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Do you want to be the next big retail superstar? Are you ready to take your current retail career to the next level? This dynamic global sector could be yours with this comprehensive Retail Management course! This advanced Retail Management is ideal for anyone looking to advance to the top of the retail career ladder. Successful retail managers can find work in every major town and city around the world. Learn how to take your existing sales skills to the next level, how to build strong customer relationships, and how to reap the benefits of professional-level communication skills. In addition, master the art of dealing with difficult customers, learn how to read customer behaviour accurately, and examine the most important stock management issues in Retail Management. In Retail Management, achieving customer satisfaction is essential. Enrol in our Retail Management course to advance your Retail Management talent and some highly relevant Retail Management skills to progress your management excellence. Special Offers of this Retail Management: Retail Management Course This Retail Management: Retail Management Course includes a FREE PDF Certificate. Lifetime access to this Retail Management Course Instant access to this Retail Management: Retail Management Course Get FREE Tutor Support from Monday to Friday in this Retail Management: Retail Management Course [ Note: Free PDF certificate as soon as completing the course ] Learning Outcomes After completing this Retail Management course, the learner will be able to: Understand the fundamentals of Retail Management. Build and sustain relationships in retailing. Understand the strategic planning in retailing. Gain a thorough understanding of retail challenges and theories. Understand retail consumers. Explain retail segmentation and strategies. Understand the importance of location in a retail business. Understand merchandise management. Understand the buying decision process and customer satisfaction. Understand retail business operations. Understand category management. Understand retail marketing mix. Understand retail pricing for Retail Management. Explain retail supply chain and promotional strategies. Understand emerging trends in retail. Understand the impact of information technology in retailing. Certificate of Completion You will receive a course completion certificate for free as soon as you complete the course. Module 1: A Quick Overview of Retail Management 20:26 1: A Quick Overview of Retail Management Preview 20:26 Module 2: Building and Sustaining Relationships in Retailing 39:09 2: Building and Sustaining Relationships in Retailing 39:09 Module 3: Strategic Planning in Retailing 39:11 3: Strategic Planning in Retailing 39:11 Module 4: Retail Challenges and Theories 07:18 4: Retail Challenges and Theories 07:18 Module 5: Understanding Retail Consumer 13:32 5: Understanding Retail Consumer 13:32 Module 6: Exploring Retail Segmentation and Strategies 07:27 6: Exploring Retail Segmentation and Strategies 07:27 Module 7: Retail Business Location 09:47 7: Retail Business Location 09:47 Module 8: Merchandise Management 09:43 8: Merchandise Management 09:43 Module 9: Buying Decision Process and Customer Satisfaction 11:06 9: Buying Decision Process and Customer Satisfaction Preview 11:06 Module 10: Retail Business Operations 32:54 10: Retail Business Operations 32:54 Module 11: Category Management 21:06 11: Category Management 21:06 Module 12: Retail Marketing Mix 10:01 12: Retail Marketing Mix 10:01 Module 13: Retail Pricing 09:45 13: Retail Pricing 09:45 Module 14: Retail Supply Chain and Promotional Strategies 06:58 14: Retail Supply Chain and Promotional Strategies 06:58 Module 15: Emerging Trends in Retail 03:52 15: Emerging Trends in Retail 03:52 Module 16: Impact of the Information Technology in Retailing 23:24 16: Impact of the Information Technology in Retailing 23:24 Who is this course for? Learners can take this training course even if they have no prior knowledge of Retail Management and there are no age restrictions. As a result, anyone who is enthusiastic and ambitious about Retail Management can enrol in the Retail Management. There are no admissions deadlines, and you can start this course at any time. Requirements Students who intend to enrol in this Retail Management: Retail Management course must meet the following requirements: Retail Management: Good command of the English language Retail Management: Must be vivacious and self-driven Retail Management: Basic computer knowledge Retail Management: A minimum of 16 years of age is required Certificates Reed courses certificate of completion Digital certificate - Included Will be downloadable when all lectures have been completed

Register on the Marketing Fundamentals today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Marketing Fundamentals is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Marketing Fundamentals Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Marketing Fundamentals, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 01: Introduction to Marketing Fundamentals Introduction 00:02:00 Module 02: Definitions of Marketing What is Marketing? 00:08:00 Definition of Marketing and Detailed Explanation 00:14:00 Module 03: Traditional vs Contemporary Marketing Traditional Vs Contemporary Marketing 00:07:00 Module 04: Marketing Management Orientations Evolution of Marketing 00:06:00 Module 05: Understand your Customers Customer Value & Satisfaction & Delight 00:07:00 Customer Value examples 00:05:00 Customer Loyalty 00:07:00 Customer Centricity 00:05:00 Module 06: Segmentation Marketing segmentation 00:05:00 Bases for Segmentation 00:12:00 Selecting the BEST Segment 00:04:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course provides aspiring hotel managers with the essential skills to make informed decisions that drive success in the hospitality industry. Here learners will explore key financial concepts and learn how to interpret financial statements and budgets. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand allocation of expenses Know prepayments Get acquainted with the fundamentals of accounting concepts Know hotel operations Learn F&B revenue segmentation fundamentals Know the fundamentals of revenue reports analysis Understand labour cost basic pay and wages, service charge, and other components Know overall Profit and loss analysis Understand room division profit and loss Know F & B profit and loss statement Why Financial Analysis Course for Hotel Management right for you? This Financial Analysis Course for Hotel Management is designed for those who want to learn the key terms used in hospitality such as rooms division - occupancy and related terms and critical term such as ADR, Food and Beverage business - key quantity drivers. You will have deep knowledge of standard Profit and Loss templates prescribed by USALI for lodging industries V11, revenue reports analysis fundamentals and horizontal analysis. This online course will educate you on revenue management and analysis reports, expenses and expense control reports, and overall P & L analysis. By the end of the course, you will have a thorough understanding of hotel operations, critical terms used in hospitality, and standard templates and analysis of fundamental steps. Financial Analysis Course for Hotel Management Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction & Fundamentals Introduction Introduction to Hotel Operations Fundamentals of Accounting Concepts What is Allocation of Expenses What Are Prepayments Key Terms Used in Hospitality Key Terms Used in Hospitality Rooms Division Key Terms - Occupancy & Related Terms Room Division Key Terms ADR and Related Terms F&B Business - Key Quantity Drivers Food & Beverage Division - Key Revenue Terms What are Various Revenue Segmentation - Transient Business Hotel Revenue Segmentation - Group Business F&B Revenue Segmentation Fundamentals Standard Templates and Analysis Fundamentals Steps Standard Profit & Loss Templates Prescribed by Usali for Lodging Industries V11 Revenue Reports Analysis Fundamentals Horizontal Analysis in Practice Through Room Segment Analysis Vertical Analysis Explained via Room Segment Report Combined Analsysis Simplified - Market Segment Report Revenue Management & Analysis Reports Why You Should Know the Business Source Guest Nationality Report Booking Lead Period and Booking Pace Concepts Market Benchmark & Competitor Comparison Report Upselling & Upgrades Menu Engineering Report Expenses & Expense Control Reports Labour Cost Basic Pay & Wages Labour Cost - Service Charge Labour Cost - Other Components Labour Cost Analysis Other Expenses and Control Reports Cost Management Ideas Part 1 Cost Management Ideas - Part 2 Overall P&L Analysis Profit & Loss Analysis Steps Room Division Profit & Loss F&B Profit & Loss Statement Who should take this course? This interactive course is suitable for those who want to understand financial analysis for hotel management, revenue management and analysis reports, and overall P & L analysis. Entry Requirements There are no academic entry requirements for this Financial Analysis Course for Hotel Management, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This Financial Analysis Course for Hotel Management assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction 00:05:00 The Concepts of Email Marketing 00:04:00 Rules of Email Marketing 00:05:00 Types of Email Marketing Campaigns You Should Already be Using 00:05:00 10 Email Marketing Terms Every Marketer Should Know 00:06:00 The Importance of List Cleaning and Segmentation Tags 00:03:00 Tips for Building Responsive Email Marketing Lists 00:04:00 Using Capture Pages and Funnels for Leads 00:04:00 The Importance of Lead Capture Pages in Email Marketing 00:04:00 The Importance of a Sales Funnel in Email Marketing 00:04:00 Getting Leads from Facebook 00:04:00 Types of Landing Pages and How to Use Them 00:04:00 Types Of Online Sales Funnels That Work Really Well 00:05:00 Creating Lists 00:03:00 What Makes an Email List Valuable 00:05:00 What Is A Double Opt-In Email List And Why Is It Important 00:03:00 How eBooks Help Generate Leads and Fill Sales Pipelines 00:03:00 How to Generate More Leads With Your Video Marketing 00:03:00 Easy Ideas For Lead-Generating Content Marketing to Build Your Lists 00:05:00 Email Copywriting 00:04:00 Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 00:03:00 10 Ways To Make People Actually Read Your Emails 00:07:00 9 Ways to Make Your Emails More Engaging 00:06:00 6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers 00:04:00 17 Tips for Writing Email Marketing Copy that Converts 00:04:00 Email Deliverability 00:04:00 7 Best Practices for Email Deliverability 00:06:00 How to Improve Your Email Deliverability (Step-by-Step) 00:04:00 Blueprints for Email Copywriting 00:05:00 7 Ways to Improve Your Email Deliverability 00:04:00 How to Test Your Email Deliverability A Step-by-Step Guide 00:04:00 Email Automation 00:04:00 What is Email Automation & How Can Your Business Use it 00:06:00 What is an Email Marketing Autoresponder 00:04:00 16 Awesome Email Marketing Campaigns & How to Run Your Own 00:05:00 9 Simple (But Powerful) Automated Email Sequences For Service Businesses 00:04:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:03:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:03:00 Review of Course 00:01:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

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Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want In this course, you will learn the tactics to drive targeted traffic, optimise conversions and boost sales in the world of online retail. From SEO to Email marketing and social media strategies you will master the skills of promoting your E-commerce store effectively. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Learn the concepts of email marketing, e-commerce and digital marketing Understand the rules for email marketing Recognise types of email marketing campaigns you should already be using Get acquainted with the 10 email marketing terms every marketer should know Learn the tips for building responsive email marketing lists Know the importance of lead capture pages in email marketing Learn to acquire leads from Facebook Discover the importance of a sales funnel in email marketing Recognise the 10 ways to make people actually read your emails and much more Why Digital Marketing Course right for you? This online digital marketing e-commerce store course will provide you with a comprehensive understanding of e-commerce and digital marketing and how digital marketing can be beneficial for e-commerce stores. You will also learn the concept of email marketing and various other marketing strategies to elevate the marketing campaign of the e-commerce store. This extensive online digital marketing e-commerce store course will also help you recognise the importance of list cleaning and segmentation tags. You will also understand how to get leads from Facebook and some great email marketing campaigns. By the end of the course, you will acquire the understanding and knowledge required to run a successful email campaign for an e-commerce store. You will also develop the necessary skills to become a successful email marketer. Digital Marketing Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Review of Course Introduction The Concepts of Email Marketing Rules of Email Marketing Types of Email Marketing Campaigns You Should Already be Using 10 Email Marketing Terms Every Marketer Should Know The Importance of List Cleaning and Segmentation Tags Tips for Building Responsive Email Marketing Lists Using Capture Pages and Funnels for Leads The Importance of Lead Capture Pages in Email Marketing The Importance of a Sales Funnel in Email Marketing Getting Leads from Facebook Types of Landing Pages and How to Use Them Types Of Online Sales Funnels That Work Really Well Creating Email Lists What Makes an Email List Valuable? What is a Double Opt-in Email List and Why is It Important? How eBooks Help Generate Leads and Fill Sales Pipelines How to Generate More Leads with Your Video Marketing Easy Ideas for Lead-Generating Content Marketing to Build Your Lists Email Copywriting Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 10 Ways to Make People Actually Read Your Emails 9 Ways to Make Your Emails More Engaging 6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers 17 Tips for Writing Email Marketing Copy that Converts Email Deliverability 7 Best Practices for Email Deliverability How to Improve Your Email Deliverability (Step-by-Step) Blueprints for Email Copywriting 7 Ways to Improve Your Email Deliverability How to Test Your Email Deliverability? A Step-by-Step Guide Email Automation What is Email Automation & How Can Your Business Use it? What is an Email Marketing Autoresponder? 16 Awesome Email Marketing Campaigns & How to Run Your Own 9 Simple (But Powerful) Automated Email Sequences For Service Businesses Using Tags to Gaining Useful Insights From Email Segmentation Using Tags to Gaining Useful Insights From Email Segmentation Who should take this course? This comprehensive digital marketing - e-commerce store course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of email marketing. Entry Requirements There are no academic entry requirements for this digital marketing - e-commerce store course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This digital marketing e-commerce store course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.