Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Do you want to know about management or leadership? Are you someone who is in charge to manage? Or do you lead a team in your organisation? Or you just want to improve your managing and leading skills? Then learn now about manager management and leadership development in this course. Description: To be a manager or a leader, you need to possess management and leadership skills to succeed. To have these skills, you need to learn the basics of becoming a manager. You need to learn how to coach and mentor your team If you are aspiring to become one or newly-hired manager. You also need to learn how to measure and evaluate performance. Learn how to handle team challenges and know how to communicate well. In this course you will learn the necessary skills, knowledge and information about Management and Leadership Development to become successful. Who is the course for? Managers and team leaders of any organization or institution. People who are aspiring to become a good leader and manager. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Manager Management and Leadership Development Course is a useful qualification to possess, and would be beneficial for the following careers: Businessmen Chief Executive Department Head Supervisor Team Leader. The Manager: Management and Leadership Development Programme - Updaed Version Module 01: Introduction to Leadership Module 01: Introduction to Leadership 00:30:00 Module 02: Inspiration and Leadership Module 02: Inspiration and Leadership 00:30:00 Module 03: Setting Goals and Time Management Module 03: Setting Goals and Time Management 00:22:00 Module 04: Body Language and Effective Communication Module 04: Body Language and Effective Communication 00:30:00 Module 05: Self-Esteem and Assertiveness Skills Module 05: Self-Esteem and Assertiveness Skills 00:24:00 Module 06: Business Management and Corporate Behaviour Module 06: Business Management and Corporate Behaviour 00:16:00 Module 07: Meeting Management Module 07: Meeting Management 00:21:00 Module 08: Project Management Module 08: Project Management 00:23:00 Module 09: Risk Management Module 09: Risk Management 00:19:00 Module 10: Team Work and Team Building Module 10: Team Work and Team Building 00:20:00 Module 11: Performance Management Module 11: Performance Management 00:17:00 Module 12: Critical Thinking: Implications for Leadership Module 12: Critical Thinking: Implications for Leadership 00:20:00 The Manager: Management and Leadership Development Programme - Old Version Module One - Getting Started 01:00:00 Module Two - Grooming a New Manager 01:00:00 Module Three - Coaching and Mentoring (I) 01:00:00 Module Four - Coaching and Mentoring (II) 01:00:00 Module Five - Measuring Performance 01:00:00 Module Six - Motivating Managers 01:00:00 Module Seven - Signs of Poor Management 01:00:00 Module Eight - Trust Your Team of Managers 01:00:00 Module Nine - When an Employee Complains About Their Manager 01:00:00 Module Ten - When Do You Step In 00:30:00 Module Eleven - Remember These Basic Qualities 01:30:00 Module Twelve - Wrapping Up 01:00:00 Business Management Designing Your Organizational Structure 00:30:00 Introduction to Operations Management 00:15:00 Understanding Financial Terms 00:30:00 Getting the Right People in Place 00:15:00 Getting Your Product Together 00:15:00 Building a Corporate Brand 00:30:00 Marketing Your Product 01:00:00 Selling Your Product 00:15:00 Planning for the Future 00:15:00 Goal Setting and Goal Getting 00:30:00 Succession Planning 101 00:15:00 Managing Your Money 00:15:00 Ethics 101 00:15:00 Building a Strong Customer Care Team 00:15:00 Training Employees for Success 00:15:00 Leadership Essentials 00:15:00 Business Leadership About the Learning Organization 00:15:00 Achieving Personal Mastery 00:15:00 Analyzing Our Mental Models 00:30:00 Achieving a Shared Vision 00:15:00 Team Learning 00:15:00 Systems Thinking 00:15:00 Five Practices 00:15:00 Building Trust 00:15:00 Managing Change 00:30:00 Managers vs. Leaders 00:15:00 Influence Strategies 00:15:00 Managing Relationships 01:00:00 Strategic Planning 00:00:00 Doing Delegation Right 00:15:00 Criteria for Useful Feedback 00:15:00 Feedback Techniques 00:15:00 Mastering Your Body Language 00:15:00 Meeting Management 00:30:00 Pumping up a Presentation 00:15:00 Employee Accountability Defining Accountability 00:30:00 Creating an Accountable Organization 00:30:00 Setting Goals and Expectations 00:30:00 Doing Delegation Right 00:45:00 Offering Feedback 00:15:00 Activities The Manager: Management and Leadership Development Programme- Activities 00:00:00 Mock Exam Mock Exam- The Manager: Management and Leadership Development Programme 00:20:00 Final Exam Final Exam- The Manager: Management and Leadership Development Programme 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Course Overview Do you want to master the fascinating skill of landscape photography and establish your career as a nature photographer? Learn landscape photography from the Landscape Photography Advanced Diploma course and take the first step towards starting your promising career as a landscape photographer. The Landscape Photography Advanced Diploma course is one of the most demanding courses for photographers. You will learn about the equipment, basics of landscape and nature photography, different lighting conditions, basic and advanced composition, different strategies and tips to skyrocket your learning ability. This is helpful for anyone to understand the basics of landscape photography and practice them. This course will teach you how to capture stunning landscape pictures from scratch. The course is ideal for nature photographers, photo editors, travelers, travel vloggers, bloggers, videographers or anyone who wants to learn the skill of landscape photography. Who is this course for? This online course is for anyone who wants to learn more about landscape photography. This course will help learners from any level to learn landscape photography. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. A good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. You can also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere, anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Landscape Photography Advanced Diploma is a useful qualification to possess and would be beneficial for any related profession or industry such as: Nature Photography Photo Editing Travel Vlogging Blogging Videography Unit 01: Introduction Module 01: Introduction to Nature Photography 00:02:00 Module 02: What Is Landscape Photography? 00:01:00 Unit 02: Photography Equipment Module 01: Overall 00:01:00 Module 02: Camera 00:02:00 Module 03: Sensors 00:02:00 Module 04: Lenses 00:03:00 Module 05: Pro vs Budget Lenses 00:03:00 Module 06: Prime Lenses 00:02:00 Module 07: Tripod 00:03:00 Module 08: Filters 00:02:00 Module 09: Other Accessories 00:04:00 Unit 03: Camera Basic Module 01: Introduction 00:01:00 Module 02: ISO 00:03:00 Module 03: ISO Practical 00:03:00 Module 04: ISO Practical Night 00:02:00 Module 05: Shutter Speed 00:01:00 Module 06: Practical of Shutter Speed 00:03:00 Module 07: Shutter Speed Waterfall 00:04:00 Module 08: Aperture 00:03:00 Module 09: Practical Aperture 00:05:00 Module 10: Aperture Low Light Photography 00:03:00 Module 11: Exposure Triangle 00:03:00 Module 12: Aperture Priority 00:03:00 Unit 04: Advanced Camera Basics Module 01: Introduction 00:02:00 Module 02: Histogram 00:03:00 Module 03: Expose to the Right 00:02:00 Module 04: Metering Modes 00:02:00 Module 05: Exposure Compensation 00:02:00 Module 06: RAW vs JPEG 00:03:00 Module 07: What is RAW? 00:02:00 Module 08: Dynamic Range 00:03:00 Module 09: White Balance 00:03:00 Unit 05: Focusing Module 01: Introduction to Focusing 00:01:00 Module 02: Hyperfocal Distance vs Single Point 00:03:00 Module 03: Aperture in Focusing 00:02:00 Module 04: Aperture, Focusing & Lens 00:03:00 Module 05: Focusing with a Wide-Angle Lens 00:05:00 Module 06: Focusing For Telephoto Photography 00:04:00 Unit 06: Filters Module 01: What is a Polarizing Filter? 00:02:00 Module 02: How a Polarizer Works Near Waterfalls 00:03:00 Module 03: How a Polarizer Works Reducing Haze 00:03:00 Module 04: What is Nd Filter? 00:02:00 Module 05: Nd Filter to Achieve Silky Water 00:04:00 Module 06: What is Color Cast? 00:02:00 Unit 07: Exposure Module 01: Introduction to Exposure 00:01:00 Module 02: Dynamic Range & Expose to the Right 00:04:00 Module 03: The Impact of Light in Photography 00:03:00 Module 04: Finding the Correct Light 00:04:00 Module 05: Single Exposure Sunset 00:04:00 Module 06: Why Exposure Bracketing Helps You to Take Better Image 00:05:00 Unit 08: Composition Module 01: Introduction 00:01:00 Module 02: Element of Composition 00:03:00 Module 03: Rules of Third 00:04:00 Module 04: Farming a Subject 00:02:00 Module 05: Leading Lines 00:05:00 Module 06: Diagonals 00:03:00 Module 07: Using S and Z curves 00:05:00 Module 08: Changing Perspective with Different Focal Ranges 00:05:00 Module 09: Changing Perspective through Framing 00:02:00 Module 10: Simple Reflection Photography 00:03:00 Unit 09: Advanced Composition Module 01: Wide-Angle Photography 00:04:00 Module 02: Telephoto Photography 00:06:00 Module 03: Focus Stacking 00:12:00 Module 04: Panoramic 00:07:00 Module 05: Creating Scales 00:03:00 Module 06: Minimalist Nature Photography 00:04:00 Module 07: Creating Leading Lines from Long Exposure 00:04:00 Unit 10: Photo Editing Module 01: Introduction to Photo Editing 00:01:00 Module 02: Editing in Lightroom 00:06:00 Module 03: Global Adjustment 00:21:00 Module 04: Local Adjustment 00:12:00 Module 05: Histogram (Expose to the Right) 00:07:00 Module 06: Grab Filter Effect 00:12:00 Module 07: Editing an Image like a Professional 00:17:00 Module 08: How to Focus Stack 00:12:00 Module 09: How to Remove Color Cast 00:04:00 Module 10: How to Blend Multiple Image 00:05:00 Module 11: How to Stitch a Pano 00:07:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Do you want to be able to develop your skills and at the same have a career growth? If so, then this course will be perfect for you and your needs. Description: Do you always feel burned out because of work? Are you feeling that you are stuck with your work and being burdened by it? If you are feeling like this, then this course will help you learn the necessary skills you need for career development. You will also be educated on the skills where you need improvement and help you taking assessment tests for your chosen career. This course will also help you in getting help through mentoring and taking online and offline classes. This course will also teach you valuable life lessons and the importance of esteem for career development. Who is the course for? Professionals or anyone who helps people with their dilemmas in career development. People who have an interest in developing their career developing skills. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Career Developing Skills would be beneficial for the following careers: Career Coaches Human Resource Specialist Human Resource Managers Life Coaches Managers Mentors Top Executives. Career Developing Skills Introduction 00:15:00 Ways To Improve Your Performance At Work 00:30:00 Career Aptitude Tests And Career Assessments 00:30:00 Get Mentoring 01:00:00 Importance Of Online Courses 00:30:00 Advantages To Take Offline Courses 00:30:00 Benefits Of Life Lessons 00:30:00 Self Esteem 01:00:00 Professional CV & Resume Writing Techniques INTRODUCTION 00:15:00 EFFECTIVE RESUME AND COVER LETTER WRITING 00:30:00 THE PURPOSE OF YOUR RESUME 01:00:00 RESUME PRESENTATION IS THE KEY 01:00:00 WOW THE EMPLOYER 01:00:00 ELEMENTS OF A RESUME THAT WILL IMPRESS 01:00:00 WRITING YOUR OBJECTIVE 01:00:00 WRITING YOUR SUMMARY 01:00:00 WRITING THE SKILLS AND ACCOMPLISHMENTS SECTION 01:00:00 RESUME FORMATTING 01:00:00 WRITING AN ELECTRONIC RESUME 01:00:00 PUT YOUR BEST FOOT FORWARD 00:15:00 YOUR RESUME - A WORK OF ART 01:00:00 WRITING THE HISTORY/ EXPERIENCE SECTION 01:00:00 WRITING YOUR EDUCATION SECTION 01:00:00 WRITING A PROFESSIONAL AFFILIATIONS SECTION 00:15:00 WRITING A PUBLICATIONS and PERSONAL INTERESTS SECTION 01:00:00 WRITING A REFERENCES SECTION 00:30:00 YOUR RESUME - A WORK OF ART 01:00:00 DO NOT PUT IN YOUR RESUME 00:15:00 A VARIETY OF RESUME SAMPLES 00:30:00 THE IMPORTANCE OF WRITING COVER LETTERS 01:00:00 COVER LETTER OUTLINE: HOW TO WRITE A GOOD COVER LETTER 01:00:00 KEY PHRASES TO BE USED IN YOUR COVER LETTER 00:15:00 COVER LETTER SAMPLE 01:00:00 BASIC COVER LETTER TEMPLATE EXAMPLE 00:30:00 CONCLUSION 00:15:00 How to Face an Interview Successfully Importance of Knowing The Tips And Tricks for Interviews 00:15:00 The Different Types of Interviews 01:00:00 Skill Building to Crack Interviews 00:15:00 Tools and Miscellaneous You Need To Have 00:15:00 The Perfect 'Resume' - Significance and Importance 00:30:00 Preparing Properly for an Interview 00:30:00 What Role Does Appearance Play? 00:30:00 Tips To Gear Up - Pre-Interview 00:30:00 Modern Tips By Interview Experts 00:30:00 Microsoft Word Module One - Getting Started 00:30:00 Module Two - Opening 01:00:00 Module Three - Working with the Interface 01:00:00 Module Four - Your First Document 01:00:00 Module Five - Basic Editing Tasks 01:00:00 Module Six - Basic Formatting Tasks 01:00:00 Module Seven - Formatting Paragraphs 01:00:00 Module Eight - Advanced Formatting Tasks 01:00:00 Module Nine - Working with Styles 01:00:00 Module Ten - Formatting the Page 01:00:00 Module Eleven - Sharing Your Document 01:00:00 Module Twelve - Wrapping Up 00:30:00 Microsoft PowerPoint Module One - Getting Started 00:30:00 Module Two - Opening PowerPoint 01:00:00 Module Three - Working with the Interface 01:00:00 Module Four - Your First Presentation 01:00:00 Module Five - Working with Text 01:00:00 Module Six - Formatting Text and Paragraphs 01:00:00 Module Seven - Adding Pictures 01:00:00 Module Eight - Advanced Formatting Tasks 01:00:00 Module Nine - Working with Transitions and Animations 01:00:00 Module Ten - Setting Up Your Slide Show 01:00:00 Module Eleven - Showtime! 01:00:00 Module Twelve - Wrapping Up 00:30:00 Microsoft Excel Module One - Getting Started 00:30:00 Module Two - Opening Excel 01:00:00 Module Three - Working with the Interface 01:00:00 Module Four - Your First Worksheet 01:00:00 Module Five - Viewing Excel Data 01:00:00 Module Six - Building Formulas 01:00:00 Module Seven - Using Excel Functions 01:00:00 Module Eight - Using Quick Analysis 01:00:00 Module Nine - Formatting Your Data 01:00:00 Module Ten - Using Styles, Themes, and Effects 01:00:00 Module Eleven - Printing and Sharing Your Workbook 01:00:00 Module Twelve - Wrapping Up 01:00:00 Mock Exam Mock Exam- Career Developing Skills 00:30:00 Final Exam Final Exam- Career Developing Skills 00:30:00
Description: Beats Electronics - popularly known for selling headphones - spend ninety percent of their budget in marketing. That is why they have great sales year after year, and why they can sell their products at a high price for the brand alone. If you want to keep up with trends and reach billions of people with the ease of the internet, this CPD Certified Diploma in Digital Marketing course is for you. The course is divided into multiple sections, wherein the first section you learn about sales and marketing. You also learn about the nature of internet marketing, affiliate marketing, competition, research and niches. You then move to the second portion of the course, where you discover more about traffic, article marketing and search engine optimization. Next, you look further into marketing using Blogs in WordPress, through emails and strategies towards internet marketing. Finally, you explore the possibilities of digital marketing using social media sites like LinkedIn, Twitter, Facebook, etc. This course is going to help you understand the basic ideas behind digital marketing and discover more ways for you to spread your brand worldwide. Gain your accreditation today! Who is the course for? Businesses who want to take advantage of the internet in order to push for digital marketing Professional marketers looking to expand their knowledge in digital marketing Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Diploma in Digital Marketing is a useful qualification to possess and would be beneficial for any professions or career from any industry you are in such as: Marketing and Promotion Specialists Entrepreneurs Sales Managers Marketing Managers Module 01 Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Module 02 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Module 03 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Module 04 What Are Niche Website? 01:00:00 The Role Of Visualization In Education 00:15:00 Identify Your Best Platform Or Software 01:00:00 Select A Web Host 01:00:00 Collect Your Site 00:15:00 Building A Content Rich Website 00:15:00 Build Backlinks 00:30:00 Use SEO, Multimedia And Social Sites 01:30:00 Use Analytics 01:00:00 Wrapping Up 00:15:00 Module 05 Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Module 06 Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Module 07 Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Module 08 TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Module 09 What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Recommended Reading Recommended Reading: Diploma in Digital Marketing 00:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Diploma in Digital Marketing 00:30:00 Final Exam Final Exam- Diploma in Digital Marketing 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Course overview Take a practical approach to enhance your Excel modelling skills with the Advanced Excel Models using Formulas, VBA & Power Query course. In this course, you will learn how to build robust Excel models using Formulas, VBA and Power Query. This Advanced Excel Models using Formulas, VBA & Power Query course offers a wide range of training modules to enhance your abilities to create better models. You will discover the advanced Excel formulas to prepare reports, forecast and perform mathematical calculations. We will introduce you to the three excel models and show the functions used to prepare these pro models. In addition, you will learn the Excel formulas for prepaid expenses and explore the steps to create dynamic dashboards based on Power Query and Pivot Table without any formula. Learning outcomes Familiarize yourself with the advanced Excel formulas Be able to manage prepaid expenses Deepen your understanding of the prepaid expense models Learn about the pro Excel models and formulas Strengthen your knowledge of Power Query and PowerPivot Learn how to create Power query and pivot table based dashboard without any formula Who Is This Course For? This Advanced Excel Models using Formulas, VBA & Power Query course is recommended to anyone interested in learning how to prepare robust Excel models using advanced formulas, Power Query and VBA. In addition, the skills gained from this training will provide excellent opportunities for career advancement. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Advanced Excel Models using Formulas, VBA & Power Query Course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as: Data Analyst System Support and Reporting Analyst Introduction Course Outline and Introduction 00:04:00 Minimum Requirements for the Course 00:01:00 Prepayments Introduction 00:01:00 Prepaid Expenses Models: Resources Download Month End Date Prepaid Expenses Amortization Calculation 00:00:00 Exact Prepaid Expenses Payment Date Calculation 00:00:00 Accounting for Prepaid Expenses Prepaid Expenses Accounting Definition: Prepayments 00:03:00 Prepaid Expense Example: How Accounting works for Prepayments 00:03:00 Advantages and Disadvantages of Prepaid Expenses 00:03:00 Excel Formulas Detailed: Introduction to three Excel Models Introduction to PRO Excel Models and Formulas 00:06:00 Date Function 00:05:00 EOMONTH Function 00:04:00 DATEVALUE function 00:03:00 IF Function 00:08:00 IFS Function (Office 365 Only) 00:07:00 VLOOKUP Function 00:07:00 MATCH Function 00:05:00 INDIRECT Function 00:02:00 NAMED Ranges: Name Manager 00:03:00 Advanced Version of VLOOKUP Function 00:07:00 Formula Based Prepaid Expenses Model Introduction to Model and Control Panel Tab (Important Sheet Tab) 00:08:00 Formula Based Prepaid Expenses Model - Deep Dive (Part 1) 00:05:00 Formula Based Prepaid Expenses Model - Deep Dive (Part 2) 00:06:00 Formula Based Prepaid Expenses Model - Deep Dive (Part 3) 00:06:00 IFS Function - Month End date Prepayment calculation 00:04:00 Prepaid Expenses - Closing Balance Summary Tab (Formula Based Summary) 00:09:00 Protecting Formulas Cells and Fields in the Model 00:04:00 Calculate Prepaid Expenses Amortisation from Exact Start Date Exact Date Prepaid Amortisation calculation Intro 00:03:00 Formulas update and Model Changes for Exact Prepaid Exps Calculation 00:03:00 Formulas Update for Exact Date Prepaid Exps Amortisation (Part 1) 00:04:00 Formulas Update for Exact Date Prepaid Exps Amortisation (Part 2) 00:03:00 Formulas Update for Exact Date Prepaid Exps Amortisation (Part 3) 00:02:00 Formulas Update for Exact Date Prepaid Exps Amortisation (Part 4) 00:07:00 IFS Function - Exact Date Prepayments Amortisation 00:04:00 Data Validation Controls (Enhancing Data Input Controls with Protection) 00:10:00 Bonus: Prepayment Model with Opening Balance Calculation (Part 1) 00:08:00 Bonus: Prepayment Model with Opening Balance Calculation (Part 2) 00:09:00 Additional Material: Resources 00:00:00 Prepaid Expenses Summary with Power Query and Pivot Table Power Query and Pivot Table Prepayment Summary Table Intro 00:06:00 What is Power Query and Some Awesome Resources for Power Query learning 00:07:00 Power Query and Pivot Table Summary - Deep Dive (Part 1) 00:05:00 Power Query and Pivot Table Summary - Deep Dive (Part 2) 00:04:00 Power Query and Pivot Table Summary - Deep Dive (Part 3) 00:05:00 Power Query and Pivot Table Summary - Deep Dive (Part 4) 00:09:00 Using Array Formulas to Add Formula Protection 00:04:00 Bonus: Allocate Prepaid Expenditure Cost Centre Wise - 1 00:02:00 Bonus: Allocate Prepaid Expenditure Cost Centre Wise - 2 00:08:00 Bonus: Prepayment Model with Opening Balance Calculation (PQ and PT Version) 00:13:00 Advanced VBA Prepaid Expenses Amortisation Model Changing Macros Security in Excel 00:05:00 Complete Walkthrough - Advanced VBA Prepaid Expenses Amortisation Model 00:06:00 Bonus : New Version - Excel VBA Model for Prepayment Expenditure 00:08:00 BONUS: Dynamic Dashboard for Divisional Profit and Loss statements: Easy Way Dynamic Dashboard Overview 00:07:00 Importing Profit and Loss Statements Source Files and creating YTD P&L Sheets 00:08:00 Creating Dynamic Data Validation 00:02:00 Creating Named Ranges for Dynamic Table Arrays 00:03:00 Dynamic Date Column Headings for each Divisional PL Table 00:02:00 Dynamic Month and YTD Dashboard tables headings (PRO TIP) 00:03:00 Dynamic VLOOKUP Formula - Preparing First section of the Dashboard 00:04:00 Creating Rolling Dashboard with Dynamic VLOOKUP Function 00:08:00 IMPORTANT : Error Checking for your reports/Dashboard (PRO TIP) 00:03:00 Data Prep for Visualization: AREA Charts (Awesome trick using #NA Function) 00:05:00 Visualization: AREA Charts for Month - Revenue, Gross Profit and Net Profit 00:05:00 Visualization DONUT Charts Revenue, Gross Profit and Net Profit (Part 1) 00:03:00 Visualization DONUT Charts Revenue, Gross Profit and Net Profit (Part 2) 00:06:00 Power Query & Pivot Tables based Dashboard without any Formulas, Fully Dynamic Introduction - Formula-less Dashboard - Fully Dynamic and easily refreshed 00:05:00 Understanding the data files before building dashboard 00:02:00 Consolidating Reports with Power Query (Get & Transform) , How to install PQ 00:08:00 Dynamic File Path Trick in Power Query with Parameters (Amazing trick) 00:06:00 Conditional Cumulative totals with SUMIFS Function 00:04:00 Bonus: Conditional Cumulative totals with Power Query Custom Formula (M Code) 00:06:00 Dashboard Creation - Pivot Table showing Month and YTD KPIs division wise 00:06:00 Dashboard Creation Donuts Charts linked with Pivot Table (Replicate Charts fast) 00:08:00 Dashboard Creation - Line Charts 00:08:00 Update Dashboard with Additional Divisional Data with Few Click (Magical) 00:03:00 Thankyou Thank you 00:02:00 Ultimate Prepaid Expenditure Model (Super Bonus) 00:02:00 Resources Resources - Microsoft Excel: Automated Dashboard Using Advanced Formula, VBA, Power Query 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Course Overview Without following a proper strategy, it is impossible to sustain a business, let alone make it grow. The Masterclass of Business Strategy Consulting course is here to help you attain the skills and ability to plan and follow business strategies to establish a successful business. In this Masterclass of Business Strategy Consulting course, you will get a clear understanding of what a business strategy is. The course will assist you in enriching your knowledge of business strategy design. The informative modules will help you build a solid foundation in PEST and PESTEL analysis. You will also acquire a great deal of knowledge in SWOT and TOWS analysis. There is more; this comprehensive course will equip you with practical strategies that can boost your business. This Masterclass of Business Strategy Consulting course will provide you with knowledge and skills in a fun and engaging way. Enroll in the course today and start your learning journey. Learning Outcomes Understand the definition of business strategy Familiarize yourself with the fundamentals of business strategy design Learn the core concepts of PEST and PESTEL analysis Deepen your understanding of industry analysis and generic strategies Build the essential skills for SWOT and TOWS analysis Grasp a wide range of techniques to grow your business Who is this course for? The Masterclass of Business Strategy Consulting course is for individuals who want to elevate their business strategy consulting knowledge. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Masterclass of Business Strategy Consulting course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Business Professional Entrepreneur Section 01: Welcome to this Mini MBA Business Strategy Consulting Course! Welcome to this Mini MBA Business Strategy Consulting Course 00:03:00 Mini MBA Business Strategy - Executive Summary - What you will learn 00:10:00 Section 02: What is MBA Level Business Strategy? What is Business Strategy? 00:05:00 Business Vision and the Mission Statement 00:04:00 The Strategy Hierarchy within a Firm 00:06:00 Section 03: Designing Your Business Strategy Introduction to Business Strategy Design 00:02:00 Business Model Design with the Business Model Canvas 00:13:00 Business Model Canvas Template 00:01:00 Lafley & Martin's Five Step Strategy Model 00:05:00 Hambrick & Frederickson's Strategy Diamond 00:06:00 Section 04: Business Strategy Over Time: Life Cycle Models Understanding Life Cycles 00:02:00 The Industry Life Cycle 00:07:00 The Business Life Cycle 00:06:00 The Product Life Cycle 00:05:00 The Corporate Funding Life Cycle 00:04:00 Section 05: External Strategic Environment of the Firm: PEST and PESTEL Analysis External Analysis Using Broad Factors 00:02:00 PEST Analysis 00:08:00 PESTEL Analysis 00:05:00 PESTEL Analysis Template 00:01:00 CASE STUDY EXERCISE: PESTEL Analysis of Starbucks 00:02:00 CASE STUDY SOLUTION: PESTEL Analysis of Starbucks 00:07:00 CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry 00:07:00 CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry 00:02:00 Section 06: Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR Strategic Options from Internal and External Analysis 00:16:00 SWOT Analysis 00:05:00 Conducting A SWOT Analysis 00:04:00 SWOT Analysis Template 00:02:00 TOWS Matrix Analysis 00:05:00 TOWS Analysis Template 00:14:00 SOAR 00:04:00 SOAR Analysis Template 00:01:00 CASE STUDY EXERCISE: SWOT Analysis - Amazon 00:02:00 CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon 00:09:00 Section 07: Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage Michael Porter and Business Strategy Analysis 00:02:00 Industry Analysis and Introducing Michael Porter 00:10:00 Competitive Forces Model - Porter's Five Forces 00:12:00 Full List of Porter's Five Forces Factors 00:02:00 Michael Porter's Five Forces Template 00:01:00 CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry 00:02:00 CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry 00:15:00 Generic Strategies and Industry Forces 00:10:00 Michael Porter's Value Chain Analysis 00:07:00 Value Chain Analysis Template 00:02:00 Section 08: Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix Boston Consulting Group (BCG) Matrix 00:07:00 BCG Matrix and the Life Cycle 00:03:00 BCG Matrix Advantages and Disadvantages 00:03:00 Adapting the BCG Matrix 00:05:00 Boston Consulting Group (BCG) Matrix Template 00:03:00 CASE STUDY EXERCISE: BCG Matrix - Facebook 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Facebook 00:04:00 CASE STUDY SOLUTION: BCG Matrix - Apple 00:04:00 CASE STUDY EXERCISE: BCG Matrix - Unilever 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Unilever 00:05:00 Section 09: MBA Strategy: Building Sustainable Competitive Advantage Competitive Advantage - Deriving Strategy from Inside the Firm 00:03:00 Core Competency 00:05:00 VRIO - Resources to Competitive Advantage 00:06:00 CASE STUDY EXERCISE: Core Competency - Apple 00:02:00 CASE STUDY SOLUTION: Core Competency - Apple 00:05:00 Defining the Unique Selling Proposition 00:05:00 ADL Matrix - Understanding Your Competitive Position 00:07:00 ADL Matrix Template 00:02:00 Section 10: Strategy MBA: Growth Strategy Options Ansoff Product Market Matrix - How to Grow Your Business 00:05:00 Organic vs Inorganic Growth 00:02:00 Internal and External Growth Strategies Expanded 00:11:00 CASE STUDY EXERCISE: Amazon's Growth Strategy 00:02:00 CASE STUDY SOLUTION - Amazon's Growth Strategy 00:06:00 Section 11: Strategic Responses to Mature and Declining Markets Blue Ocean Strategy 00:05:00 Blue Ocean Case Study - Apple 00:05:00 Comparing Red Ocean and Blue Ocean Strategies 00:04:00 How to Survive in an Over Fished Ocean 00:05:00 Section 12: How to Create a Comparative Competitive Analysis on a Page How to Create a Comparative Competitive Analysis on a Page 00:04:00 Section 13: Connecting MBA Strategy and Finance with Financial Modelling Making the Connection between Strategy and Finance 00:04:00 What is an Integrated Financial Model? 00:06:00 Key Drivers of an Integrated Financial Model 00:08:00 Model Structure 00:03:00 Detailed Model Schedules 00:07:00 Chart of Accounts 00:02:00 Financial Statement Inputs and Outputs 00:03:00 10 Steps to Building an Integrated Financial Model 00:05:00 Section 14: Strategy MBA Implementation: Understanding the Strategic Planning Process Summary of the Strategic Analysis Process 00:03:00 Understanding the Strategic Planning Process 00:06:00 Four Step Strategic Management Process 00:03:00 Strategy Formulation in Six Steps 00:07:00 Mintzberg's Five Configurations 00:05:00 Section 15: Summary and Wrap Up Course Summary and Wrap Up 00:05:00 Additional Resource Additional Materials 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Course Overview Learn all the essential skills to become an expert in Acupressure Massage Therapy. From this comprehensive Acupressure course, you will be able to understand the principles of Acupressure Massage Therapy. In the step-by-step training process, you will acquire practical skills along with theoretical knowledge. The Qualified professionals will assist you throughout this learning process. This Acupressure is structured to ensure you have all the adequate skills to secure a position in this competitive industry. You will achieve the confidence and competency to bear all the responsibilities of this profession. The course will add all the right credentials to your resume and increase your employability in this growing industry. Who is this course for? Anyone who is now employed in this field or who aspires to be one should take this course. Your knowledge will grow through taking this course, which will also strengthen your resume. To demonstrate your newly gained knowledge, develop crucial abilities and receive a professional credential. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Acupressure course is intended to assist you in obtaining the dream job or maybe the promotion you've always desired. With the assistance and direction of our Acupressure course, learn the vital abilities and knowledge you require to succeed in your life. Introduction Welcome to the course! It is so great to have you here! 00:02:00 Download your 'goodies' from the resources! 00:01:00 Learning the basics of essential oils If you don't know about essential oils then this section is important 00:01:00 Knowing the grade of your essential oils-are they therapeutic or not? 00:04:00 Why Do Certain Plants Have Essential Oils? 00:02:00 When is an essential oil not an essential oil? 00:02:00 Why essential oils have such huge variations in cost. 00:03:00 Buying your essential oils 00:05:00 Storing your essential oils and their shelf life 00:04:00 This is important when buying citrus essential oils 00:01:00 This is REALLY important when you have citrus essential oils. 00:01:00 So how do they adulterate essential oils? 00:06:00 So how do they test essential oils for purity? 00:02:00 Results from the adulterated essential oil test 00:01:00 The unsung heroes of the aromatherapy world-carrier oils. 00:03:00 The qualities of the various carrier oils 00:10:00 Personal inhalers-These are brilliant for you and your clients! 00:06:00 What you can make for your clients for them to use at home Massage is the perfect modality for using aromatherapy to get great results 00:06:00 What equipment you need 00:04:00 Essential oil safety-very important things that you should know 00:04:00 A word about using peppermint and eucalyptus with children 00:02:00 Diffusers at home-what you shouldn't do 00:04:00 Personal inhalers-These are brilliant for you and your clients! 00:06:00 Making diffuser blends for your clients 00:02:00 Roller bottles are great for your clients! 00:03:00 How to make a muscle and pain balm and chest rub 00:08:00 Unscented lotions are a better alternative for your clients at home 00:03:00 Using warm and cold compresses-when is the right time to do which? 00:03:00 Baths with essential oils-do not recommend this! 00:02:00 How to charge correctly for your essential oil blends and products 00:03:00 Relaxation massages and the correct dilutions for your clients 00:03:00 Treating problem areas-you can increase your dilution levels. 00:02:00 If you are a reflexologist, here is what you can do. 00:01:00 Make your full body massage sessions 75 mins or more. 00:02:00 The consultation with your clients is really important 00:04:00 A word about diluting for different people 00:03:00 It is important to keep good records for several reasons 00:01:00 Tell the world! Promote about your new skills. 00:03:00 Using aromatherapy for specific emotional, physical and psychological disorders Let's take a look at how you can help your clients on so many levels. 00:01:00 Awesome Stock Blends for your Massage Clients 00:04:00 How to make anxiety relief blends and inhalers for your clients 00:03:00 Insomnia-This blend will knock them out! 00:03:00 Morning Sickness-One essential oil that made a huge difference! 00:02:00 Allergy relief inhalers for your clients 00:04:00 How to make a nausea inhaler for your clients 00:04:00 The best uplifting blends for your clients 00:02:00 Headaches-Lotions, inhaler and diffuser blends and roller ball blends. 00:04:00 Blends to help your clients have better focus and concentration 00:03:00 Menopause- A really powerful massage blend that you can also make for them 00:02:00 How to enhance your clients athletic abilities using essential oils 00:02:00 Help your clients through cold and flu season with these great blends 00:04:00 Musculoskeletal Pain and how to treat specific disorders What you will learn in this section 00:03:00 Muscular aches and pains and a great blend to help them 00:03:00 Sprains and strains-A roller bottle blend for your clients thats brilliant 00:05:00 Overuse Problems-Tendonitis, bursitis, plantar fasciitis etc 00:03:00 Cellulite treatments, oils and creams 00:06:00 Post exercise soreness massage blends and lotions for home use 00:05:00 Fluid retention/Edema/Lymphatic drainage oils and treatments 00:07:00 Oil and lotion Blends for Cramps and Muscle Spasms 00:02:00 A very effective bruises and bumps oil to make 00:02:00 Rheumatoid arthritis- which oils are the best and why 00:02:00 Osteoarthritis- The oils that work best for this condition 00:02:00 How to effectively use essential oils for nerve pain and sciatica 00:03:00 What if you do not know whether to use warming or cooling oils? 00:03:00 The Basics Of Blending Blending Basics-Making your own blends. 00:12:00 The therapeutic qualities of some common essential oils Looking at the specific properties of common essential oils 00:01:00 68Basil 1 00:03:00 Bergamot 00:02:00 Black Pepper 00:02:00 Cardamon 00:01:00 Cedarwood 00:02:00 Cinnamon 00:02:00 Clove 00:01:00 Eucalyptus 00:02:00 Frankincense 00:02:00 Geranium 00:02:00 Chamomile German 00:02:00 Ginger 00:02:00 Grapefruit 00:02:00 Lavender 00:02:00 81helichrysum 1 00:02:00 Lemon 00:02:00 Mandarin 00:01:00 Patchouli 00:01:00 Peppermint 00:02:00 Chamomile Roman 00:01:00 Rosemary 00:01:00 Sandalwood 00:01:00 Congratulations and thank you very much!1 00:01:00 Resources Resources - Aromatherapy Acupressure - Massage Therapist 00:00:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00
