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Course Overview Discover how to improve customer-facing services by optimising the user's experience when you take this course on using Artificial Intelligence in Digital Marketing. Technology is now at a level where professional marketers can personalise advertising and communication on an individual level rather than a broad demographic. With this training, you can learn how to predict customer behaviour based on analytics and make your customers aware of the products or services that they need, well before your competitors do. This Digital Marketing tutorial delivers the total learning package for the combination of machine and online marketing. You will learn about preparing semantic searches, correlating large amounts of purchasing data, using email marketing methods, developing AI writing skills with SQL, and much more. The course even provides a masterclass on the current trend for using chatbots to engage directly with customers. Enrol now to learn how to market in the future. This best selling Artificial Intelligence In Digital Marketing has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Artificial Intelligence In Digital Marketing is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Artificial Intelligence In Digital Marketing is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Artificial Intelligence In Digital Marketing is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Artificial Intelligence In Digital Marketing, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Artificial Intelligence In Digital Marketing will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Artificial Intelligence In Digital Marketing to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Thinking about learning about Knowledge-Based Systems? The BCS Foundation Certificate in Artificial Intelligence teaches learners to recognise Knowledge-Based Systems (such as chat bots), gain an understanding of how they work, and consider how they can add value to an organisation. This award will also enable candidates to understand the concept of Uncertainty and Fuzzy Logic, and how Knowledge-Based Systems can be used to help organisations to make decisions and act where there is higher level of uncertainty. You will learn an understanding of Knowledge-Based Systems and their role within AI, the use of rules within a Knowledge-Based System, an understanding of the principles of case-based reasoning, an understanding of uncertainty and the use of fuzzy logic and an understanding of the role of the inference engine.

Who can apply for this MBA – Artificial Intelligence program? Anyone with an undergraduate degree with a minimum of 50% marks Minimum of one year of professional experience Professionals looking to grow their career with a Master degree in Management Professionals wishing to make a transition to mid-level and higher positions

Thinking about learning Big Data? The BCS Foundation Award in Big Data teaches learners to understand how to manage Big Data and its use with Machine Learning.

Thinking about learning more about how Artificial Intelligence can help in a business? The BCS Foundation Award - How AI Can Support Your Organisation explores the evolution of AI from its inception to present day, and identify potential future AI opportunities which exist to drive organisational strategy at all levels. It considers how AI can make improvements to processes, products and services, enabling an organisation to gain a competitive edge within the market, and the benefits and potential implications it has for the human workforce. You will learn the evolution of AI, an understanding of the shape and structure of organisations, an understanding of the role of AI in an organisation and an understanding of the art of the possible.

Thinking about learning more about the ethical use of AI? The BCS Foundation Award; Understanding the Role of Ethics in the Responsible Use of AI, explores the responsibility of organisations and society towards ensuring AI is implemented for the good of others. It considers the potential harm AI may pose, and the safeguards that can be implemented to ensure it is used safely, ethically and for the good of society. You will be encouraged to explore the benefits associated with AI and the potential value it can add towards the continued evolution of humankind if managed well You will learn learn about the impact and level of responsibility of AI in business, an understanding of the need to scale up the impact and responsibility of AI to society, understand the potential harm and safeguards and understand the role of humans in an AI world.

Real-World Use Cases for AI In this session, we'll look at the impact of several recent developments in Artificial Intelligence (AI) including the areas of computer vision, language understanding, and reinforcement learning on our ability to more effectively carry out projects. We'll also dive into real-world use cases where these breakthroughs are being applied to improve our ability to get things done through better communication and collaboration, information processing, and decision making. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Real-World Use Cases for AI In this session, we'll look at the impact of several recent developments in Artificial Intelligence (AI) including the areas of computer vision, language understanding, and reinforcement learning on our ability to more effectively carry out projects. We'll also dive into real-world use cases where these breakthroughs are being applied to improve our ability to get things done through better communication and collaboration, information processing, and decision making. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

This course starts with the basics of data science and gradually moves towards explaining the concepts of machine learning and various data science algorithms.