Getting Started With highly experienced tutors guiding the completion of an MBA, this programme fosters personal and managerial development, encouraging students to make unique contributions. The MBA programme has earned an excellent reputation among employers in private, public and voluntary sectors, enabling graduates to pursue senior positions within organisations or even continue their academic journey with a Doctor of Business Administration (DBA) degree. For those seeking to specialise, the Research Specialisation Certificate is an optional add-on, allowing students to choose a management area of interest, such as finance, marketing, human resources, or operations and conduct in-depth research. Successful completion of the MBA Dissertation module earns students this exclusive certificate, recognised by the University and emphasises their commitment to academic research and specialised knowledge. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Strategic Management and Leadership, awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MBA Top Up, awarded and delivered by the University of Central Lancashire through distance learning. This programme offers the same high-quality education as its on-campus counterparts, with access to video lectures, interactive assessments and online discussion forums. Students also benefit from comprehensive support services, including academic and technical assistance and access to online resources. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Founded in 1828, the University of Central Lancashire is a public university based in Preston, Lancashire, England. Today, UCLAN is one of the largest in the United Kingdom, with a student and staff community of nearly 38,000. At present, the University has academic partners in all regions of the globe, and it is on a world stage that the first-class quality of its education was first recognised. In 2010, UCLAN became the first UK modern Higher Education institution to appear in the QS World University Rankings. In 2018, the Centre for World University Rankings estimated Central Lancashire to be in the top 3.7 per cent of all global universities, highlighting the growth the University has made in offering students real-world learning experiences and reflecting the University's extensive pool of academic talent. Ranked in the top 7% of universities worldwide. Student Communities from more than 100 countries WES Recognised Qualifi is a UK Government (Ofqual.gov.uk) regulated awarding organisation and has developed a reputation for supporting relevant skills in a range of job roles and industries, including Leadership, Enterprise and Management, Hospitality and catering, Health and Social Care, Business Process Outsourcing and Public Services. Qualifi is also a signatory to BIS international commitments of quality. The following are the key facts about Qualifi. Regulated by Ofqual.gov.uk World Education Services (WES) Recognised Assessment Assignments and Project No examinations Entry Requirements Applicants should normally have a good first degree or equivalent and be working in or have recently worked within business management area. If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification. Progression An MBA graduate can pursue a fruitful career in many industries. MBA can open career opportunities in various sectors such as banking and financial services, investment banking, management consulting, insurance, hospitality, media, information technology (IT) and marketing. An MBA is often a pathway to promotion or a career change as you will gain a professional reputation and develop essential skills in the sector you choose to pursue. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Strategic Management and Leadership Programme Structure To attain 120 credits, learners must complete the six compulsory units and select at least two optional units. Mandatory Units Unit 702: Manage Team Performance to Support Strategy Unit code: Y/506/9067 TQT : 150 Credit: 15 This unit's objective is to enable learners to delve into the evaluation and enhancement of team performance to achieve strategic goals. Additionally, learners will be introduced to various management models, concepts, and ideas that can assist in establishing objectives for departments, projects, teams, and individual performance. Unit 704: Information Management and Strategic Decision Taking Unit code: H/506/9068 TQT : 150 Credit: 15 This unit aims to tackle the abundance and intricacy of data and information accessible to organisations and to teach how to analyse, apply, and ascertain its value in shaping strategic decisions. Unit 705: Leading a Strategic Management Project Unit code: L/506/9065 TQT : 150 Credit: 15 This unit will engage the learner in crafting research and methodologies to bolster a strategic management project. They will need to assess options and data sources critically before presenting the outcomes of the project. Unit 706: Strategic Direction Unit code: D/506/9068 TQT : 150 Credit: 15 The purpose of this unit is to delve into the strategic aims and objectives of an organisation and to understand their importance in defining direction, as well as gauging success and progress for the organisation. Additionally, the unit will examine how various strategic options may lead the organisation to alter its course. Unit 711: Strategic Planning Unit code: Y/506/9070 TQT : 150 Credit: 15 This unit focuses on the significance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Learners will also engage in a critical evaluation of the program and its subsequent success. Unit 724: Development as a Strategic Manager Unit code: J/506/9064 TQT : 150 Credit: 15 This unit aims to foster organizational and self-awareness in learners. It lays the groundwork for a self-critical and reflective approach to personal development, which is essential when operating strategically. Additionally, it considers broader contextual factors within the organization and the environment, recognizing their role in contributing to the overall strategic success of both the individual and the organization. Optional Units Unit 703: Finance for Managers Unit code: D/506/9071 TQT : 150 Credit: 15 The purpose of this unit is to assist learners in comprehending and applying financial information and data. This unit holds significance for learners as it aids in making informed financial decisions. Unit 708: Strategic Marketing Unit code: M/506/9074 TQT : 150 Credit: 15 This unit will explore the foundational models, techniques, and theories that form the basis of marketing and can contribute to achieving strategic objectives. It will also give learners a critical comprehension of the marketing function within intricate organizations. Unit 710: Organisational Change Strategies Unit code: K/506/9073 TQT : 150 Credit: 15 The primary objective of this unit is to equip learners with the knowledge and skills to understand, plan, and execute organizational change effectively. While prevailing wisdom in the business world often emphasizes the need for fast, large-scale, and transformative change for corporate survival, there is evidence to suggest that many successful organizations adopt a slower and more cautious approach. Moreover, change initiatives have a reported failure rate of around 70%. This underscores the complexity of managing organizational change, making it a critical skill for successful leaders and organizations. This unit will scrutinize the evolving nature of organizations and the associated challenges they encounter. It will explore the key approaches to change management and demonstrate how these align with the various types of changes organizations undergo, particularly concerning individual, group, and organizational behaviour. Unit 712: Human Resource Planning Unit code: H/506/9072 TQT : 150 Credit: 15 This unit will cover key considerations in planning for and acquiring a workforce capable of achieving strategic objectives. It will also examine the limitations and external factors that impact an organization's HR practices. Phase 2 - MBA Top-Up Programme Structure Dissertation Module Delivery Methods The programme comprises two phases; the first is the Level 7 Diploma in Strategic Management and Leadership awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The programme is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MBA Top Up, awarded and delivered by the University of Central Lancashire through distance learning. The University of Central Lancashire (UCLan) offers a range of distance learning options for students who require the flexibility to study remotely. These options include online courses, blended learning, and supported distance learning. UCLan's distance learning courses are designed to provide students with the same high-quality education as on-campus courses, with access to resources such as video lectures, online discussion forums, and interactive assessments. The University also provides a range of support services for distance learning students, including academic support, technical support, and access to the University's library and online resources. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
The 'golden rule' of negotiation is simple - don't! But life's rarely that simple and very often we do have to negotiate, particularly if we want to win the business and especially if we want to win it on our terms. Such negotiations are crucial. We need to prepare for them. We need a strategy, and the skills to execute it. Does your team have a structured approach? Is it flawlessly executed, every time? Or is there room for improvement? This programme will help them master the six fundamentals of closing better business: Manage all these elements well and you will win more business, more profitably. This course will help participants: Negotiate from a position of partnership, not competition Deal more effectively and profitably with price objections Identify and practise successful sales negotiating skills Identify strengths and weaknesses as a sales negotiator Understand different types of buyer behaviour Learn to recognise negotiating tactics and stances Apply a new and proven structure to their business negotiations Identify and adapt for different behavioural styles Be alert to unconscious (non-verbal) communication Prepare and present a proposal at a final business negotiation stage Project confidence and exercise assertiveness in all sales negotiations 1 Planning for successful business negotiations This session introduces the concept of business negotiation and looks at its importance in the context of the participants' roles and activities. It briefly examines why we negotiate and the dynamics involved. Session highlights: What kind of a negotiator are you? Negotiation skills self-assessment and best practice How to establish roles and responsibilities for both parties How to identify and set objectives for both buyer and seller How to research and establish the other person's position (business negotiation stance) 2 How to structure your negotiations This module presents an eight-step framework or structure for use in negotiations and considers how best to prepare and plan your negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a 'deal'. Session highlights: Learn and apply a formal structure to use when negotiating How to establish short- and longer-term