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digital west midlands

We are pleased to share that WMCA have now launched the West Midlands Digital Roadmap, which was unveiled recently at WM Venturefest. Please see the official press release below: WMCA unveils plan for region’s digital future The West Midlands Combined Authority (WMCA) has launched its plan to give the region a digital reboot, with an aim to tackle digital exclusion, reach net zero and support a post-Covid recovery. The WMCA Digital Roadmap was presented at Venturefest West Midlands, one of the region’s top business events for digital entrepreneurs. This year’s keynote speaker was Ben Francis, the West Midlands-based founder of billion-dollar sportswear brand Gymshark. The plan outlines five missions to digitise the region, including becoming the UK’s best digitally connected region and increasing access to digital opportunities by tackling digital exclusion. The plan will build on the successes of the region’s 5G testbed and its innovation in transport, and make the most unique regional opportunities like HS2, the Commonwealth Games, and Coventry City of Culture. The Digital Roadmap was launched at Venturefest by Andy Street, Mayor of the West Midlands. He said: “This Roadmap sets out an ambitious plan for the West Midlands – to become a technologically advanced, forward looking digital economy, where everybody has access to the internet and data is used to improve our public services. Imbedding the latest technology into our economy will also help us reach net zero, where innovation still has a huge role to play in reducing the burden on us to change the way we live our lives. “Growth has been impacted by the coronavirus pandemic, but despite the adversity, there is also opportunity. The pandemic has accelerated the switch to digital and highlighted the need for a better-connected economy. To bounce back, we must weave digital into the way we do business. This means more digital bootcamps to train us for the jobs of the future; more digital devices to connect our residents to opportunities; and more innovation to help us reduce our carbon footprint and save the planet.” The Roadmap has been developed over the last six months and has been approved by the WMCA Board. As well as aiming to make the West Midlands the most digitally connected region in the UK, the roadmap aims to address the issue of the ‘digital divide’. Since the start of the pandemic many firms have quickly adapted to their employees working from home and communicating online. However, lots of small business have struggled to adopt technology fast enough and some families have struggled with home schooling due to a lack of devices or unaffordable connections. The plan sets out to ensure the region remains number one in leadership on 5G, there will be an accelerated full fibre rollout, and 4G connectivity will be boosted. The roadmap highlights key sectors to support where the region is already globally competitive: Connected and Autonomous Vehicles (CAV) in Coventry; data-driven healthcare in Birmingham and Solihull, and the gaming industry’s ‘Silicon Spa’ in Warwickshire. Venturefest West Midlands was founded to provides entrepreneurs, investors and innovators to meet, engage and exchange ideas for co-operation and collaboration, particularly in the fields of science and emerging technologies. It is led by the WMCA along with local enterprise partnerships, universities and business organisations. Also speaking at the event was Kari Lawler who launched a start-up at the age of 14 and is also a member of the Young Combined Authority said: “Through my AI youth initiative, YOUTH4AI I have been able to communicate to young people the importance and possibilities of AI. “The West Midlands has a young population which will benefit from a decrease in the digital divide and an increase in digital connectivity.” Cllr Patrick Harley, WMCA portfolio lead for Culture and Digital and leader of Dudley Council said: “Digital connectivity is going to be vital to our economic recovery and harnessing digital innovation will enable economic growth for the next decade and beyond. “This roadmap will help us realise the potential of digital to transform our economy and build economic resilience, firmly putting the West Midlands on the map as the most digitally connected region.”

shopifyaffili2

A DETAILED GUIDE TO AFFILIATE MARKETING TRACKER: WHY I CHOOSE UPPROMOTE AFFILIATE MARKETING SOFTWARE Affiliate marketing is a powerful strategy for driving sales, expanding brand reach, and boosting revenue. However, managing affiliate campaigns effectively can be a daunting task without the right tools. As someone who's worked with affiliate programs for quite some time, I can confidently say that using an affiliate marketing tracker is one of the best ways to streamline the process and ensure that affiliates are properly compensated for their efforts. In this article, I will discuss the importance of affiliate marketing trackers, what they do, and why Affiliate software with fraud prevention [https://uppromote.com/] has been my go-to tool for managing and tracking affiliate marketing campaigns. WHAT IS AN AFFILIATE MARKETING TRACKER? An affiliate marketing tracker is a software tool designed to monitor and track the performance of affiliate links, campaigns, and affiliates themselves. The primary function of an affiliate marketing tracker is to provide detailed analytics about clicks, conversions, sales, and other relevant metrics associated with each affiliate’s performance. These metrics help affiliate managers understand which affiliates are driving results and which campaigns are performing best. By using an affiliate marketing tracker, businesses can: * Monitor clicks: Track how many people click on an affiliate’s unique tracking link. * Track conversions: See how many of those clicks turn into sales or leads. * Calculate commissions: Ensure that affiliates are rewarded based on actual performance. * Optimize campaigns: Adjust marketing strategies based on real-time data. Affiliate marketing trackers also allow businesses to track conversions across multiple platforms, ensuring they never miss out on any data related to affiliate sales, which ultimately helps in making informed decisions. WHY AFFILIATE MARKETING TRACKERS ARE ESSENTIAL FOR SUCCESS Affiliate marketing can be incredibly profitable, but it’s crucial to have accurate and real-time tracking to ensure that all affiliates are properly compensated, campaigns are optimized, and results are maximized. Here's why having an affiliate marketing tracker is essential: 1. REAL-TIME PERFORMANCE INSIGHTS One of the biggest advantages of using an affiliate marketing tracker like UpPromote is the ability to monitor affiliate performance in real-time. Instead of waiting for end-of-month reports or manually checking each affiliate’s stats, I can instantly see how well my affiliates are performing. With UpPromote, the dashboard gives me immediate access to key metrics like click-through rates, conversion rates, and the number of sales generated by each affiliate. This makes it easier for me to identify top performers and recognize areas where improvements are needed. For example, if I notice that an affiliate is driving a lot of traffic but not many conversions, I can quickly reach out to them for feedback or offer additional promotional materials to help boost their performance. 2. ACCURATE COMMISSION TRACKING AND PAYMENTS Managing affiliate payments is often one of the most time-consuming and complex aspects of affiliate marketing. Without a reliable tracker, commission calculations can become tedious and prone to error. With UpPromote, I no longer have to worry about manually calculating commissions. The software tracks every sale made by an affiliate and automatically calculates commissions based on pre-set rates. This means I can pay my affiliates on time, every time, with zero mistakes. The automated tracking and commission calculation make it much easier to scale the program, especially as I add more affiliates. Moreover, the software offers various payment methods like PayPal or bank transfer, allowing me to send payouts without dealing with any manual paperwork. 3. ENHANCED AFFILIATE RELATIONSHIP MANAGEMENT A good affiliate marketing tracker doesn’t just track sales; it also provides insights into affiliate behavior and performance. UpPromote helps me manage my relationships with affiliates more effectively by giving me access to important data like: * Affiliate activity levels: I can see which affiliates are actively promoting my products and which are not. * Affiliate performance history: I can track an affiliate’s sales performance over time, which helps me identify long-term top performers or those who may need additional support. * Customizable goals: I can set specific goals for individual affiliates or entire teams and track progress against those goals. With this data, I can maintain strong relationships with my affiliates. If an affiliate is struggling, I can offer them additional support or incentives. If someone is excelling, I can reward them with higher commissions or exclusive offers. 4. FRAUD PREVENTION AND ACCURATE REPORTING Affiliate fraud is a real concern, and one of the key reasons why affiliate marketing trackers are so important is that they help detect suspicious activity. UpPromote includes fraud detection tools that automatically flag potential issues, such as duplicate clicks or unusual patterns in affiliate activity. This helps me ensure that only legitimate sales are counted and that affiliates aren’t taking advantage of the system. Additionally, the platform provides detailed, customizable reports that give me a clear overview of my affiliate program's performance. Whether I’m reviewing a specific campaign, comparing affiliate performance, or analyzing overall revenue, UpPromote's reporting tools give me accurate insights that are essential for making data-driven decisions. 5. INCREASED TRANSPARENCY AND TRUST One of the most important aspects of a successful affiliate program is building trust between affiliates and the business. With UpPromote, the transparency of tracking and reporting builds confidence among my affiliates. They know exactly how their sales are being tracked and what commissions they are earning in real-time. This transparency ensures that affiliates are motivated to continue driving traffic and conversions. Also, the fact that I can show affiliates their performance stats and commission reports fosters a sense of fairness and accountability in the program. WHY I CHOOSE UPPROMOTE AFFILIATE MARKETING SOFTWARE While there are many affiliate marketing trackers available, UpPromote stands out because of its user-friendly interface, powerful features, and seamless integration with my existing e-commerce platform. Here’s why I consider UpPromote to be the best option for affiliate tracking: 1. COMPREHENSIVE TRACKING AND AUTOMATION One of the standout features of UpPromote is its ability to track affiliate links and automate processes. The software not only tracks clicks and conversions but also automatically handles commission calculations, payment processing, and reporting. This automation saves me countless hours of manual work and reduces the chances of errors, especially when dealing with large volumes of sales. 2. SEAMLESS INTEGRATION WITH SHOPIFY As someone who runs a Shopify store, seamless integration was essential for me. UpPromote integrates effortlessly with Shopify, syncing all my affiliate data without requiring any technical expertise. This integration ensures that all sales and affiliate activities are accurately tracked across my e-commerce store, giving me real-time access to data without any manual entry. 3. CUSTOMIZABLE REPORTING AND INSIGHTS With UpPromote, I can create custom reports tailored to my business needs. Whether I need to track affiliate performance by campaign, geographic location, or sales volume, the platform provides the flexibility to customize reporting as I see fit. This feature is crucial for understanding how different affiliates or campaigns are performing and for optimizing my affiliate program over time. 4. AFFILIATE SUPPORT AND COMMUNICATION Managing affiliate relationships is made easy with UpPromote's communication tools. I can easily send updates, performance reports, and promotional materials to my affiliates, keeping them engaged and informed. Additionally, if an affiliate needs assistance, I can quickly reach out to them through the platform, streamlining communication. 5. SCALABILITY As my affiliate program grows, UpPromote scales effortlessly with it. I don’t have to worry about outgrowing the platform because it’s designed to handle programs of all sizes. Whether I’m working with a handful of affiliates or hundreds, UpPromote manages everything with ease, making it perfect for both small and large-scale affiliate operations. CONCLUSION An affiliate marketing tracker is an essential tool for managing and optimizing affiliate programs. Whether you're a small business owner or running a large affiliate network, using an efficient tracker like UpPromote Affiliate Marketing Software can drastically improve the management of your affiliate campaigns. With real-time tracking, automated commission calculations, fraud prevention tools, and customizable reporting, UpPromote has made affiliate marketing a breeze for me. If you're serious about running a successful affiliate marketing program and want to streamline your processes, I highly recommend giving UpPromote a try. It has transformed the way I track and manage my affiliate marketing efforts, and I’m confident it will do the same for you. *

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elevator

Elevator is Scotland’s leading private sector organisation dedicated to supporting the entrepreneurs, inventors, disruptors, game changers and business leaders of today and tomorrow. We have a desire to make a difference. As a social enterprise, we work to support entrepreneurship and employability across Scotland. Our mission is to recycle wealth back into the communities we support. Our profits are reinvested into developing and delivering programmes, events and initiatives around the themes of enterprise, employability and entrepreneurship. Our aim is for anyone who is starting or growing a business to have access to all the support they need to make it a success. Our thriving Centres for Entrepreneurship offer a safe space to help ambitious entrepreneurs accelerate their businesses through a range of highly effective accelerator programmes. From the Elevator Programme and Academic Accelerators to our sector specific programmes for creatives, company creative programmes for the energy and sustainable mobility industries to our rural offering – there is something for everyone. We deliver vibrant and inspiring business support to nearly 40% of Scotland’s start-ups - covering both rural and urban space. The largest provider of Business Gateway services in Scotland, we deliver support across Aberdeen, Dundee, Angus, Perth and Lanarkshire. In addition, we have a network of Business Centres, providing flexible, professional office space at 21 different locations across the North of Scotland. These offer valuable community workspaces containing a mixture of small businesses, training and meeting facilities. Our vision for Scotland is clear - a national, connected approach that will stimulate and support the development of an innovative, pioneering, progressive and entrepreneurial society. Engaging and collaborating with partners, founders and alumni, we are collectively making Scotland an inclusive, sustainable and inspiring place in which to do business.

balance martial arts & yoga

New to Balance? Brazilian Jiu Jitsu (BJJ), Aikido, Yoga and MoFlo all in one place in Phibsborough, Dublin 7. Monthly membership and regular beginner’s courses available for Brazilian Jiu Jitsu and Aikido. Drop in and class pass options available for Yoga and MoFlo. Aikido Kid’s classes for 7+ – We have dedicated beginner’s courses and classes for those […] Read more Ray Butcher BJJ in Dublin BJJ Gracie Brazilian Jiu Jitsu is a martial art and self defence system. It places emphasis on take-downs, throws, joint locks, chokes and other submission holds to control a situation. The Gracies developed techniques that are efficient and work well for everyone regardless of size or strength. BJJ centers on simple, easy to learn techniques that […] Read more Aikido in Dublin Aikido All The Benefits of Aikido Now On Your Doorstep. Aikido is a Japanese martial art founded by Morihei Ueshiba in the early part of the 20th century. A sophisticated and dynamic martial art, it is both elegant and effective, combining practical self-defence techniques with ethical motives. Aikido “the Art of Peace ” offers a host […] Read more Yoga Yoga helps to bring the body back into alignment, it tones, builds strength and increases flexibility. It detoxifies and invigorates the various bodily systems. On a more subtle level it brings a sense of calm, develops focus and concentration, and allows us to unite the body and mind. At Balance Yoga our classes are Ashtanga […] Read more