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Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Duration 1 Days 6 CPD hours This course is intended for Employees not working in a centralized office. Overview The Telework and Telecommuting workshop will cover strategies to help participants learn skills required for working outside the office that include proper self-management, manage time efficiently, know different methods of organization and planning, identify various forms of communication and address and resolve challenges that teleworkers can face. The Telework and Telecommuting workshop will cover strategies to help participants learn skills required for working outside the office that include proper self-management, manage time efficiently, know different methods of organization and planning, identify various forms of communication and address and resolve challenges that teleworkers can face. Getting Started Workshop Objectives Pre-Assignment Core Skills Required Self-Management Time Management Organizing and Planning Communication Self-Management (I) Solving Problems on Your Own Being and Staying Motivated You Have More Freedom ? Don?t Abuse It You and Only You are Accountable Self-Management (II) Recognize and Remove Bad Habits Reflect on Mistakes and Learn from Them Establish Good Habits Be Assertive with Yourself Time Management (I) Build a Little Flexibility into Your Schedule Identify and Remove Time Wasters Working with Time Zones Using Free Time Wisely Time Management (II) The Urgent/Important Matrix Setting and Sticking to Deadlines The Glass Jar: Rocks, Pebbles, Sand and Water Recognize When You Are Procrastinating Organizing and Planning (I) Plan for Additional Stress When to Seek Help Being Proactive ? Not Reactive Establish Priorities and Attainable Goals Organizing and Planning (II) Setting Up Your Home Office Remove Unneeded or Distracting Items When Technology Fails Develop a Normal Working Day Communication (I) Stay in the Loop Use the Correct Medium Be Clear and to the Point Virtual Communication Can Be Impersonal Communication (II) Open and Frequent Communication Share Your Information Have a Collaborative Attitude Setting Expectations with Family and Friends Additional Challenges Building Trust and Rapport Feeling Isolated Always in the Office Lack of or Less Feedback Wrapping Up Words from the Wise

Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. Getting Started Introductions Housekeeping B2C Commerce Overview Shop Organization Explain How Catalogs Work Create Categories Manage Products Manage Pricing & Inventory Configure Search Refinements Search & Sort Manage Search Engine Optimization Implement Searchandizing Strategies Online Marketing Use Qualifiers (coupon codes, source codes, customer groups) Create Promotions Create and Manage Campaigns Refine Campaigns Shopper Experience Identify Content Management Basics Create and Manage Content Slots Create a Page Using Page Designer Identify Einstein Recommender Types and Related Strategies Analysis and Optimization View Production Reports Create an A/B Test

Duration 2 Days 12 CPD hours This course is intended for This course is intended for SQL professionals, Microsoft Analysis Services cube and report developers, and business intelligence professionals. Overview ?Understand common Analysis Services solutions.?Understand version changes of SSAS from 2008-2014.?Understand Analysis Services installation and architecture.?Understand how to choose the right model.?Understand the Analysis Services tools available.?Understand the multidimensional model.?Utilize data sources and data source views.?Create a cube.?Understand and utilize dimensions.?Understand and utilize attributes.?Understand and utilize relationships.?Understand and utilize hierarchies.?Understand and utilize measures and measure groups.?Understand and utilize calculated members.?Understand and utilize perspectives.?Understand and utilize translations.?Browse perspectives and translations.?Understand and utilize deployment options.?Understand and utilize processing strategies.?Understand and utilize security.?Deploy a multidimensional model.?Understand the tabular model.?Create a tabular project.?Analyze the data using Microsoft Excel.?Create and configure calculated measures and calculated fields.?Backup and Restore. This course is intended for IT professionals who are interested in quickly learning how to utilize an Analysis Services multidimensional or tabular solution. Course Overview Introduction Course Materials Facilities Prerequisites What We'll Be Discussing Lab 1: Course Overview Introduction to Microsoft SQL Server Analysis Services Common Analysis Services Solutions Version Changes of SSAS from 2008-2014 Analysis Services Installation and Architecture: One Product, Two Models Choosing the Right Model Analysis Services Tools Lab 1: Introduction to Microsoft SQL Server Analysis Services The Multidimensional Solution Understanding the Multidimensional Model Utilizing Data Sources and Data Source Views Creating a Cube Lab 1: The Multidimensional Solution Dissecting with Dimensions Developing Dimensions Utilizing Attributes Relating with Relationships Handling Hierarchies Lab 1: Dissecting with Dimensions Managing Measures Measures and Measure Groups Calculated Members Lab 1: Managing Measures Configuring Cube Options Understanding Perspectives Utilizing Translations Browsing Perspectives and Translations Lab 1: Configuring Cube Options Deploying Examining Deployment Options Processing Strategies Exploring Security Lab 1: Deploying The Tabular Solution Understanding the Tabular Model Creating a Tabular Project Deploying Browsing the Model Querying the Solution and Understanding DAX Maintaining and Optimizing Lab 1: The Tabular Solution