objectives and opportunities How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations Understanding of basic legal and organisational requirements 3 Verbal negotiation skills This session examines the human and communication dynamics inherent in any negotiation situation. It emphasises the importance of professional skills in preparing for a negotiation by identifying needs, wants and requirements accurately and by qualifying the competitive and organisational influences present. Session highlights: How to fully 'qualify' the other party's needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions How best to propose and suggest ideas, using drawing-out skills 4 Non-verbal negotiation skills This module highlights how different personal styles, corporate cultures and organisation positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way. Session highlights: Gaining rapport and influencing unconsciously Understanding the importance of non-verbal communication; reading other people's meaning and communicating effectively as a result Ensure that non-verbal behaviour is fully utilised and observed to create maximum impact and monitor progress (eg, buying signals) Recognising that business negotiations are precisely structured and agreements gained incrementally 5 Proposing and 'packaging' This session highlights how best to present and package your proposal. It looks at how to pre-empt the need for negotiating by creating minor-options and 'bargaining' points, as well as how to manage the expectations and perceptions of the customer or buyer. Session highlights: How to identify the key variables that can be negotiated The power and use of 'authority' within your negotiations How to structure and present your proposal, ideas or quotation to best effect The importance of when and how to identify and influence buyer's objections 6 Dealing with price This module highlights how to best present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling are essential. Session highlights: The three reasons that people will pay your asking price How to set price in a competitive market The key differences between selling and negotiating Ten ways to present price more effectively and persuasively 7 Getting to 'Yes': tactics and strategies There are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants' own personal styles and situations. The importance of 'follow-through' is also explained and how to deal with protracted or 'stale-mate' business negotiations. Session highlights: How to negotiate price and reduce discounting early in the process How to recognise negotiating tactics and strategies in your customer or supplier Key strategies, techniques and tactics to use in negotiation The importance of follow-through and watching the details How to deal with stalled business negotiations or competitor 'lock-out' 8 Case studies and review This session examines a number of different situations and participants discuss ways to approach each. This will allow learning to be consolidated and applied in a very practical way. There will also be a chance to have individual points raised in a question and answer session. Session highlights: Case studies Question and answer Planning worksheet Negotiation 'toolkit' and check-list 9 Personal action plans Session highlights: Identify the most important personal learning points from the programme Highlight specific actions and goals Flag topics for future personal development and improvement
Following on from the Macros course look at how you can write your own Visual Basic code within Excel to fully automate tasks and save time. Course overview Duration: 2 days (13 hours) Our VBA in Excel course is an introduction to using the Visual Basic for Applications language for programming in Excel. It looks at structures, syntax and coding standards. This course is designed for existing experienced users of Excel who can record and run macros and those who have dabbled in VBA but would like some formal training and help to put some structure to their code. Objectives By the end of the course you will be able to: Write visual basic procedures Create event and general procedures Use commands from the Excel data model Use statements and functions Use a selection of debugging tools Create and use variables and constants Use different types of loops Create an Excel user form Content The VBA environment Project explorer Excel objects Modules Properties window Code window Code structure Code structure Navigating within your code Adding comments Using WITH Steps to creating a VBA procedure Procedures Sub procedures Event procedures Calling procedures The Excel data model Workbook commands Worksheet commands Excel selection methods Data manipulation commands Debugging Using breakpoints Stepping through code The immediate window The watch window The locals window points Variables and Constants Declaring variables Declaring multiple variables Variable data types Concatenation Scope of variables Constants Declaring constants Using constants Scope of constants Looping Do while loops Do until loops For next loops Conditional Statements IF statement SELECT CASE statement Comparison statements Logical operators Creating a User Form Form layout The control toolbox Naming conventions Adding objects Naming objects Captions Displaying the form Object properties Object properties Setting properties at design time Setting properties at run time Interconnectivity between the user form and Excel Comparing values Transferring information Running code
