Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Getting Started The Institute of Leadership and Management (ILM) Level 5 Diploma focuses on fundamental management principles. This course will provide the learner with the skills to contribute to developing a strategic plan, designing business processes, managing strategic change, and providing expert leadership. Intended for middle managers seeking the next step of their career, the ILM Level 5 Diploma is the most comprehensive qualification from the Institute of Leadership and Management. Upon completing the course, the learner will be able to improve their leadership performance through action learning and will become qualified in management problem-solving and leadership decision-making skills. The ILM Level 5 Diploma in Leadership and Management is suitable for employees pursuing the position of department head, project manager and middle manager. This Level 5 Qualification will help them to improve their skills and prepare them to gain senior managerial skills and responsibilities. The qualifications comprise a broad range of units covering skills in six core areas - working with people, managing yourself and personal skills, providing direction, facilitating innovation and change, achieving results, and using resources. Key Benefits The Level 5 Diploma in Leadership and Management is designed for practising middle managers, helping them to develop their skills and experience, improve performance and prepare for senior management responsibilities. The qualifications comprise a broad range of units covering skills in six core areas - working with people, managing yourself and personal skills, providing direction, facilitating innovation and change, achieving results, and using resources. The flexibility in unit choice allows the qualification to be tailored to meet the needs of the individual and employer. Benefits for individuals Use core management techniques to drive better results Develop your ability to lead, motivate and inspire Provide strategic leadership as well as day-to-day management Benchmark your managerial skills Raise your profile in your organisation. Benefits for employers Encourage strategic thinking at this level of management to foster business improvement. Engage middle managers with training and development - these qualifications are designed to provide clear, measurable benefits to career-minded professionals. Customise these qualifications to your development needs. About Awarding Body Institute of Leadership & Management (ILM) is a professional body that helps people worldwide improve their leadership capabilities and advance their careers. All ILM qualifications are awarded by The City and Guilds of London Institute, founded in 1878 and incorporated into the Royal Charter. ILM qualifications are regulated and approved by Ofqual, the governing body for qualifications in the UK. What is included? A dedicated tutor for individual students to help and provide suggestions throughout the course. Providing formative assessment with formative feedback will support the learner to improve their achievements. Our online learning platform will provide all of the assessment materials. Platform independent accessibility of Online learning portal, SBTL delivers the course straight to the student's smartphone, tablet, laptop or desktop, enabling them to study at their convenience. Assessment Time-constrained scenario-based assignments No examinations Entry Requirements Must be 19 years of age and over Substantial experience as a manager or supervisor Should possess provable academic ability to complete a level 5 qualification Progression Successful learners can progress to a range of qualifications including ILM Level 5 Diploma in Principles of Leadership and Management Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Credit Value: Minimum 4 credits Maximum 12 credits Rules of Combination: Minimum 37 credits Choice of units from Groups 1 and 2 Maximum of 18 credits from Group 2 Unit Code Unit Title Credit Group 1 8607-506 Managing Stress and Conflict in the Organisation 3 8607-511 Managing Projects in the Organisation 4 8607-527 Partnership Working 4 8607-503 Developing Critical Thinking 4 8607-504 Managing Individual Development 5 Group 2 8607-402 Managing Equality and Diversity in Own Area 4 8607-415 Motivating People in the Workplace 2 8607-403 Managing Risk in the Workplace 3 8607-412 Managing Meetings 3 8607-417 Managing and Implementing Change in the Workplace 6 Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
Master the art of hybrid team management with our comprehensive course. Learn effective techniques for transitioning, team building, and driving high performance in a hybrid work environment. Elevate your leadership skills and optimize your team’s effectiveness in today’s dynamic work landscape.
Dive into the realm of modern-day people management with the 'Introduction to Modern Human Resource Management' course. Navigate the multifaceted world of HR, from strategically aligning resources with business aims to ensuring the well-being and optimal performance of every employee. Whether you're an HR aspirant or a manager keen to enhance team efficiency, this curriculum unfurls the secrets of effective personnel management. Learning Outcomes Understand the foundational principles of Human Resource Management. Develop insights into aligning human resources with strategic business goals. Acquire techniques for optimising employee performance and addressing conflicts. Comprehend methods for staff resourcing and effective team building. Gain knowledge on maintaining workplace health, safety, and well-being. Why buy this Introduction to Modern Human Resource Management course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Introduction to Modern Human Resource Management there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Introduction to Modern Human Resource Management course for? Individuals aiming to launch a career in Human Resource Management. Managers and supervisors keen on optimising team dynamics. Business owners desiring a deeper grasp on people management. Those interested in transitioning to an HR role from other sectors. Graduates looking to add a valuable skill set to their portfolio. Prerequisites This Introduction to Modern Human Resource Management does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Introduction to Modern Human Resource Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Human Resource Manager: £35,000 - £55,000 Strategic HR Consultant: £40,000 - £70,000 People Resourcing Specialist: £30,000 - £50,000 Performance Management Analyst: £32,000 - £52,000 Conflict Resolution Specialist: £28,000 - £48,000 Health and Safety Officer: £25,000 - £45,000 Course Curriculum Module 01: Introduction to Human Resource Management Introduction to Human Resource Management 00:16:00 Module 02: Strategic Human Resource Management Strategic Human Resource Management 00:14:00 Module 03: People Resourcing Employee Hiring 00:16:00 Module 04: Performance Management Performance Management 00:16:00 Module 05: Conflict Management Conflict Management 00:14:00 Module 06: Health and Safety Management Health and Safety Management 00:14:00
This comprehensive course covers 100% of the HashiCorp Vault Operations Professional exam content through engaging lectures, demos, and hands-on exercises. With access to our exclusive hands-on labs, you can practice configuring Vault in real-world scenarios. This course covers both Vault Open-Source and Vault Enterprise features and includes an exam-like quiz for each exam objective.
