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LEARN HOW IRIDOLOGY CAN MAKE A HUGE CONTRIBUTION TO ANY COMPLEMENTARY PRACTICE A MESSAGE FROM THE AUTHOR I want to welcome you most warmly to the study of Iridology. Students of our course have taken their knowledge out into the world of practice and they have been able to see more penetratingly into the health of their patients. They have seen many truths about causes and effects in health and disease - that is what allows you to understand those extra things that make you into an even better healer. I think you are going to find this the most intriguing and absorbing study and, certainly, that is my sincere hope. As you precede, much of what you learn will amaze you and inspire wonder at the ways of the human body and mind. As you tread this very special road, I pass on to you the words that Bernard Jensen gave me years ago when I was his student, inscribed upon the inside cover of his book: “Seek the Higher Values in Life”. DR. LAWRENCE PLASKETT WHAT IS IRIDOLOGY? Iridology is the art of iris analysis. The iris is connected to the brain via the hypothalamus and can give naturopathic read outs on tissue conditions in various parts of the body. With training and practice it is possible to read signs indicative of biochemical, emotional and environmental influences that are hard to determine by other means. We can thus interpret health (and even aspects of personality) by close examination of the eyes, using suitable illumination and a magnifying glass. The close relationship between naturopathic iridology as an assessment tool and nutritional therapy and other naturopathic disciplines continues and grows closer. Now Iridology can make a huge contribution to complementary therapeutic practice and enhanced by our wonderful digital collection of eye photographs, the learning process with the Plaskett International College is a profound and exciting one. We teach Iridology quite separately from other topics and anyone who possesses, or expects to possess, a practitioner's qualification in any therapeutic discipline, may join the course. Course Duration 12 months Study Hours 200 hours Course Content 9 sections Course Fee £495 How Can Iridology Help Practitioners? Examples of how iridology can help practitioners Did you know that some iris features are so very plain that you can see them with the naked eye in ordinary social contact? You can see from two or three feet away in many cases that the person has a toxic digestive system (a strong wide dark ring around the pupil margin). You can often tell that the person has an overactive stomach (a narrow bright white ring very close to the pupil). You can tell when the skin is overlaid with toxins so that the skin's function in excreting toxins from the body is jeopardised (very narrow dark ring around the iris margin). You can tell in some people (rather advanced cases) that they suffer badly from sodium and potassium imbalance and have placed themselves at potential risk from cholesterol accumulation (the so-called corneal arcus, a white or off-white cloudy deposit, usually fairly thick, around the iris margin).  Another example is the ring of spots or 'tophi' represented by the lymphatic rosary. Its mere presence tells one that there is sluggishness in the lymphatic system. When these tophi are darkly pigmented, the situation gives rise to concern for the possible generation of lymphatic illness. Using the precise positioning of iris reflex areas contained on the iris chart, one may distinguish many key points of analysis. Areas of stress and tension can be pinpointed by identifying 'contraction furrows’. Past injuries and adhesions show themselves as contortions of the normally regular and even iris fibres. You can answer questions like:- Is it the pancreas or the liver that is responsible for the trouble? Is the patient's hypertension caused by a defect of or toxic deposits in the particular brain area that is geared to control blood pressure? One of Jensen's rather dramatic illustrations is of the iris of a man who has just been shot. It shows the precise areas of tissue damage within the body and the response is very fast. The number of potential examples is almost without limit. The above may suffice to show the types of things that iridology can do for practitioners. We hope it will help you decide to study Iridology with the Plaskett International College. Course Overview The course covers the nature of iris observation, the nutritive zone, the iris chart, the chronic and acute, the intestinal and stomach zones and nerve collarette, the constitution type, respiratory system, lacunae, open lacuna, inherent weaknesses, the organs of elimination, other organs, special signs, complete diagnosis of a subject. The treatment of the topic follows the principles of Bernard Jensen in the USA. Once the basics have been learnt, the course teachings then extend considerably by bringing in the work of Dorothy Hall and of Dr Josef Deck, both of which are the subject of a special presentation during the course. The published insights of Farida Sharan and Harri Wolf, while not separately presented, also influence the presentation of the course material. Both the Australian School, (Dorothy Hall) and the German School, (Dr Deck/Harri Wolf), offer an added dimension to the study and interpretation of the constitution. PERSONALITY ASPECTS & CONSTITUTIONAL TYPES The study focuses upon the different personality aspects, which show up in different constitutional types. Dorothy Hall gives insights into what contributes to various different types of personality and their emotional and mental responses and their pre-dispositions to health or disease. Different sorts of people can have different priorities, preferences and imperatives built into their very nature from or before birth, sometimes determining the course of their entire lives and their attitudes to the world