Highlights of the Course Course Type: Online Learning Duration: 11 Hours 11 Minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about retail analytics and management Understand the core competencies and principles of retail analytics and management Explore the various areas of retail analytics and management Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert retail manager Retail Analytics In Microsoft Excel Course Master the skills you need to propel your career forward in Microsoft excel. This course will equip you with the essential knowledge and skillset that will make you a confident office admin and take your career to the next level. This comprehensive retail analytics in Microsoft excel course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this retail analytics in Microsoft excel course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective Microsoft excel practice and equip you with the essential skills, confidence and competence to assist you in the Microsoft excel industry. You'll gain a solid understanding of the core competencies required to drive a successful career in Microsoft excel. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for office admin or for people who are aspiring to specialize in Microsoft excel. Enroll in this retail analytics in Microsoft excel course today and take the next step towards your personal and professional goals. Earn industry-recognized credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive retail analytics in Microsoft excel course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this Microsoft excel can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This retail analytics in Microsoft excel course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This retail analytics in Microsoft excel course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This retail analytics in Microsoft excel course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Course Introduction Introduction 00:03:00 Part 1: Forecasting Basics of Forecasting 00:05:00 Creating Linear Model with Trendlines 00:08:00 1.1 Getting Data Ready For Regression Model Gathering Business Knowledge 00:03:00 Data Exploration 00:03:00 The Data and the Data Dictionary 00:07:00 Univariate analysis and EDD 00:03:00 Discriptive Data Analytics in Excel 00:10:00 Outlier Treatment 00:04:00 Identifying and Treating Outliers in Excel 00:04:00 Missing Value Imputation 00:03:00 Identifying and Treating missing values in Excel 00:04:00 Variable Transformation in Excel 00:03:00 Dummy variable creation: Handling qualitative data 00:04:00 Dummy Variable Creation in Excel 00:07:00 Correlation Analysis 00:09:00 Creating Correlation Matrix in Excel 00:08:00 1.2 Forecasting Using Regression Model The Problem Statement 00:01:00 Basic Equations and Ordinary Least Squares (OLS) method 00:08:00 Assessing accuracy of predicted coefficients 00:14:00 Assessing Model Accuracy: RSE and R squared 00:07:00 Creating Simple Linear Regression model 00:02:00 Multiple Linear Regression 00:05:00 The F - statistic 00:08:00 Interpreting results of Categorical variables 00:05:00 Creating Multiple Linear Regression model 00:07:00 1.3 Handling Special Events Like Holiday Sales Forecasting in presence of special events 00:02:00 Excel: Running Linear Regression using Solver 00:08:00 Excel: Including the impact of Special Events 00:22:00 1.4 Identifying Seasonality & Trend for Forecasting Models to identify Trend & Seasonality 00:06:00 Excel: Additive model to identify Trend & Seasonality 00:09:00 Excel: Multiplicative model to identify Trend & Seasonality 00:06:00 Market Basket Analysis Market Basket and Lift - Introduction 00:08:00 Named Ranges - Excel 00:10:00 Indirect Function - Excel 00:05:00 2-way lift calculation in Excel 00:11:00 2-way lift calculation - Dynamic 00:07:00 2-way lift data table creation 00:07:00 3-way lift calculation 00:19:00 Store Layout optimization using Lift values 00:15:00 RFM (Recency, Frequency, Monetary) Analysis RFM (recency, frequency, monetary) Analysis 00:08:00 RFM Analysis in Excel- Part 1 00:16:00 RFM Analysis in Excel- Part 2 00:12:00 Part 2: Pricing Part 2: Pricing Steps of setting a Pricing policy 00:03:00 Different Pricing Objectives 00:07:00 2.1 Estimating Demand Estimating Demand 00:07:00 Forms of Demand Curve 00:02:00 Excel: Estimating Linear Demand Curve 00:08:00 Excel: Estimating Power Demand curve with Elasticity 00:05:00 Excel: Estimating Power Demand Curve with points 00:03:00 Subjective Demand curve 00:01:00 Excel: Estimating Subjective Demand Curve 00:02:00 2.3 Evaluating Pricing Strategies Price Bundling 00:07:00 Types of Bundling 00:08:00 The Bundling Problem 00:04:00 Excel: Solving Bundling problem Part 1 00:14:00 Excel: Solving Bundling problem Part 2 00:08:00 Non-Linear Pricing Strategies 00:03:00 Excel: Solving Bundling problem (Price Reversal) 00:08:00 3.1 Lifetime Customer Value Lifetime Customer Value - Key concepts 00:09:00 Lifetime Customer Value - Excel model 00:11:00 3.2 Variations And Sensitivity Analysis Sensitivity Analysis in Excel 00:07:00 Variations in finding customer value 00:07:00 Appendix 1: Excel Crash Course Basics 00:08:00 Worksheet Basics 00:16:00 Entering values and Formulas 00:07:00 Data Handling Basics - Cut, Copy and Paste 00:14:00 Saving and Printing - Basics 00:09:00 Basic Formula Operations 00:13:00 Mathematical Formulas 00:19:00 Textual Formulas 00:17:00 Logical Formulas 00:11:00 Date-Time Formulas 00:07:00 Lookup Formulas ( V Lookup, Hlookup, Index-Match ) 00:08:00 Data Tools 00:19:00 Formatting data and tables 00:18:00 Pivot Tables 00:08:00 Advance Excel- Solver, Data tables 00:15:00 Assessment Assessment - Retail Analytics In Microsoft Excel 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Learn to program with Python 3, visualize algorithms and data structures, and implement them in Python projects
Become a Digital Marketing whiz in no time by enrolling on the Become Digital Marketing PRO in NO TIME - 12 Courses in 1 course today! Optimize your marketing skill by using social media at best. Start promoting business products or services efficiently and get hired by big companies for boosting their sales. This is a great course for freelance digital marketers too. By incorporating 12 courses in a single module, the course serves all the basic learning purpose at once. Gain the learning of all the basic and advanced learning in the relevant area to ensure the best outcome from your get-go. What you'll learn Quick Tips and Tricks to Learn Digital Marketing and implement techniques for faster results Learn hacks & techniques on various topics including SEO, Adwords, Analytics, Email marketing, Mobile App marketing, Social media including Facebook, LinkedIn, Twitter, Instagram etc. Learn digital hacks under Tips & Tricks Video series section Become a PRO Digital Marketeer Become a freelancer and make money online Help clients to achieve better results Consult local businesses as a Digital Marketing Consultant Use the learning and grow your startup company online Interactive PDF with 80+ videos on Digital Marketing Tips & Tricks Requirements Basic computer knowledge. A computer with Internet connection and desire to learn digital marketing All the tools & resources are included in the course content. Who this course is for: Businesses (B2C OR B2B) Freelancers Digital Marketing Agencies Students willing to make a career in digital marketing Professionals looking for a career change Introduction Welcome 00:01:00 General Tips & Tricks Series How to register your company 00:04:00 How to see Email Sender's Company and Logo in Your Gmail 00:02:00 How to Generate sitemap of a website 00:03:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized 00:03:00 How to identify registration data of website 00:01:00 How to identify duplicate content from the web 00:03:00 How to create google alerts 00:03:00 How to find the age of the domin 00:02:00 How to check if the website server is down 00:01:00 How to create text notes thatwill self destruct after being read 00:02:00 How to send google search information to your friends 00:03:00 How to find webhost of any website 00:02:00 Discover new sites that are similar to what you like alredy 00:03:00 How to easily highlight the important parts of a web page 00:01:00 How to share you email online without worrying about spam 00:02:00 How to get compute level answers without searching 00:03:00 The easiest way to setup email reminders 00:03:00 How to find the original URL tht's hiding behind a short URL 00:02:00 How to corrupt a file you shared online 00:01:00 How to create a throwaway