The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. After the successful completion of the course, you will be able to learn about the following, Marketing Communications. The Role Of Marketing Communication. The Marketing Communications Mix. Effectiveness Of The Promotional Tools. Management Of The Promotional Tools. Word-Of-Mouth Communications. Branding. Process Of Diffusion. Framework for analyzing marketing communication process. Introduction to Marketing Communication is a foundational course that provides an overview of the various elements that make up the marketing communication mix. It covers advertising, public relations, sales promotion, personal selling, direct marketing, and digital marketing, among other topics. The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Marketing Communication Self-paced pre-recorded learning content on this topic. Introduction to Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Public Relations Professionals Sales Professionals & Media Planners Entrepreneurs & Market Analysts Marketing& Brand Managers Marketing Communication Specialists Product Managers Marketing Researchers Copywriters & Graphic Designers Digital Marketing Specialists & Social Media Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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