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Course Curriculum Module 1 - Publishing Strategy Publishing Strategy 00:00 Module 2 - Growing Your Audience Growing Your Audience 00:00 Module 3 - Creating Content Creating Content 00:00 Module 4 - Understanding Data Understanding Data 00:00 Module 5 - Using Data Using Data 00:00 Module 6 - Web Vitals Web Vitals 00:00 Module 7.1 - Ad Strategy Ad Strategy 00:00 Module 7.2 - Ad Strategy (Types of Ads) Ad Strategy (Types of Ads) 00:00 Module 7.3 - Ad Strategy (Ad Experience) Ad Strategy (Ad Experience) 00:00 Module 8 - Optimising Ads Optimising Ads 00:00 Module 9.1 - Using Your Data for Ads Using Your Data for Ads 00:00 Module 9.2 - 3rd Party Cookies 3rd Party Cookies 00:00 Module 9.3 - Anonymised IDs Anonymised IDs 00:00 Module 10.1 - Programmatic Strategy Programmatic Strategy 00:00 Module 10.2 - Programmatic Strategy Programmatic Strategy 00:00 Module 10.3 - Intro to Ad Inventory Intro to Ad Inventory 00:00 Module 10.4 - Trading Models Trading Models 00:00 Module 10.5 - Header Bidding Header Bidding 00:00
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This course covers key topics such as Strategy, Finance, Marketing, Leadership and more. Those who are looking to enhance their managerial skills, our Mini MBA course offers insights and tools to make strategic decisions, lead teams effectively, and drive organisational success. This Course At A Glance Understand the business vision and the mission statement Master the strategy hierarchy within a firm Learn how to design a business strategy for a startup or CEO Master the life cycle models Understand the external strategic environment of the firm - PEST and PESTLE analysis Know industry analysis, generic strategies, and competitive advantage Master strategic prioritisation - Boston Consulting Group Growth-Share matrix Learn how to connect MBA strategy and finance with financial modelling Know how to create a comparative competitive analysis on a page Mini MBA Course Overview This comprehensive course is perfect for those interested in understanding business strategy, business vision, the mission statement, and the strategy hierarchy within a firm. This online course will teach you business strategy design, business model canvas template, and Lafley and Martin's five-step strategy model. You will have a thorough understanding of Hambrick and Fredrickson's diamond strategy, life cycle, and external strategic environment of the firm - PEST and PEST analysis. By the end of the course, you will gain extensive knowledge around MBA level business strategy, the strategic planning process, and steps to create a comparative competitive analysis on a page. Who should take this course? This comprehensive mini MBA course is suitable for those who want to learn how to create a business strategy over time, understand PEST and PESTEL analysis, SWOT, TOES, and SOAR. Entry Requirements There are no academic entry requirements for this mini MBA course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This mini MBA course for diet assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Course Curriculum Welcome to This Mini MBA Business Strategy Consulting Course Welcome to This Mini MBA Business Strategy Consulting Course Mini MBA Business Strategy - Executive Summary - What you will learn What is MBA Level Business Strategy? What is Business Strategy Business Vision and the Mission Statement The Strategy Hierarchy within a Firm Mini MBA: Designing Your Business Strategy - Startup or CEO Introduction to Business Strategy Design Business Model Design with The Business Model Canvas Business Model Canvas Template Lafley and Martin's Five-Step Strategy Model Hambrick and Fredrickson's Strategy Diamond Mini MBA: Business Strategy Over Time: Life Cycle Models Understanding Life Cycles The Industry Life Cycle The Business Life Cycle The Product Life Cycle The Corporate Funding Life Cycle Mini MBA: External Strategic Environment of the Firm; PEST and PESTEL Analysis Section Introduction: External Analysis Using Broad Factors PEST Analysis PESTEL Analysis PESTEL Analysis Template CASE STUDY EXERCISE: PESTEL Analysis of Starbucks CASE STUDY SOLUTION: PESTEL Analysis of Starbucks CASE STUDY EXERCISE: PESTEL Analysis Of The Global Aviation Industry CASE STUDY SOLUTION: PESTEL Analysis Of The Global Aviation Industry Strategic Options Arising Internal and External Analysis: SWOT, TOWS and SOAR SWOT Analysis Conducting a SWOT Analysis SWOT Analysis Template TOWS Matrix Analysis SOAR SOAR Analysis Template CASE STUDY EXERCISE: SWOT Analysis - Amazon CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage Michael Porter and Business Strategy Analysis Industry Analysis and Introducing Michael Porter Competitive Forces Model - Porter's Five Forces Full List of Porter's Five Forces Factors Michael Porter's Five Forces Template CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry Generic Strategies and Industry Forces Michael Porter's Value Chain Analysis Value Chain Analysis Template Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix Boston Consulting Group (BCG) Matrix BCG Matrix and The Life Cycle BCG Matrix Advantages and Disadvantages Adapting The BCG Matrix Boston Consulting Group (BCG) Matrix Template CASE STUDY EXERCISE: BCG Matrix - Facebook CASE STUDY SOLUTION: BCG Matrix - Facebook CASE STUDY EXERCISE: BCG Matrix - Apple CASE STUDY SOLUTION: BCG Matrix - Apple CASE STUDY EXERCISE: BCG Matrix - Unilever CASE STUDY SOLUTION: BCG Matrix - Unilever MBA Strategy: Building Sustainable Competitive Advantage Competitive Advantage - Deriving Strategy from Inside the Firm Core Competency VRIO - Resources to Competitive Advantage CASE STUDY EXERCISE: Core Competency - Apple CASE STUDY SOLUTION: Core Competency - Apple Defining The Unique Selling Proposition ADL Matrix - Understanding Your Competitive Position ADL Matrix Template Strategy MBA: Growth Strategy Options Ansoff Product Market Matrix - How to Grow Your Business Organic vs Inorganic Growth Internal and External Growth Strategies Expanded CASE STUDY EXERCISE: Amazon's Growth Strategy CASE STUDY SOLUTION - Amazon's Growth Strategy Strategic Responses to Mature and Declining Markets Blue Ocean Strategy Blue Ocean Case Study - Apple Comparing Red Ocean and Blue Ocean Strategies How to Survive in an Over Fished Ocean How to Create a Comparative Competitive Analysis on a Page How to Create a Comparative Competitive Analysis on a Page Connecting MBA Strategy and Finance With Financial Modelling Making The Connection Between Strategy and Finance What is an Integrated Financial Model. Key Drivers of an Integrated Financial Model Model Structure Detailed Model Schedules Chart of Accounts Financial Statement Inputs and Outputs 10 Steps to Building an Integrated Financial Model Strategy MBA Implementation: Understanding the Strategic Planning Process Summary of The Strategic Analysis Process Understanding The Strategic Planning Process Four Step Strategic Management Process Strategy Formulation in Six Steps Mintzberg's Five Configurations Summary and Wrap Up - Congratulations on Completing This Strategy MBA Course! Course Summary and Wrap Up Supplementary Resources Supplementary Resources - Mini MBA Assessment Assessment - Mini MBA Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
Overview Master the Formulas For Entrepreneurial Success Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Master the Formulas For Entrepreneurial Success Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Master the Formulas For Entrepreneurial Success Introduction - 15 Strategies for Entrepreneurial & Business Success 00:02:00 Strategy #1 - Know Your Numbers 00:12:00 Strategy #2 - Know the Problem You Are Trying to Solve 00:05:00 Strategy #3 - Become a Leader in Your Industry 00:02:00 Strategy #4 - Have a Clear and Distinct Unique Competitive Advantage 00:04:00 Strategy #5 - Execution is Everything 00:07:00 Strategy #6 - Always Be Investing and Building Assets 00:04:00 Strategy #7 - Build Reoccurring Revenue 00:05:00 Strategy #8 - Price Based on Value Delivered 00:05:00 Strategy #9 - Build a Cohesive Messaging Strategy 00:05:00 Strategy #10 - Be a Sales and Marketing Driven Company 00:04:00 Strategy #11 - Leverage Partners to Build Your Business 00:05:00 Strategy #12 - Become a Thought Leader In Your Industry 00:05:00 Strategy #13 Attract and Retain Your Top Talent 00:03:00 Strategy #14 - Build an Incredible Culture 00:05:00 Strategy #15 - Manage your Top 5 Key Initiatives 00:04:00 Bonus Strategy #1 - Create a Compelling Event 00:02:00 Bonus Strategy #2 - Stairstep Your Investment 00:03:00 Bonus Strategy #3 - Make All Strategies Sync Up 00:03:00 Additional Materials Resource - Master the Formulas For Entrepreneurial Success 00:00:00
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