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The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. After the successful completion of the course, you will be able to learn about the following,   Marketing Communications. The Role Of Marketing Communication. The Marketing Communications Mix. Effectiveness Of The Promotional Tools. Management Of The Promotional Tools. Word-Of-Mouth Communications. Branding. Process Of Diffusion. Framework for analyzing marketing communication process. Introduction to Marketing Communication is a foundational course that provides an overview of the various elements that make up the marketing communication mix. It covers advertising, public relations, sales promotion, personal selling, direct marketing, and digital marketing, among other topics. The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Marketing Communication Self-paced pre-recorded learning content on this topic. Introduction to Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Public Relations Professionals Sales Professionals & Media Planners Entrepreneurs & Market Analysts Marketing& Brand Managers Marketing Communication Specialists Product Managers Marketing Researchers Copywriters & Graphic Designers Digital Marketing Specialists & Social Media Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

If you are struggling to get higher Google rankings, want more traffic to your website and keep it there, then this course comes to your rescue! This course is an ultimate guide to SEO keyword research and unveils the secrets to improve your site's ranking in 2019. In this course, you will discover how to find keywords by going through the step by step keyword research process, understand how to generate keyword ideas and determine the right keywords. This comprehensive course explains the techniques to analyze which keywords can produce the highest converting traffic and what keywords your audience can use to find your website. You will also learn to use keyword research tools that make your work faster and smoothly done. In addition, explore advanced keyword research tips and strategies that will surely assist you to beat your competitors and rank your website on the first page of Google. So, what are you thinking about! Let's get it started today! In just 1 Hours, 45 Minutes, you will: Classify different types of keywords and choose the most profitable and useful ones Use keyword research to gain higher interest from SEO Understand the commercial value of the keyword you target Create a keyword plan for your SEO campaign Become familiar with the keyword research tools Successfully grow your site's search engine traffic to unique visitors Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £59. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. This lesson is ideal for: Content Writers Freelancers Social Media Marketers Digital Marketers Copywriters Course Content Module: 01 Introduction FREE 00:02:00 Difference Between Short & Longtail Keywords 00:06:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Module: 02 Free Software Walkthrough 00:03:00 Using Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 LongTail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 Free Keyword Search Volume Tool 00:01:00 Mouse Recorder 00:04:00 Module: 03 How to Deliver Keyword Research as a Freelancer 00:10:00 Optimize an Article 00:20:00 Optimize Readability 00:08:00 WordPress Permalink Settings 00:01:00 Yoast Real-Time Analysis for Any Site 00:02:00 Real-Time Ranking Case Study 00:08:00 Assignment Assignment - Master In SEO Keyword Research 2 days, 10 hours Order Your Certificate Order your Certificate QLS 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

🚀 Unleash Your Copywriting Power with 'Master Sales Copywriting Efficiency with ChatGPT' 🚀   Are you ready to revolutionize your approach to copywriting and skyrocket your sales? Introducing our groundbreaking online course: 'Master Sales Copywriting Efficiency with ChatGPT' - your ultimate guide to crafting irresistible copy that converts like never before!   🔥 Why Choose This Course? 🔥   ✨ Harness the Power of ChatGPT: Learn how to leverage the cutting-edge capabilities of ChatGPT, a state-of-the-art language model, to supercharge your copywriting efficiency. Say goodbye to generic content and embrace personalized, compelling copy that speaks directly to your audience.   ✨ Unlock Proven Techniques: Dive deep into proven techniques used by successful copywriters worldwide. From creating attention-grabbing headlines to structuring persuasive calls-to-action, this course covers it all. Elevate your copywriting game with practical insights and real-world examples.   ✨ Boost Your Conversion Rates: Discover the secrets to creating high-converting copy that resonates with your target audience. Whether you're selling products, services, or ideas, our course equips you with the skills to turn leads into loyal customers.   ✨ Interactive Learning: Engage in hands-on exercises and interactive modules that ensure you master the art of efficient copywriting. Get feedback from industry experts and fellow participants, fostering a dynamic learning environment.   ✨ Stay Ahead of Trends: In the ever-evolving world of digital marketing, staying ahead is key. Stay current with the latest trends and best practices in copywriting, ensuring your strategies remain cutting-edge and effective.   ✨ Lifetime Access: Once enrolled, enjoy lifetime access to the course materials, updates, and a supportive community of like-minded professionals. Revisit the content anytime to refresh your skills and stay at the forefront of the copywriting landscape.   🌟 BONUS: Enroll now, and receive exclusive access to additional resources, templates, and tools to further enhance your copywriting journey.   💼 Who Should Enroll? Marketing Professionals Entrepreneurs Content Creators Sales Teams Business Owners Anyone eager to master the art of persuasive writing   🚀 Don't miss out on this opportunity to transform your copywriting skills and take your business to new heights. Enroll in 'Master Sales Copywriting Efficiency with ChatGPT' today and start writing copy that captivates, converts, and conquers the market!   👉 Join the revolution in copywriting efficiency. Enroll now! 👈 Course Curriculum

Course Description Get instant knowledge from this bite-sized Copywriting Course Part - 1 course. This course is very short and you can complete it within a very short time. In this Copywriting Course Part - 1 course you will get fundamental ideas of copywriting, the key strategy of copywriting, writing eye-catching headlines and so on. Enrol in this course today and start your instant first step towards the introduction to copywriting. Learn faster for instant implementation. Learning Outcome Familiarise with copywriting Understand the basics of copywriting Know how to write eye-catching headlines Learn about attention-grabbing advertisements How Much Do Copywriters Earn? Senior - £45,000 (Apprx.) Average - £31,000 (Apprx.) Starting - £22,000 (Apprx.) Requirement Our Copywriting Course Part - 1 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Copywriting Course Part - 1 Introduction to Copywriting 00:16:00 Basics of Copywriting 00:33:00 Eye-Catching Headlines 00:28:00 Attention-Grabbing Advertisements 00:29:00 Assignment Assignment - Copywriting Course Part - 1 00:00:00

Course Description Get instant knowledge from this bite-sized Copywriting Course Part - 2 course. This course is very short and you can complete it within a very short time. In this Copywriting Course Part - 2 course you will get fundamental ideas of copywriting, the key strategy of online copywriting, press-related copywriting and so on. Enrol in this course today and start your instant first step towards essential copywriting skills. Learn faster for instant implementation. Learning Outcome Understand essential copywriting skills Gain in-depth knowledge of the online copywriting Deepen your understanding of press-related copywriting Understand the print media copywriting How Much Do Copywriters Earn? Senior - £45,000 (Apprx.) Average - £31,000 (Apprx.) Starting - £22,000 (Apprx.) Requirement Our Copywriting Course Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Copywriting Course Part - 2 Essential Copywriting Skills 00:37:00 Online Copywriting 00:42:00 Press Related Copywriting 00:34:00 Print Media Copywriting 00:33:00 Assignment Assignment - Copywriting Course Part - 2 00:00:00

Course Description Get instant knowledge from this bite-sized Copywriting Course Part - 3 course. This course is very short and you can complete it within a very short time. In this Copywriting Course Part - 3 course you will get fundamental ideas of copywriting, the key strategy of copywriting for mainstream media and so on. Enrol in this course today and start your instant first step towards copywriting for mainstream media. Learn faster for instant implementation. Learning Outcome Understand copywriting for mainstream media Know how to write better copy Have an in-depth understanding of how Know how copywriting is done for other media How Much Do Copywriters Earn? Senior - £45,000 (Apprx.) Average - £31,000 (Apprx.) Starting - £22,000 (Apprx.) Requirement Our Copywriting Course Part - 3 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Copywriting Course Part - 3 Copywriting for Mainstream Media 00:16:00 Copywriting for Other Media 00:25:00 How to Write Better Copy 00:25:00 Final Tips 00:23:00 Assignment Assignment - Copywriting Course Part - 3 00:00:00

Adobe InCopy is a writing application designed to incorporate with InDesign CC. It lets copywriters and editors style text, track changes, and make layout edits to a document while designers can be working simultaneously on the same document using InDesign. The Adobe InCopy CC is designed to teach you about workflows, setting preferences, creating new documents, as well as working with workspaces, views, and tools. You will learn the fundamentals to effectively use Adobe InCopy for editing and text manipulation. In addition to learning the InCopy interface, you will get all aspects of the software's editing functions, including using word processing tools such as spell check, find/replace, track changes, and notes. Step-by-step instructions allow for practice and quick application of the skills learned in each section. Finally, you will learn about collaborating with InCopy, using notes and track changes, how to use assessments, and how to print and exporting to other formats. What Will I Learn? Get an overview of InCopy's interface and how to set preferences. Add text to InCopy Collaborate with InCopy. Export from InCopy Requirements Basic computer skills. Knowledge of Microsoft Word or Adobe InDesign is helpful. Introduction Introduction FREE 00:04:00 Getting Started with InCopy Understanding Workflow Requirements 00:07:00 Workflow Demonstration 00:06:00 Setting Preferences 00:06:00 Creating New Documents 00:03:00 Using Workspaces 00:06:00 Working with Views 00:05:00 Using Tools 00:05:00 Adding Text Using Styles 00:07:00 Importing Copy from Word 00:08:00 Adding Tables 00:09:00 Importing Tables from Excel 00:03:00 Understanding Copy Fitting 00:03:00 Using Spellcheck 00:06:00 Using Find and Change 00:05:00 Collaborating with InCopy Using Notes 00:03:00 Tracking Changes 00:03:00 Using Assignments 00:07:00 Assigning Stories to Individuals 00:03:00 Exporting from InCopy Printing in InCopy 00:02:00 Exporting to Other Formats 00:04:00 Course Certification

Learning Objectives Introduction , Getting Started with InCopy , Working with Text , Collaborating with InCopy , Exporting from InCopy , Conclusion   Pre-Requisites Basic computer skills. Knowledge of Microsoft Word or Adobe InDesign is helpful.   Description Adobe InCopy is a professional word processor that integrates with Adobe InDesign. Adobe InCopy lets copywriters and editors style text, track changes, and make simple layout modifications to a document while designers work on the same document simultaneously in Adobe InDesign - all without overwriting each other's contributions and notifying each when updates have been made to the document. Learn and master Adobe InCopy with hands-on InCopy training courses. Our Adobe InCopy classes are task-based and focus on real-world uses and challenges individuals face in their day-to-day work environments. Adobe InCopy's editing capabilities are useful for both print, web and work seamlessly when collaborating with your colleagues. Students will learn about workflows, setting preferences, creating new documents, and work with workspaces, views and tools. In addition, students will learn to use styles, import from Word and Excel, add tables, understand copyfitting text, use Spellcheck, and Find and Change. Students will learn about collaborating with InCopy, using check-in and check-out features, as well as printing or exporting from InCopy. Whether you are new to Adobe InCopy, or have been using it for some time, training provides tips and tricks to take full advantage of this amazing tool. Introduction to the Course Introduction 00:02:00 Section 01 Understanding Workflow Requirements 00:06:00 Workflow Demonstration 00:08:00 Dropbox Shared Workflow 00:05:00 Setting Preferences 00:09:00 Creating a New Document 00:04:00 InCopy Interface and Workspaces 00:07:00 Understanding Galley Story & Layout View 00:03:00 Using Tools 00:06:00 Section 02 Using Styles 00:07:00 Importing Copy From Word 00:09:00 Adding a Table 00:08:00 Importing Tables from Excel 00:04:00 Understanding Copy Fitting 00:04:00 Using Spellcheck 00:08:00 Using Find and Change 00:06:00 Section 03 Using Notes 00:05:00 Tracking Changes 00:07:00 Creating Assignments 00:08:00 Check-in and Check-out Process 00:06:00 Section 04 Printing in InCopy 00:04:00 Exporting to Other Formats 00:06:00 Course Recap Recap 00:01:00 Final Exam Final Exam - Adobe InCopy CC Beginner 00:20:00

Course Overview In this Proofreading and Editing Course Online, you will learn how to scan and check digital and printed content for errors, to maintain a high standard of work ready for publication. It includes expert techniques and tips for proofreading essays, quickly scanning content for specific errors, and training your eye to identify necessary changes. You'll also learn the fundamentals differences between copy editing and proofreading. This course is ideal for aspiring Proofreaders and Content Editors but also applies to Content Managers and Senior Copywriters who are responsible for overseeing the work of their team. It includes essential information on proofreading symbols and fact-checking, equipping you with the skills to eventually set up a successful proofreading or copy editing service of your own. Enrol in this proofreading qualification today and ensure quality, error-free content every time! What You Will Learn In this Accredited Proofreading Course, you will learn how to check online and printed documents for grammatical mistakes, spelling mistakes and other errors, to ensure quality content and improve readability. It explores both the role of the Proofreader and Copy Editor in detail. The Role and Responsibilities of a Proofreader The Difference Between Copy Editing and Proofreading An Overview of Proofreading Symbols and Their Meaning Strategies for Scanning Work and Checking for Specific Errors Tips and Guidance on How to Proofread an Essay Copyediting Rules, Dos and Don'ts How to Fact Check as a Copy Editor How to Proofread On-Screen and Off-Screen Training Your Eyes to Pick Up Minor Mistakes Proofreading and Copy Editing Skills Why You Should Choose This Course From iStudy Study at your own pace Full Tutor support on weekdays (Monday - Friday) Fully compatible with any device Free Printable PDF Certificate immediately after completion No prior qualifications are needed to take this course No hidden fees or exam charges CPD Qualification Standards and IAO accredited Efficient exam system, assessment, and instant results Our customer support team is always ready to help you Gain professional skills and better earning potential Certification After completing the course you'll receive a free printable CPD accredited PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! Accreditation This course is accredited by Continuing Professional Development (CPD). It is a recognised independent accreditation service. Enrol today and learn something new with iStudy. You'll find a full breakdown of the course curriculum down below, take a look and see just how much this course offers. We're sure you'll be satisfied with this course.