Are you ready to transform your hotel's profitability? Enroll in our comprehensive Hotel Revenue Management course and master the strategies that drive success in the hospitality industry. Designed for professionals eager to enhance their skills and boost their hotel's revenue, this course covers all critical aspects of revenue management. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access This Hotel Revenue Management course teaches you how to maximize a hotel's income by effectively managing its resources. You'll start by understanding the basics of revenue management and why it's crucial for a hotel's success. You'll learn how to track key performance indicators to measure a hotel's performance accurately. The course covers forecasting methods to predict future revenue, and you'll explore various pricing strategies to optimize profits. You'll also learn about overbooking tactics and how to balance customer satisfaction with revenue goals. Additionally, the course discusses important factors like customer behavior and market conditions. You'll discover how to develop profitable distribution strategies and effective promotion techniques to attract more guests. Finally, you'll look at the future trends of revenue management in the UK, preparing you for upcoming changes in the industry. By the end of the course, you'll be equipped with the skills to boost a hotel's revenue effectively. Course Curriculum Module 01: Fundamentals of Hotel Revenue Management Module 02: Importance of Revenue Management Module 03: Key Performance Indicator in Revenue Management Module 04: Forecasting of Hotel Revenue Management Module 05: Pricing of Hotel Revenue Management Module 06: Overbooking Practices in Hotel Revenue Management Module 07: Customer and Other Essential Factors Module 08: Profitable Distribution Strategy Module 09: How to Promote Your Hotel Module 10: The Future of Hotel Revenue Management in the UK Learning Outcomes Understand fundamentals of hotel revenue management principles and practices. Recognise the importance of effective revenue management strategies. Identify key performance indicators in revenue management. Develop accurate forecasting techniques for hotel revenue management. Apply effective pricing strategies in hotel revenue management. Implement profitable distribution strategies to enhance hotel revenue. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Hotel managers aiming to optimise revenue. Revenue management professionals seeking advanced skills. Hospitality students focusing on revenue management. Marketing professionals in the hotel industry. Entrepreneurs in the hospitality sector. Career path Revenue Manager Hotel General Manager Pricing Analyst Distribution Manager Marketing Director Hospitality Consultant Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Elevate your understanding of relay protection in power systems with EnergyEdge's specialized classroom training course and gain valuable insights.
Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). Advanced Professional Certificate in Strategic Human Resource Management The Advanced Professional Certificate in Strategic Human Resource Management Aims to enable the learner to understand the theory and practice of managing human resources in any organization for the strategic alignment with organizational objectives by maintaining, developing and motivating critical talent The learner will be able to learn concepts and skills such as maintaining the work-life balance of employees, managing proper performance measurement, appraisal and reward system, Provision of flexible work style, enhancing the employee psychological contract with the organization, enhancing the recruitment and selection process, ensuring and managing diversity and inclusion, effective team management so that the learner can carry out the human resource function with a goal of productivity for the organization and satisfaction for the employees. Learning Outcomes After the successful completion of the certificate, the student will be able to learn: Establish the importance of the psychological contract between the people and the organization Identify HR practices to improve the state of the psychological contract Consider the design of HRM Policies and Interventions Understand the strategic significance of recruitment and the links to employee selection Identify the stages of recruitment Appreciate the recruitment and selection process from multiple perspectives Analyze and evaluate the procedure for the recruitment of new entrants to an organization Outline and explain the meaning of flexibility and the theoretical model of the flexible firm Evaluate and explain the extent of, and reasons for, the growth in flexible working practices Explore the different perspectives of learning at the organizational and individual level Understand the different methods used to measure and appraise organizational performance Examine the fundamental purposes of reward management Critically review influential theories of work motivation and assess their implications for the design of reward systems Critically analyze the management objectives and strategies related to employee voice Understand stress and the causes of stress in the workplace Critically assess methods of reducing stress levels in an organization Analyze the nature and dynamics of teams, components of effective teamwork Assess the role of business ethics and corporate social responsibility in people management policies Identify the business benefits of workplace diversity Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor HR Manager Employee Relations Manager Wellbeing Manager Learning and Development Manager Training Manager
Level 7 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited