84 Courses delivered Live Online

If you're looking for a short, sharp high-impact intervention that will help motivate and inspire your sales team then a 'bite-sized' session could be just what you're looking for. We have a range of sessions that can be delivered on an 'off-the-shelf' basis, or they can be tailored to your specific requirements or, of course, we can develop something specifically for you on an entirely bespoke basis. And the length of the session is entirely up to you - 45-minutes, an hour, a half-day - whatever you prefer. Sessions can be run for small groups as part of your regular team meetings or they can be delivered for larger audiences, conference-style - the choice is yours. The session outlines below are just to give you an idea of the possibilities. If one of them whets your appetite please just give us a call on 01582 463463 to talk through what we can do for you - we're here to help!

If you're looking to move to the next level in your career in sales, then understanding how to maximise your sales results, using a consultative and structured approach, will be key to your success. In order to develop the competitive advantage that enables you to stand out from the crowd, it is important to understand the tools and techniques to take your selling to new heights and build the confidence to apply them in work-based scenarios. We have developed this programme to be practical, fun and interactive. Learners will gain a range of practical skills that they can take back and apply to the workplace straight away, that will have a positive impact on sales and customer satisfaction. This course will help participants: Develop a structured and client-focused approach to creating high quality sales opportunities and account growth Learn persuasion and influencing skills to better define needs and develop opportunities Understand how to have better sales conversations, presentations, and proposals - leading to higher order value and increased sales Develop advanced sales questioning skills and techniques; understand the importance of listening Understand how to add value at all stages; plus gaining competitive advantage Develop proven ways to overcome and reduce price pressure Know when to use options and upselling when presenting products and solutions Develop techniques and skills for improved negotiation and closing 1 Advanced Selling - How to Increase your sales results Review of pre-course data and questionnaire The AVC model of increasing your sales results Creating a sales growth plan to achieve higher sales targets Mapping the accounts and products for targeted growth 2 The Four Cs to structure a sales call Research before the meeting or call; setting objectives, planning and preparation How to gain instant rapport and taking control - including online meetings Qualifying and initial questioning skills Creating an agenda and first-meeting structure: Four Cs Planning and practice sessions 3 Building bigger and better sales opportunities How to use questions to 'build' more opportunities Learning and using high-impact and third-level questions Advanced sales questioning techniques: five questioning techniques Qualifying and gaining commitment to the next stage Planning and practice sessions - advanced questioning skills 4 Presentation and persuading skills best practice Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition by using options Professional and effective presentation skills Writing compelling sales proposals that improve your conversion rate Planning and practice session - presenting your solution 5 Overcoming concerns and client questions Proven techniques for answering client objections and concerns How to isolate, prioritise and answer objections, including price Overcoming delay and procrastination Planning and practice session - answering client concerns 6 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session

Telephone selling can be a challenge. It can be a pressured environment and sales professionals need to be able to maintain peak performance in order to meet - and preferably exceed - their targets. This programme will help make it easier for them. The expert trainer covers the whole process, to help participants see it from their customer's perspective. The focus is on how to use a practical understanding of sales psychology, and of the nature of the telephone sales conversation, to help make it easier for customers to buy. This programme will give your team the skills to: This course will help participants: Understand why people buy - and how that makes it easier to sell Manage the sales process better Steer their sales calls to a more positive outcome Recognise - and respond to - customer buying signals Meet and overcome objections Choose the most appropriate techniques for closing with confidence Enhance their resilience Improve their communication skills on the telephone 1 Introduction Aims and objectives Overview Self-appraisal of current skills and development areas 2 The sales approach What selling means Why selling is like nature 3 The telephone as an instrument of communication Qualities of the telephone How telephone communication differs from face-to-face Advantages and drawbacks of the telephone How to optimise selling over the telephone Communication techniques to help you stand out from the crowd 4 Creating a relationship Professional telephone etiquette Building a rapport Connecting with the customer so that they feel you are on the same wavelength 5 The structure of a sales call Opening the call - creating a positive first impression Effective questioning to gather information and establish need Identifying and presenting the features and benefits of the product or service Matching the benefits to customers' needs Recognising and responding to buying signals Anticipating, meeting and overcoming objections Closing the sale and asking for the order - different closing techniques The importance of testimonials - how to obtain them and when to use them 6 Listening skills The challenges of accurate listening How to enhance listening skills Ensuring the customer feels heard and understood through empathetic listening 7 Shaping and using a script Developing a script to increase levels of confidence Leaving the door open 8 Managing the campaign Organisation and call planning Identifying your target market group Planning who and when to call Logging constructive information 9 Personal management The importance of persistence Is there a time to back off? Stamina - optimising energy levels Bouncing back 10 Practising the new information Pulling the details together Practising in a supportive environment 11 Action planning Personal learning summary and action plan

This highly practical one-day workshop has been designed specifically to help maximise sales where customers make contact by telephone. When customers contact us direct they have clearly already considered the possibility that they might buy from us, but we're still only half-way to making a sale. Unless we fully understand their needs and make it easy for them to buy, we may not secure the business. This workshop concentrates on the telephone skills and techniques needed to achieve the most positive outcome in any inbound customer call. A combination of excellent customer service skills and savvy sales awareness techniques will increase our chances of a successful outcome for both parties. The programme features the unique INBOUND model, to help remember the key principles for effective inbound telephone sales: Initial impressions Needs of the customer Bring them with you Open up the conversation Understand the triggers Narrow down the solutions Decision time! The programme also covers how to deal with difficult calls and challenging people - after all, every complaint is a sales opportunity! This programme will help participants: Create the perfect interaction with any customer making contact by telephone Make every call count Build rapport quickly in any situation Handle difficult calls and challenging people Create sustainable and profitable relationships Increase your sales conversions 1 The inbound sales process Each customer who contacts us will be at a different stage of the sales process. Some might be making general enquiries whilst others will be ready to commit, having made most of their decisions already. Sales and customer service people need to be ready to find out the stage the customer has reached before helping them to make the right decision for them 2 Engaging with the customer Having clarified where the customer is on their journey to making a purchasing decision, our next responsibility is to create and build a trusting relationship on both sides. This involves establishing rapport quickly to ease the communication process, thus enabling smooth transactions, both now and in the future 3 Questioning and listening skills for gathering information Developing these skills requires practice so that the communication becomes natural for the customer. This helps the customer to feel comfortable with us and work with us towards an effective solution. We discuss different types of question and how to use high-gain questions to uncover key information. Active listening will ensure that we can really help customers get what they need 4 Overcoming objections and excuses If we have followed the process properly and really understood the customer, then there should no further objections or barriers to completing the transaction. The reality is that there will still be the occasional issue that needs clarifying, so we need to prepare for possible objections and questions that customers might have. This includes probing objections so that we fully understand the customer's perspective before constructing suitable responses or solutions 5 Gaining commitment and ending the call Customers want to gain a solution to the issue they are facing and the sooner we can help them achieve that the better. Guiding the customer and helping them to believe in their own decision is part of our role. This section is dedicated to getting commitment all the way along the process, not just at the close 6 Dealing with difficult and challenging situations The realisation that everybody is different, with different personality types, different ways of looking at the world and different goals, is key to understanding sales. With this is mind we discuss these differences and how we adapt our approach to ease communication and maintain trust and understanding 7 Action plans Course summary and presentation of action plans

Refresh and revitalise your sales teams with a bespoke sales training programme that’s designed to lift their skills and motivation. Our sales experts use learner-centred and coaching methodologies to provide top tips to make a difference to success rates and relationships straight away. Stripped-back sales skills with sensational results, a bespoke course may include: Applying the steps of any sales cycle to your market Communication and relationship building Qualifying and questioning skills Prospecting and pre-call planning Making a pitch Emotional intelligence in sales Objection handling Closing the deal

Elite EA/PA Forum We are delighted to announce three dates for our exclusive Elite EA/PA Forum. Facilitated by Facilitator Our aims for this workshop: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience: Keynote from XXXX former assistant to XXXX Opportunity for the audience to take part in a Q&A with XXXX on how to excel within an administration role Facilitator The Confident Assistant: Negotiation, Assertiveness & Self-Advocacy Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Panel Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Facilitator AI & Automation: How Technology is Changing the Assistant’s Role Understand the latest AI tools reshaping administrative and operational support. Identify which tasks can be streamlined or delegated using automation. Reframe your role by leveraging technology to add strategic value and stay future-ready. Who will attend? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secatary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our and send back our Group Rates Attendee Document) Group discounts are on request - see below group rate discount brackets: Number of Attendees> Discount % 3+ 10% 5+ 15% 8+ 20% Keynote 1 Keynote Bio 1 Keynote Speaker Empathetic, strategic, and meticulous about the details, Chynna Clayton has built a career enabling some of the world’s most influential leaders to excel in high-stress environments. Chynna is the founder and CEO of Matriarch Made Development, a consulting firm that helps organizations develop high performing administrative teams and identify and address overall operating structure and events logistics inefficiencies. From helping leaders figure out their onboarding, communication flow, event logistics and how to further develop the talents of their teams, Chynna supports leading organizations in creating a systematic approach to tackling business/events challenges and bottlenecks. Prior to Matriarch Made, Chynna worked in the personal office of Barack and Michelle Obama as their Director of Travel and Event Operations. Her career also includes administrative roles at Disney and the White House where she served as “body woman” to Mrs. Obama during the Obama Administration. Chynna graduated from University of Florida with a B.S. in Event Management and Political Science and a minor in Business. She currently resides in Washington, DC with her wife, Retired Naval Chief Petty Officer, Katina Hoyles. Chynna was featured in Michelle Obama’s latest book, The Light We Carry “She could adapt in all types of environments, remain­ing unflappable in the face of change. On any given day, I might go from having a conversation with a group of students at a school to filming a television show or recording a podcast. I could meet with a world leader or the head of a philanthropic organization and then have dinner with A-list celebrities. It was Chynna facilitating every move.” — Direct Quote from Michelle Obama in The Light We Carry Chynna Featured on The Michelle Obama's Podcast Facilitator Workshop Facilitator Kate is a business owner, qualified coach, consultant, facilitator, trainer, podcaster and public speaker with a background in learning & development, employee engagement strategy, continuous improvement, communications and marketing. After 25 years working across the board in blue-chip, non-profit and civil service organisations she now provides support to businesses looking to evolve and become great places for people to work in and with. Having worked with a wide variety of clients from school-age students to senior executives, she has been designing and running workshops, seminars and classes in person or via web events since she left long commutes and corporate roles behind in 2014 when she created her first two businesses. Her passion is in improving working relationships between roles and functions, supporting people to discover how to be their best selves at work. She does this in the auto-motive industry, financial services, medical teams, charities, global media, retail, education systems and the arts. When she’s not working, she and her classic car Monty Morgan can be found zipping around the English countryside. Kate's training & qualifications CTI Co-Active certified coach, ICF registered (CPCC) (PCC) Coach supervisor (ESQA) (EMCC) Lean Six Sigma Black Belt Lumina Sparks practitioner Hay Group Leadership Styles & Climate accredited coach Human Capital Institute certified in human capital strategy Sheppard Moscow advanced business consulting Conflict management trained (Thomas-Kilman instrument) Chartered Institute of Marketing Diploma 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑

Our Advanced Customer Service Training equips professionals with the essential skills to provide exceptional service in high-pressure and diverse environments. This course covers key areas like effective communication, conflict resolution, empathy, and the integration of diversity and inclusion. Participants will learn how to anticipate customer needs, manage expectations, and deliver consistent service excellence. By the end of the course, learners will be prepared to enhance customer satisfaction and foster lasting relationships, ensuring every interaction is impactful and effective.

Course Overview Outstanding customer service doesn’t happen by accident- it’s the result of clear communication, empathy, consistency, and a strong customer-focused mindset. This practical one-day course helps participants develop the mindset, skills and strategies needed to provide exceptional service and handle difficult situations with confidence and professionalism. Through real-world scenarios, role plays and interactive discussions, participants will learn how to build rapport, respond to customer needs, and create positive experiences that leave a lasting impression—whether communicating face-to-face, by phone, email, or online. Who Should Attend This course is ideal for: Frontline staff in retail, hospitality, healthcare, call centres, or public service Administration or reception staff Technical support or helpdesk officers Any team member who interacts with customers, clients or stakeholders No previous training in customer service is required. Learning Outcomes By the end of the course, participants will be able to: Understand what excellent customer service looks like and why it matters Communicate clearly, professionally and confidently in different situations Build rapport with a wide range of customers Show empathy and listen actively to understand customer needs Handle complaints, concerns and difficult conversations calmly and constructively Maintain a positive attitude, even under pressure Represent their organisation in a consistent and professional way Course Content 1. Foundations of Customer Service Excellence What is excellent customer service? First impressions and the customer journey Attitude, tone and mindset 2. Communicating with Confidence The power of words, tone and body language Active listening and questioning skills Managing expectations and saying "no" professionally 3. Creating Positive Connections Building rapport and trust quickly Adapting your style for different customers Service recovery: turning complaints into opportunities 4. Handling Difficult Situations Staying calm under pressure Responding to frustration, complaints or anger The LEAPS model for difficult conversations (Listen, Empathise, Apologise, Provide solution, Summarise) 5. Service Across Channels Delivering service via phone, email and online Professional email and message tone Tips for consistency across different platforms 6. Practical Application and Action Planning Real-life scenarios and role plays Personal action planning for immediate workplace impact Sharing service tips and best practices Delivery Method The course is delivered in an engaging, interactive format and includes: Short trainer-led discussions Scenario-based activities Role plays with coaching Group discussions and shared insights Available as a face-to-face or live virtual workshop. Inclusions Participant workbook and tools Practical checklists and communication templates Certificate of completion Access to optional post-course coaching support

Your grumpiest customers can become your biggest advocates if you solve their problems quickly, effectively and permanently. We supply the top tips for dealing with tricky customers so your teams can create positive outcomes from every interaction with some simple techniques that make a difference to relationships straight away. Bespoke courses include: Customer needs and expectations Communication styles and how to influence them Assertiveness The 4 psychological fears Dealing with difficult customer behaviour The power of your behaviour Five steps to customer problem solving

Understanding cultural differences in the global sales environment is critical to your salespeople’s success. Developing their intercultural communication skills and knowledge of the sales and negotiation techniques of different cultures and nationalities, will help them to ensure relationships are as effective and rewarding as possible. Bespoke courses include: The impact of language and cultural differences on the sales environment Communication techniques in international sales Effective sales questions A global mindset Culture and its impact on sales Delivering on different cultural expectations Perceptions of time across cultures and the impact on sales cycles and timelines