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People don't leave organizations, they leave people. We will show you a tool you can use to retain employees. Reward, empowerment, training, appreciation, involvement and care are all vital for employees. Learn how to motivate your staff and realize why the quality of leadership and management are important. Learning Objectives Identify two keys to employee retention, Summarize the R.E.T.A.I. N. system for improving employee retention, Explain strategies for nurturing employees Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Your professional image should reflect not only your business's social norms, but also allow you the freedom to express yourself as a person. Understand the five professional image strategies and what makes each one unique. Discover how a professional image also includes good grooming, upright posture, being punctual, word articulation, effective listening, reliability, responsiveness, respect, and courteousness. Learning Objectives Explain the importance of projecting a professional image, Implement five strategies for professional dressing, Demonstrate behaviors and characteristics of professionalism Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Some situations foster greater confidence than others. Success and failure are not events, but self-fulfilling tendencies. The core of confidence is competence. When you know what you're doing and have the skills necessary to execute a plan of action, confidence naturally builds. Discover five ways to identify your strengths and four ways to develop strengths. Learning Objectives Describe how confidence builds rapport, Identify your strengths, Implement four ways to develop your strengths confidence, Summarize strategies for managing weaknesses Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Objections are an expression of disagreement, opposition, or concern raised by prospects when considering a decision with your proposal. Discover how objections emerge and how to manage the psychological aspects of anxiety called doubt, disruption and decisions. Understand how you can discover your prospect's strongest value that will be the emotional motivator in any sale. Learning Objectives Explain the origins of objections, Dispel four common myths of objections, Manage doubt, disruption and delayed decisions, Apply psychological strategies for resolving concerns Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Warm calls are contacts made to a prospect with whom you have a relationship connection either through your own networking or a third party. Understand the referral truths and why it is important for you. Discover how to apply a warm call prospecting strategy to sell more in less time and why the key to this is consistency. Learning Objectives Define referrals, Summarize three referral truths, Describe 11 warm call referral strategies for selling more in less time Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Personal leadership means taking ownership of your work, being in charge of your decisions, actions, and results without constant intervention from your manager. We will show you how to ask questions to find leadership opportunities and how to ensure you align with the organizational mission, goal and values. Discover the four stages of personal leadership and how you can implement these to reach your desired goals. Learning Objectives Identify opportunities to lead, Implement the four stages of personal leadership, Summarize strategies for getting "unstuck" Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Critical thinking means taking control of your thoughts to see if they make sense and applying self-corrective thinking to reach the highest level of rational reasoning and fair-mindedness. We all know the consequences of unchecked and undisciplined thinking. Understand what critical thinkers do and know the three levels of thinking. We will help you to think fair, open-minded, unbiased, unprejudiced and work to overcome personal biases. Learning Objectives Explain the benefits of critical thinking, Identify the hazards of non-critical thinking, Evaluate three levels of thinkers, Apply 10 strategies for critical thinking Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

How do you make introductory calls fun and not make cold calls? We will show you how to have powerful openers by using a strong opening benefit offer. Discover how you can get voice messages returned by leaving a warmly confusing voice mail message. Befriend the gatekeeper as they will be an invaluable resource of information. Learning Objectives Explain how to turn cold calls into warm calls that generate interest, Describe how to open sales conversations with an opening benefit offer, Demonstrate how to increase voice mail return, Apply strategies for getting past gate keepers Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Do you know what is the project manager's responsibilities during the implementation? We will help you to implement and understand what the vital components of a successful launch are are. How do you run effective meetings? How do you control work in progress? Let us help you to understand these questions and unpack the four roles of a project manager in review meetings. You will experience conflict during the project and we will teach you how to resolve any conflict you will experience. Learning Objectives Explain the project manager's responsibilities, Apply 10 tips for leading project success, Control work progress, Negotiate for resources, Apply five strategies for resolving conflict Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

In today's competitive business landscape, a robust marketing strategy is essential for success. Our comprehensive Marketing Strategies for Business course will equip you with the knowledge and skills to develop and implement effective marketing strategies that will drive growth and achieve your business objectives. Embark on a journey through the fundamentals of marketing, gaining a thorough understanding of market research, branding, positioning, and buyer personas. Discover how to create a compelling marketing mix, encompassing product, price, promotion, and place. Learn how to leverage the power of digital marketing, including social media, content marketing, and search engine optimization (SEO), to reach your target audience effectively. Learning Outcomes Master the fundamental principles of marketing and its role in business success Conduct thorough market research to understand your target audience and market trends Develop a strong brand identity that resonates with your customers Position your products and services effectively to differentiate yourself from competitors Create a comprehensive marketing mix that aligns with your overall business strategy. Why choose this Marketing Strategies for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Marketing Strategies for Business course for? Business owners and entrepreneurs seeking to enhance their marketing skills and drive business growth Marketing professionals aiming to expand their knowledge and expertise in various marketing disciplines Individuals interested in pursuing a career in marketing or marketing management Sales professionals seeking to leverage marketing strategies to boost their sales performance Anyone interested in learning how to create and implement effective marketing campaigns Career path Marketing Manager (£40,000 - £60,000) Digital Marketing Manager (£45,000 - £65,000) Social Media Manager (£35,000 - £55,000) Content Marketing Manager (£40,000 - £60,000) SEO Specialist (£35,000 - £55,000) Marketing Consultant (£50,000 - £70,000) Prerequisites This Marketing Strategies for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing Strategies for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Welcome Welcome 00:01:00 Strategic Outline: Where are we now? Your business: The Marketplace and your business's position in it. 00:02:00 Define your brand messaging 00:02:00 Audience and personas? 00:05:00 Strategic Outline: Where do we want to be? Defining your objectives 00:02:00 Outline your KPI's and Measurement 00:04:00 Its time to Go to Market Funnel stages for your business 00:04:00 Your customer's journey 00:02:00 Channel Selection 00:03:00 Plan your tactics 00:02:00 Go To Market Plan 00:03:00 Budget 00:02:00 Ensure success Looking for risks and pivot indicators 00:03:00 Implement measurement and tracking tools 00:01:00 Revisit KPI's 00:02:00 Assignment Assignment - Marketing Strategies for Business 00:00:00