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In this new series we will be exploring the culture of personal brands and how creators position themselves.

Freelancer Masterclass Course Overview The "Freelancer Masterclass" offers a comprehensive introduction to building a successful freelance career, focusing on key skills needed for freelancing in the copywriting field. This course equips learners with the tools to confidently start their freelance journey, from understanding the foundational principles of freelance work to mastering the skills required for copywriting. Learners will gain valuable knowledge in handling clients, improving conversion rates, and navigating the nuances of closing deals. By the end of this course, participants will be well-prepared to enter the freelancing world with the essential skills to thrive in a competitive industry. Course Description This course delves deeper into the specific skills and strategies required to succeed as a freelance copywriter. From learning how to get started, understanding the skills required, to effectively communicating with prospects, the course covers a broad spectrum of essential topics. Learners will explore various niches that use copywriters, learn how to make and close deals, and understand how to build a freelance career that stands out. Throughout the course, students will be guided on how to refine their approach to increasing conversion rates and establishing a solid client base, ensuring they are well-equipped to succeed in a dynamic freelance market. Freelancer Masterclass Curriculum Module 01: Getting Started as a Copywriter Module 02: Skills Needed by a Copywriter Module 03: Communicating With Your Prospect to Improve Conversion Rate Module 04: Making and Closing a Deal Module 05: Niches That Use Copywriters Module 06: Becoming a Freelance Copywriter Module 07: Conclusion (See full curriculum) Who is this course for? Individuals seeking to start a freelance career. Professionals aiming to enhance their copywriting skills. Beginners with an interest in copywriting or freelancing. Aspiring freelance copywriters or content creators. Career Path Freelance Copywriter Content Marketing Specialist Digital Marketing Copywriter Brand Strategist Freelance Content Writer

Listening Masterclass Course Overview: The "Listening Masterclass" is designed to enhance learners' listening abilities, focusing on effective communication and comprehension. This course delves into the key components of listening, exploring the difference between hearing and listening, as well as the nuances of active and passive listening. It highlights various listening types and offers techniques to improve listening skills. Upon completion, learners will be able to engage in more focused and empathetic conversations, benefiting both their personal and professional relationships. This course is ideal for those who wish to refine their communication abilities, develop stronger listening techniques, and understand the power of listening in various contexts. Course Description: This course provides a deep dive into the fundamentals of listening, including the distinction between hearing and listening, and the differences between active and passive listening. Learners will explore various types of listening, from empathetic to critical listening, and how each plays a role in communication. The course also covers practical strategies for enhancing listening skills, such as mindfulness techniques and the importance of body language. Learners will gain a comprehensive understanding of the benefits of listening, including improved personal interactions, better professional relationships, and enhanced problem-solving capabilities. By the end of the course, participants will be able to apply effective listening strategies in diverse situations, from the workplace to social interactions, resulting in stronger connections and more effective communication. Listening Masterclass Curriculum: Module 01: What are Good Listening Skills? Module 02: Difference between Active and Passive Listening Module 03: Difference between Listening and Hearing Module 04: Ways to Improve Your Listening Skills Module 05: Types of Listening Module 06: Benefits of Good Listening Skills Module 07: Conclusion (See full curriculum) Who is this course for? Individuals seeking to improve their communication skills. Professionals aiming to enhance their ability to engage with others effectively. Beginners with an interest in refining their listening abilities. Anyone looking to foster stronger personal and professional relationships. Career Path Customer Service Representative Human Resources Professional Sales and Marketing Specialist Public Relations Officer Educational Instructor or Trainer Mediator or Conflict Resolution Specialist Healthcare Provider (e.g., Nurses, Therapists)

Team Building Masterclass Course Overview This Team Building Masterclass provides learners with the knowledge and skills necessary to create high-performing teams in various professional environments. Covering core topics such as communication, team dynamics, and leadership strategies, this course offers valuable insights into the qualities that contribute to a successful team. Learners will gain practical tools for managing both in-person and remote teams, along with strategies for overcoming common challenges. By the end of the course, learners will have a clear understanding of how to build cohesive, motivated, and effective teams, enhancing their leadership potential and organisational impact. Course Description The Team Building Masterclass delves into the critical aspects of team success, starting with the key qualities that define high-performing teams. Participants will explore various communication techniques, effective team-building models, and the stages of the team-building process. Special focus is placed on the challenges faced when managing virtual teams, as well as interactive exercises designed to strengthen team bonds. Throughout the course, learners will develop a comprehensive understanding of the essential elements of team collaboration and gain strategies for navigating obstacles. This course is ideal for those seeking to improve team cohesion and productivity in their professional roles. Team Building Masterclass Curriculum Module 01: Qualities of a Successful Team Module 02: Communicating Effectively as a Team Module 03: Team Building Models Module 04: Team Building Process Module 05: Challenges of Managing a Virtual Team Module 06: Team Building Exercises (See full curriculum) Who is this course for? Individuals seeking to enhance their leadership skills Professionals aiming to improve team performance Beginners with an interest in team management Managers looking to develop team-building strategies HR professionals and organisational developers Career Path Team Manager Project Manager HR Specialist Organisational Development Consultant Leadership Coach Remote Team Manager

Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant

So in this masterclass I will share my experience, knowledge and tools on how to be a great boss.

Data has become the most important resource for every organisation – but the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people.  This course is for anybody who works with data, and needs to communicate the meaning that's in the numbers to colleagues, customers, bosses or external stakeholders.  It will give you or your team the confidence and skills to translate raw data into compelling visual stories for your key audiences. The principles and skills covered apply to the simplest PowerPoint chart, to more complex interactive visualisations.  We’ll work with you before the course to ensure that we understand your organisation and what you’re hoping to achieve.  Sample learning content Session 1: What makes a great data-driven story The key elements of a successful infographic or presentation. Industry best practice, and discussion of good (and bad) examples. A simple framework for identifying the Audience, Story and Action. Session 2: Data in context How to balance function and aesthetic appeal. Identifying the right graph, chart, infographic or other visual. Framing the data and providing contextual information. Session 3: Designing for the human brain Using colours to add emphasis and meaning. Design and layout principles, and creating hierarchies of information. The principle of ‘self-sufficiency’, and removing clutter. Session 4: Navigation and narrative Tailoring visualisations for different types of communications. Structuring presentations and longer reports. Thinking in layers to create interactive dashboards. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
 Testimonial “I was familiar with Alan’s work as a Guardian Masterclass instructor on data visualisation and digital journalism, which made it easy for me to recommend him for onsite training at the Liverpool School of Tropical Medicine. We had a large group of people interested in honing their abilities to depict their research and stories in engaging ways. Alan’s course provided great insight about common communication pitfalls and how to avoid them, how to become better communicators by understanding the audience diversity, and it showcased some great online tools for creating infographics. This should be mandatory training for all students, academics, report writers and those involved with conveying research to the media as it will help increase the clarity and accessibility of our own research stories.”
 Dr Lee Haines | Liverpool School of Tropical Medicine

Instagram Marketing Masterclass Course Overview: This Instagram Marketing Masterclass provides a comprehensive guide to mastering Instagram for business growth. Learners will explore strategies for building a strong brand presence, engaging with followers, and utilising Instagram's various features to drive traffic and sales. The course covers content creation, advertising, analytics, and influencer marketing. By the end, learners will be equipped with the knowledge to enhance their social media marketing skills, enabling them to optimise campaigns, increase visibility, and measure success effectively. Course Description: In this in-depth course, learners will delve into the essential elements of Instagram marketing, covering everything from setting up an effective profile to advanced advertising techniques. Key topics include developing a content strategy, understanding Instagram's algorithm, creating visually appealing posts, and leveraging Instagram Stories and Reels. Learners will also gain insights into performance analytics, helping them to assess campaign success and adjust strategies accordingly. By the end of the course, participants will have a thorough understanding of how to drive engagement and build a loyal following on Instagram, allowing them to make informed decisions that align with their business goals. Instagram Marketing Masterclass Curriculum: Module 01: Introduction to Instagram Marketing Module 02: Creating Engaging Content for Instagram Module 03: Understanding Instagram's Algorithm Module 04: Instagram Advertising and Promotions Module 05: Using Instagram Stories and Reels for Growth Module 06: Analytics and Measuring Instagram Performance Module 07: Building Your Brand and Growing Your Following Module 08: Collaborating with Influencers on Instagram Module 09: Advanced Instagram Marketing Strategies (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to elevate their brand presence online. Beginners with an interest in social media marketing. Small business owners or marketers looking to leverage Instagram. Digital marketing enthusiasts eager to understand Instagram's full potential. Career Path: Social Media Manager Digital Marketing Specialist Brand Manager Content Creator Influencer Marketing Strategist Online Marketing Consultant Community Manager

LinkedIn Marketing Masterclass Course Overview The LinkedIn Marketing Masterclass provides a comprehensive understanding of using LinkedIn as a powerful marketing tool. This course covers everything from creating an optimised LinkedIn profile to developing advanced content strategies, running targeted ad campaigns, and measuring marketing success. It aims to equip learners with the skills to enhance their personal or business brand, increase engagement, and drive traffic to their services or products. By the end of the course, learners will be confident in navigating LinkedIn’s features and tools to generate quality leads and achieve their marketing goals. Course Description This course delves into a variety of key topics, including building a strong LinkedIn presence, understanding LinkedIn’s algorithm, creating effective posts and articles, and leveraging LinkedIn’s advertising platform. Learners will also explore strategies for growing their network, using LinkedIn Analytics to track performance, and mastering the art of personal branding. Throughout the course, participants will gain expertise in developing LinkedIn-specific content strategies, using advanced targeting options for ads, and building a network that supports career or business objectives. By the end, learners will be equipped to maximise their LinkedIn efforts and achieve measurable results. LinkedIn Marketing Masterclass Curriculum: Module 01: Introduction to LinkedIn Marketing Module 02: Setting Up a Strong LinkedIn Profile Module 03: Building Your Network and Connections Module 04: Creating Compelling LinkedIn Content Module 05: Leveraging LinkedIn for Lead Generation Module 06: Using LinkedIn Ads to Boost Visibility Module 07: Understanding LinkedIn Analytics Module 08: Advanced LinkedIn Strategies for Business Growth (See full curriculum) Who is this course for? Individuals seeking to enhance their personal or business brand on LinkedIn. Professionals aiming to advance their careers or establish authority in their industry. Beginners with an interest in using LinkedIn for marketing or networking. Business owners and marketers wanting to utilise LinkedIn as a marketing channel. Career Path Social Media Manager Digital Marketing Specialist Content Strategist LinkedIn Ad Campaign Manager Brand Manager Business Development Executive

About this Training Course This 4 full-day Maintenance and Reliability Masterclass course will provide Maintenance and Reliability personnel with a full explanation of the Award-winning Model of Excellence for maintenance. This is top tier training that has also been designed to equip participants with practical skills to take back to work. The course enables participants to develop a strategy to achieve outstanding maintenance and reliability performance for their own workplace. This course is aligned with SMRP* best practices and the CMRP exam. It provides an opportunity for participants to sit for an examination+ on the final day of the course. Your facilitator for this course is a fully qualified CMRP professional, an approved SMRP Proctor, authorised to conduct CMRP exams and a globally respected maintenance consultant and best practice trainer. +Exam fees are not inclusive in the course fees. *SMRP refers to Society of Maintenance and Reliability Professionals. PetroEdge is not affiliated with SMRP. Training Objectives By the end of this course, participants will be able to: Appreciate the content and underlying principles of our maintenance Model of Excellence o How to develop a strategy for outstanding maintenance and reliability performance o Developing reliability methodologies and programmes to drive performance o Options and tools to improve reliability at equipment level o Leadership skills and improving organisation and human performance o Work with management with an overview of the latest practice in planning scheduling and control Describe how maintenance can become a more strategic and influential function Use the Carcharodon model of excellence and class leading methodologies for improving maintenance and reliability Target Audience This course will benefit: Maintenance managers Reliability professionals Experienced supervisors Planners Project engineers Operations managers Functional specialists Course Level Basic or Foundation Training Methods Course methodology of this training course: Other than world-class visuals and slides, this course will include a high level of interaction between the facilitator and participants and group discussion among the participants themselves. There will be a number of case studies to demonstrate key points and also a minimum of one workshop exercise each day to give participants the chance to apply learning and appreciate key aspects of best practice. Participants will also have the chance to share examples from their own experience, discuss real problems they are facing and develop actions for improvement when they return to work. Examples of the exercises that are used in this course are as follows: Exercise: Understanding the challenges and seeing the opportunities Exercise: Developing a strategy Group Exercise: Selecting maintenance plans Group exercise: Case study failure Group exercise: Planning work Trainer Your expert course leader is an award-winning consultant and trainer with 30 years' experience in maintenance and reliability improvement. He has worked across five continents, in a wide variety of environments from the world's largest oil refinery to a small drinks production line. He has 10 years of maintenance management experience in the process industry, so he brings a very practical approach to training. He moved into consulting with ABB Eutech as their global maintenance specialist where he led maintenance and reliability best practice panels, delivered a wide range of maintenance improvement projects and trained other consultants. He is a fully qualified CMRP professional, an approved SMRP* Proctor, authorised to conduct CMRP exams and a globally respected maintenance consultant and best practice trainer. He founded his consultancy and training business in 2002 to focus on maintenance and reliability improvement. As part of this, he developed a range of maintenance 'models of excellence' with inputs from authors, international lecturers and some of the world's leading consultants and operators. His work has been recognised as being at the leading edge of industry best practice, winning independent awards such as the UK Chemical Industries Association 'Excellence in Engineering' award. He remains close to the industry as a respected specialist helping operating companies to achieve changes in performance. This ongoing field work enables him to continue to refine and extend best practice and the learning from this is continually fed into his training. His unique experience of facilitating two major turnarounds when the Coronavirus escalated into lockdown have given him a unique insight into how events of this type can disrupt maintenance. Moreover, his involvement in developing management processes and leading a Coronavirus response on a major industrial asset means he can talk with direct experience about how to cope and innovate in this global pandemic. He is also the expert course leader for the following courses offered by PetroEdge: Preventive and Predictive Maintenance Effective Plant Turnaround Management POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations