Our Digital Marketing Training course offers comprehensive insights into online marketing strategies, SEO, social media, and analytics. Gain practical skills to excel in the ever-evolving digital landscape. Join us to boost your career in the digital marketing world.
This is an introductory course on machine learning. The course covers a wide range of topics, from handling a dataset to model delivery. Some prior training in Python programming and basic calculus knowledge will help you get the best out of this course.
This course is designed to help adult learners develop the necessary language skills for academic success in an English-speaking environment. Through a combination of reading, writing, listening, and speaking exercises, participants will enhance their abilities to comprehend and produce academic texts, engage in critical thinking, and effectively communicate their ideas in written and spoken English. Course Duration: 12 weeks (24 sessions) Course Objectives: By the end of this course, participants will: 1. Improve their academic vocabulary and understanding of complex grammatical structures. 2. Enhance their reading comprehension skills for academic texts. 3. Develop effective note-taking strategies for lectures and presentations. 4. Enhance their academic writing skills, including essay structure and research techniques. 5. Improve their ability to deliver academic presentations and participate in discussions. 6. Gain familiarity with academic conventions and citation styles. Course Outline: Week 1: Introduction to Academic English - Assessing participants' language proficiency and academic goals - Overview of the course syllabus and expectations - Introduction to academic vocabulary and common idiomatic expressions Week 2: Reading Comprehension - Scanning and skimming techniques for efficient reading - Strategies for understanding main ideas and supporting details - Vocabulary building through reading academic texts Week 3: Note-taking Skills - Effective note-taking during lectures and presentations - Organizing and summarising information - Practice exercises and listening activities Week 4: Academic Writing: Paragraph Structure - Understanding the components of a well-structured paragraph - Developing topic sentences and supporting ideas - Practice exercises on paragraph development Week 5: Academic Writing: Essay Structure - Introduction to essay structure: introduction, body, and conclusion - Crafting clear and concise thesis statements - Developing coherent and well-supported arguments Week 6: Research Skills and Citations - Introduction to academic research techniques - Evaluating sources for credibility and relevance - Understanding and applying citation styles (e.g., APA, MLA) Week 7: Grammar for Academic Writing - Review of essential grammar structures for academic writing - Practice exercises on sentence structure and complex grammar - Common grammatical errors to avoid in academic writing Week 8: Academic Writing: Research Papers - Understanding the research paper format and structure - Conducting literature reviews and integrating sources - Drafting and revising research papers Week 9: Academic Speaking: Presentations - Preparing and delivering effective academic presentations - Using visual aids and engaging the audience - Practicing presentation skills through individual and group activities Week 10: Academic Speaking: Discussions and Debates - Participating in academic discussions and debates - Expressing opinions and supporting arguments effectively - Listening and responding critically to others' viewpoints Week 11: Academic Writing: Critical Analysis - Analyzing and critiquing academic texts - Developing critical thinking and evaluation skills - Writing critical analysis essays Week 12: Review and Final Projects - Reviewing course content and addressing individual needs - Finalizing and presenting individual projects - Course evaluation and feedback session Note: This syllabus is a guideline and can be customised based on the specific needs and preferences of the participants. You can opt in and out of different modules.
