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Course Overview: The "Technical Analysis Masterclass for Trading & Investing" is a comprehensive course designed to equip learners with the essential skills to make informed trading and investment decisions using technical analysis. Covering a wide range of topics, from candlestick patterns to advanced trading strategies, this course empowers learners to interpret market data and identify trends effectively. By the end of the course, participants will have a solid understanding of how to analyse price movements, recognise key patterns, and apply strategies to improve their decision-making. With an emphasis on real-world applicability, learners will be prepared to confidently navigate the markets and pursue trading and investment opportunities. Course Description: This in-depth course dives into the core concepts and techniques used in technical analysis, ideal for those looking to sharpen their trading and investment skills. Learners will explore topics such as candlestick patterns, chart patterns, and volume analysis to understand market behaviours. Key focus areas also include tape reading strategies and technical trading systems, which are critical for timing market entries and exits. The course provides a structured learning experience, guiding participants through different methods of interpreting market data and applying analytical strategies to both short- and long-term trading. By mastering these techniques, learners will develop the skills to assess market conditions, identify profitable trends, and execute informed investment decisions with confidence. Course Modules: Module 01: Introduction to Technical Analysis Overview of technical analysis and its importance in trading and investing Key concepts and tools used in technical analysis Market data types and interpretation Module 02: Candlestick Patterns and Analysis Introduction to candlestick charting Key candlestick patterns and their significance Identifying trends and reversals Module 03: Trade and Investment Chart Patterns Common chart patterns: head and shoulders, triangles, and more How to interpret chart patterns for trade signals Setting up price targets using chart patterns Module 04: Volume Analysis Understanding volume and its role in market analysis Volume indicators and their applications Volume-based trading strategies Module 05: Tape Reading Strategies Introduction to tape reading and its historical significance Techniques for interpreting market order flow Understanding supply and demand through tape reading Module 06: Technical Trading Strategies Popular technical analysis strategies for trading Risk management and strategy development Implementing strategies for both short and long positions Module 07: Trading Platform and Practice Overview of different trading platforms and their features Using charting tools and indicators in platforms Best practices for executing trades and managing portfolios (See full curriculum) Who is this course for? Individuals seeking to enhance their trading and investment knowledge. Professionals aiming to refine their analytical skills for better decision-making. Beginners with an interest in financial markets and technical analysis. Investors wanting to better understand charting techniques and market trends. Career Path: Stock Trader Investment Analyst Financial Consultant Portfolio Manager Market Research Analyst Risk Manager

Course Overview The DeepSeek Masterclass: A Complete DeepSeek Zero to Hero! provides a comprehensive exploration of the DeepSeek AI ecosystem, designed to guide learners from fundamental understanding to advanced applications. This course equips individuals with the knowledge to navigate the capabilities of DeepSeek across various domains such as software development, business analysis, and education. Whether you're looking to stay current in a rapidly evolving technological landscape or explore how AI transforms diverse sectors, this course offers a structured pathway. By the end of the programme, learners will be able to understand DeepSeek’s architecture, apply its tools across multiple contexts, and critically evaluate its potential within both technical and professional settings. Course Description This course delves into the foundational principles and progressive applications of DeepSeek, starting from basic concepts in artificial intelligence through to its tailored use in education, business, and software environments. Learners will explore how to configure and interpret DeepSeek outputs, understand the structure of AI decision-making, and evaluate its integration across various workflows. Key modules address the needs of developers, educators, students, and professionals seeking efficient AI-driven solutions. Throughout the course, learners will be introduced to scenario-based uses of DeepSeek, helping them build a contextual understanding of its functions. The curriculum is designed to support strategic thinking, digital literacy, and informed adoption of AI tools in both academic and professional environments. Course Modules Module 01: Getting Started Module 02: Foundations of Artificial Intelligence (AI) Module 03: Setting up DeepSeek AI for Beginners Module 04: DeepSeek for Software Developers Module 05: DeepSeek for Business Professionals Module 06: DeepSeek Smart Solutions for Students Module 07: The Power of DeepSeek Module 08: DeepSeek for Teaching Professionals (See full curriculum) Who is this course for? Individuals seeking to build an informed understanding of DeepSeek and AI. Professionals aiming to implement AI solutions within their field. Beginners with an interest in artificial intelligence and its uses. Educators, students, and technologists exploring innovative learning and working tools. Career Path AI Integration Analyst Business Intelligence Associate Education Technology Consultant Software Solution Strategist Digital Transformation Specialist AI Literacy Educator

