9 Educators providing Courses delivered Live Online

Duration 2 Days 12 CPD hours This course is intended for Data Protection Officers Data Protection Managers Auditors Legal Compliance Officers Security Manager Information Managers Anyone involved with data protection processes and programs Overview It will show the world that students know privacy laws and regulations and how to apply them, and that students know how to secure your place in the information economy. When students earn a CIPP credential, it means they've gained a foundational understanding of broad global concepts of privacy and data protection law and practice, including: jurisdictional laws, regulations and enforcement models; essential privacy concepts and principals; legal requirements for handling and transferring data and more. The Certified Information Privacy Professional/United States (CIPP/US) program, developed by the International Association of Privacy Professionals (IAPP) - the world?s largest comprehensive global information privacy community and resource, was the first professional certification ever to be offered in information privacy. The CIPP/US credential demonstrates a strong foundation in U.S. privacy laws and regulations and understanding of the legal requirements for the responsible transfer of sensitive personal data to/from the U.S., the EU and other jurisdictions.This course will provide you with a foundational understanding of broad global concepts of privacy and data protection law and practice, including: jurisdictional laws, regulations and enforcement models; essential privacy concepts and principals; legal requirements for handling and transferring data and more. Introduction to privacy Modern history of privacy Introduction to personal information Overview of data protection roles Summary of modern privacy frameworks Structure of U.S. law Structure and sources of U.S. law and relevant terms Governmental bodies having privacy and information security authority General Data Protection Regulation overview (GDPR) High-level overview of the GDPR Significance of the GDPR to U.S. organizations Roles and responsibilities outlined in the law California Consumer Privacy Act of 2018 (CCPA) High-level overview of the newly passed California Consumer Privacy Act of 2018 Scope Consumer rights Business obligations Enforcement Enforcement of U.S. privacy and security laws Distinguishing between criminal and civil liability Comparing federal and state authority Theories of legal liability Enforcement powers and responsibilities of government bodies, such as the FTC and state attorneys general Information management from a U.S. perspective Developing a privacy program Role of privacy professionals and accountability Employee training User preferences Managing vendors Data classification Federal versus state authority Differences between federal and state authority Preemption Healthcare Privacy laws in healthcare Major components of HIPAA Development of HITECH Privacy protections mandated by other significant healthcare laws Financial privacy Goals of financial privacy laws Key concepts of FCRA, FACTA and GLBA Red Flags Rule, Dodd-Frank and consumer protection laws Education Privacy rights and protections under FERPA Recent amendments provided by PPRA and NCLBA Telecommunications and marketing Rules and regulations of telecommunications entities Laws that govern marketing Addressing privacy in the digital advertising Law enforcement and privacy Privacy laws on intercepting communication Telecommunications industry and law enforcement Laws ensuring rights to financial privacy National security and privacy Rules and regulations on intercepting communication Evolution of the law Collaboration of government agencies and private companies to improve cybersecurity Civil litigation and privacy Privacy issues related to litigation Electronic discovery, redaction and protective orders U.S. discovery rules versus foreign laws Legal overview of workplace privacy Federal and state laws regulating and protecting employee privacy Federal laws prohibiting discrimination Privacy before, during and after employment Lifecycle of employee privacy Background screening Employee monitoring Investigating misconduct and termination Antidiscrimination laws ?Bring your own device? policies State data security laws State laws impacting data security Social Security number use regulation Laws governing data destruction Data breach notification laws Scope of state data breach notification law Nine elements of state data breach notification laws Major differences in state laws

Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant

Course Overview The Social Media Marketing Level 5 course provides a comprehensive exploration of the modern digital landscape, equipping learners with the expertise to design, implement, and manage strategic marketing campaigns across major social platforms. Through a structured learning journey, this course offers in-depth insights into the latest marketing techniques, consumer behaviour analysis, and brand growth strategies. Learners will develop a strong understanding of how to engage audiences, optimise content, and leverage data-driven approaches to drive results. By the end of the course, participants will be equipped to contribute to business success through innovative marketing initiatives, whether for personal ventures or organisational objectives. Designed for individuals at various stages of their career, this programme empowers learners to stay ahead in a competitive market by mastering dynamic digital tools and techniques essential for success in the ever-evolving world of social media marketing. Course Description Throughout the Social Media Marketing Level 5 course, learners will delve into a broad range of topics crucial to achieving success in the digital marketing arena. Starting with the fundamentals of digital marketing, the programme moves through growth hacking strategies, customer journey mapping, content development, and search engine optimisation. Dedicated modules explore platform-specific marketing techniques for Facebook, Instagram, Twitter, and YouTube, as well as mobile and e-mail marketing approaches. The course fosters the development of strategic thinking, analytical capabilities, and content management skills essential for enhancing brand visibility and audience engagement. Learners will also explore how to optimise marketing efforts based on key performance metrics and consumer insights. With a curriculum tailored to current industry standards, this course prepares individuals to navigate the complex social media landscape confidently and innovatively, ensuring they are well-positioned for career advancement and professional growth in the digital marketing sector. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in digital and social media marketing. Professionals aiming to enhance their marketing strategies and career progression. Beginners with an interest in exploring the world of digital branding and communication. Entrepreneurs and business owners wanting to boost their online presence. Marketing students and graduates looking to deepen their practical knowledge of social media trends. Career Path Social Media Manager Digital Marketing Executive Content Strategist SEO Specialist Brand Communications Officer Online Community Manager E-Commerce Marketing Coordinator Digital Advertising Specialist Influencer Marketing Executive Marketing Consultant