email 00:02:00 How to check if your email account has been compromised 00:01:00 SEO (Search Engine Optimisation) How to register website on Google search console 00:06:00 How to Optimize your website homepage 00:06:00 How to add a sitemap on google search 00:07:00 How to shortlist targeted keyword list in google keyword planner 00:08:00 How to set international targeting on google search 00:02:00 How to remove a URL from google search engine 00:03:00 How to identify competitors keyword 00:08:00 How to leverage top sites to get on google search results 00:04:00 Discover powerful data analytics to mesure SEO performance 00:06:00 How to do keyword research 00:11:00 How to write perfect title tags for search engines 00:05:00 How to optimise heading tags, external and internal links 00:08:00 What are backlinks & how to get them 00:06:00 How to write a perfect Meta description 00:06:00 How to enhance speed & performance of your website 00:04:00 YouTube Youtube account setup 00:04:00 Account optimization 00:09:00 How to create & setup Youtube channel banner 00:05:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work 00:06:00 How to optimise comments & reply them in bulk 00:03:00 How to grow your channel with competitor Analysis 00:07:00 How to manage multiple YouTube accounts 00:02:00 A simple yet powerful trick to increase your subscribers list 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Google Adwords What are Google Ads & how does it work 00:16:00 Account setup 00:04:00 Competitors analysis 00:08:00 Campaign types & how to select the right campaign 00:07:00 Bids & Budgets 00:08:00 How to target the right audience 00:07:00 Google Ads advance campaign settings 00:07:00 Choosing the right keywords 00:05:00 How to write ads that gets more clicks 00:06:00 Google Analytics How to install tracking code on your website 00:04:00 How to add filters & remove internal traffic 00:04:00 How to track paid campaigns 00:04:00 How to look and analyse different segment data 00:06:00 How to configure goals in google analysics 00:05:00 How to link google Adwords account 00:03:00 How to manage multiple analytics accounts 00:02:00 How to remove spam traffic 00:04:00 Email Marketing Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00 How to install signup or popup forms on the website 00:17:00 How to collect email address without a wbsite 00:05:00 How to create a 'Hook' to your signup forms 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Linkedln How to increase your connections in no time 00:08:00 Secret of LinkedIn InMails 00:05:00 Discover the best ways to use Linkedin Groups 00:09:00 How to setup a company page on Linkedin 00:04:00 How to increase traffic to your website using Linkedin blog 00:07:00 Twitter Twitter Account setup 00:03:00 Knowing Twitter features 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers 00:10:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them 00:05:00 A powerful trick to acquire customers on twitter 00:03:00 How to get followers retweet your post 00:03:00 How to embed a twitter button to your website or post 00:02:00 Twitter analytics 00:04:00 Facebook Set your Facebook page 00:05:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes 00:08:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook page 00:03:00 Facebook comments 00:05:00 Leveraging Facebook groups 00:05:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook 00:15:00 Facebook pixel & Re-marketing 00:04:00 Instagram How to setup a Instagram business profile 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:04:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers 00:05:00 Discover how to grow your business through Instagram stories 00:05:00 How to get your posts reposted on Instgram by influncers 00:05:00 Mobile App A quick way to do App store marketing research 00:16:00 How to discover the estimate size of your market 00:08:00 Discover the best ways to promote your app 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:14:00 How to make money from your app 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 Techniques to get to the top of App store ranking 00:07:00
This course primarily focuses on explaining the concepts of Python and PySpark. It will help you enhance your data analysis skills using structured Spark DataFrames APIs.
