Technical Assistant within a digital agency Freelance Web Developer
Introduction to Coding With HTML, CSS, & Javascript
By NextGen Learning
Introduction to Coding With HTML, CSS, & Javascript Course Overview "Introduction to Coding With HTML, CSS, & JavaScript" is a comprehensive course designed to equip learners with the foundational knowledge of web development. The course covers the essential programming languages – HTML, CSS, and JavaScript – focusing on creating interactive and responsive websites. Learners will gain proficiency in designing websites from scratch, using HTML for structure, CSS for styling, and JavaScript for adding dynamic features. By the end of the course, learners will have a well-rounded understanding of how to create websites that are functional, visually appealing, and user-friendly, preparing them for real-world web development tasks. Course Description This course takes learners through a structured journey in web development, starting with the basics and gradually advancing to more complex topics. The modules cover HTML from beginner to expert levels, CSS fundamentals to advanced styling techniques, and an in-depth exploration of JavaScript. The course includes practical projects that reinforce key concepts, such as building a website using HTML and CSS and incorporating JavaScript to enhance interactivity. Learners will also explore essential programming topics like functions, conditional statements, data visualisation, and client-side validation. By completing this course, learners will develop a solid foundation in web development, enabling them to create fully functional websites. Introduction to Coding With HTML, CSS, & Javascript Curriculum Module 01: Getting Started Module 02: Setting up Development Environment Module 03: HTML Fundamentals Module 04: HTML Intermediate Module 05: HTML Advanced Module 06: HTML Expert Module 07: HTML Website Project Module 08: CSS Fundamentals Module 09: CSS Intermediate Module 10: CSS Advanced Module 11: CSS Expert Module 12: CSS Website Project Module 13: JavaScript Getting Started Module 14: JavaScript Fundamentals Module 15: Strings Module 16: Operators Module 17: Conditional Statements Module 18: Control Flow Statements Module 19: Functions Module 20: Data Visualisation (Google Charts) Module 21: Error Handling Module 22: Client-side Validations Module 23: Publish Your Website for Live (See full curriculum) Who is this course for? Individuals seeking to build a career in web development. Professionals aiming to expand their technical skills in web programming. Beginners with an interest in learning web development. Anyone looking to design and develop their own websites. Career Path Front-end Developer Web Developer UI/UX Designer Web Development Specialist Digital Marketing Specialist Freelance Web Developer Web Designer