The 'golden rule' of negotiation is simple - don't! But life's rarely that simple and very often we do have to negotiate, particularly if we want to win the business and especially if we want to win it on our terms. Such negotiations are crucial. We need to prepare for them. We need a strategy, and the skills to execute it. Does your team have a structured approach? Is it flawlessly executed, every time? Or is there room for improvement? This programme will help them master the six fundamentals of closing better business: Manage all these elements well and you will win more business, more profitably. This course will help participants: Negotiate from a position of partnership, not competition Deal more effectively and profitably with price objections Identify and practise successful sales negotiating skills Identify strengths and weaknesses as a sales negotiator Understand different types of buyer behaviour Learn to recognise negotiating tactics and stances Apply a new and proven structure to their business negotiations Identify and adapt for different behavioural styles Be alert to unconscious (non-verbal) communication Prepare and present a proposal at a final business negotiation stage Project confidence and exercise assertiveness in all sales negotiations 1 Planning for successful business negotiations This session introduces the concept of business negotiation and looks at its importance in the context of the participants' roles and activities. It briefly examines why we negotiate and the dynamics involved. Session highlights: What kind of a negotiator are you? Negotiation skills self-assessment and best practice How to establish roles and responsibilities for both parties How to identify and set objectives for both buyer and seller How to research and establish the other person's position (business negotiation stance) 2 How to structure your negotiations This module presents an eight-step framework or structure for use in negotiations and considers how best to prepare and plan your negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a 'deal'. Session highlights: Learn and apply a formal structure to use when negotiating How to establish short- and longer-term objectives and opportunities How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations Understanding of basic legal and organisational requirements 3 Verbal negotiation skills This session examines the human and communication dynamics inherent in any negotiation situation. It emphasises the importance of professional skills in preparing for a negotiation by identifying needs, wants and requirements accurately and by qualifying the competitive and organisational influences present. Session highlights: How to fully 'qualify' the other party's needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions How best to propose and suggest ideas, using drawing-out skills 4 Non-verbal negotiation skills This module highlights how different personal styles, corporate cultures and organisation positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way. Session highlights: Gaining rapport and influencing unconsciously Understanding the importance of non-verbal communication; reading other people's meaning and communicating effectively as a result Ensure that non-verbal behaviour is fully utilised and observed to create maximum impact and monitor progress (eg, buying signals) Recognising that business negotiations are precisely structured and agreements gained incrementally 5 Proposing and 'packaging' This session highlights how best to present and package your proposal. It looks at how to pre-empt the need for negotiating by creating minor-options and 'bargaining' points, as well as how to manage the expectations and perceptions of the customer or buyer. Session highlights: How to identify the key variables that can be negotiated The power and use of 'authority' within your negotiations How to structure and present your proposal, ideas or quotation to best effect The importance of when and how to identify and influence buyer's objections 6 Dealing with price This module highlights how to best present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling are essential. Session highlights: The three reasons that people will pay your asking price How to set price in a competitive market The key differences between selling and negotiating Ten ways to present price more effectively and persuasively 7 Getting to 'Yes': tactics and strategies There are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants' own personal styles and situations. The importance of 'follow-through' is also explained and how to deal with protracted or 'stale-mate' business negotiations. Session highlights: How to negotiate price and reduce discounting early in the process How to recognise negotiating tactics and strategies in your customer or supplier Key strategies, techniques and tactics to use in negotiation The importance of follow-through and watching the details How to deal with stalled business negotiations or competitor 'lock-out' 8 Case studies and review This session examines a number of different situations and participants discuss ways to approach each. This will allow learning to be consolidated and applied in a very practical way. There will also be a chance to have individual points raised in a question and answer session. Session highlights: Case studies Question and answer Planning worksheet Negotiation 'toolkit' and check-list 9 Personal action plans Session highlights: Identify the most important personal learning points from the programme Highlight specific actions and goals Flag topics for future personal development and improvement

Course Overview: The "Technical Analysis Masterclass for Trading & Investing" is a comprehensive course designed to equip learners with the essential skills to make informed trading and investment decisions using technical analysis. Covering a wide range of topics, from candlestick patterns to advanced trading strategies, this course empowers learners to interpret market data and identify trends effectively. By the end of the course, participants will have a solid understanding of how to analyse price movements, recognise key patterns, and apply strategies to improve their decision-making. With an emphasis on real-world applicability, learners will be prepared to confidently navigate the markets and pursue trading and investment opportunities. Course Description: This in-depth course dives into the core concepts and techniques used in technical analysis, ideal for those looking to sharpen their trading and investment skills. Learners will explore topics such as candlestick patterns, chart patterns, and volume analysis to understand market behaviours. Key focus areas also include tape reading strategies and technical trading systems, which are critical for timing market entries and exits. The course provides a structured learning experience, guiding participants through different methods of interpreting market data and applying analytical strategies to both short- and long-term trading. By mastering these techniques, learners will develop the skills to assess market conditions, identify profitable trends, and execute informed investment decisions with confidence. Course Modules: Module 01: Introduction to Technical Analysis Overview of technical analysis and its importance in trading and investing Key concepts and tools used in technical analysis Market data types and interpretation Module 02: Candlestick Patterns and Analysis Introduction to candlestick charting Key candlestick patterns and their significance Identifying trends and reversals Module 03: Trade and Investment Chart Patterns Common chart patterns: head and shoulders, triangles, and more How to interpret chart patterns for trade signals Setting up price targets using chart patterns Module 04: Volume Analysis Understanding volume and its role in market analysis Volume indicators and their applications Volume-based trading strategies Module 05: Tape Reading Strategies Introduction to tape reading and its historical significance Techniques for interpreting market order flow Understanding supply and demand through tape reading Module 06: Technical Trading Strategies Popular technical analysis strategies for trading Risk management and strategy development Implementing strategies for both short and long positions Module 07: Trading Platform and Practice Overview of different trading platforms and their features Using charting tools and indicators in platforms Best practices for executing trades and managing portfolios (See full curriculum) Who is this course for? Individuals seeking to enhance their trading and investment knowledge. Professionals aiming to refine their analytical skills for better decision-making. Beginners with an interest in financial markets and technical analysis. Investors wanting to better understand charting techniques and market trends. Career Path: Stock Trader Investment Analyst Financial Consultant Portfolio Manager Market Research Analyst Risk Manager

This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary

Course Overview: This comprehensive course offers learners a thorough understanding of swing trading, combining foundational knowledge with advanced techniques to succeed in the financial markets. It covers the principles of technical analysis, swing trading strategies, and market analysis, providing a complete framework for effective trading. By the end of the course, learners will be equipped to make informed decisions, understand market trends, and implement strategies with confidence. This course is ideal for individuals seeking to develop a solid understanding of swing trading, whether they are new to the field or looking to refine their existing skills. Course Description: In this course, learners will explore key swing trading concepts, including chart reading, market trends, and risk management techniques. Topics such as technical indicators, trading strategies, and timing the market will be covered in depth. Learners will develop a structured approach to market analysis and learn how to make informed decisions. The course is designed to provide a well-rounded understanding of swing trading, from basic theory to advanced strategies, enabling participants to confidently navigate the financial markets and make sound trading decisions. Course Modules: Module 01: Introduction Module 02: Intro to Swing Trading Module 03: Technical Analysis 101 Module 04: Swing Trading Strategy & Analysis (See full curriculum) Who is this course for? Individuals seeking to understand swing trading fundamentals. Professionals aiming to enhance their trading strategies and market analysis skills. Beginners with an interest in financial markets and trading. Anyone wanting to gain a deeper understanding of technical analysis and trading strategies. Career Path Swing Trader Technical Analyst Investment Advisor Market Researcher Financial Analyst

The ability to influence others is a life skill but also one that has never been so critically useful at work. This one day workshop will set you on the road to discover what you need to be able to think and do that will help you take people with you. This involves learning some new tools and strategies that fit the situation you are in and making sure you use the right skills and behaviours to influence well, whether it is a single person or a room full of cynical expectant people! This workshop will enable you to: Learn about and understand influencing styles and strategies available and formulate plans and ideas on how to use them in influencing situations Understand which skills and behaviours to use to be the most effective influencer Have greater confidence in situations where they need to influence someone Use thinking, speaking and behavioural techniques that enable influencing to be effective and positive Review and evaluate learning and have an action plan to take back and implement in the workplace 1 Welcome, introductions & getting to know you and why you are here Course objectives 2 Personal objectives Introducing a learning diary 3 Gallery exercise - using images of exemplars brought by participants Plenary discussion The skills and behaviours of an exemplar influencer 4 Group task - what does your self-evaluation say? Discussion and conclusions 5 Influencing - what is it? - why do we need it? The current organisational landscape including values and behaviours the influencer operates in 6 Pit Stop - 'pull / push', 'the lost horse' and 'talking at' 7 Direct / support / delegate / coach: the different choices and approaches to choose from 8 Updating the learning diary 9 Power and types of power - its impact on influencing ability and approach and what is within your control Group task and discussion 10 The 5 influencing styles tool Series of tasks and exercises Drilling down to a personal action plan for maximising influence 11 'The person with the most flexibility has the most influence' Skills and behaviours for effective influencing Exercises and techniques that develop skills for influencing 12 Review and evaluation Action planning

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