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 13th November 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience: What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator - AM: Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Panel Suzie Joughin Senior Executive Assistant at the Houses of Parliament Restoration & Renewal. Suzie is an experienced senior executive assistant, specialising in the public and third sectors.  Suzie’s career highlights include senior administrative roles in Cancer Research UK, the largest independent cancer research charity in the world; UK Research and Innovation, the UK’s national funding agency investing in science and research in the UK during the Covid-19 pandemic; and her current role on the Houses of Parliament Restoration and Renewal Programme.  Rebecca Polson Executive Support Manager to the Chief Executive An award-winning Executive Assistant with over 10 years’ experience across the higher education, charity, private, and public sectors. Currently Executive Support Manager to the Chief Executive at Alzheimer’s Research UK, she provides high-level support in the fast-paced, mission-driven environment of the largest dementia research charity in the UK. Her previous roles include supporting senior leaders at the Natural History Museum, the Incorporated Society of Musicians, and the Royal College of Music. She brings expertise in executive support, governance, stakeholder engagement, and complex diary and project management. Named PA of the Year in 2023 and a finalist in the SecsintheCity PA of the Year Awards, she is known for her professionalism, discretion, and ability to stay ahead of the needs of the people and organisations she supports. Ola Boddington Senior Executive Assistant As a seasoned Executive Assistant, she has honed her skills in management and project planning over the years. She has worked with various organisations, including Zoa, Signal AI, and ConsenSys, where she provided high-level administrative support to senior executives. Her expertise lies in managing complex schedules, coordinating travel arrangements, and ensuring seamless communication among team members. She is also proficient in using various software tools to streamline workflows and enhance productivity. She is passionate about delivering exceptional service and contributing to the success of the teams she works with. Claudine Martin Senior Executive Assistant Claudine is a highly skilled Senior Executive Assistant, currently supporting the Head of BNY Pershing EMEA. With a distinguished career spanning nearly 17 years in the British Army, Claudine retired in 2023 at the rank of Staff Sergeant, bringing a wealth of experience in high-pressure environments and strategic operations to her current role. Throughout her military career, Claudine specialised in Human Resources, and served as the Personal Assistant to the Army Director of Engagement and Communication at the Ministry of Defence. In this capacity, she played a pivotal role in the planning and execution of significant events and initiatives, showcasing her exceptional organisational skills and attention to detail. Her dedication and professionalism were recognised when she was awarded PA of the Year in 2019 by PA Life. An advocate for the Executive Assistant profession, Claudine is also a sought-after public speaker. She regularly shares her insights at industry events, including the PA Show, and serves as an advisory board member, contributing to the ongoing development and recognition of the profession. Claudine is passionate about empowering others and has previously mentored young people through the Diana Award, a programme established in honour of Princess Diana to support disadvantaged youth. Additionally, she has participated in Fast Forward 15, a mentoring initiative aimed at women aspiring to build careers in events, hospitality, or related industries. With her extensive experience, dedication to excellence, and commitment to mentorship, Claudine continues to make a significant impact in her field and inspire the next generation of leaders. She proudly represented the UK at the Invictus Games 2023, showcasing her unwavering determination and unwavering spirit. In her spare time, Claudine enjoys park run and writing poems. The Importance of Becoming a Strategic Advisor Learn how to shift from reactive to proactive. Develop the mindset and behaviours of a strategic advisor. Understand how to add value beyond your job description. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Speed Connections Networking Session Join us for Speed Connections, a lively 30-minute networking session designed to foster meaningful connections in a fun, fast-paced environment. Every 10 minutes, attendees will be placed into new breakout rooms with small groups, giving everyone the chance to meet a diverse range of peers. Each breakout session will feature engaging prompts to spark conversations and make networking enjoyable and memorable! Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

LOOKING FOR: CHILDREN'S: PICTURE BOOK TEXTS, NON-FICTION, POETRY Lucy Brownridge is Editorial Director at Wide Eyed Editions and Frances Lincoln Children’s Books, and formerly Thames & Hudson where she helped to establish the Children’s list. She specialises in highly illustrated picture books and non-fiction (including poetry) for children. She has commissioned and edited books which have gone on to win the Carnegie Awards, The British Book Awards, the Klaus Flugge Prize, the Blue Peter Prize and have been translated into over 30 languages. She has been editor to Alan Ahlberg, Quentin Blake, Mariajo Ilustrajo, Yuval Zommer and Children’s Laureate Joseph Coelho among many others. She is the author of The Fantastical Safari and The Cat Family series, and many other books for children. She is interested in the history of illustrated children’s books and is always looking for innovative ways to use the book format. ABOUT YOU Include a covering letter, in a Word document, telling Lucy about yourself and your sources of inspiration. If you have one, include a link to your website. She is keen to read stories she hasn't seen before or see artwork with a distinctive style rather than something that fits with trends. She has particular experience with picture books and illustrated narrative non-fiction. PICTURE BOOKS Please send one or two (max) full manuscripts, in a Word document, starting with a short summary/blurb. Make the summary punchy and engaging. Remember that the best picture book stories are simple and every word should count. Do you see this book as part of a series? NON-FICTION PROPOSALS Please send a paragraph explaining your idea, a contents list, if appropriate, and a sample piece of text. (In addition to the paid sessions, Lucy is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Wednesday 15th October 2025 at 10:00am UK BST

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 13th November 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience: What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator - AM: Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Panel Suzie Joughin Senior Executive Assistant at the Houses of Parliament Restoration & Renewal. Suzie is an experienced senior executive assistant, specialising in the public and third sectors.  Suzie’s career highlights include senior administrative roles in Cancer Research UK, the largest independent cancer research charity in the world; UK Research and Innovation, the UK’s national funding agency investing in science and research in the UK during the Covid-19 pandemic; and her current role on the Houses of Parliament Restoration and Renewal Programme.  Rebecca Polson Executive Support Manager to the Chief Executive An award-winning Executive Assistant with over 10 years’ experience across the higher education, charity, private, and public sectors. Currently Executive Support Manager to the Chief Executive at Alzheimer’s Research UK, she provides high-level support in the fast-paced, mission-driven environment of the largest dementia research charity in the UK. Her previous roles include supporting senior leaders at the Natural History Museum, the Incorporated Society of Musicians, and the Royal College of Music. She brings expertise in executive support, governance, stakeholder engagement, and complex diary and project management. Named PA of the Year in 2023 and a finalist in the SecsintheCity PA of the Year Awards, she is known for her professionalism, discretion, and ability to stay ahead of the needs of the people and organisations she supports. Ola Boddington Senior Executive Assistant As a seasoned Executive Assistant, she has honed her skills in management and project planning over the years. She has worked with various organisations, including Zoa, Signal AI, and ConsenSys, where she provided high-level administrative support to senior executives. Her expertise lies in managing complex schedules, coordinating travel arrangements, and ensuring seamless communication among team members. She is also proficient in using various software tools to streamline workflows and enhance productivity. She is passionate about delivering exceptional service and contributing to the success of the teams she works with. Claudine Martin Senior Executive Assistant Claudine is a highly skilled Senior Executive Assistant, currently supporting the Head of BNY Pershing EMEA. With a distinguished career spanning nearly 17 years in the British Army, Claudine retired in 2023 at the rank of Staff Sergeant, bringing a wealth of experience in high-pressure environments and strategic operations to her current role. Throughout her military career, Claudine specialised in Human Resources, and served as the Personal Assistant to the Army Director of Engagement and Communication at the Ministry of Defence. In this capacity, she played a pivotal role in the planning and execution of significant events and initiatives, showcasing her exceptional organisational skills and attention to detail. Her dedication and professionalism were recognised when she was awarded PA of the Year in 2019 by PA Life. An advocate for the Executive Assistant profession, Claudine is also a sought-after public speaker. She regularly shares her insights at industry events, including the PA Show, and serves as an advisory board member, contributing to the ongoing development and recognition of the profession. Claudine is passionate about empowering others and has previously mentored young people through the Diana Award, a programme established in honour of Princess Diana to support disadvantaged youth. Additionally, she has participated in Fast Forward 15, a mentoring initiative aimed at women aspiring to build careers in events, hospitality, or related industries. With her extensive experience, dedication to excellence, and commitment to mentorship, Claudine continues to make a significant impact in her field and inspire the next generation of leaders. She proudly represented the UK at the Invictus Games 2023, showcasing her unwavering determination and unwavering spirit. In her spare time, Claudine enjoys park run and writing poems. The Importance of Becoming a Strategic Advisor Learn how to shift from reactive to proactive. Develop the mindset and behaviours of a strategic advisor. Understand how to add value beyond your job description. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Speed Connections Networking Session Join us for Speed Connections, a lively 30-minute networking session designed to foster meaningful connections in a fun, fast-paced environment. Every 10 minutes, attendees will be placed into new breakout rooms with small groups, giving everyone the chance to meet a diverse range of peers. Each breakout session will feature engaging prompts to spark conversations and make networking enjoyable and memorable! Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

Join us on Thu Nov 07 2024 at 10:00:00 GMT for an exciting online event focused on enhancing your leadership skills. Whether you are an established leader or just starting out, this session is designed to boost your confidence and help you lead with clarity and purpose.

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience (1 of 2): What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator AM - Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Keynote Address with Q&A from the audience (2 of 2): What to expect from Monique's Keynote: This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff. She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible. In this keynote, Monique will: Call out the silent killers of great communication (you will relate) Show you how to set clearer expectations without sounding like a robot Teach you how to be both direct and kind (it’s possible, promise) Arm you with practical strategies that work in real-world pressure-cooker moments Remind you why your voice and presence matter—no matter your title Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?” Monique's Career Bio: With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission: To help people become who they were always meant to be — effective, self-aware, and unstoppable. Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential. So she decided to fix it. As a speaker, coach, and specialised recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple the truth that people can change when they’re given the tools and support to do so. Monique’s areas of expertise include: Communication — Building trust, clarity, and accountability for everyone. Executive presence — Strategic thought, self-confidence, and influence. How to lead, leverage, and grow high-performing assistant partnerships. Goal setting, feedback, and performance coaching that drives personal growth and business results. Identifying operational inefficiencies and translating them into clear, people-powered solutions. Source: Monique Helstrom - YouTube Channel. Panel Session Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Leah Temena Leah is a Senior Executive Assistant at JPMorgan Chase with over a decade of experience supporting C-Suite leaders—and a passionate voice for the growth, visibility, and leadership of administrative professionals. Alongside her corporate role, Leah runs a career coaching business across the U.S. and Asia. She empowers administrative assistants and Asian immigrant professionals elevate their executive presence, communicate their business impact, and break past cultural and professional barriers. At JPMorgan Chase, Leah serves as the North America Lead for the Career and Skills Pillar of SAGE, the firm’s employee resource group for administrative professionals. In this role, she develops and delivers programming that supports the professional development and upward mobility of admins across the region. Her background spans compliance, HR, presentation strategy, and nonprofit partnerships, with additional experience at Deutsche Bank and in nonprofit sectors. Leah holds a degree in Human Resources Management and completed her Professional Coaching Certificate through New York University. Mary Curry Mary Curry is a seasoned Executive Assistant and Business Operations professional with over 15 years of experience supporting C-suite leaders across technology, finance, construction, and aerospace. Known for her adaptability, sharp judgment, and proactive mindset, she excels at creating structure, optimizing workflows, and anticipating needs in fast-paced, high-growth environments. Mary brings a strategic edge to executive support, managing complex calendars, high-profile events, and confidential communications with precision. Her work has driven cost savings, streamlined operations, and enhanced executive impact. She is a Master Certified Microsoft Office Specialist, fluent in Google Workspace, and an early adopter of AI tools to enhance productivity and decision-making. Beyond her professional life, Mary is a certified sommelier, avid reader, and fitness enthusiast who believes that wellness, curiosity, and clarity are essential to showing up as a strong partner and leader. She’s passionate about building trusted relationships and helping leadership teams thrive from behind the scenes. Joanne Gard Joanne is an experienced Senior Executive Assistant with over 20 years of experience in the EA role as well as 15 years as a meetings and events professional. She has been supporting a Senior Partner at McKinsey & Company for 10 years and was recently presented a firm award that recognizes an inspirational colleague who inspires and motivates others to do the right things for our clients, our Firm, and our people. She is passionate about sharing her knowledge and drive for the role to others as a mentor and trainer. Joanne is driven to helping other EAs understand the importance of their role, the partnership they can have and the strategic part they can play in a powerful collaboration. She hopes to continue to help others learn how much more they can contribute and be the architect of their future. Annemarie Smith Annemarie Smith, an architect of executive operations 30+ years of global leadership experience spanning aerospace, healthcare, finance, legal, and manufacturing sectors across Canada, Qatar, Saudi Arabia, and the United States. A trusted advisor to C-suite executives and senior management, she blends operational efficiency with people-first leadership to elevate every agile environment she supports. As a systems thinker, Annemarie serves as an executive situational awareness amplifier, translating strategic vision into actionable impact. She streamlines operations using lean principles, safeguards executive priorities with discretion, and anchors administrative excellence in agility, inclusivity, and continuous improvement. As an architect of order, and execution, she organizes critical business reviews, aligns strategic calendars, and designs and delivers hybrid events that reflect the evolving needs of diverse and neurodivergent workforces. She champions knowledge sharing across the organization to empower the workforce, enhance digital collaboration, and strengthen the connective fabric that enables hybrid and remote work to thrive. Her expertise also extends to people operations and workforce planning by delivering live trainings, leading system rollouts, and partnering on strategic hiring. With attention to travel and expense oversight, she ensures compliance, accountability, and a seamless executive experience from boardroom to boarding gate. Annemarie’s entrepreneurial spirit is at the heart of EA Insights, a consultancy she founded to elevate the role of the executive assistant as a central intelligence hub and strategic partner. Through her published work at https://eainsights.biz, she shares powerful insights drawn from decades of navigating complexity with grace, bending time to meet priorities, and championing excellence behind the walls of corporate America. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience (1 of 2): What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator AM - Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Keynote Address with Q&A from the audience (2 of 2): What to expect from Monique's Keynote: This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff. She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible. In this keynote, Monique will: Call out the silent killers of great communication (you will relate) Show you how to set clearer expectations without sounding like a robot Teach you how to be both direct and kind (it’s possible, promise) Arm you with practical strategies that work in real-world pressure-cooker moments Remind you why your voice and presence matter—no matter your title Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?” Monique's Career Bio: With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission: To help people become who they were always meant to be — effective, self-aware, and unstoppable. Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential. So she decided to fix it. As a speaker, coach, and specialised recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple the truth that people can change when they’re given the tools and support to do so. Monique’s areas of expertise include: Communication — Building trust, clarity, and accountability for everyone. Executive presence — Strategic thought, self-confidence, and influence. How to lead, leverage, and grow high-performing assistant partnerships. Goal setting, feedback, and performance coaching that drives personal growth and business results. Identifying operational inefficiencies and translating them into clear, people-powered solutions. Source: Monique Helstrom - YouTube Channel. Panel Session Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Leah Temena Leah is a Senior Executive Assistant at JPMorgan Chase with over a decade of experience supporting C-Suite leaders—and a passionate voice for the growth, visibility, and leadership of administrative professionals. Alongside her corporate role, Leah runs a career coaching business across the U.S. and Asia. She empowers administrative assistants and Asian immigrant professionals elevate their executive presence, communicate their business impact, and break past cultural and professional barriers. At JPMorgan Chase, Leah serves as the North America Lead for the Career and Skills Pillar of SAGE, the firm’s employee resource group for administrative professionals. In this role, she develops and delivers programming that supports the professional development and upward mobility of admins across the region. Her background spans compliance, HR, presentation strategy, and nonprofit partnerships, with