5525 Courses delivered Live Online

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings. In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings.

Want to learn everything about Python, from installing to coding, with a liberal does of fun sprinkled into the learning? Then, this Python Programming Tutorials For Beginners is what you need.

A multi modular course for individuals who have previously under gone media training and seek to refresh their skills

We can deliver this 1 Day Emergency First Aid at Work (RQF) Level 3 Award course directly in your workplace, reducing your costs for staff travel and reducing time out of the business. The group cost to deliver this course for 6-10 delegates direct in your workplace is only £595.00 +VAT.

You will be introduced to the content of our online course Doing Qualitative Research, including the complete open data set of the Qualitative Research Journeys project

This is a customised private course designed to suit your field of specialisation. The duration of this course depends exclusively on your schedule. Just inform us about when you wish to start and we will plan each lesson according to your needs. You can sign up for this course regardless of your level of Greek, as it is offered not only to beginners but also to intermediate and advanced learners. The course is supported by readers, work books, audios and videos.

Τhis is a customised course offered only to advanced adult learners who speak and write Greek in an advanced or proficient level. The course is supported by readers, newspaper articles, audio and video files.

This course is designed for all those who are planning to visit Greece and would like to learn and practice common and useful Greek phrases used when travelling. This mini-course introduces different aspects of Greek for tourism, working on main language points and useful Greek vocabulary through a variety of topics related to the tourist industry. After the completion of the course you will be able to communicate in basic everyday circumstances. The course is designed to be completed in 10 days – 10 lessons of 60 minutes each. The lessons are supported by slides (including readers and exercises), audios, and video files. All you need is a computer and an Internet connection, and you are ready to go!

Join our webinar and learn how to seamlessly integrate the powerful Cademy booking system into your website. Don't miss this opportunity to unlock the potential of seamless course booking and registration on your website. Join us for this informative webinar and discover how to effectively embed the Cademy booking system for a hassle-free experience for your learners.