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction 00:05:00 The Concepts of Email Marketing 00:04:00 Rules of Email Marketing 00:05:00 Types of Email Marketing Campaigns You Should Already be Using 00:05:00 10 Email Marketing Terms Every Marketer Should Know 00:06:00 The Importance of List Cleaning and Segmentation Tags 00:03:00 Tips for Building Responsive Email Marketing Lists 00:04:00 Using Capture Pages and Funnels for Leads 00:04:00 The Importance of Lead Capture Pages in Email Marketing 00:04:00 The Importance of a Sales Funnel in Email Marketing 00:04:00 Getting Leads from Facebook 00:04:00 Types of Landing Pages and How to Use Them 00:04:00 Types Of Online Sales Funnels That Work Really Well 00:05:00 Creating Lists 00:03:00 What Makes an Email List Valuable 00:05:00 What Is A Double Opt-In Email List And Why Is It Important 00:03:00 How eBooks Help Generate Leads and Fill Sales Pipelines 00:03:00 How to Generate More Leads With Your Video Marketing 00:03:00 Easy Ideas For Lead-Generating Content Marketing to Build Your Lists 00:05:00 Email Copywriting 00:04:00 Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 00:03:00 10 Ways To Make People Actually Read Your Emails 00:07:00 9 Ways to Make Your Emails More Engaging 00:06:00 6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers 00:04:00 17 Tips for Writing Email Marketing Copy that Converts 00:04:00 Email Deliverability 00:04:00 7 Best Practices for Email Deliverability 00:06:00 How to Improve Your Email Deliverability (Step-by-Step) 00:04:00 Blueprints for Email Copywriting 00:05:00 7 Ways to Improve Your Email Deliverability 00:04:00 How to Test Your Email Deliverability A Step-by-Step Guide 00:04:00 Email Automation 00:04:00 What is Email Automation & How Can Your Business Use it 00:06:00 What is an Email Marketing Autoresponder 00:04:00 16 Awesome Email Marketing Campaigns & How to Run Your Own 00:05:00 9 Simple (But Powerful) Automated Email Sequences For Service Businesses 00:04:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:03:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:03:00 Review of Course 00:01:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Description: This course will teach you the fundamentals of Internet Marketing, the essentials of Affiliate Marketing, Selling products Online, Information Products, Making Money on Ebay, Web Hosting, Domain Name, corespondent services and How to Use Drop Shipping? etc. You will be taught on the importance of internet marketing and why it is considered as one of the effective and used marketing strategies today by learning the skills needed in this field.In today's modern technology, companies or associations require powerful, painful internet advertising procedures. In this course, you'll know adequately about match markets to internet techniques to beneficially develop your business. You'll be able to utilise online networking apparatuses and stages to the configuration, oversee, and upgrade social battles to advance development and position your image in the worldwide computerised commercial centre. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through Internet Marketing. People who have an interest in Internet Marketing and how to effectively communicate and try promotion to their potential clients. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Crash Course in Internet Marketing will be very beneficial and helpful, especially to the following careers: Businessman Digital Marketing Manager Marketing and Promotions Specialists Marketing Managers Product Creators Sales Managers Sales and Promotions Specialists Social Media Managers Top Executives And Much More! Internet Marketing Basics What is Internet Marketing? 00:15:00 Creating an Internet Marketing Plan 00:15:00 Extending Your Influence 00:15:00 E-mail Marketing 00:15:00 Search Engine Optimization (SEO) 01:00:00 Advertising Online 00:15:00 Internet Marketing Introduction 00:15:00 What Is Internet Marketing? 00:30:00 What Is Affiliate Marketing? 00:30:00 How Do People Make Money Online? 00:30:00 What Do People Sell Online? 00:30:00 What Are Information Products? 00:30:00 What Is The Best Way To Get Started? 01:00:00 Make Money on eBay 02:00:00 Taking Payments 00:15:00 What Is Drop Shipping? 00:30:00 What Is Web Hosting? 00:30:00 What Is A Domain Name? 00:30:00 What Is An Autoresponder Service? 01:00:00 What Is A Sales Letter? 00:30:00 What Is A Squeeze Page/Opt-ÂIn Page? 01:00:00 How Do I Know What People Are Searching For? 00:30:00 What is SEO? 00:30:00 What Is Traffic? 00:30:00 What Are Some Traffic Methods? 01:00:00 What Is List Building? 02:00:00 What Is Blogging? 00:30:00 What Is Article Marketing? 01:00:00 What Is Copywriting? 00:30:00 What Is Social Media And How Can I Leverage On It? 00:30:00 What Is The Difference Between Advertising And Promotion? 00:30:00 Conclusion 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Design a stunning website using WordPress with the course WordPress Complete Web Design. The course is designed to train you a master of creating and designing WordPress website with a special focus on the WordPress page builder Elementor. The course first explains you WordPress page builders and guides you to design and develop various WordPress page such as About Us, Home Page, Blog Page, Contact us page, etc. The course teaches you how to install WordPress ocean wp Theme and Elementor page builder. The procedures for creating a menu, plugins installation, exporting and importing Elementor pages, etc. will be discussed in the course. Finally, the course illustrates the methods of creating an e-commerce website using WordPress and shows you the methods of WordPress website customization. Shortly, you will able to develop pages, menu, and know to use Elementor page builder by the end of the course. What Will I Learn? Know about the WordPress & page builders. Online Hosting, subdomains, choosing you domain name & WordPress installation. how to optimize images & create creative Art direction for web design with photoshop. how to build your own beautiful Modern Responsive website using WordPress. You will know how to design pages, menus, sidebars, footers, and create a professional and modern website. You will know how to set up contact pages & WordPress contact form, Requirements just a pc (windows, mac or linux) & internet No coding or design experience required Who is the target audience? Want to establish your online business \ entrepreneurship Those interested in learning to build websites using freely available tools should with lowest possible cost take this course. want to sell your products online You are someone who wants to build a wordpress website for your business, hobby, or personal life. You want someone to walk you through the entire process of creating a WordPress website from the very beginning to publishing. if you are seeking to design a beautiful website & learn design through want to Master the Elementor page builder Introduction & installing Wordpress 1 Course Outline FREE 00:02:00 3 Website Online Hosting 00:10:00 4 Installing wordpress 00:03:00 5 Installing wordpress theme ocean wp & elementor page builder 00:02:00 6 Creating website pages & menu 00:07:00 Wordpress page builder Familiarization 7 Quick tour in Elementor 00:04:00 8 Creative Art directions & layout inspirations for web design 00:08:00 9 Familiarize with Elementor ( Sections ) 00:16:00 10 Familiarize with Elementor ( widgets ) & Desiging them 00:04:00 11 Brain storming & Tips for fast workflow with elementor 00:10:00 Wordpress home page Design & development 12 WordPress website header design & banner ( part 1 ) 00:17:00 13 WordPress website header design & banner ( part 2 ) 00:13:00 14 WordPress website header design & banner ( part 3 ) 00:08:00 15 Features Section Design 00:09:00 16 Png Section Design 00:04:00 17 email opt-in section 00:11:00 18 Testmonials section design 00:12:00 19 Image carousel section (slider) design 00:10:00 20 WordPress Website Footer Design 00:13:00 21 WordPress Customizer tour & website logo 00:18:00 22 Finalizing our home page & design hints 00:05:00 Wordpress About Us page Design & development 23 About Us page Design ( part1 ) 00:17:00 24 About Us page Design ( part2 ) 00:18:00 25 About Us page Design ( part3 ) 00:12:00 Wordpress Contact Us & blog page design & development 26 Contact Us page & Blog Page Creation 00:23:00 27 Creating WordPress Blog & Posting with Elementor 00:21:00 Wordpress Responsive website & publishing website 29 WordPress Mobile & Tablet Responsive Website 00:21:00 30 Publishing wordpress website & creating maintance & coming soon pages 00:09:00 Free Plugins to mimic the Elementor Pro 31 Free plugins to Mimic the Elementor pro 00:14:00 Exporting & importing our Elementor pages 33 Exporting & Importing Elementor pages 00:05:00 Creating Our Wordpress ecommerce store 34 installing woocommerce plugin ( Ecommerce Section ) 00:06:00 35 making the first product (simple product) 00:09:00 36 Making Variable products 00:09:00 37 Up sells & cross sells Products 00:04:00 38 woocommerce settings & website logo for themes 00:22:00 39 Discount coupons 00:06:00 40 Designing ecommerce store with elementor 00:14:00 Wordpress website customization 41 converting WordPress Website to https 00:04:00 42 Google Analytics & webmaster tool (SEO ranking) 00:10:00 45 Speeding up our wordpress website 00:13:00 46 Optimizing images & creative images Art directions 00:11:00 47 Understanding subdomains 00:06:00 Course Certification