Course Overview Find the ultimate Python Developer roadmap by taking this 2021 Python Programming From Beginner to Expert course. Through this course, you will gain the fundamental skills to create your Python programs from scratch. In this step-by-step 2021 Python Programming From Beginner to Expert course, you will learn core Python skills from beginners to advanced features. The training begins by outlining the software installation procedure, guiding you through a series of Python basic data types, Python operators, advanced data types, Python functions and loops. You will learn how to handle errors in Python and comprehend the advanced functions in Python. The skills you develop in the program will enable you to create and run your first Python project. Enroll today and take your Python programming skills to the next level! Learning Outcomes Learn how to install Python on various operating systems Gain in-depth knowledge of the basic data types in Python Strengthen your knowledge of Python operators Learn about Python advanced data types Deepen your understanding of Python advanced functions Learn step-by-step how to handle errors Who is this course for? Anyone interested in learning Python programming and exploring the path to become a Python developer can take this 2021 Python Programming From Beginner to Expert course. This course opens the door for tremendous opportunities. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The 2021 Python Programming From Beginner to Expert course would be beneficial for any related profession or industry such as: Python Developer Python Programmer Product Manager Data Analyst Module 01: Introduction to Python Programming from A-Z Introduction To Python Section Overview 00:05:00 What is Python Programming? 00:10:00 Who is This Course For? 00:05:00 Python Programming Marketplace 00:06:00 Python Job Opportunities 00:05:00 How To Land a Python Job Without a Degree 00:08:00 Python Programmer Job Roles 00:09:00 Python from A-Z Course Structure 00:04:00 Module 02: Getting Familiar with Python Getting Familiar with Python Section Overview 00:06:00 Installing Python on Windows 00:10:00 Anaconda and Jupyter Notebooks Part 1 00:08:00 Anaconda and Jupyter Notebooks Part 2 00:16:00 Comments 00:05:00 Python Syntax 00:02:00 Line Structure 00:03:00 Line Structure Exercise 00:07:00 Joining Lines 00:05:00 Multiple Statements on a Single Line 00:05:00 Indentation 00:08:00 Module 03: Basic Data Types Basic Data Types Section Overview 00:08:00 String Overview 00:10:00 String Manipulation 00:07:00 String Indexing 00:04:00 String Slicing 00:08:00 Printing 00:10:00 Python Variables 00:08:00 Integers and Floats 00:08:00 Booleans 00:05:00 Mini Project 1 : Letter Counter 00:20:00 Module 04: Python Operators Python Operators Section Overview 00:04:00 Comparison Operators 00:09:00 Arithmetic Operators 00:08:00 Assignment Operators 00:04:00 Logical Operators 00:13:00 Identity Operators 00:05:00 Membership Operators 00:02:00 Bitwise Operators 00:08:00 Module 05: Advanced Data Types Python Advanced Data Types Section Overview 00:11:00 Sets 00:06:00 List Overview 00:05:00 List Slicing and Indexing 00:04:00 Tuples 00:02:00 Dictionaries 00:11:00 When to use each one? 00:05:00 Compound Data Types 00:03:00 Module 06: Control Flow Part 1 Control Flow Part 1 Section Overview 00:15:00 Introduction to Control Flow 00:01:00 Basic Conditional Statements 00:14:00 More Conditional Statements 00:05:00 For Loops 00:10:00 While Loops 00:12:00 Module 07: Control Flow Part 2 Control Flow Part 2 Section Overview 00:02:00 Break Statements 00:08:00 Continue Statements 00:05:00 Zip Function 00:07:00 Enumerate Function 00:04:00 List Comprehension 00:04:00 Module 08: Python Functions Python Functions Section Overview 00:03:00 Introduction to Functions 00:05:00 Python help Function 00:03:00 Defining Functions 00:09:00 Variable Scope 00:08:00 Doc Strings 00:04:00 Module 09: User Input and Error Handling User Input and Error Handling Section Overview 00:02:00 Introduction to Error Handling 00:03:00 User Input 00:04:00 Syntax Errors 00:04:00 Exceptions 00:11:00 Handling Exceptions Part 1 00:08:00 Handling Exceptions Part 2 00:08:00 Module 10: Python Advanced Functions Python Advanced Functions Section Overview 00:05:00 Lambda Functions 00:05:00 Functions args and kwargs 00:10:00 Iterators 00:08:00 Generators and Yield 00:12:00 Map Function 00:14:00 Filter Function 00:08:00 Module 11: Python Scripting and Libraries Python Scripting and Libraries Section Overview 00:05:00 What is a script? 00:01:00 What is an IDE? 00:17:00 What is a text editor? 00:12:00 From Jupyter Notebook to VScode Part 1 00:15:00 From Jupyter Notebook to VScode Part 2 00:05:00 Importing Scripts 00:03:00 Standard Libraries 00:04:00 Third Party Libraries 00:06:00 Module 12: NumPy NumPy Section Overview 00:04:00 Introduction to NumPy 00:04:00 Why use NumPy? 00:04:00 NumPy Arrays 00:10:00 Reshaping, Accessing, and Modifying 00:07:00 Slicing and Copying 00:06:00 Inserting, Appending, and Deleting 00:10:00 Array Logical Indexing 00:04:00 Broadcasting 00:08:00 Module 13: Pandas Introduction to Pandas 00:17:00 Pandas Series 00:17:00 Pandas Series Manipulation 00:17:00 Pandas DataFrame 00:17:00 Pandas DataFrame Manipulation 00:13:00 Dealing with Missing Values 00:10:00 Module 14: Introduction to OOP Functional vs OOP 00:06:00 OOP Key Definitions 00:04:00 Create your First Class 00:12:00 How to Create and Use Objects 00:06:00 How to Modify Attributes 00:12:00 Module 15: Advanced OOP Python Decorators 00:27:00 Property Decorator 00:09:00 Class Method Decorator 00:07:00 Static Methods Decorator 00:10:00 Inheritance 00:21:00 Module 16: Starting a Career in Python Python Career Section Overview 00:06:00 Getting Started with Freelancing 00:09:00 Building A Brand 00:12:00 Personal Branding 00:13:00 Importance of Having Website/Blog 00:04:00 Networking Do's and Don'ts 00:04:00 Top Freelance Websites 00:08:00 Creating A Python Developer Resume 00:06:00 Resources Resources - Python Programming Beginner to Expert Course 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Course Overview Without adequate knowledge and expertise, medical coding can be a very complex task. That is why Jante has created the Medical Coding: ICD-10-CM Essentials course, where you can educate yourself on the crucial aspects of clinical coding before stepping into this sector. In this Medical Coding: ICD-10-CM Essentials course, you will learn all the key information of general coding. The course will help you grasp the codes used while treating Cancer. The instructor will teach you the specific coding for infectious and parasitic diseases. In addition, you will receive elaborate lessons on endocrine, nutritional, and metabolic