Elevate your teaching career with the Focus Awards Level 3 Award in Education and Training (RQF). This course equips you with vital skills in understanding educational roles, implementing inclusive teaching methods, and conducting effective assessments. Delve into a wealth of learning resources, from self-assessment grids to video tutorials, and enhance your teaching prowess. Whether you're a novice educator or a seasoned professional, this course empowers you to excel in the ever-evolving field of education and training. By the end, you'll have the confidence and competence to create an inclusive and engaging learning environment that fosters student success. Learning Outcomes Develop effective communication skills with children, young people, and adults. Understand the organisational structure and functions of schools. Gain insights into child and young person development. Learn how to safeguard the well-being of children and young people. Why Choose Focus Awards? Choosing Focus Awards for your educational and training programs provides several significant benefits. As an accrediting body overseen by Ofqual, their certifications are widely recognized both nationally and globally, guaranteeing you are held to the highest educational standards. Focus Awards is a dynamic choice for a relevant and unique learning experience because of its commitment to professionalism, rapid expansion, and numerous qualification offerings. Choosing Focus Awards improves your professional chances, personal development, and educational accomplishments. Benefits you will gain Benefits you will enjoy include: Access to top-notch virtual learning resources. Round-the-clock availability of course modules. An intuitive and user-friendly online platform. Adherence to established standards. A qualification that holds recognized value. Outstanding customer service support. Guided Learning Hours Guided Learning Hours (GLH) encompass all instances of direct interaction, support, or supervision provided to learners by educators, tutors, trainers, or accredited education/training providers. For this qualification, the specified Guided Learning Hours total 48 hours. Total Qualification Time The Total Qualification Time (TQT) encompasses both guided learning hours (GLH) and an estimate of the hours a student is anticipated to commit to independent preparation, study, and other-directed learning activities, including assessments not under direct supervision. Qualification credit values are based on TQT, where one credit corresponds to 10 hours of learning. For this particular qualification, the Total Qualification Time is established at 120 hours. Method of Assessment The method of assessment for this course comprises written assignments and microteaching sessions. Specifically, in Unit 2, learners are required to engage in a one-hour micro teaching activity. Within this session, each learner must deliver a 15-minute teaching session, which will be observed and assessed by a tutor. Following their own presentation, learners have the option to either conduct additional microteaching sessions or observe their peers for the remaining 45 minutes. It's important to note that all assignments must be submitted through an online platform, and simulating the qualification is strictly prohibited. Progression Upon successful completion of the qualification, learners can explore various pathways for advancement: Level 4 Certificate in Education and Training (CET): This program builds on the foundation of Level 3 AET and is crucial for those aspiring to take on more advanced teaching roles. Level 5 Diploma in Education and Training (DET): Equivalent to a foundation degree, this diploma offers a more profound insight into the nuances of teaching and learning. Specialised Teaching Qualifications: Tailor your expertise with options in areas such as literacy, numeracy, ESOL, or teaching learners with disabilities. Assessor and IQA Qualifications: Unlock assessment roles by acquiring Level 3 CAVA or Level 4 IQA qualifications. Continuous Professional Development (CPD): Stay current and improve your skills through workshops, conferences, and training opportunities. Higher Education: Consider pursuing a bachelor's degree or higher education for expanded career prospects in the field. Employment Opportunities: Apply for teaching positions within adult education settings after completing the Level 3 AET. Personalised Career Goals: Your progression path depends on your individual aspirations, subject interests, and preferred educational environments. Qualification Purpose The purpose of the Focus Awards Level 3 Award in Education and Training (RQF) is to enable learners to acquire a comprehensive understanding of the roles, responsibilities, and dynamics involved in the field of education and training. Who is this course for? Aspiring educators seeking formal training and certification. Practising teachers looking to enhance their teaching methodologies. Professionals transitioning into teaching roles. Educational support staff eager to broaden their skills. Requirements No specific qualifications or prior experience are necessary to enrol in the Focus Awards Level 3 Award in Education and Training (RQF) course. This course does not mandate a teaching placement and is accessible to individuals aged 19 years and above, provided they possess a minimum high school qualification. Career path Adult Education Teacher: £30,000 to £40,000 per year Corporate Trainer: £30,000 to £45,000 per year Community College Instructor: £35,000 to £50,000 per year Training Coordinator: £25,000 to £35,000 per year ESL (English as a Second Language) Instructor: £25,000 to £40,000 per year Assessor or Verifier: £25,000 to £35,000 per year Career Counsellor: £30,000 to £45,000 per year Note: There is No Registration, Assessment, Certification fee included with this price.