In today’s fast-paced digital landscape, mastering the art and science of marketing is more important than ever. This CPD-accredited course offers a deep dive into essential marketing principles, equipping learners with up-to-date strategies to navigate the evolving market environment. Whether you’re looking to enhance your knowledge or refresh your existing skills, this course provides the insight needed to understand consumer behaviour, campaign planning, and the ever-changing dynamics of digital channels—all from the comfort of your own screen. Designed for busy professionals seeking flexible learning, this course combines theory with examples to illuminate how effective marketing drives business success. Expect to explore topics such as branding, content strategy, data analytics, and customer engagement—minus any need for physical attendance or inconvenient schedules. It’s a well-rounded opportunity to boost your credentials while adding a dash of clever marketing know-how to your toolkit. No jargon, no fluff, just straightforward marketing wisdom with a sprinkle of wit to keep you engaged. Course Curriculum: Module One: What is Marketing? Module Two: Common Marketing Types (I) Module Three: Common Marketing Types (II) Module Four: The Marketing Mix Module Five: Communicating the Right Way Module Six: Customer Communications Module Seven: Marketing Goals Module Eight: The Marketing Funnel Module Nine: Marketing Mistakes (I) Module Ten: Marketing Mistakes (II) Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing Marketing - CPD Accredited course. For each test, the pass mark will be set to 60%. CPD 10 CPD hours / points Accredited by The CPD Quality Standards (CPD QS) Who is this course for? The Marketing - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing - CPD Accredited training.
Data Analysis (Beginner): Data Analysis Course Online Are you trying to get the knowledge and abilities required to excel in data analysis at the beginner level? Our Data Analysis Course (Beginner) could be your perfect option for this. The Data Analysis Course (Beginner) offers comprehensive training in data analysis methodologies and tools. The Data Analysis Course (Beginner) covers topics such as data cleaning, visualisation, and statistical analysis. Also, the Data Analysis Course (Beginner) teaches programming in Python or R. Moreover, the Data Analysis Course (Beginner) equips students with essential skills for deriving insights from data. This Data Analysis Course (Beginner) explains data manipulation and interpretation. Enrol in our Data Analysis Course (Beginner) to prepare them for careers in data analysis across various industries. Main Course: Data Analytics Course (Beginner) [ Note: Free PDF certificate as soon as completing the Data Analysis (Beginner): Data Analysis Course] Data Analysis (Beginner): Data Analysis Course This Data Analysis (Beginner): Data Analysis Training Course consists of 12 modules. Who is this course for? Data Analysis (Beginner): Data Analysis Course This Data Analysis (Beginner): Data Analysis Course is recommended for anyone looking to advance in their data analysis career. Requirements Data Analysis (Beginner): Data Analysis Course To enrol in this Data Analysis (Beginner): Data Analysis Course, students must fulfil the following requirements: Data Analysis: Good Command over English language is mandatory to enrol in our Data Analysis Course. Data Analysis: Be energetic and self-motivated to complete our Data Analysis Course. Data Analysis: Basic computer Skill is required to complete our Data Analysis Course. Data Analysis: If you want to enrol in our Data Analysis Course, you must be at least 15 years old. Career path Data Analysis (Beginner): Data Analysis Course The Data Analysis (Beginner): Data Analysis Course opens up a wide range of work prospects, especially in the UK labour market.
Overview: Give a compliment to your career and take it to the next level. This Business Management bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Business Management bundle will help you stay ahead of the pack. Throughout the Business Management programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Business Management course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Business Management Bundle Consists of the following Premium courses: Course 01: Business Management Advanced Diploma Course 02: Strategic Business Management Course 03: Business Administration Level 3 Course 04: Compliance & Business Risk Management Course 05: Business Strategy Planning Course 06: Business Law Course 07: Basic Business Finance Course 08: Business Improvement Course 09: Business Intelligence Analyst Course 10: Google Data Studio: Data Analytics Course 11: International Business Principles Course 12: Introduction to Business Analysis Course 13: Financial Management Course 14: Payroll Administrator Training Course 15: Sales: Psychology of Customers Course 16: Budgeting and Forecasting Course 17: Negotiation Skills Certificate Course 18: Marketing Online Course Course 19: Branding Fundamentals Course 20: Business Training: Communication Skills Enroll now in Business Management to advance your career, and use the premium study materials from Apex Learning. Key Features of the Business Management Course: FREE Business Management CPD-accredited certificate Get a free student ID card with Business Management training (£10 applicable for international delivery) Lifetime access to the Business Management course materials The Business Management program comes with 24/7 tutor support Get instant access to this Business Management course Learn Business Management training from anywhere in the world The Business Management training is affordable and simple to understand The Business Management training is entirely online Description: The Business Management bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Business Management expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. ★★★ Course Curriculum of Business Management ★★★ Course 01: Business Management Advanced Diploma Introduction to Business Management Operations Management Introduction to Business Analysis Strategic Analysis and Product Scope Project Management Development and Succession Planning Process Management Planning & Forecasting Operations Performance Management Management of Cash and Credit Managing Risk and Recovery Quality Management Communication Skills Business Environment Organisational Skills Negotiation Techniques Human Resource Management Motivation and Counselling Customer Service Time Management Conflict Management ---------- And 10 More Courses ---------- How will I get my Business Management Certificate? After successfully completing the Business Management course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £9.99*20 = £199) Hard Copy Certificate: Free (For The Title Course: Previously it was £14.99) So, enroll now in this Business Management Bundle to kickstart your career! Who is this course for? Anyone from any background can enroll in this Business Management bundle. Requirements This Business Management course has been designed to be fully compatible with tablets and smartphones. Career path Completing this Business Management course will enhance your CV and open doors to various roles in Business Management, administration, and compliance: Business Management Administrator - £22,000 to £30,000 Business Management Office Manager - £28,000 to £40,000 Business Management Compliance Officer - £30,000 to £45,000 Business Management Risk Management Specialist - £35,000 to £50,000 Business Management Operations Manager - £40,000 to £60,000 Business Management Compliance & Risk Director - £60,000 to £90,000 Certificates Digital certificate - Included Hardcopy certificate - Included
Prepare for the AWS Certified Solutions Architect - Associate (SAA-C03) exam. Learn about the AWS Management Console, S3 buckets, instances, database services, cloud security, costs associated with AWS, Amazon Elastic Compute Cloud (EC2), Amazon Virtual Private Cloud (VPC), Amazon Simple Storage Service (S3), and Amazon Elastic Block Store (EBS).
Highlights of the Course Course Type: Online Learning Duration: 11 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Master In Digital Marketing Course Master the skills you need to propel your career forward in digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital marketing. Enrol in this digital marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This digital marketing course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction Welcome 00:01:00 General Tips & Tricks Series How to register your company in google maps? 00:03:00 How to see Email Sender's Company and Logo in Your Gmail? 00:02:00 How to Generate sitemap of a website? 00:02:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized ? 00:03:00 How to identify registration date of website ? 00:01:00 How to identify duplicate content from the web ? 00:02:00 How to create google alerts ? 00:03:00 How to find the age of the domain ? 00:02:00 How to check if the website server is down ? 00:01:00 How to create text notes that will self destruct after being read ? 00:02:00 How to send google search information to your friends ? 00:03:00 How to find webhost of any website ? 00:02:00 Discover new sites that are similar to what you like already ? 00:03:00 How to easily highlight the important parts of a web page ? 00:01:00 How to share you email online without worrying about spam ? 00:01:00 How to get compute level answers without searching ? 00:04:00 The easiest way to setup email reminders ? 00:02:00 How to find the original URL that's hiding behind a short URL ? 00:02:00 How to corrupt a file you shared online ? 00:01:00 How to create a throwaway email ? 00:01:00 How to check if your email account has been compromised ? 00:01:00 SEO (Search Engine Optimization) How to register website on Google search console ? 00:06:00 How to Optimize your website homepage ? 00:06:00 How to add a sitemap on google search ? 00:07:00 How to shortlist targeted keyword list in google keyword planner ? 00:07:00 How to set international targeting on google search ? 00:01:00 How to remove a URL from google search engine ? 00:02:00 How to identify competitors keywords ? 00:07:00 How to leverage top sites to get on google search results ? 00:04:00 Discover powerful data analytics to measure SEO performance ? 00:05:00 How to do keyword research ? 00:10:00 How to write perfect title tags for search engines ? 00:04:00 How to optimise heading tags, external & internal links ? 00:08:00 What are backlinks & how to get them ? 00:06:00 How to write a perfect Meta description ? 00:06:00 How to enhance speed & performance of your website ? 00:04:00 YouTube Youtube account setup 00:04:00 Account optimization 00:08:00 How to create & setup Youtube channel banner ? 00:04:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work ? 00:05:00 How to optimise comments & reply them in bulk ? 00:02:00 How to grow your channel with competitors Analysis ? 00:06:00 How to manage multiple YouTube accounts ? 00:02:00 A simple yet powerful trick to increase your subscribers list ? 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Google Analytics How to install tracking code on your website ? 00:04:00 How to add filters & remove internal traffic ? 00:04:00 How to look and analyse different segment data ? 00:06:00 How to track paid campaigns ? 00:03:00 How to configure goals in google analytics ? 00:05:00 How to link google Adwords account ? 00:02:00 How to manage multiple analytics accounts ? 00:02:00 How to remove spam traffic ? 00:03:00 Email Marketing Email marketing tools set up ( MailChimp & Getresponse) 00:09:00 How to install signup or popup forms on the website ? 00:16:00 How to collect email address without a website ? 00:04:00 How to create a 'Hook' to your signup forms ? 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Linkedln How to increase your connections in no time ? 00:08:00 Secret of LinkedIn InMails ? 00:04:00 Discover the best ways to use LinkedIn groups ? 00:09:00 How to setup a company page on LinkedIn ? 00:03:00 How to increase traffic to your website using LinkedIn blog ? 00:06:00 Twitter Twitter Account setup 00:03:00 Knowing Twitter features ? 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers ? 00:09:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them ? 00:05:00 A powerful trick to acquire customers on twitter ? 00:03:00 How to get followers retweet your post ? 00:03:00 How to embed a twitter button to your website or post ? 00:02:00 Twitter analytics 00:03:00 Facebook Set your Facebook page 00:04:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes ? 00:07:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook pages ? 00:02:00 Facebook comments 00:04:00 Leveraging Facebook groups 00:04:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook ads ? 00:15:00 Facebook pixel & Re-marketing 00:03:00 Instagram How to setup a Instagram business profile ? 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:03:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers ? 00:05:00 Discover how to grow your business through Instagram stories 00:04:00 How to get your posts reposted on Instagram by influencers ? 00:05:00 Selling your product / services Instagram shopping 00:03:00 Mobile App A quick way to do App store marketing research ? 00:15:00 How to discover the estimate size of your market ? 00:08:00 Discover the best ways to promote your App ? 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:13:00 How to make money from your app ? 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 App analytics 00:07:00 Techniques to get to the top of App store ranking ? 00:07:00 Assessment Assessment - Digital Marketing Diploma 00:10:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Kickstart a successful career in marketing and advertising with this complete training package for small business owners and aspiring professionals! The Digital Marketing, SEO and Virtual Advertising Diploma course will teach you effective techniques, best practices and strategies for advertising your product or service online, equipping you with the skills to fast track your career and expand your brand in no time. Get started in setting up your website and discover ways to grow your target market, with tips and guidance for creating the perfect marketing strategy. This course is ideal for small business owners and anyone looking to establish a career in digital marketing and advertising. Why buy this Digital Marketing, SEO and Virtual Advertising Diploma? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Digital Marketing, SEO and Virtual Advertising Diploma you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Digital Marketing, SEO and Virtual Advertising Diploma does not require you to have any prior qualifications or experience. You can just enrol and start learning. Prerequisites This Digital Marketing, SEO and Virtual Advertising Diploma was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Digital Marketing, SEO and Virtual Advertising Diploma is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Introduction Welcome 00:01:00 Module 02: General Tips & Tricks Series How to register your company 00:04:00 How to see Email Sender's Company and Logo in Your Gmail 00:02:00 How to Generate sitemap of a website 00:03:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized 00:03:00 How to identify registration data of website 00:01:00 How to identify duplicate content from the web 00:03:00 How to create google alerts 00:03:00 How to find the age of the domin 00:02:00 How to check if the website server is down 00:01:00 How to create text notes thatwill self destruct after being read 00:02:00 How to send google search information to your friends 00:03:00 How to find webhost of any website 00:02:00 Discover new sites that are similar to what you like alredy 00:03:00 How to easily highlight the important parts of a web page 00:01:00 How to share you email online without worrying about spam 00:02:00 How to get compute level answers without searching 00:03:00 The easiest way to setup email reminders 00:03:00 How to find the original URL tht's hiding behind a short URL 00:02:00 How to corrupt a file you shared online 00:01:00 How to create a throwaway email 00:02:00 How to check if your email account has been compromised 00:01:00 Module 03: SEO (Search Engine Optimisation) How to register website on Google search console 00:06:00 How to Optimize your website homepage 00:06:00 How to add a sitemap on google search 00:07:00 How to shortlist targeted keyword list in google keyword planner 00:08:00 How to set international targeting on google search 00:02:00 How to remove a URL from google search engine 00:03:00 How to identify competitors keyword 00:08:00 How to leverage top sites to get on google search results 00:04:00 Discover powerful data analytics to mesure SEO performance 00:06:00 How to do keyword research 00:11:00 How to write perfect title tags for search engines 00:05:00 How to optimise heading tags, external and internal links 00:08:00 What are backlinks & how to get them 00:06:00 How to write a perfect Meta description 00:06:00 How to enhance speed & performance of your website 00:04:00 Module 04: YouTube Youtube account setup 00:04:00 Account optimization 00:09:00 How to create & setup Youtube channel banner 00:05:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work 00:06:00 How to optimise comments & reply them in bulk 00:03:00 How to grow your channel with competitor Analysis 00:07:00 How to manage multiple YouTube accounts 00:02:00 A simple yet powerful trick to increase your subscribers list 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Module 05: Google Adwords What are Google Ads & how does it work 00:16:00 Account setup 00:04:00 Competitors analysis 00:08:00 Campaign types & how to select the right campaign 00:07:00 Bids & Budgets 00:08:00 How to target the right audience 00:07:00 Google Ads advance campaign settings 00:07:00 Choosing the right keywords 00:05:00 How to write ads that gets more clicks 00:06:00 Module 06: Google Analytics How to install tracking code on your website 00:04:00 How to add filters & remove internal traffic 00:04:00 How to track paid campaigns 00:04:00 How to look and analyse different segment data 00:06:00 How to configure goals in google analysics 00:05:00 How to link google Adwords account 00:03:00 How to manage multiple analytics accounts 00:02:00 How to remove spam traffic 00:04:00 Module 07: Email Marketing Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00 How to install signup or popup forms on the website 00:17:00 How to collect email address without a wbsite 00:05:00 How to create a 'Hook' to your signup forms 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Module 08: Linkedln How to increase your connections in no time 00:08:00 Secret of LinkedIn InMails 00:05:00 Discover the best ways to use Linkedin Groups 00:09:00 How to setup a company page on Linkedin 00:04:00 How to increase traffic to your website using Linkedin blog 00:07:00 Module 09: Twitter Twitter Account setup 00:03:00 Knowing Twitter features 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers 00:10:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them 00:05:00 A powerful trick to acquire customers on twitter 00:03:00 How to get followers retweet your post 00:03:00 How to embed a twitter button to your website or post 00:02:00 Twitter analytics 00:04:00 Module 10: Facebook Set your Facebook page 00:05:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes 00:08:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook page 00:03:00 Facebook comments 00:05:00 Leveraging Facebook groups 00:05:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook 00:15:00 Facebook pixel & Re-marketing 00:04:00 Module 11: Instagram How to setup a Instagram business profile 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:04:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers 00:05:00 Discover how to grow your business through Instagram stories 00:05:00 How to get your posts reposted on Instgram by influncers 00:05:00 Module 12: Mobile App A quick way to do App store marketing research 00:16:00 How to discover the estimate size of your market 00:08:00 Discover the best ways to promote your app 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:14:00 How to make money from your app 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 Techniques to get to the top of App store ranking 00:07:00