diseases and their coding's. The course curriculum also includes modules on pain coding guidelines along with glaucoma and blindness coding guidelines. This Medical Coding: ICD-10-CM Essentials course is the perfect training ground for aspiring professionals in this sector. If you are one of them, enroll today to fast-track your career. Learning Outcomes Enrich your understanding of general coding guidelines Learn the code for specific infectious and parasitic diseases Broaden your understanding of Cancer-related coding Deepen your knowledge of Endocrine, Nutritional, and Metabolic Diseases Attain lessons on nervous system diseases and mental disorders Who is this course for? The Medical Coding: ICD-10-CM Essentials course is for those who are interested to learn medical coding Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Medical Coding: ICD-10-CM Essentials course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Medical Coder Nurse Medical Records Coordinator Medical Coding Specialist Medical Billing Specialist Medical coding Introduction Medical Coding Introduction 00:15:00 Placeholder 00:01:00 How to Use Medical Coding Books? 00:36:00 Conventions for the ICD-10-CM Conventions Introduction 00:03:00 Conventions Part-1 00:19:00 Conventions Part-2 00:17:00 Conventions Part-3 00:17:00 Conventions Part-4 00:37:00 General Coding Guidelines Locating a code in the ICD-10-CM 00:02:00 Level of Detail in Coding 00:01:00 Code or codes from A00.0 through T88.9, Z00-Z99.8 00:01:00 Signs and symptoms 00:02:00 Conditions that are an integral part of a disease process 00:01:00 Conditions that are not an integral part of a disease process 00:02:00 Multiple coding for a single condition Part-1 00:02:00 Multiple coding for a single condition Part 2 00:01:00 Acute and Chronic Conditions 00:02:00 Combination Code 00:02:00 Sequela (Late Effects) 00:02:00 Impending or Threatened Condition 00:01:00 Reporting Same Diagnosis Code More than Once 00:01:00 Laterality 00:02:00 Documentation by Clinicians Other than the Patient's Provider 00:02:00 Documentation of Complications of Care Part 1 00:02:00 Documentation of Complications of Care Part 2 00:01:00 Borderline Diagnosis 00:01:00 Use of Sign -Symptom- Unspecified Codes 00:02:00 Coding for Healthcare Encounters in Hurricane Aftermath 00:06:00 Chapter Specific Coding Guidelines Introduction Digital Medical Coding Mastery (DMCM) 00:05:00 Chapter 1: Certain Infectious and Parasitic Diseases (A00-B99) HIV Coding Guidelines 00:13:00 Infections resistant to antibiotics 00:02:00 Coding of Sepsis, Severe Sepsis, and Septic Shock 00:13:00 Zika virus infections 00:02:00 Chapter 2: Neoplasms (C00-D49) Introduction of Neoplasm or Cancer 00:02:00 Treatment directed at Malignancy or Cancer 00:02:00 Treatment of Secondary Cancer site 00:02:00 Coding & Sequencing of complications 00:04:00 Primary malignancy previously excised 00:01:00 Encounters involving chemotherapy, immunotherapy and radiation therapy 00:02:00 Encounter to determine extent of malignancy 00:01:00 Signs and Symptoms with Neoplasms 00:02:00 Admission for pain control management 00:01:00 Malignancy in two or more non-contiguous sites 00:02:00 Disseminated Malignant Neoplasm 00:01:00 Malignant Neoplasm without specification of site 00:01:00 Sequencing of Neoplasm codes 00:06:00 Current Malignancy versus personal history of Malignancy 00:04:00 Leukemia, Multiple Myeloma 00:02:00 Aftercare, Follow-up, Prophylactic organ removal 00:05:00 Chapter 3: Endocrine, Nutritional, and Metabolic Diseases (E00-E89) Introduction Endocrine, Nutritional, and Metabolic Diseases 00:01:00 Diabetes mellitus (DM) 00:01:00 Diabetes mellitus and use of insulin 00:01:00 DM in Pregnancy 00:01:00 Complications due to Insulin Pump Malfunction 00:02:00 Secondary Diabetes Mellitus (DM) 00:06:00 Chapter 4: Mental, Behavioral and Neurodevelopmental disorders (F01 - F99) Pain Disorder related to Psychological Factor 00:02:00 MSBP (Munchausen's Syndrome By Proxy) 00:05:00 Chapter 5: Diseases of the Nervous System (G00-G99) Introduction of Nervous System 00:04:00 Pain Coding Guidelines 00:03:00 Pain due to Device and Post OP Pain 00:03:00 Post OP Pain associated 00:01:00 Chronic Pain, Neoplasm related and Chronic pain Syndrome 00:05:00 Tip for Today 00:03:00 Chapter 6: Diseases of the Eye and Adnexa (H00-H59) Glaucoma Coding Guidelines 00:07:00 Blindness Coding Guidelines 00:07:00 Chapter 7: Diseases of the Circulatory System (I00-I99) Hypertension (HTN) Coding Guidelines 00:06:00 Different types of Hypertension combination codes 00:10:00 Coronary Artery Disease (CAD) Coding Guidelines 00:04:00 Intra and Postoperative CVA 00:03:00 Acute and Sequela Cerebrovascular Accident (CVA) 00:06:00 Myocardial Infarction (MI) 00:09:00 Tip for Today 00:03:00 Chapter 8: Diseases of the Respiratory System (J00-J99) Guidelines for COPD 00:07:00 Guidelines for Respiratory Failure and Influenza 00:07:00 Ventilator Associated Pneumonia (VAP) 00:05:00 Chapter 9: Diseases of the Skin and Subcutaneous Tissue (L00-L99) Pressure Ulcer Coding Guidelines 00:07:00 Non Pressure Ulcer Coding Guidelines 00:06:00 Chapter 10: Diseases of the Musculoskeletal System & Connective Tissue (M00-M99) Musculoskeletal System 00:14:00 Chapter 11: Diseases of Genitourinary System (N00-N99) CKD & Transplant status 00:09:00 Tip for you 00:02:00 Chapter 12: Pregnancy, Childbirth, and the Puerperium (O00-O9A) General Rules to code Pregnancy 00:15:00 Selection of Codes in obstetrics 00:10:00 Pre-existing conditions in Pregnancy 00:07:00 Pregnancy Combination conditions 00:17:00 Postpartum and Peri partum 00:09:00 Termination and Spontaneous Abortion 00:09:00 Chapter 13: Certain Conditions Originating in the Perinatal Period (P00-P96) Newborn General Guidelines 00:10:00 Additional Diagnosis and Newborn codes 00:07:00 Chapter 14: Congenital malformations, deformations, chromosomal abnormal(Q00-Q99) Congenital Malformation Codes 00:07:00 Chapter 15: Symptoms, signs, & abnormal clinical & laboratory findings (R00-R99) Symptoms Guidelines R Series 00:16:00 Chapter 16: Injury, poisoning, certain consequences of external causes (S00-T88) Coding Injury & Fracture 00:26:00 Coding of Burns and Corrosions 00:15:00 Adult, Child Abuse, Neglect 00:08:00 Adverse effect, Poisoning 00:17:00 Complication of Care 00:09:00 Conclusion Conclusion 00:01:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00