Getting Started The qualifications provide individuals with an opportunity to enter the IT field by enhancing their understanding of the industry. They are designed to foster personal growth and progression into technical roles. The overarching goals include: Grasping and applying IT principles within diverse business contexts. Applying IT principles within specific and specialized environments. Enhancing learners' employability by bridging the gap between management theories and their practical IT applications. Evaluating problem-solving methods tailored to business and industry challenges. Curating, evaluating, and analysing information from a wide range of sources. Proficiently employing verbal and communication skills. Demonstrating both independent and collaborative teamwork abilities. Self-managing personal development and fostering growth. Key Benefits • Understand ethical considerations within the field of information technology. • Acquire fundamental knowledge of the statistical principles underlying information technology. • Develop a comprehensive understanding of both Windows and Linux operating systems. • Design and implement a database system. • Gain a deep understanding of the principles and concepts of logical networking. • Effectively utilize various components of physical networking. • Create websites with effective designs. Key Highlights Are you a practicing IT professional seeking a deeper knowledge and understanding of the industry to support your development into senior positions? Then, the Qualifi Level 4 Diploma in Information Technology is the ideal starting point for your career journey. This course paves the way for a career in preparing professional staff and future managers in the health and social care sector. Remember, the assessment for this qualification is based solely on assignments, so there's no need to worry about taking exams. With the School of Business and Technology London, you have the flexibility to complete the qualification at your own pace, choosing between online or blended learning from the comfort of your home. Learning materials, pathway materials, and study guides, developed by our Qualifi-approved tutors, are available around the clock through our cutting-edge learning management system. Most importantly, the School of Business and Technology London provides comprehensive tutor support through our dedicated support desk. If you opt for blended learning, you can also enjoy live sessions with an assigned tutor, which you can schedule at your convenience. Career Pathways Upon completing the Level 4 Diploma in Information Technology, graduates can explore various career paths in education and training, including: IT Support Technician, with an estimated average salary of £27,701 per annum Desktop Support Specialist, with an estimated average salary of £31,487 per annum Network Technician, with an estimated average salary starting from £25,000 per annum System Administrator, with an estimated average salary of £37,768 per annum About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Assignment based Assessment No exam Entry Requirements The qualification has been intentionally designed to ensure accessibility without unnecessary obstacles hindering entry and advancement. To enrol in the qualification, candidates should meet the following criteria: • Should have a certain level of proficiency and hold a Qualification at Level 3, such as 'A' LEVEL or any vocational certificate. • They should be actively pursuing additional professional development to acquire job-related skills and practical knowledge. • International students whose first language is not English should have a score of 6 or above in the IELTS (International English Language Testing System). Progression Learners who successfully complete any of the corresponding QUALIFI Level 4 Diplomas in IT have various advancement options, which include: Transitioning to the QUALIFI Level 5 Diplomas in IT. Progressing to the second year of undergraduate programs in fields such as Computer Science, Information Technology, or related disciplines. Entering the workforce directly in a relevant professional capacity. Why gain a QUALIFI Qualification? This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also acquire the ability to face and solve issues then and there by exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle problems and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Information Technology and IT Ethics Reference No : L/617/6692 Credit : 20 || TQT : 200 This unit enhances learners' understanding and utilization of information technology, including the use of standard office applications for document and presentation creation. UNIT2- Mathematics and Statistics for IT Reference No : R/617/6693 Credit : 20 || TQT : 200 This unit offers learners the opportunity to acquire proficiency in mathematics and statistics, equipping them with the mathematical capabilities needed for problem analysis and resolution in IT roles. UNIT3- PC Maintenance and Operating Systems Reference No : Y/617/6694 Credit : 20 || TQT : 200 This unit imparts knowledge regarding personal computer hardware, enabling learners to perform tasks such as installing a computer system unit, operating system, and troubleshooting procedures. UNIT4- Computer Graphics Editing and Database Concepts Reference No : D/617/6695 Credit : 20 || TQT : 200 This unit elucidates the concepts of photo editing, empowering learners to integrate photos seamlessly into documents. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
Learn how to create and manage a successful YouTube channel for your business. This workshop will cover everything you need to know when setting up and using YouTube in your business. You will also learn how to use YouTube analytics to track your channel's performance to help you make improvements.