additional experience at Deutsche Bank and in nonprofit sectors. Leah holds a degree in Human Resources Management and completed her Professional Coaching Certificate through New York University. Mary Curry Mary Curry is a seasoned Executive Assistant and Business Operations professional with over 15 years of experience supporting C-suite leaders across technology, finance, construction, and aerospace. Known for her adaptability, sharp judgment, and proactive mindset, she excels at creating structure, optimizing workflows, and anticipating needs in fast-paced, high-growth environments. Mary brings a strategic edge to executive support, managing complex calendars, high-profile events, and confidential communications with precision. Her work has driven cost savings, streamlined operations, and enhanced executive impact. She is a Master Certified Microsoft Office Specialist, fluent in Google Workspace, and an early adopter of AI tools to enhance productivity and decision-making. Beyond her professional life, Mary is a certified sommelier, avid reader, and fitness enthusiast who believes that wellness, curiosity, and clarity are essential to showing up as a strong partner and leader. She’s passionate about building trusted relationships and helping leadership teams thrive from behind the scenes. Joanne Gard Joanne is an experienced Senior Executive Assistant with over 20 years of experience in the EA role as well as 15 years as a meetings and events professional. She has been supporting a Senior Partner at McKinsey & Company for 10 years and was recently presented a firm award that recognizes an inspirational colleague who inspires and motivates others to do the right things for our clients, our Firm, and our people. She is passionate about sharing her knowledge and drive for the role to others as a mentor and trainer. Joanne is driven to helping other EAs understand the importance of their role, the partnership they can have and the strategic part they can play in a powerful collaboration. She hopes to continue to help others learn how much more they can contribute and be the architect of their future. Annemarie Smith Annemarie Smith, an architect of executive operations 30+ years of global leadership experience spanning aerospace, healthcare, finance, legal, and manufacturing sectors across Canada, Qatar, Saudi Arabia, and the United States. A trusted advisor to C-suite executives and senior management, she blends operational efficiency with people-first leadership to elevate every agile environment she supports. As a systems thinker, Annemarie serves as an executive situational awareness amplifier, translating strategic vision into actionable impact. She streamlines operations using lean principles, safeguards executive priorities with discretion, and anchors administrative excellence in agility, inclusivity, and continuous improvement. As an architect of order, and execution, she organizes critical business reviews, aligns strategic calendars, and designs and delivers hybrid events that reflect the evolving needs of diverse and neurodivergent workforces. She champions knowledge sharing across the organization to empower the workforce, enhance digital collaboration, and strengthen the connective fabric that enables hybrid and remote work to thrive. Her expertise also extends to people operations and workforce planning by delivering live trainings, leading system rollouts, and partnering on strategic hiring. With attention to travel and expense oversight, she ensures compliance, accountability, and a seamless executive experience from boardroom to boarding gate. Annemarie’s entrepreneurial spirit is at the heart of EA Insights, a consultancy she founded to elevate the role of the executive assistant as a central intelligence hub and strategic partner. Through her published work at https://eainsights.biz, she shares powerful insights drawn from decades of navigating complexity with grace, bending time to meet priorities, and championing excellence behind the walls of corporate America. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.

Does your voice abandon you when you present? Do you find you become much less articulate and much less yourself when you are under the spotlight? Have you experienced brain freeze where you "umm" all the way through your presentation? Maybe you blush or your voice wavers. Presenting is a big source of pain for many of us. I've been there. For years, I hated presenting. I went all weird under the spot light and the best I could hope for was just to grit my teeth, force myself to do it and hope for the best. Mostly it was okay, pretty good, a couple of times it was downright traumatic! But sadly, because of my intense dislike of presenting I never felt that i did myself justice. What if I told you that I now relish the opportunity to express myself and my thinking? The bigger the audience, the better! I've done a complete 180 turnaround on giving presentations and I've been reflecting on why. In my next masterclass, I breakdown my 5 top insights that have transformed the way I think about giving presentations. And when you feel good about doing something, your performance improves dramatically.  Whether it's presenting to real people in a real room, or presenting in your living room to a ton of people with their cameras off, my top tips and tools will help you find your natural and confident voice so that you can do yourself justice and maybe even start to enjoy the opportunity.

Masterclass: Introduction to Scientific Writing and Publishing