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University of Aberdeen - Divinity & Religious Studies

university of aberdeen - divinity & religious studies

A video game based on the work of University of Aberdeen historians has been nominated for the 2022 BAFTA Scotland Awards, the biggest celebration of Scottish film, games and television talent. Strange Sickness, led by Dr Jackson Armstrong and Dr William Hepburn, is a digital narrative game which brings people face-to-face with life in Scotland during the Middle Ages. It is based on and inspired by the events, descriptions and people recorded in Aberdeen’s UNESCO-recognised Burgh Records, which University historians have spent the past decade painstakingly transcribing. The records contain unique details about how the town of Aberdeen dealt with the threat of the plague and the researchers used this as the basis for the game of interactive fiction. It is one of three nominations in the ‘Games’ category of the 2022 BAFTA Scotland Awards and will compete for the award against Hercule Poirot: The First Cases and The Longest Walk. BAFTA – the British Academy of Film and Television Arts - is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally. Through its Awards ceremonies and year-round programme of learning events and initiatives, BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new talent, and enables learning and creative collaboration. Strange Sickness was funded by a Kickstarter campaign which attracted global backing, and development of the game was headed by Dr Hepburn, who created the concept for the game and wrote the story. The game’s mechanics were designed by game developer Katharine Neil while the game’s visuals were created by artist Alana Bell. Dr Jackson Armstrong led the Burgh records research on which the game is based and was also directly involved in the making of the game. He said they were ‘surprised and thrilled’ to learn that Strange Sickness had been nominated. “The BAFTA Scotland Awards celebrate and reward the highest achievements in Scottish film, television and games talent and we are beyond delighted to see Strange Sickness shortlisted alongside such prestigious talent. “Games are an amazing tool to help people imagine the past and the Burgh Records are an outstanding resource to help us understand life in the Middle Ages. To see a game using historical records recognised in this way is a real boost for our collaborative research efforts with the Aberdeen City & Aberdeenshire Archives.” Dr Hepburn added: “The game allows players to immerse themselves in Aberdeen’s history, interact with characters from medieval society and make decisions which will shape their own story. “Katharine Neil and Alana Bell did an amazing job of bringing our research and ideas to life and the feedback we have received from players has been fantastic.”

Ysgol Ar Y Traeth : School On The Beach

ysgol ar y traeth : school on the beach

Colwyn Bay

Designed to suit the changing needs of the children, the days can include:OLYMPUS DIGITAL CAMERA Beach ecology, adaptation, habitats, food chains, using identification keys. Navigation with maps and compasses, using the wind, boat design and sails, making and flying kites. The weather, beach formation, waves and tides. Language associated with or inspired by the sea, myths and legends, storytelling Art on the beach, light, natural materials, modelling on sand and producing large scale pictures. Problem solving, teamwork, leadership, and emotional intelligence. Practical skills, knot work, building shelters, modelling sand. Water safety, hazards on the beach, survival, risk assessment. Innovative use of technology such as film making or recording and composing using the sounds of the beach. Numeracy, literacy, science and technology curriculum requirements. Opportunity to go on the water in boats or sit on kayaks or building their own rafts with qualified instructors. This course offers children the opportunity to get to know an environment in different conditions and see it change. They work closely with a beach school leader who has time to develop trusted relationships with the children and respond to both intellectual and emotional needs and offer challenges that inspire deeper learning. This is recommended in the Welsh Government guidance for educational opportunities of this type. Throughout the course we seek to develop emotional intelligence and offer plenty of adult supported and child led experiences that allow social skills, self-awareness, self-regulation, self-motivation and empathy to flourish. There will be the chance to problem solve, work as a team and independently and show leadership skills. Children will be encouraged to think creatively, to enquire and to reflect on their own learning. Beach Days Single days can meet a specific curriculum or school community need and can be planned with users. They can inspire a school project, add depth to a topic, offer a completely different and exciting experience and offer a chance for children to shine in a new environment. These days are planned to suit the needs of the group and could focus on: The beach environment with rockpooling, identification and animal adaptations. The development of a seaside town over time. An introduction to forces through a range of activities. A book, such as Kenzuke’s Kingdom by Michael Morpurgo, with activities inspired by the story. Outdoor pursuit challenges in line with the primary PE curriculum. Information and communication technology While on the beach we can use technology to capture the experience in pictures, words, sound, film or music. Back at school we can support the innovative use of technology to develop learning further. Our most popular day is “A Day at the Beach” which is often used by year 1, though has been adapted for preschool and years 2-5.

Strand Consulting

strand consulting

London

How to save millions of euro on consultancy services – The story of Strand Consult’s strategic reports Around the world many companies spend millions of euro on expensive consultants. Some of those consultants even have a limited knowledge about the mobile industry, but know a great deal about processes and how to implement new processes in practice. Being a customer with that type of company can occasionally be an expensive pastime and many companies are left with a feeling of have being visited by a senior consultant and 10 junior consultants that had been working under the motto: “Lend me your watch and I’ll tell you the time” Many Stand Consult employees have a past as traditional consultants and in previous jobs often classified customers by the number of hours, days, weeks or months of consultancy the customer could afford. The target was to sell 67% of the total available man hours the consultancy firm could produce. When we founded Strand Consult in 1995, our goal was not to sell people or hours, but to sell knowledge and create value. We realised that if we could use the consultants’ analytical approach, combined with a very high level of industry knowledge and a simple and effective method to communicate knowledge, we would be able to save our customers an enormous amount of expensive consultants. Our goal was not to sell high-end temps to our customers, but to create a knowledge transfer to customers, enabling them to quickly and more efficiently achieve success. During the past 17 years we have published a great number of reports, where we not only explain how the telco industry looks, but also how it will develop in the future. We have focused on collecting the knowledge you need to more easily navigate a complex industry with increasing competition. The market player that can operate their business in the most cost-effective manner will have an increased probability of winning in the long term. Currently we have 6 focus areas: – The mobile broadband market – The MVNO market – The market for Value Added Services – Next Generation Prepaid Services – The Smartphone market – Digital strategy for the Telecom and Media industry. We have spent many man years researching and publishing a series of comprehensive reports and workshops focused on these areas. Market players that have ambitions of being successful within these areas can either try to gain an overview themselves, find solutions and purchase external consultants to help them on their way, or alternatively use Strand Consult’s reports – with or without workshops -to acquire the knowledge they need to be successful in the future. You can read more about some of our reports here: Successful Strategies for the Mobile Broadband Market How to get success in the second Generation MVNO Market

The Bonny Academy

the bonny academy

Caerphilly

The Bonny Academy is a Training Provider. No matter if you’re an individual looking for personal growth or a company looking to train your employees, I can probably offer you something to train in. Who works at The Bonny Academy? At the moment, the only person working here is the founder, Lee-Ann Bonny. Lee-Ann is an experienced & fully qualified teacher. Look on the bio page for more info. In the future, I will be employing qualified & trusted individuals that have been pre-selected to run sessions and workshops in their main field of study. I am already building a small team of very talented individuals who will be fully trained to deliver courses to you & your teams. What do we do here? The Bonny Academy offers courses based around vocal coaching, performance & music theory and is aiming towards a future of training for roles in the events industry. Musicians Techs Crew Medics SIA & Stewards The company is just starting out & I am building a steady foundation of training that will catapult The Bonny Academy to the top of the events industry. There are vocal coaching subscriptions available, as well as online vocal courses. Vocal coaching & music tutoring is available via video call & face to face. The Bonny Academy has recently become a registered centre with awarding body Qualsafe. You can now access a wider range of courses including: Health & Safety at Work, Risk Assessments, Safeguarding, Fire Safety, Education & Training Level 3 and much more. Keep an eye on information about future courses such as First Aid at Work & SIA. Some of these courses have e-learning available in the shop on this website and, in the training section, you’ll find a full list of courses I currently offer. You’ll also find links to sign up to courses that I’ll be holding. All Qualsafe courses are certified qualifications & are regulated by Ofqual. Any Qualsafe qualfication that you do with me can be added to your digital learning record. Your learning record holds all of your qualifications from 2012 and can be accessed by educational institutions and employers, so you can make sure your credentials are proven. I am working hard on offering live/online workshops linked with live events services: volunteering, awareness of vulnerable groups, disability recognition, ALN/SEND & much more! The Bonny Academy courses & workshops will be accredited so you can add the hours to your Continued Professional Development files. The quarterly online vocal workshop already has accreditation & is worth 2 CPD hours, so make sure you sign up with your email to find out dates for those! Keep checking back to see if there’s something you’d like to attend. Courses & workshops will be available via Video Call, E-Learning & Face to Face.

E-learning Matters

e-learning matters

London

E-Learning Matters Home About Me Blog Portfolio Contact E-learning Matters You are here:Home/Blog/Blog/E-learning/E-learning Matters E-LEARNING MATTERS WELCOME Hello and welcome to E-learning Matters. This is the obligatory (well, it’s not really obligatory, but it feels so) blog post about myself and the website. THE OBLIGATORY INTRODUCTION Introductions first: My name’s Gareth Davies and I’m from south Wales in the UK. I’m an e-learning professional with an MA in Online and Distance Education, but more importantly, I’m someone that is very passionate about education and technology’s role within it. WHY HAVE YOU MADE THIS SITE? This website is the successor of my Multiple Tracks blog which was a free WordPress blog site. I chose to go down the route of getting my own hosting to increase my options on what I can do with my content and, crucially, for me to learn how to create my own website using WordPress. WHAT WILL E-LEARNING MATTERS BE ABOUT? The content I’ll be writing about will naturally revolve around e-learning. However, what is e-learning and why should you care about it? The ‘e’ in e-learning stands for ‘electronic’, so e-learning is learning using electronic technologies. This learning can be a part of a course or curriculum or it can account for their entirety. Typically, e-learning is seen purely as online learning where learners engage with materials via the Internet. This website will not be solely looking at online learning, however. I’ll be discussing the wide variety of issues that fall under the roof of technology enhanced learning or educational technology. The link to the left is to the wikipedia entry for educational technology. I’ll be doing this in all my blog posts when a particular term comes up that I feel readers may be interested in because I am committed to making this website a hub for people to learn about the field of educational technology. A place where readers can find not only original content but a starting off point for further reading to achieve a deeper understanding of the subjects covered. I’ll be writing about subjects such as the future of education, new developments in technology that will and are having an impact on education, and existing and burgeoning learning theories that relate to these technologies use in learning. I’ll also be writing about any of my own experiences that I feel will be of use to people studying and working in the field. Anyway, welcome and please feel free to make comments. I’d love to hear from you. Click here to add your own text PAGES About Me Blog Contact Home Portfolio CATEGORIES Blog digital competence E-learning e-learning MOOC new and emerging technology

Random Analysis

random analysis

Berkshire

If you are contemplating transitioning your organisation to Agile ways of working, then you have probably already read numerous reports and editorials on the advantages of Agile delivery and all the improvements you can expect in terms of speed of delivery, quality of outcome and most importantly, reduced costs; but have you thought about the challenges you may face along the way? When organisations begin their Agile transformation, one of their first challenges is understanding the roles necessary to support the initiative; for example, one of the most critical but often a new concept for many organisations new to Agile delivery, is the role of the ‘Scrum Master’. The most frequently asked question is "What makes the Scrum Master role different from that of a Project Manager?" The differences are important and, in our experience, understanding them is crucial to Agile success. A strong corporate culture not accustomed to the Agile mindset can also be a difficult environment in which to implement Agile methods. In some cases, the company’s culture and practices may reward non-Agile milestones while inadvertently discouraging Agile success. In other words, If the correct framework for the new delivery concept is not in place, Agile adoption can be extremely difficult. When a company maintains a non-Agile framework and then tries to shoe-horn in Agile practices, they often end up accomplishing less at greater cost while also achieving lower quality results which, ultimately leads them to somehow conclude that, it is Agile that does not work. Agile training workshops We combine powerpoint presentations, business cases and discussions to create an effective learning experience; an optional online assessment on conclusion of the workshops assess the level of Agile knowledge transfer. Take a look at our Agile training workshop services for course features. Agile coaching Our professional and highly motivated Agile coaches will be responsible for creating and improving Agile processes within your team or organisation by spreading industry best practices between different teams, integrate Agile teams with non-Agile practices and measure the results of the transition. Business change and process automation The COVID-19 pandemic refocussed businesses on resilience, for many that resulted in an acceleration of the business process automation agenda. Automation combined with contextual intelligence can provide a route to greater agility, reduced risk, a better delivery experience and stronger growth. Working closely with your teams, we can map you existing processes using UML diagrams enabling us to identify process gaps, inefficient or repetitious tasks. Once the process optimisations have been agreed, we can proceed to automation with bespoke interfaces and system workflows enabling your teams to focus more easily on the business of generating growth. We are also fully versed with the UK central government/public sector GDS Digital by Default Service Design Standards, G-Cloud and DOS framework procurement processes.

Jayt David

jayt david

MARKETING TỔNG THỂ LÀ GÌ? KPI QUAN TRỌNG & CÁCH ĐO LƯỜNG HIỆU SUẤT CHIẾN DỊCH MARKETING CHO AGENCY Trong bối cảnh thị trường ngày càng cạnh tranh, các agency marketing không chỉ cần sáng tạo nội dung hấp dẫn mà còn phải đo lường hiệu suất chính xác để tối ưu chiến lược. Marketing tổng thể là một phương pháp tiếp cận giúp doanh nghiệp phối hợp nhiều hoạt động marketing nhằm tạo ra một chiến dịch đồng bộ và hiệu quả. Nhưng làm thế nào để biết chiến dịch của bạn có thực sự hiệu quả? Đó là lúc các KPI (Key Performance Indicators) phát huy tác dụng. Hãy cùng tìm hiểu chi tiết marketing tổng thể là gì [https://vietstock.vn/2025/02/marketing-tong-the-la-gi-bat-mi-phuong-phap-marketing-giup-doanh-nghiep-phat-trien-vung-manh-4511-1270538.htm] và các KPI quan trọng và cách đo lường chiến dịch marketing dành cho agency một cách hiệu quả nhất. MARKETING TỔNG THỂ LÀ GÌ? 1. MARKETING TỔNG THỂ LÀ GÌ? CÁC YẾU TỐ CẤU THÀNH MARKETING TỔNG THỂ Marketing tổng thể (holistic marketing) là cách tiếp cận marketing toàn diện, kết hợp nhiều yếu tố khác nhau nhằm đảm bảo sự nhất quán trong thông điệp và trải nghiệm khách hàng. Đây không chỉ là việc thực hiện từng chiến dịch riêng lẻ mà là sự kết hợp đồng bộ giữa các chiến lược marketing, từ online đến offline, từ xây dựng thương hiệu đến tối ưu trải nghiệm khách hàng. Chiến lược marketing tổng thể giúp nâng cao hiệu quả thương hiệu Các yếu tố cấu thành marketing tổng thể: * Marketing quan hệ: Xây dựng và duy trì mối quan hệ với khách hàng, đối tác, nhân viên và các bên liên quan nhằm tối ưu trải nghiệm và lòng trung thành của họ. * Marketing tích hợp: Kết hợp nhiều kênh truyền thông như digital marketing, social media, quảng cáo truyền thống để tạo ra một thông điệp đồng nhất. * Marketing nội bộ: Đào tạo và truyền tải giá trị thương hiệu đến nội bộ doanh nghiệp, giúp nhân viên hiểu rõ về thương hiệu và tạo ra trải nghiệm đồng nhất với khách hàng. * Marketing xã hội: Cân bằng lợi ích doanh nghiệp với trách nhiệm xã hội, xây dựng hình ảnh thương hiệu uy tín và có giá trị đối với cộng đồng. 2. LỢI ÍCH CỦA MARKETING TỔNG THỂ LÀ GÌ?  * Tối ưu hóa hiệu suất chiến dịch: Các kênh marketing bổ trợ nhau, giúp chiến dịch tiếp cận đúng đối tượng với thông điệp mạnh mẽ hơn. * Tăng độ nhận diện thương hiệu: Một chiến dịch đồng bộ giúp thương hiệu dễ dàng được nhận diện và ghi nhớ. * Tạo sự gắn kết với khách hàng: Chiến lược tiếp cận đa chiều giúp xây dựng lòng tin và sự trung thành của khách hàng. * Tối ưu chi phí: Thay vì triển khai riêng lẻ từng kênh, marketing tổng thể giúp giảm thiểu chi phí thông qua sự kết hợp và tận dụng nguồn lực hiệu quả. Tìm hiểu thêm về chiến lược content cluster trong marketing online: https://www.aprofitableday.com/directory-business_lis/listing/huong-dan-a-z-ve-content-cluster-giup-website-but-pha-trong-marketing-online-tong-the/ [https://www.aprofitableday.com/directory-business_lis/listing/huong-dan-a-z-ve-content-cluster-giup-website-but-pha-trong-marketing-online-tong-the/] KPI QUAN TRỌNG CHO MARKETING AGENCY 1. KPI NHẬN DIỆN THƯƠNG HIỆU (BRAND AWARENESS) * Lượt tiếp cận (Reach): Số lượng người đã thấy nội dung của bạn trên các kênh truyền thông như Facebook, Google, TikTok, v.v. Chỉ số này phản ánh độ phủ của chiến dịch marketing.  * Số lần hiển thị (Impressions): Tổng số lần nội dung xuất hiện trên màn hình của người dùng. Một người có thể thấy nội dung nhiều lần, nên số lần hiển thị thường cao hơn số lượt tiếp cận. * Lưu lượng tìm kiếm thương hiệu: Số lượt tìm kiếm tên thương hiệu trên Google hoặc các công cụ tìm kiếm khác. 2. KPI TƯƠNG TÁC (ENGAGEMENT) * Tỷ lệ nhấp chuột (CTR): Phần trăm số người nhấp vào nội dung so với tổng số lần hiển thị. Chỉ số này giúp đánh giá mức độ hấp dẫn của tiêu đề, hình ảnh và lời kêu gọi hành động. * Tỷ lệ tương tác trên mạng xã hội: Bao gồm lượt thích, bình luận, chia sẻ và lượt lưu bài viết, chỉ số cao tức là nội dung bạn đang thu hút khách hàng.  * Thời gian trên trang: Thời gian trung bình người dùng ở lại website – một chỉ số quan trọng đánh giá mức độ hấp dẫn của nội dung. 3. KPI CHUYỂN ĐỔI (CONVERSION) * Tỷ lệ chuyển đổi (Conversion Rate): Số lượng khách hàng thực hiện hành động như mua hàng, đăng ký nhận tin, điền biểu mẫu, v.v., chia cho tổng số khách truy cập. Chỉ số này phản ánh mức độ hiệu quả của chiến dịch.. * Chi phí trên mỗi chuyển đổi (Cost per Conversion - CPC): Tổng chi phí quảng cáo chia cho số lượng chuyển đổi. Đây là chỉ số giúp bạn tối ưu ngân sách quảng cáo để đạt hiệu quả cao nhất. Conversion Rate phản ánh khả năng thu hút và giữ chân khách hàng 4. KPI DOANH THU (REVENUE) * Doanh thu trung bình trên mỗi khách hàng (ARPU): Tổng doanh thu chia cho số khách hàng. * Tỷ suất hoàn vốn (ROI): Hiệu quả tài chính của chiến dịch marketing, thể hiện qua lợi nhuận thu được so với chi phí đầu tư. 5. KPI KHÁCH HÀNG (CUSTOMER) * Tỷ lệ giữ chân khách hàng: Phần trăm khách hàng quay lại sau khi đã sử dụng dịch vụ hoặc mua hàng. Thương hiệu có sự gắn kết tốt với khách hàng thể hiện khi chỉ số càng cao. * Net Promoter Score (NPS): Chỉ số đo lường mức độ khách hàng sẵn sàng giới thiệu thương hiệu của bạn cho người khác. NPS được tính dựa trên khảo sát hỏi khách hàng đánh giá từ 0-10 về khả năng họ sẽ giới thiệu thương hiệu. CÁCH ĐO LƯỜNG HIỆU SUẤT CHIẾN DỊCH MARKETING CHO AGENCY 1. XÁC ĐỊNH MỤC TIÊU CHIẾN DỊCH Việc xác định rõ ràng mục tiêu chiến dịch marketing tổng thể là gì là bước đầu tiên giúp agency đo lường và đánh giá chính xác hiệu suất của chiến dịch marketing tổng thể. Một mục tiêu cụ thể giúp bạn lựa chọn KPI phù hợp và tối ưu hóa các chiến lược thực thi. Định rõ mục tiêu chiến dịch giúp agency đánh giá hiệu suất chính xác Ví dụ một doanh nghiệp có thể đặt ra mục tiêu tăng 30% lượng truy cập website trong vòng 3 tháng để nâng cao nhận diện thương hiệu và thu hút khách hàng tiềm năng. Hay cải thiện tỷ lệ chuyển đổi từ 2% lên 4% trong 6 tháng nhằm tăng doanh thu và tối ưu hiệu suất marketing. Marketing tổng thể là gì nếu không phải là một chiến lược được xây dựng trên nền tảng các mục tiêu rõ ràng và có thể đo lường? Khi có mục tiêu cụ thể, bạn sẽ dễ dàng theo dõi tiến độ và tối ưu chiến dịch marketing một cách hiệu quả. 2. CHỌN KPI PHÙ HỢP Mỗi mục tiêu chiến dịch marketing tổng thể là gì cần có chỉ số KPI cụ thể để đánh giá hiệu quả. Nếu mục tiêu là tăng nhận diện thương hiệu, hãy theo dõi các chỉ số như lượt tiếp cận (Reach) và số lần hiển thị (Impressions). Những chỉ số này phản ánh mức độ mà thương hiệu của bạn được khách hàng biết đến thông qua các kênh truyền thông. Còn nếu mục tiêu là tăng chuyển đổi, cần đánh giá tỷ lệ chuyển đổi và chi phí trên mỗi chuyển đổi (CPC). Đây là những chỉ số quan trọng giúp xác định mức độ hiệu quả của chiến dịch trong việc biến khách hàng tiềm năng thành khách hàng thực sự. 3. SỬ DỤNG CÔNG CỤ ĐO LƯỜNG Marketing tổng thể là gì? Đây là một phương pháp tiếp cận đồng bộ, kết hợp nhiều kênh và chiến lược khác nhau để tạo ra một chiến dịch marketing hiệu quả nhất. Để chiến lược thực hiện hiệu quả thì các agency có thể sử dụng các công cụ sau:  * Google Analytics: Google Analytics cung cấp cho agency cái nhìn tổng quan về hiệu suất của website và các kênh marketing khác nhau với các thông tin về tỷ lệ thoát trang, tỷ lệ chuyển đổi,.... * Facebook & Instagram Insights: Đối với các chiến dịch marketing trên mạng xã hội, Facebook & Instagram Insights là những công cụ không thể thiếu. Chúng cung cấp thông tin về mức độ tương tác của người dùng với các bài viết, quảng cáo, cũng như thông tin về nhân khẩu học của đối tượng mục tiêu. * SEMRush, Ahrefs: Đối với các chiến dịch SEO (Search Engine Optimization), SEMRush và Ahrefs là những công cụ hữu ích để kiểm tra hiệu suất SEO và từ khóa. Chúng giúp agency theo dõi thứ hạng từ khóa, lưu lượng truy cập tự nhiên hay số lượng backlink.  Tăng hiệu quả SEO với công cụ theo dõi từ khóa và backlink 4. PHÂN TÍCH VÀ ĐÁNH GIÁ KẾT QUẢ Sau khi thu thập dữ liệu từ các công cụ đo lường, agency cần phân tích kết quả để đánh giá mức độ hiệu quả của chiến dịch marketing tổng thể là gì. Việc đối chiếu KPI với mục tiêu ban đầu giúp xác định thành công và hạn chế của chiến dịch. Nếu chưa đạt kết quả mong đợi, cần xác định nguyên nhân và điều chỉnh chiến lược phù hợp. Tiếp theo, dữ liệu cần được tổng hợp thành báo cáo trực quan, giúp agency và khách hàng có cái nhìn toàn diện về hiệu suất chiến dịch. Báo cáo này bao gồm số liệu về nhận diện thương hiệu, tương tác, chuyển đổi và doanh thu, giúp đưa ra quyết định tối ưu hóa nhanh chóng. Cuối cùng, dựa trên kết quả phân tích, agency cần điều chỉnh chiến lược marketing tổng thể để nâng cao hiệu suất cho các chiến dịch tiếp theo, đồng thời cải thiện khả năng dự đoán và lập kế hoạch marketing hiệu quả hơn. KẾT LUẬN Marketing tổng thể là gì? Đây không chỉ là chiến lược kết hợp nhiều hoạt động marketing một cách đồng bộ mà còn giúp tối ưu hóa ngân sách và nâng cao hiệu suất chiến dịch. Bằng cách phối hợp chặt chẽ giữa xây dựng thương hiệu, tương tác khách hàng, tối ưu chuyển đổi và đo lường hiệu suất, marketing tổng thể mang lại sự nhất quán và hiệu quả cao hơn. Đồng thời, việc theo dõi các KPI quan trọng sẽ giúp agency kiểm soát, điều chỉnh chiến lược kịp thời, đảm bảo doanh nghiệp đạt được mục tiêu kinh doanh bền vững. Giới thiệu thêm về digital marketing tổng thể [https://devpost.com/1PDM]  [https://devpost.com/1PDM]và các chiến lược hiệu quả

MyT Automation

myt automation

Croydon

MyT Automation is a comprehensive Software as a Service (SaaS) platform designed to empower businesses, agencies, and entrepreneurs to deliver scalable and efficient solutions for marketing, sales, customer relationship management (CRM), and automation.  The platform consolidates a wide range of tools into a single, customisable system, enabling users to streamline operations, enhance client engagement, and drive revenue growth without the need for extensive development or technical expertise.  Below is a detailed overview of MyT Automation's capabilities, tailored for use by a chatbot or AI agent to communicate its features effectively.  Core Capabilities 1. Marketing Automation MyT Automation provides robust tools to automate and optimise marketing efforts, enabling businesses to engage customers efficiently across multiple channels. Email Marketing Automation:  Create, schedule, and send personalised email campaigns with drag-and-drop editors, pre-built templates, and automated sequences for lead nurturing, follow-ups, and customer retention.SMS Marketing: Send targeted text messages for promotions, reminders, or transactional updates, with support for automated SMS workflows. Social Media Management:  Schedule and publish posts across major social media platforms, with analytics to track engagement and performance. Lead Scoring and Segmentation:  Automatically score leads based on behaviour and demographics, allowing for precise audience segmentation and targeted campaigns. Campaign Analytics:  Access detailed reports on campaign performance, including open rates, click-through rates, and conversions, to optimise marketing strategies. 2. Customer Relationship Management (CRM) The platform includes a powerful CRM system to manage client relationships, streamline sales processes, and enhance customer experiences. Contact Management:  Centralise customer data with detailed profiles, including interaction history, preferences, and purchase records. Pipeline Management:  Visualise and manage sales pipelines with customizable stages, automated deal tracking, and task assignments. Lead Capture and Nurturing:  Use forms, landing pages, and automated workflows to capture leads and guide them through the sales funnel. Appointment Scheduling:  Integrate calendar tools to automate booking, send reminders, and sync with platforms like Google Calendar. Unified Inbox:  Manage all client communications (email, SMS, social media) in a single dashboard for streamlined interactions. 3. Funnel and Website Building MyT Automation offers intuitive tools to create high-converting sales funnels and professional websites without coding expertise. Drag-and-Drop Builder:  Design landing pages, funnels, and full websites using customisable templates and a user-friendly interface. E-commerce Integration:  Build online stores with product management, payment gateways, and order tracking capabilities. SEO Optimisation:  Optimise websites for search engines with built-in tools for meta tags, keywords, and mobile responsiveness. A/B Testing:  Test different versions of pages or funnels to identify the highest-performing designs and content. 4. Conversational AI and Chatbots MyT Automation includes AI-powered chatbot capabilities to enhance customer support and lead generation. No-Code Chatbot Builder:  Create custom chatbots to automate customer interactions, answer FAQs, qualify leads, or book appointments. Multi-Channel Support:  Deploy chatbots on websites, social media, and messaging apps like WhatsApp or Facebook Messenger. Live Chat Handoff:  Seamlessly transition from automated chatbot responses to human agents when needed. Analytics and Insights:  Track chatbot performance, including engagement rates and conversion metrics, to refine conversational strategies. 5. Workflow Automation The platform automates repetitive tasks and workflows to save time and improve efficiency. Trigger-Based Actions:  Set up automated actions based on user behaviour, such as sending follow-up emails when a lead completes a form. Workflow Integrations:  Connect with external tools like CRMs, payment processors, and productivity apps via APIs or third-party integrations (e.g., Zapier). Task Automation:  Automate task assignments, reminders, and notifications to keep teams aligned and projects on track. Data Synchronisation:  Ensure real-time data updates across integrated systems for consistent and accurate information. 6. Analytics and Reporting MyT Automation provides advanced analytics to drive data-informed decisions and optimise performance. Custom Dashboards:  Build tailored dashboards to monitor key performance indicators (KPIs) like sales, conversions, and user engagement. Real-Time Reporting:  Access up-to-date insights on marketing, sales, and operational metrics. Predictive Analytics:  Leverage AI-driven insights to forecast trends, customer behaviour, and revenue potential. Funnel Analysis: Identify drop-off points in sales funnels to improve conversion rates. 7. E-commerce and Payment Processing MyT Automation supports businesses in creating and managing online stores with integrated payment solutions. Product Management:  Organise products, manage inventory, and set pricing from a single platform. Payment Gateways:  Integrate with popular payment processors like Stripe, PayPal, and Square for secure transactions. Subscription Billing:  Offer recurring revenue models with automated billing and subscription management. Order Tracking:  Monitor orders and provide customers with real-time updates on their purchases. 8. Security and Compliance The platform prioritises data security and regulatory compliance to protect businesses and their clients. Data Encryption:  Use AES 256-bit encryption for secure file storage and data transfer. Role-Based Access Controls:  Assign granular permissions to ensure data access is restricted to authorised users. Compliance Tools:  Support GDPR, CCPA, and other regulations with data anonymisation and privacy controls. Audit Trails:  Track changes and user actions for transparency and compliance. 9. Scalability and Integrations MyT Automation is designed to scale with your business and integrate seamlessly with existing systems. API Access: Connect with third-party tools and custom applications via robust APIs. Multi-Platform Support:  Deploy on web, mobile, or hybrid environments with flexible hosting options (cloud or on-premises). Extensibility:  Add plugins or extensions to enhance functionality based on specific business needs. Real-Time Data Sync:  Integrate with CRMs, marketing tools, and analytics platforms for a unified workflow. Use Cases  MyT Automation is versatile and caters to a wide range of industries and business types: Digital Agencies:  Deliver marketing, CRM, and automation services to clients with a professional platform. Entrepreneurs and Resellers:  Launch a micro-SaaS business targeting niche markets with a robust solution. E-commerce Businesses:  Build and manage online stores with integrated marketing and payment solutions. Consultants and Freelancers:  Streamline client management, project tracking, and reporting with a professional platform. Startups:  Scale operations quickly with a cost-effective, ready-to-use solution that supports growth. Benefits Speed to Market:  Launch services in days, not months, with pre-built tools and templates. Cost Efficiency:  Avoid the high costs of custom software development and maintenance. Streamlined Operations:  Consolidate marketing, sales, and customer management into a single platform. Recurring Revenue:  Offer subscription-based services to generate predictable income. Scalability:  Grow your business with a platform that adapts to increasing client demands and integrates with existing systems. Why Choose MyT Automation? MyT Automation is a powerful, all-in-one solution that combines marketing automation, CRM, website building, e-commerce, and conversational AI into a single platform. Its no-code interface, extensive customisation options, and robust integrations make it ideal for businesses looking to deliver high-value services.  With advanced analytics, security features, and scalability, MyT Automation empowers users to focus on growth, client satisfaction, and revenue generation while the platform handles the technical complexities.

Bruce Smith Fashion Photography Acadamy

bruce smith fashion photography acadamy

Valbonne portrait photographer,Do you dream of being treated like a princess or a top fashion model for the day? During a portrait session with Bruce Smith the Portrait photographer on the Côte d’Azur on the French Riviera, Europe, you will be pampered and made to feel like a million dollars. Creating peoples portraits, actors head-shots and performers publicity photography and personal branding photography in Bordeaux, in Monaco, in Eze Village, also on The Cote D’Azure. Photographing people portrait’s in Bordeaux, in Monaco, in Eze Village, on The Cote D’Azure and on The Riviera, France. Bruce began shooting as a professional fashion and portrait photographer back in 1983, the black and white ball gown image below was from his first fashion photography commission. Since then he has continued to produce stunning and incredibly memorable fashion images, portraits, fine art photography, celebrity portraits, art nudes and boudoir style portrait photography. Commissioned by major international fashion clients, shooting high fashion, haute couture, bridal wear, lingerie, swimwear and hosiery in far flung exotic places like Africa, in Australia, in America, in Alaska, in Thailand, in Borneo, in Vietnam, in Spain, in France, Morocco, Austria, to mention just a few. Creating fashion images on a specialised skill level that leaves other great photographers in complete awe of what he has achieved. In the early 2000’s Bruce was commissioned to pen the first how to photograph digital fashion photography book, “Fashion Photography A Complete Guide”. (read about this book) The cover of the USA version is below, it has also been published in Europe, UK and China. The publishing of this fashion photography book led to Bruce being invited to speak and teach at photography conventions, seminars and arts academies all over the world. This then led him to start “The Bruce Smith Photography Academy” which he still runs today offering aspiring new photographers his insights into creating beautiful images of people. With the recent change in his own perspectives on life, Bruce decided that he would move more towards photographing real people, not to say the beautiful models he has been photographing for 40 years are not real people, because they are. Bruce created his portrait photographer in France business to bring his many years of experience creating stunning fashion images to the every day people so they can experience what it feels like to be in front of the camera so they can feel beautiful and fabulous about themselves. Visit his fashion and fine art photography website for any commercial fashion photography enquiries. On this website there is also information about his photography workshops, courses and 1-2-1 private photography master classes in photographing people, fashion, portraits and fine artistic nudes. More about Bruce and his photography can be found by googling Bruce Smith fashion photographer in France. Bruce hopes you enjoy this new website and is very excited at the prospect of creating beautiful portraits of you.

All Silver Clouds Kmf

all silver clouds kmf

Decluttering to Get Organised With an extensive background in Interior Design and Contemporary Art logistics and installations I have a great eye for detail and plenty of solutions for organisation, styling and storage. I aim to create freedom from things and functionality in spaces that have ceased to fulfil potential. This extends to archiving materials such as photographs and documents; decluttering and packing in preparation for a move; unpacking and dressing a new space. My clients may aspire to a goal such as home decluttering with the view to redecorate afterwards. I really enjoy being part of this fresh start and so we can get stuck into the painting and finishing touches together. In the case of a commercial space, this is something I can organise as a service. I have an initial consultation with new clients to assess the job and needs and wants, and then I’ll go away and devise a plan of action. Once you are happy with the plan the exciting new journey begins. Clients may have suffered a bereavement and find it challenging to go through the emotional process of letting go. Other clients may have a tendency towards collecting, or hoarding, and find it challenging to let go due to the relationship between the items and memories. I manage this in my own life and so I have many techniques and fresh ways of re-looking at your objects and what they represent in your life. I will be sensitive and patient. Objects often unlock memories that you need to take the time to process before you let go and I understand that. We are working together towards success in your long-term goals Professional organising and one-to-one coaching are my passions Many clients choose one-to-one coaching. We spend time together focusing specifically on personal goals and ways of achieving them. With most of my clients I aim to introduce movement and light exercise, new hobbies (I teach calligraphy, digital photography, arts and crafts, writing and poetry, easy to follow dance workouts…), dealing with triggers and developing coping mechanisms (relating to conditions such as anxiety), building confidence, tackling difficult social situations and practical advice on areas such as overcoming anxiety before an exam, e.g. driving, job interview techniques, and managing stress. Don’t worry about the light exercise – it is all feel-good factor and nothing to do with training or learning routines. We are going to have fun together. I will make a programme tailored to you and you will be amazed where you can be in four weeks, three months, six months, a year... I have personal experience with PTSD, anxiety, panic disorder and depression. I know these conditions change your life, but they don’t have to limit it. Please do consult your doctor before making changes to your lifestyle. I always follow their advice and medical judgement. If you have any issues with mobility or certain environments (crowded places, loud noises etc.) please do let me know.