and to other people. AN EMPATHY BETWEEN PATIENT & PRACTITIONER The course teaches an understanding of these types and facilitates an empathy between patient and practitioner. It shows how people of the differing constitutional types are likely to go out of balance either mentally or emotionally and how their vulnerability to various physical ailments varies. The German School offers a very exciting and precise approach to the constitutional types, which is really quite different, but no less helpful. It highlights variations in the susceptibility to diseases of different organs and systems. THE 3 SCHOOLS OF THOUGHT It is a prime purpose of this course, not only to teach these differing positions, but also to demonstrate how it is that all three of these major schools of Iridology embody different aspects of the truth, how each is individually valuable and how a full and deep understanding of the meaning of 'constitution' can be gained through a sympathetic synthesis of the contributions from all three of these schools. BREAKDOWN OF THE COURSE SECTIONS In total there are 9 sections comprising of text, videos and iris images to study: SECTION 1 GENERAL PRACTICE AND AN ACCOUNT OF THE NUTRITIVE ZONE Areas Covered Iris colour Information that iridology can give us The structure of the eye and the iris Using the iris as an assessment tool The principle of reflex areas The Nutritive Zone Abnormality in the colon The Collarette (autonomic nerve wreath or anw) Diagnosis of the constitution based upon fibre structure Studies on images of real eyes SECTION 2 FEATURES OF THE FIBRES OUTSIDE THE COLLARETTE Areas Covered The general layout of fibres outside the collarette Inherent weaknesses First stage in further deterioration of an inherent weakness The meaning of darkness in the iris The development of discrete – open lacunae Lacunae Further notes about lightness and darkness amongst the fibres Healing lines Crypts Round the iris chart – the left iris Round the iris chart – the right iris Checking which structures and inside and which outside the collarette The organ systems The neural arc reflex SECTION 3 SPECIAL SIGNS Areas covered The corneal arcus (sodium ring, cholesterol ring, lipemic ring) The tophi (also lymphatic tophi or lymphatic rosary) Corneal Arcus The anaemia sign The catarrhal sign Acidity Grey background Scurf rim Circulatory ring Sphincter muscle (also called pupillary sphincter) Pigments (topastible or topolabile) Psoric spots Contrcation furrows Radial furrows SECTION 4 THE CONSTITUTIONS IN RELATION TO PERSONALITY TYPE AND DISEASE DISPOSITION Areas covered Very resilient Resilient average Moderately resilient Mildly resilient SECTION 5 MORE ABOUT WHITE SIGNS Areas covered Revision of distinctions between the different white signs Pictures of irises with white signs, with commentaries Further interpretation of the corneal arcus Further interpretation of the lytophi More general interpretation of the colour white SECTION 6 COLOURS IN THE IRIS AND OTHER SPECIAL SIGNS Areas Covered Yellow pigment in the iris Orange pigment Brown pigment Contraction furrows Radial furrows Psoric spots Pupillary border The “friendly fibrils” sign Summary of remedies SECTION 7 THE CONSTITUTION AND SIGNS ACCORDING TO THE GERMAN SCHOOL Areas Covered The German school of iridology Our approach to teaching the German school Introduction to the German constitutional types The lymphatic constitutions Mixed biliary constitution or biliary constitution Haematogenic (or haematogenous) constitution The way to use information on the German constitutions New signs that are specific to the German school Treatment recommendations for constitutional types SECTION 8  ADVANCED STUDIES OF THE IRIS Areas Covered Further details of the iris chart – its layout and its implications Neural arc reflex Deformation of pupil shape and position Advanced study of fibre separations, sinuosity, injuries & adhesions Lacunae of different shape and appearance The b3 bulge and the pterygium Working with genetically brown eyes SECTION 9  THE CONSULTATION & THE PRACTICALITIES Areas Covered Diagnosing pathology of individual critical organs Personality interpretations based upon the German school Conducting an iridology consultation Practical aspects of iris examination Making drawings of the iris and recording the data The uses, advantages and limitations of iris photography and its place in iridology practice Equipments and techniques of iris photography Using the computer to store and process digital images The interaction of signs Interpreting the whole iris in conjunction with the case study Pointers to treatment Carrying out case histories TESTIMONIALS Here's what students have to say about the course Emma Rubio, Health Coach Spain "As a Health Coach I decided to pursue my studies with the Plaskett College to become a Nutritional Therapist. For that, I am also studying Iridology. I am happy to have a tutor to answer my doubts and I like the flexibility that the College offers me. I love the subject of Iridology and the way it is explained, I also like having some videos of Dr Plaskett teaching Iridology as I admire him." Dr Ezequiel Lafontaine, Iridologist Puerto Rico "I LOVE IRIDOLOGY. I have over 30 iridology books, Italian, French, German, Spanish and English, plus over 4,000 photos from my own practice. I took this course for a refresher course and found the material was second to none." Mrs D. Moothy, Nutritional Therapist Mauritius “The distance learning courses have given me the opportunity to pursue my dreams through a program that was not only flexible and convenient for my schedule, but was also challenging and rewarding. I thoroughly enjoyed the readings and the assignments but most importantly, I enjoyed being able to do things at my pace. I must say that the most exciting and challenging course was the Iridology Diploma, and I am happy that I was able to do well in all the courses."

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Duration 5 Days 30 CPD hours This course is intended for This course will help you: Prepare for entry-level job roles in the high-demand area of data center environments Prepare for courses that support the Cisco Certified Network Professional Data Center certification exams Gain knowledge and hands-on skills through Cisco's unique combination of lessons and hands-on practice using enterprise-grade Cisco learning technologies, data center equipment, and software Overview After taking this course, you should be able to: Describe the foundations of data center networking Describe Cisco Nexus products and explain the basic Cisco NX-OS functionalities and tools Describe Layer 3 first-hop redundancy Describe Cisco Fabric Extender (FEX) connectivity Describe Ethernet port channels and virtual port channel (VPCs) Introduce switch virtualization, machine virtualization, and network virtualization Compare storage connectivity options in the data center Describe Fibre Channel communication between the initiator server and the target storage Describe Fibre Channel zone types and their uses Describe N-Port Virtualization (NPV) and N-Port Identifier Virtualization (NPIV) Describe data center Ethernet enhancements that provide a lossless fabric Describe Fibre Channel over Ethernet FCoE Describe data center server connectivity Describe Cisco UCS Manager Describe the purpose and advantages of APIs Describe Cisco ACI Describe the basic concepts of cloud computing The Understanding Cisco Data Center Foundations (DCFNDU) v1.0 course helps you prepare for entry-level data center roles. In this course, you will learn the foundational knowledge and skills you need to configure Cisco© data center technologies including: networking, virtualization, storage area networking, and unified computing. You will get an introduction to Cisco Application Centric Infrastructure (Cisco ACI), automation and cloud computing. You will get hands-on experience with configuring features on Cisco Nexus Operating System (Cisco NX-OS) and Cisco Unified Computing System (Cisco UCS). This course also earns you 30 Continuing Education (CE) credits towards recertification. Describing the Data Center Network Architectures Cisco Data Center Architecture Overview Three-Tier Network: Core, Aggregation, and Access Spine-and-Leaf Network Two-Tier Storage Network Describing the Cisco Nexus Family and Cisco NX-OS Software Cisco Nexus Data Center Product Overview Cisco NX-OS Software Architecture Cisco NX-OS Software CLI Tools Cisco NX-OS Virtual Routing and Forwarding Describing Layer 3 First-Hop Redundancy Default Gateway Redundancy Hot Standby Router Protocol Virtual Router Redundancy Protocol Gateway Load Balancing Protocol Describing Cisco FEX Server Deployment Models Cisco FEX Technology Cisco FEX Traffic Forwarding Cisco Adapter FEX Describing Port Channels and VPCs Ethernet Port Channels Virtual Port Channels Supported VPC Topologies Describing Switch Virtualization Cisco Nexus Switch Basic Components Virtual Routing and Forwarding Cisco Nexus 7000 Virtual Device Contexts (VDCs) VDC Types VDC Resource Allocation VDC Management Describing Machine Virtualization Virtual Machines Hypervisor VM Manager Describing Network Virtualization Overlay Network Protocols Virtual Extensible LAN (VXLAN) Overlay VXLAN Border Gateway Protocol (BGP) Ethernet VPN (EVPN) Control Plane VXLAN Data Plane Cisco Nexus 1000VE Series Virtual Switch VMware vSphere Virtual Switches Introducing Basic Data Center Storage Concepts Storage Connectivity Options in the Data Center Fibre Channel Storage Networking Virtual Storage Area Network (VSAN) Configuration and Verification Describing Fibre Channel Communication Between the Initiator Server and the Target Storage Fibre Channel Layered Model Fabric Login (FLOGI) Process Fibre Channel Flow Control Describing Fibre Channel Zone Types and Their Uses Fibre Channel Zoning Zoning Configuration Zoning Management Describing Cisco NPV Mode and NPIV Cisco NPV Mode NPIV Mode Describing Data Center Ethernet Enhancements Institute of Electrical and Electronic Engineers (IEEE) Data Center Bridging Priority Flow Control Enhanced Transmission Selection Data Center Bridging Exchange (DCBX) Protocol Congestion Notification Describing FCoE Cisco Unified Fabric FCoE Architecture FCoE Initialization Protocol FCoE Adapters Describing Cisco UCS Components Physical Cisco UCS Components Cisco Fabric Interconnect Product Overview Cisco I/O Module (IOM) Product Overview Cisco UCS Mini Cisco Integrated Management Controller (IMC) Supervisor Cisco Intersight? Describing Cisco UCS Manager Cisco UCS Manager Overview Identity and Resource Pools for Hardware Abstraction Service Profiles and Service Profile Templates Cisco UCS Central Overview Cisco HyperFlex? Overview Using APIs Common Programmability Protocols and Methods How to Choose Models and Processes Describing Cisco ACI Cisco ACI Overview Multitier Applications in Cisco ACI Cisco ACI Features VXLAN in Cisco ACI Unicast Traffic in Cisco ACI Multicast Traffic in Cisco ACI Cisco ACI Programmability Common Programming Tools and Orchestration Options Describing Cloud Computing Cloud Computing Overview Cloud Deployment Models Cloud Computing Services Additional course details: Nexus Humans Cisco Understanding Cisco Data Center Foundations v1.1 (DCFNDU) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Understanding Cisco Data Center Foundations v1.1 (DCFNDU) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

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Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00