In today’s digital-first world, cutting through the noise requires more than just catchy headlines—it demands strategy, skill, and the right words in the right places. This Professional Diploma in Digital Marketing delivers exactly that. From writing compelling copy that drives clicks, to fine-tuning blog content for SEO without sounding like a keyword machine, this course has been thoughtfully crafted to sharpen your marketing edge. Whether you're penning product descriptions, tweaking Google Ads, or diving into the nuances of PPC, you’ll gain the insight to make each word—and each pound—go further. SEO is no longer about stuffing keywords; it’s about intent, structure, and speaking Google’s language without losing your human voice. With this course, you’ll navigate the digital marketing ecosystem, learn how PPC and blogging work hand-in-hand, and understand what makes people click (or scroll away). Ideal for marketers, content writers, small business owners or anyone with something to promote, this diploma is your gateway to mastering digital messaging in a way that’s strategic, smart, and surprisingly enjoyable. Brief Curriculum Chapter 01: Introduction to Digital Marketing Chapter 02: Define Your Business & Target Audience Chapter 03: Brand Identity Chapter 04: Websites Chapter 05: Email Marketing Chapter 06: Copywriting, Blogging & SEO Chapter 07: YouTube Chapter 08: Video Marketing Chapter 09: Facebook Groups Chapter 10: Facebook Pages Chapter 11: Facebook Ads Chapter 12: Facebook Retargeting Chapter 13: Facebook For Local Business Chapter 14: Google AdWords Chapter 15: Twitter Marketing Chapter 16: Instagram Marketing Chapter 17: Pinterest Marketing Chapter 18: LinkedIn Marketing Chapter 19: Periscope Marketing Chapter 20: Social Media Live Streaming Chapter 21: Podcasting Chapter 22: Quora Chapter 23: Google Analytics Chapter 24: Google Plus Chapter 25: Conclusion Chapter 26: Assignment Chapter 27: Recommended Materials Chapter 28: Order Your Certificate Key Features Updated 2024 CPD Certified QLS Endorsed 85+ Topics 24/7 Tutor Support Why Should You Take this Digital Marketing Course? Digital marketing allows businesses to reach a wider audience at a lower cost than traditional marketing methods. Digital marketing also allows for greater creativity and flexibility, allowing you to target specific demographics and interests. With graphics, videos and other multimedia, you can create visually appealing campaigns that grab your audience's attention. Overall, our digital marketing course will provide you with the skills and knowledge necessary to promote your business in the digital world effectively. Whether you are a business owner, marketing professional, or looking to start a career in digital marketing, this course is a valuable investment in your future. Learning Outcomes: Learn as much as you can about the world of digital marketing. Understand your target audience and how to reach them. Possess thorough understanding of copywriting, blogging and SEO. Learn about brand identity fundamentals and brand identity tools. Be aware of the importance of website and email marketing. Benefits you'll enjoy: Engaging and premium quality learning materials 24/7 access to this course materials for a year Tutor support on weekdays (Monday - Friday) Study at your convenience So why wait? Enrol in a digital marketing course today and take the first step towards a successful and rewarding career in the digital world. With the right training and dedication, you can become a digital marketing expert and drive the success of your business. The course is delivered through our online Digital Marketing Institute platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of: Video lessons Online study materials Mock exams Multiple-choice assessment Accreditation Quality Locence Scheme QLS Endorsed CPD Quality Standard Approved CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Our course is designed for anyone who wants to learn how to promote their business or products online and gain a competitive edge in the digital world or anyone currently working in the field and want to further their education and skills. This course is particularly effective for- Owners of upcoming startups who are unsure about where to begin. Operators of websites who experience traffic and sales difficulties. Anyone who wants to add highly paid talents to their resume. Requirements No prerequisites are required. Anyone from any academic background can take this course. All you need is an internet-enabled smart device and a growth mindset. Career path Job you can explore such as: Paid Social Manager Paid media marketing SEO Manager SMM - Social media manager Ecommerce Manager Digital Marketing Manager Social Media Manager SEO Specialist PPC Manager Content Marketing Manager Email Marketing Specialist Digital Analytics Manager E-commerce Manager Digital Advertising Manager Web Analyst. Mobile Marketing Manager Marketing Automation Specialist Certificates Digital certificate Digital certificate - £9 PDF Certificate for £9 Hard copy certificate Hard copy certificate - £15 QLS Endorsed Certificate Hard copy certificate - £129 QLS Hardcopy Certificate for £129
This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary