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About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire

Outline: Built-up walls are a layered form of facade construction typically comprising a structural back wall and a rainscreen or insulated render cladding. This course discusses various aspects of structural performance, loading and movement, and identifies key British, European and CWCT standards and guides relevant to these issues. This course has a significant engineering content. Target Audience: This course is aimed at those with an interest in specifying and assessing the structural performance of built-up walls. Leaning objectives: Identify the main types of built-up walls and some of their applications, Understand some of the main concepts around how loading in a built-up wall is managed, Gain awareness of basic actions and implications of wind loading, Understand the requirements within testing and its application, Understand the basic movement concepts in built-up walls, Identify brackets and fixings by their operational requirements, Understand the approach taken to assess simple structural elements and frames, Gain an overview of different panel types by their material, design and performance. Assessment: Assessment will be via a series of multiple-choice questions following the course, The assessment is timed and must be passed in order to receive a CPD certificate for the course, If the assessment is failed, one re-take will be permitted. Prerequisites: None, although delegates will find this course easier to understand if they have attended ‘PR2 Built-up walls: Construction and specification’ beforehand. Availability 24 June – 21 July 2024 Lecture time: 1 day. Price Member price Non-Member price £180 + VAT £360 + VAT

Outline: This course is intended to provide an introduction to the different kinds of cladding and glazing systems used on modern buildings, including curtain walling and built-up walls (rainscreen and render systems). It will introduce key performance criteria, specification and verification of façade systems, in addition to discussing the supply chain and construction. It will identify key British, European and CWCT standards and guides relevant to those systems. Target Audience: This course is aimed at those who are new to the design and performance of the building envelope, those who require a refresher course, or those wishing to broaden their knowledge on the type of modern cladding and glazing systems that are commonly used. Learning objectives: Understand the fundamental principles of weathertightness, Recognise key modern cladding and glazing systems, Understand key performance criteria and how walls are specified, Appreciate how performance is verified, Appreciate industry structure and the cladding supply chain. Assessment: Assessment will be via a series of multiple-choice questions following the course, The assessment is timed and must be passed in order to receive a CPD certificate for the course, If the assessment is failed, one re-take will be permitted. Prerequisites: None. Course availability:  02-29 September 2024 Lecture time: 1 day Price:  Member price Non-Member price £180 + VAT £360 + VAT

Outline: This course is intended to provide an introduction to the manufacture and processing of glass, its safe use, mechanical performance, thermal performance, and issues associated with design, installation and inspection. The course identifies relevant British, European and CWCT standards and guides which relates to the use of glazing in the building envelope. NOTE: The material for this course is based on previous MTCP and CWDC courses. Target Audience: This course is aimed at all those with an interest in the performance, specification and design of glazing in the building envelope.  Learning objectives: Understand how different glass types and produced and processed, Understand the performance of different glass types, Understand the requirements for safety glass, Appreciate glass risk assessment, Understand key factors affecting glass quality, Understand the performance of coated glass, Basic understanding of the structural behaviour of monolithic and laminated glass. Assessment: Assessment will be via a series of multiple-choice questions following the course, The assessment is timed and must be passed in order to receive a CPD certificate for the course, If the assessment is failed, one re-take will be permitted. Prerequisites: None, although C201 Introduction to contemporary cladding and façade systems is recommended. Course availability:  09 September - 06 October 2024 Lecture time: 1 day Price:  Member price Non-Member price £180 + VAT £360 + VAT

The 'Hand, Wrist & Finger Safety Training' course is a comprehensive program aimed at educating individuals on the importance of hand, wrist, and finger safety in various environments, with a focus on preventing accidents and injuries. This course covers essential topics such as identifying potential hazards, proper safety equipment usage, and best practices for maintaining hand and wrist health.   Learning Outcomes of Hand, Wrist & Finger Safety Training: Upon completion of this course, participants will be able to: Recognize potential hand, wrist, and finger hazards in different settings. Understand the importance of using appropriate personal protective equipment (PPE). Implement safe work practices to reduce the risk of hand-related injuries. Identify early signs of hand and wrist strain or discomfort. Learn basic first aid techniques for hand, wrist, and finger injuries. Promote a culture of safety and awareness in the workplace. Demonstrate the ability to respond effectively to hand-related emergencies. Develop strategies for long-term hand and wrist health.   Why buy this Hand, Wrist & Finger Safety Training? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home   Certification After studying the course materials of the Hand, Wrist & Finger Safety Training there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.   Who is this Hand, Wrist & Finger Safety Training course for? This Hand, Wrist & Finger Safety Training does not require you to have any prior qualifications or experience. You can just enrol and start learning.  Industrial and manufacturing workers. Construction and trades professionals. Healthcare and laboratory personnel. Individuals involved in manual labor. Anyone interested in preventing hand, wrist, and finger injuries.   Prerequisites This Hand, Wrist & Finger Safety Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.   Career path Occupational Health and Safety Specialist - Potential earning of £25,000 - £45,000 per year. Safety Officer - Median earning of £30,000 - £50,000 per year. Workplace Trainer - Potential earning of £25,000 - £40,000 per year. Health and Safety Manager - Median earning of £40,000 - £70,000 per year. Occupational Therapist - Median earning of £25,000 - £45,000 per year. Course Curriculum Module 01: Introduction to Market Sizing and Target Audience Introduction to Market Sizing and Target Audience 00:14:00 Module 02: Market Research Market Research 00:16:00 Module 03: Estimating Market Size TAM, SAM, and SOM Estimating Market Size TAM, SAM, and SOM 00:19:00 Module 04: Market Growth Potential and Competition Market Growth Potential and Competition 00:18:00 Module 05: Applying Market Sizing to Business Planning Applying Market Sizing to Business Planning 00:16:00 Module 06: Market Sizing Tools and Resources Market Sizing Tools and Resources 00:12:00

Starting an Ecommerce Business Certification In today's world of business, it's an absolute given that if you're not online with your product or service, you're going to lose out on customers and revenue. Every business entrepreneur needs to market his or her products online and engage with prospective customers in order to help the brand establish visibility and generate revenue. However, this process involves in-depth knowledge of Google AdWords, Facebook and other ecommerce websites to promote your products and business. Affiliate marketing is another way to promote your business by allowing others to resell your products and services and offering them rewards (monetary or otherwise). What's Covered in the Course? The video course on ecommerce covers the following useful topics: How to identify potential bloggers and influencers who can help promote your product and how to recruit them for your purpose How to create your affiliate offer and include successful case studies to attract more affiliates How to give away free e-books as part of your marketing strategy with a careful eye on copyright issues Tips on how to use email marketing and autoresponders to engage prospective customers Using online tools to retarget audience and identify customers who are interested in your product How to use keywords, descriptions and product feeds to create effective marketing campaigns using Google AdWords and Facebook How to use different features of Google AdWords and manage large product feeds How to connect Google AdWords to your account and finalise the ads that will run on your website This video course offers the following benefits Studying the course on ecommerce can help you in the following important ways: You can identify, attract and recruit the most suitable influencers and bloggers for your target audience You learn how to use email marketing tools to create automatic sequences of emails and thereby start an effective marketing campaign into motion By gaining insights into Google AdWords and Facebook marketing tools, you can give your business an extra edge over the competition

The Professional Digital Marketing Level 4 course is designed to equip you with the skills and knowledge to become a digital marketing professional, including a comprehensive overview of the different types of online marketing, and essential marketing tools for today's digital age. In this online training course, you will learn all there is to know about digital marketing, from identifying and growing your target audience, to analysing your online visitors' engagement in Google Analytics. You will be guided through how to create marketing videos on YouTube, write engaging promotional emails and much more.  This course explores critical strategies and techniques in social media marketing, covering popular platforms such as Facebook, Twitter, Instagram and Pinterest. You will also be guided step-by-step on how to grow your professional network on LinkedIn. Learning Objectives Master fundamental SEO, blogging and copywriting skills Understand consumer behaviour and learn how to identify your target audience Learn how to utilise social media for engaging loyal and potential customers Develop your understanding of YouTube and video marketing Learn how to analyse audience engagement on Google Analytics Familiarise with the different factors in building a successful brand identity Explore powerful marketing techniques for Facebook, Twitter, Instagram & Pinterest Who is this Course for? This training program is suitable for aspiring digital marketing professionals who wish to gain the required skills and knowledge to kickstart their career. It is particularly beneficial for learners who have some basic knowledge of digital marketing principles and practices. There are no entry requirements for this course and learners of all academic backgrounds can enrol. Entry Requirement: This course is available to all learners, of all academic backgrounds. A good understanding of the English language, numeracy and ICT are required to attend this course. Endorsement This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Certificate of Achievement Endorsed Certificate of Achievement At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £88. There is an additional £10 postal charge for international students. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path On successful completion of the course, learners will have the fundamental skills and knowledge to fast track their career as a digital marketing professional, with many opportunities for career growth. Related professions in this field include: Digital Marketing Executive Digital Marketing Officer Social Media Marketing Executive Digital Marketing Analyst Digital Marketing Manager Copywriter Social Media Coordinator

In the digital age, email marketing remains a cornerstone for businesses aiming to engage with their audience and drive conversions. The success of any email marketing campaign largely depends on the quality of the email list used. At B2C Database, we pride ourselves on offering the best email lists in the world, tailored to meet the diverse needs of our clients. Our commitment to quality and accuracy ensures that your marketing efforts yield the highest possible returns. Unmatched Data Accuracy and Validation One of the key factors that set our email lists apart is our rigorous data accuracy and validation process. We B2C Database understand that outdated or incorrect email addresses can lead to low engagement rates and increased bounce rates. To combat this, we employ advanced data verification techniques to ensure every email address in our database is current and valid. Our team of experts continuously updates and cross-references the data to maintain its integrity, providing you with a reliable resource for your marketing campaigns. Comprehensive and Diverse Database At B2C Database, we offer a comprehensive and diverse email list that covers various industries and demographics. Whether you are targeting specific regions, age groups, or professional sectors, our extensive database has you covered. We provide detailed segmentation options that allow you to tailor your campaigns to the exact preferences and behaviors of your target audience. This level of customization ensures that your messages resonate with recipients, leading to higher engagement and conversion rates. Benefits of Using B2C Database's Email Lists Using our top-quality email lists provides numerous benefits for your marketing efforts. First and foremost, it enhances the precision of your targeting, allowing you to reach the right people with the right message. This not only improves engagement but also maximizes the return on your marketing investment. Additionally, our email lists reduce the risk of spam complaints and improve your sender reputation, ensuring that your emails are more likely to land in the inbox rather than the spam folder. With B2C Database, you can confidently launch campaigns that drive results. Conclusion: Partner with the Best In conclusion, B2C Database stands as a leader in providing the best email lists in the world. Our unwavering commitment to data accuracy, comprehensive database coverage, and detailed segmentation options make us the preferred choice for businesses looking to elevate their email marketing strategies. By partnering with us, you gain access to a powerful tool that empowers your marketing campaigns and drives business growth. Experience the difference that high-quality email lists can make with B2C Database.

What Will I Learn? Know how an Effective Buyer Persona Profile should be like. Know what a Buyer Persona is. How to Benefit from Creating Effective Buyer Personas. How to Research and Create their Buyer Persona. How to know their Customers and adapt their marketing strategy. Requirements Basic Entrepreneurship and Marketing Knowledge.  Description Have you ever wondered why some business that has amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable? Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question. It's something that so many entrepreneurs, freelancers, and salespeople overlook and don't accord enough attention to because they think they already know exactly what to do. The answer is simple and it represents a crucial factor in the success of any business, it's KNOWING YOUR TARGET AUDIENCE! Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?! One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE 'BUYER PERSONA' CONCEPT. Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your products or services. You become able to create a perfect and effective marketing strategy that brings you more sales, saves you money spent on advertising, increases profits up to a couple of times and creates new development opportunities for the future of your business. Now let's come back to you. If you are running a business or looking forward to starting one in the near future, I think that is clear as daylight now why is so important to know how to design the Buyer Persona for your business. In this course, you will learn exactly what a Buyer Persona is, how to create, how to do research for it and which principles to follow when doing so. Practically you will learn: What a Buyer Persona is and why is so important for your business. Which are the main benefits of having a perfect Buyer Persona for your business? How a Buyer Persona Profile should look like. Which is the creative process for a Buyer Persona? How to do research for your Buyer Persona Profile. Which are the questions to ask when creating your Buyer Persona? How to create the Buyer Persona Profile. and much more... Lifetime Access to all other updates! Surprise Bonuses! New Tools introduced in the course! FULL Support through the discussion area of the course! 30 Day Money Back GUARANTEE if you feel this course didn't help you at all and you can't apply anything...that is how dedicated we are to your success! All of this in less than 3 hours (out of your busy schedule) of simple to follow lectures that YOU CAN APPLY from TODAY in YOUR BUSINESS! It's Time to take action! To Your Massive Online Success, Sorin Constantin Who is the target audience? Anyone who is involved in Marketing or Sales. Anyone who has a Business. Anyone who wants to start a Business. Anyone who wants to sell his own product or service. What is this Buyer Persona Concept? Introduction to the Buyer Persona Concept 00:05:00 The Incredible Benefits of having a Buyer Persona 00:08:00 The Buyer Persona Profile 00:09:00 Research your way to success! The Research Process 00:00:00 The Secret Tool inside of Facebook 00:13:00 Person-by-Person Research with Facebook 00:07:00 This Amazing Tool spies on your Competitor's Audience! 00:07:00 How to yo your Research with Analytics 00:07:00 The Creation of your Buyer Persona Creating your Buyer Persona 00:05:00 Buyer Persona Template Example 1 00:03:00 Buyer Persona Template Example 2 00:03:00 Use this tool to create your Buyer Persona directly online! 00:04:00 Finalize and Retouch Things to do before having the Final Version of your Buyer Persona. 00:01:00 Final Thoughts and Conclusions 00:01:00

Why AGRC’s Certificate in Risk Management? Here are the main benefits delivered by our Certificate in Risk Management programme: Comprehensive knowledge of risk management, including in-depth coverage of the risk management frameworks, risk assessment, risk treatment, and the reporting, monitoring, recording, review and communication of risk. Its heavy reliance on practical case studies offers you a practical and hands-on approach to learning about risk management and what is required to curtail or prevent risk from impacting your organisation. The necessary tools, information, practices, and skills to transform you into an in-demand professional for financial institutions and other organizations looking to strengthen their departments dedicated to risk management and risk assessment. Year-round registration with the option to complete the 30-hour online interactive Certificate in Risk Management programme at your own pace and schedule within 3 months, plus two attempts to pass the one-hour final exam consisting of 50 multiple choice questions. Free one-year membership to AGRC, where you can exchange knowledge and share experiences with GRC professionals worldwide. Use of the AGRC’s professional designation as a compliance professional. The AGRC Certificate in Risk Management Curriculum AGRC’s Certificate in Risk Management covers the following specific topics: The main Principles and Definitions of Risk Management ISO 31000 Risk Management framework and processes The Risk and Opportunity Matrix Costs and Benefits of Risk Management Uncertainty in Risk Management and its dimensions The Limitations of Risk Management Developing a Risk-Aware Culture in organisations The Aims of Risk Management in organisations Influences on Risk Culture Historical Foundations of Risk Management The COSO ERM Integrated Framework And plenty more! Expected Learning Outcomes Here’s what you can expect to achieve following the completion of this Certificate in Risk Management: Understand what involves risk management and risk assessment Define, implement and manage appropriate risk management controls for your company Gain a solid understanding of the historical foundations of risk management and the different frameworks involved Understand risk culture and how to build a risk-aware organisation Develop an efficient and comprehensive risk management programme and policy for your company Learn how to use the risk and opportunity matrix Target Audience AGRC’s programme has been designed for professionals looking to build a career in risk management, either at an organizational or governmental level. This might include staff working in or aspiring to work in risk management, new graduates from any discipline, employees involved in risk, financial crime prevention, AML and/or compliance functions, or those wanting to build a career in risk management in the fields of Banking, Insurance, Asset Management, Funds, and other financial services.