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Ace Your Segmenting Positioning Assignments with Our Tailored Help

By Jack Walker

Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.

Ace Your Segmenting Positioning Assignments with Our Tailored Help
Delivered Online On Demand
FREE

Ask a Clinical Supervisor 24/7 - Resource Hub

By traumatraining.uk

ASKACLINICALSUPERVISOR 24/7 membership plan is an excellent resource for counsellors looking for some extra support.

Ask a Clinical Supervisor 24/7 - Resource Hub
Delivered Online On Demand1 hour
FREE

CATCH UP | Blowfly prevention, control and costs in a changing climate

By NADIS Animal Health Skills

Catch up with Dr Katie Lihou (University of Bristol), Phillipa Page (NADIS) and Matt Colston (ELANCO) for discussions around blowfly control. A review of the blowfly life cycle along with preventative management strategies and appropriate chemical use was discussed by Matt from ELANCO. Phillipa described effective treatments of clinically affected sheep to minimise compromised sheep welfare. Dr Lihou discussed the costs associated with prevention and treatment of clinical cases of blowfly using cost/benefit analysis modelling. The webinar was a useful refresher ahead of the blow fly season to ensure that knowledge is up to date for improved client and customer engagement. This event concluded with a Q&A session. This webinar, aimed at Vets, SQPS and farmers, was hosted by NADIS in association with Elanco. Dr Katie L Lihou, PhD, BSc Katie completed her PhD at the University of Bristol on the prevalence and distribution of livestock ectoparasites in the UK, in the department of Veterinary Parasitology and Ecology. Before her PhD, she studied 3 years of Veterinary Medicine, before moving into Biology. Katie is now a post-doctoral researcher working in the Bristol Vaccine Centre on infectious disease epidemiology and modelling. Phillipa Page, BVSc BSc MRCVS Phillipa qualified from Liverpool Vet School in 2006 and started her first job in Neath, South Wales in a mixed practice. Following a short time as a locum dairy vet in Devon she then joined Wood Vet group in 2009 as a large animal vet. Her work was predominantly dairy but she had a special interest in sheep and developed the sheep side of the practice. In 2016 she then moved to specialize in sheep veterinary work with Flock Health Ltd. This involves a mixture of consultancy flock health work, farmer and vet CPD training and collaboration with retailers, processors and pharmaceutical companies and industry levy bodies. Phillipa was part of the co design groups for the DEFRA Animal Health and Welfare Pathway and Endemics disease program. Phillipa also works with NADIS (National Animal Disease Information Service) as the sheep lead on the Blowfly, parasite control, online health planning and disease alerts information. She has been a board member on the British Cattle Veterinary Association and the Sheep Veterinary Society and is the current conference organiser for the Sheep Veterinary Society and the current Junior Vice President. Phillipa co authored and published a book ‘Sheep Keeping’ as part of the professional small holders series by 5M Publishing and the chapter ‘Lameness’ in Differential Diagnosis in Sheep. 2022 Herriot Publications. She is involved with research and works on regular contributions to publications and is currently working towards a Diploma of the European College of Small Ruminant Health and Production. Outside of work she is a tenant farmer of 100 acres. Together with her husband and two boys she farms a flock of 300 commercial ewes and has a farm shop. Matt Colston, BVM & S, CertSHP, MRCVS Matt graduated from the R(D)SVS in Edinburgh in 1986. He then spent five years working in a mixed practice in Fife and the Borders before taking up a two-year demonstrator’s position (shared between R(D)SVS and SAC (Edinburgh Genetics), concentrating on equine reproduction and artificial breeding in small ruminants. He later obtained the Cert.SHP qualification before returning to general practice in Penrith, where he has worked since 1997. In November 2013, Matt joined Novartis Animal Health as a Veterinary Technical Advisor for the Farm Animal Team. When Novartis was acquired by Elanco, he continued in this role with the company. Also, Matt currently serves as the Chairman of Moredun Foundation's North of England Regional Board.

CATCH UP | Blowfly prevention, control and costs in a changing climate
Delivered Online On Demand1 hour
FREE

Online Options

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FORS Lo-City Driving & Highway Code - Periodic 7 Hour CPC Course July 2025

By Total Compliance

Registration starts at 7:30 AM. The training will begin promptly at 8:00 AM. Please plan your arrival accordingly to ensure you don't miss any important information. Reduce Emissions, Save Costs, Earn a CPC Hours, and Ensure Full Compliance Topics Covered: FORS Lo-CITY Driver Training (3.5 hours): • Relationship between driving style, fuel consumption, and environmental impact • Benefits of regular vehicle maintenance and checks • Fuel-efficient driving techniques • Utilising in-vehicle technology for fuel economy • Benefits of journey planning • Alternative fuels for commercial vehicles Highway Code Training Content: Course introduction, objectives, and expectations. Introduction to the Highway Code and its relevance. Types of road users and training for various groups. Respecting and understanding the risks to different road user categories. Confirmation of knowledge quizzes covering all aspects of the Highway Code and traffic regulations. Course Details: Format: Remote Session (7 hours) CPC Hours: Yes Cost: £89.50 - Includes course fee, Driver CPC Upload fee, VAT This award-winning program (awarded the prestigious Education in Transport award at the 2017 National Courier Awards) is perfect for any fleet operator looking to: Meet FORS Gold accreditation requirements. Improve driver performance and fuel efficiency. Reduce their environmental footprint. Enhance corporate social responsibility. Please note that this course is delivered online and provides 7 hours of Driver CPC training. Ready to get started? Book online or feel free to contact our training department at training@totalcompliance.co.uk or call 0345 9001312 to register for this valuable course. Please review our Terms and Conditions for more information.

FORS Lo-City Driving & Highway Code - Periodic 7 Hour CPC Course July 2025
Delivered Online
£89.50

Site Supervisor Training Scheme (SSSTS) Refresher

By SMC Safety Solutions

Our CITB Online - Site Supervisors’ Safety Training Scheme (SSSTS) Refresher course is designed to give attendees a broad reminder of their responsibilities for health and safety on construction sites. Approved and endorsed by the United Kingdom Contractors Group, the SSSTS refresher course is a must for anyone who occupies a supervisory role on UKCG sites and wants to brush up on their knowledge of their legal responsibilities and the latest construction industry regulations. The SSSTS Refresher course has been created to provide existing supervisors, or those who are just entering into a supervisory role, with in-depth knowledge of health and safety legislation and procedures. If a candidate completed a full SSSTS training course up to 5 years ago, they will be required to attend a refresher programme. Prerequisites SSSTS certificates are of course valid for up to 5 years, but due to the ever-changing nature of the industry, it is recommended that staff stay up to date by enrolling on a refresher course long before the qualification expires. Instructions Please note all Site Supervisor Training courses with the venue “Remote Learning” will be delivered by a tutor over a video call. This training will be delivered and assessed in English language; therefore, a good standard is required to complete the course. Further attendee information will be sent in a separate email, please check your inbox.

Site Supervisor Training Scheme (SSSTS) Refresher
Delivered in Chelmsford or Online + more
£189

VIRTUAL DENTAL NURSING DIPLOMA

4.4(67)

By London Waterloo Academy

Our Virtual (via Zoom) course provide the same high-quality tuition as our classroom-based sessions. Quarterly meetings will take place at the Academy Dental Nursing Diploma with National Examining Board for Dental Nurses (NEBDN) is an internationally recognised qualification that will allow you to work as a Dental Nurse in hospitals, NHS and private dental practices. Successful completion of Dental Nursing Diploma course will enable you to register as a Dental Care Professional with the General Dental Council (GDC) and practice as a qualified Dental Nurse. Discover the exciting world of dental nursing and be a part of a growing field that offers endless opportunities for growth and development. How will you learn? In addition to our traditional class-based tuition, we also offer Virtual (via Zoom) Learning courses to cater to different learning preferences. Our Virtual Learning courses provide the same high-quality tuition as our classroom-based sessions. To participate, you will need a laptop, PC, smart phone or tablet with a built-in or external camera and microphone. From the comfort of your own home, you will have the opportunity to communicate with your tutor and classmates through video chat, using your phone or computer camera. This allows for seamless interaction, discussions, and collaborative learning. Quarterly meetings at the Academy To ensure a well-rounded learning experience, you will be required to attend face-to-face lessons at the Academy on a quarterly basis, which means every three months. These sessions serve several important purposes: Practical Units: Some aspects of the course require hands-on practical training. The face-to-face lessons will cover these practical units, allowing you to gain valuable experience and apply the knowledge you have acquired during the virtual learning sessions. Tests and Mock Exams: These assessments are important for evaluating your progress, identifying areas for improvement, and preparing you for the final exams. The Academy will provide a controlled and supervised environment to ensure the integrity and fairness of these assessments. Attending quarterly face-to-face lessons provides a balanced approach to your learning journey. It combines the convenience and flexibility of virtual learning with the benefits of in-person interactions, practical training, and assessments. By participating in these sessions, you will have the opportunity to reinforce your knowledge, receive personalized feedback, and build a stronger connection with your tutor and classmates. The Academy is dedicated to supporting your growth and success in dental nursing field, and the face-to-face lessons are an integral part of that commitment. Being a Dental Nurse can be an exciting and fulfilling career that allows you to make a positive impact on people’s lives while enjoying a variety of work and opportunities to learn and grow. You’ll get to work with an amazing dental team and get to know patients, helping them to feel at ease and comfortable during their visit. You’ll be the one behind the scene making sure everything runs smoothly, and you’ll be the one that patients will turn to for assistance. You’ll also get to be a part of the latest advancements in dental technology and treatment. And on top of all that, you get to have a flexible schedule and a good earning potential, with the potential to advance in your career. All in all, being a dental nurse is one of the most exciting and fulfilling career that you can have, and you’ll get to leave work every day knowing you’ve made a real difference in the lives of others. The course is delivered by Team of Dental Professionals who are examiners, dentists and experienced Dental tutors with years of experience in teaching Dentistry. Dental Nurses are involved in a wide range of procedures, from routine check-ups to complex surgeries, which can make the job interesting and varied. Patient-centered care: Dental Nurses have a direct impact on the patient’s experience and can make a positive difference in people’s lives by providing them with quality care. Professional development: Dental Nurses have the opportunity to continue their education and expand their skills, leading to advancement and new opportunities in the field. No previous experience required – we will teach you from A to Z. Do you need a job? Yes, you will have 3 months’ time from the start of your course to find a placement. The Academy provides a list of Private and NHS Dental Surgeries, who are regularly contacting us when looking for more Trainee Dental Nurses, so you can contact them directly as a registered student at the Academy. This is a paid job, unless you would like to work voluntary for personal reasons. We also provide a reference letter to the employee in case you need it. The course is ideal for you if: You are looking for a qualification that leads to employment You intend to participate within dentistry and make a positive contribution to the dental health You wish to learn how to maintain high standards of hygiene, cleanliness, health & safety You enjoy interacting with multidisciplinary team and different people The curriculum is based on the GDC (General Dental Council) registration requirements for dental nurses. It sets out the knowledge, skills and behavioural requirements that should be developed and demonstrated. These are set out in terms of professional competencies, with the assessment method clearly outlined (e.g. how the skills and knowledge will be assessed in the final examinations – via written questions such as multiple choice (MCQ) or extended matching questions (EMQ) or via Objective Structured Clinical Examinations – OSCEs). We are proud to announce that our Dental Nursing students has the highest examination pass rate in OSCE examinations! Free services– workshops, mock exams, eRoE marking and internal moderation. Earn while you learn could be another benefit for doing this course. We provide a list of Private Surgeries who have been working with us for the last 14 years and looking to recruit more Trainee Dental Nurses. Working together – At our Dental Department, we prioritise working together with our learners every step of the way. We firmly believe in providing unwavering support, equipping you with the necessary tools, skills, and assistance to ensure your success. We take immense pride in the achievements of our students, with a long list of graduates boasting remarkable success stories. Our commitment to your success serves as the foundation for our own accomplishments What Can You Expect to Earn as a Dental Nurse? Compared to other caring professions, Dental Nursing is well paid and offers plenty of opportunity for continued training and development. This is great for those looking on a the long-term plan for their career and those who wish to work their way up the ladder through continued learning, experience & hard work. Trainee Dental Nurse salary for standard working week will be around £23,000 per annum. Average wage for a qualified Dental Nurses between £40,417 to £42,350 p.a. When are the exams? There are two exams: 1. Multiple choice theory exam. November and March. 2. Practical exam. January and June. Record of Experience (eROE) To be eligible to sit your first exam, you have to complete your electronic Record of Experience (eROE). The eROE has to be submitted to your tutor by 31st Jan for March exam, and 31st August for November exam. London Waterloo Academy supports Mouth Cancer Research Foundation and encouraging learners to raise the awareness and participate in annual 10k walk. Study mode – virtual (via Zoom) live stream lessons combined with a quarterly meetings Saturday/Sunday at the Academy Duration – 1 year (part time) Virtual (via Zoom) classes – once a week Quarterly meetings at the Academy – date are discussed with the group in advance Next Intake/start dates (please choose one for your course to start): 21 September 2024, Saturday classes from 9am to 11am Registration fee – £300 (includes: administration, workshops, mock exams, RoE marking, internal moderation of RoE) Tuition Fees – £1,400 (we offer payment plan, and accept instalments) Exam fee – £510 will be charged at the point of candidate registration with NEBDN One day introduction course – for those who are considering/not sure whether to step up into the Dental Industry £50.00 Call us +44 (0) 7484 014980 or email to info@waterlooacademy.co.uk or Facebook – London Waterloo Academy Office location: The Foundry, 156 Blackfriars Rd, London SE1 8EN (Southwark Station (2-3 min walk) and Waterloo/Blackfriars Station (10 min walk))

VIRTUAL DENTAL NURSING DIPLOMA
Delivered Online + more
£50 to £1,400

Introduction to Phlebotomy Course (GPT003VC) - 1 DAY Virtual Classroom

4.6(39)

By Geopace Training

Learn how to take blood ... train as a Phlebotomist Nationally Recognised Qualification No previous experience or qualifications needed OCN Accredited - Level 3 (advanced) CPD Accredited (The CPD Certification Service) Covers all steps up to live blood draw Practise on artificial arm and fake blood! Basic understanding of English language required OPEN TO ALL APPLICANTS

Introduction to Phlebotomy Course (GPT003VC) - 1 DAY Virtual Classroom
Delivered Online + more
£285

Level 3 Training: Domestic Abuse Response

By Restored

We're passionate about equipping churches to respond to domestic abuse. Our Domestic Abuse Awareness course will help you explore key questions around the issue of domestic abuse, like how to recognise the signs of domestic abuse, why domestic abuse happens, and how to start supporting survivors.

Level 3 Training: Domestic Abuse Response
Delivered Online + more
£50

FD&FA BS5839-1 RQF Certified 5-Day Combined Course - 2 Part Course

5.0(2)

By Ember Compliance

At the end of the 5 days, Learners will attain an RQF Award in the requirements of FD&FA systems for non-domestic buildings BS 5839-1: 2017.

FD&FA BS5839-1 RQF Certified 5-Day Combined Course - 2 Part Course
Delivered Online + more
£965

BRCGS Food Safety Issue 9 - Lead Auditor (5 Days)

5.0(7)

By ASK SONIA LTD

Official BRCGS Food Safety Issue 9 Lead Auditor training course. Delivered online (Zoom) by a live BRCGS Approved Training Partner & Virtual Trainer. Exam and Certificate fee included in the price.

BRCGS Food Safety Issue 9 - Lead Auditor (5 Days)
Delivered Online + more
£1,043

This industrial electrical maintenance course is designed to enable candidates who have a small amount of electrical knowledge to gain recognised qualifications and skills to enable them to enter an industrial environment and work as a industrial electrician. The industrial electrical maintenance course will include a large amount of practical, enabling the candidate to install, fault find, design and wiring up control panels, using a variety of different methods.

TIEM 20
Delivered in Clay Cross or Online + more
£500

This industrial electrical maintenance course is designed to enable candidates who have a small amount of electrical knowledge to gain recognised qualifications and skills to enable them to enter an industrial environment and work as a industrial electrician. The industrial electrical maintenance course will include a large amount of practical, enabling the candidate to install, fault find, design and wiring up control panels, using a variety of different methods.

TIEM 13
Delivered in Clay Cross or Online + more
£500

This industrial electrical maintenance course is designed to enable candidates who have a small amount of electrical knowledge to gain recognised qualifications and skills to enable them to enter an industrial environment and work as a industrial electrician. The industrial electrical maintenance course will include a large amount of practical, enabling the candidate to install, fault find, design and wiring up control panels, using a variety of different methods.

TIEM 15
Delivered in Clay Cross or Online + more
£500

Educators matching "knowledge"

Show all 62
Smr Training

smr training

Wales

SMR International specializes in the management of knowledge services and the relationship of knowledge services to knowledge strategy development. The company is known for excellence in delivering consulting, publishing, and strategic learning services to its clients, and the company’s reputation in its field is unsurpassed, thanks to the expertise and commitment of the finest team of KM/knowledge services specialists working in the knowledge domain today. Guy St. Clair Guy St. Clair is President, Consulting Specialist for Knowledge Strategy, and Knowledge Services Evangelist for SMR International. In his professional work, Guy is recognized as an expert adviser in knowledge services and in building the organizational knowledge culture, with a special emphasis on knowledge strategy development. Guy is a prolific author and a frequent speaker on management and leadership issues relating to KM and knowledge services. In a filmed interview (available for view on Guy’s Profile on LinkedIn) with Knowledge Value Chain® expert Timothy W. Powell, Guy talks about knowledge services and knowledge strategy. In another filmed interview (also available for view on Guy’s Profile on LinkedIn), Tony Saadat of Soutron Global, SMT International’s long-time strategic affiliate, interviews Guy about his book — Knowledge Services: A Strategic Framework for the 21st Century Organization — published in 2016 by De Gruyter. Guy’s other books are listed in his Wikipedia site and on his Amazon Author Page. In June, 2017 Guy’s article “Knowledge Services: Your Foundation for Building the Twentieth-First Century Knowledge Organization” was published in Issue 85 of Leader to Leader, the award-winning journal of the Frances Hesselbein Leadership Institute (formerly the Peter F. Drucker Foundation). In the article, Guy provides direction for senior executives and organizational leaders seeking to initiate and implement knowledge services in the workplace. Many of Guy’s presentations, articles, special reports, briefings for clients and colleagues, white papers, and other professional writings can be accessed through SMRShare. Additionally, SMR International blog posts can be accessed by subject using the search engine for the site (to the right) or accessed by date (see chronological listing, also to the right). With Dale Stanley, Deb Hunt, and other members of the SMR International team, the company provides consulting services and strategic learning activities for a wide range of companies and organizations, including non-profit and not-for-profit organizations. In addition to his work with SMR International, Guy teaches at Columbia University in the City of New York. In 2010 Guy came to Columbia to work with the university’s School of Professional Studies in developing the M.S. in Information and Knowledge Strategy program, and he was for four years a Lecturer and Subject Matter Expert for Knowledge Services in that program. Guy currently serves as Lecturer in Knowledge Services for the school’s Postbaccalaureate Studies Program, teaching Managing Information and Knowledge: Applied Knowledge Services. Guy is also the Series Editor for Knowledge Services, the new series from Verlag Walter de Gruyter GmbH, Berlin, the scholarly publishing house specializing in academic literature. Guy and Barrie Levy, his Associate Lecturer at Columbia University, are the authors of the first title in the series, The Knowledge Services Handbook: A Guide for the Knowledge Strategist, published by De Gruyter in 2019. Two other titles in the series were published in 2020: Powell, Timothy W.: The Value of Knowledge: The Economics of Enterprise Knowledge and Intelligence. Garfield, Stan. Handbook of Community Management: A Guide to Leading Communities of Practice. Two new titles are currently scheduled for publication and will be announced when available for purchase: Stepanek, Marcia: Knowledge Services and Knowledge Strategy: Closing the New Digital Divide (2021). Edler, Beatrice: Knowledge Services and Privacy-by-Design: The Nature of Doing Business in Modern Innovation (2022) The new series presents and discusses new and innovative approaches to knowledge sharing used in all fields of work, with authors chosen to provide critical analysis of issues and present solutions to selected knowledge leadership challenges. Since knowledge services is industry and workplace agnostic, the series strives to present practical solutions that can be applied in all institutions worldwide. It thereby contributes significantly to improvements in knowledge management, knowledge services, knowledge strategy development, and knowledge sharing within the organization.