1629 Courses in Edinburgh delivered Live Online

This course is designed specifically to help improve your collection rates. The UK's leading trainer in the subject uses practical examples and case studies to show how to use debt collection techniques that really work. This programme will help participants to: Understand debtors and communicate with them effectively Improve their telephone and writing skills Appreciate the key legal issues Track down 'gone-aways' Improve their collection rates 1 Giving credit and collecting debts The benefits when you get it right The cost of getting it wrong 2 Analysing yourself The importance of making the right 'first impression' Assessing your own personal communication style and how this affects your results How do you (or might you) look in the debtor's eyes? What would you like to change? 3 Analysing your debtors Types of debtorThe delaying debtorThe genuine debtorThe cashflow or hardship problem debtorThe ones who never intended to pay Spot the most common reasons and excuses for non-payment - and learn how to deal with them 4 Understanding debt recovery and the law Data protection issues County Court suing enforcement methods Human rights and debt recovery Retention of title matters 5 Telephone skills for debt recovery A 7-point plan which works every time Learning by example: listening to and analysing some pre-recorded (or live) collection callsWhat was done well?What should have been done differently?Did the collector recognise opportunities?Did the collector create opportunities where seemingly none existed?Did the collector negotiate well or not at all? 6 Writing skills for debt recovery Key phrases to avoid What to include A sample letter which gets results in over 90% of cases 7 Tracking down the 'gone aways' A unique debtor-tracing plan Why spend money on external tracers when you can find those 'gone away' debtors for yourself? 8 Course review The traps to avoid Key personal learning points

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

A question of trust. Leadership implies followership. And that means trust. Because who's going to follow a leader they don't trust? This programme takes a values-driven approach to leadership. It gets current and aspiring leaders to hold up the mirror to themselves and to see their reflections as leaders of people. It asks them whether what they see justifies their view of themselves as leaders. It helps them understand just what it takes to be an effective leader. And it does so in a highly practical, constructive manner. It helps the course participants to truly understand the core skills of effective leadership. It focuses on the difference between leadership and management, defining what high performing teams do and how they do it. It helps people to see their teams from different perspectives, allowing them to adapt their styles to maximise team outputs. And it explores concepts such as emotional intelligence, authentic leadership and the RAIV approach (relationships-achievement-independence-vocation) to help explore underlying values and use them to drive effective leadership. Because what worth do our values have unless we put them into practice? The course will help you:• Appreciate the key skills a leader needs to be effective• Understand what the organisation expects of you as a leader• Recognise your leadership style and the impact it has on others• Consider your role models - who inspires you?• See leadership from the 'followers' perspective - how do you like to be led?• Discover what holds you back - limiting beliefs• Examine your core values -do they support your ambition?• Explore the concept of Emotional Intelligence - how do we manage ourselves?• Discover how to lead through change• Explore the concept of 'Authentic Leadership' - consider how it can work for you• Practice some of the skills essential to motivating and influencing for success• Use the RAIV approach to generating enthusiasm and commitment• Plan how best to 'walk the leadership talk' - in your role, in your organisation Above all, this course will help you put theory into practice, values into actions, in a mature, considered, effective way. Day 1 1 Welcome and introduction Participants are welcomed to the programme and invited to share their personal objectives and people challenges Participants given an action plan template to complete throughout the workshop Participants required to bring an inspirational quote to share with the group 2 What is leadership? The concept of 'leadership' The role of a leader Skills assessment for all participants# Leadership v Management Assess your team effectiveness 3 Your leadership style Leadership questionnaire You and your role models Push v Pull styles of leadership Empowerment v Control Team goals and role profiling Day 2 1 You, the leader Your core values Your communication style Situational leadership The Emotional Bank Account Buy Me Today 2 Are you Emotionally Intelligent? (EI) What is emotional intelligence? Self-assessment exercise Manage your emotions Nine strategies for promoting EI 3 Leading through change Identify the major changes affecting you / your team Types of change The roles of resistance How safe are you to talk to? Forcefield Analysis Day 3 1 Authentic Leadership (AL) What is AL? Managing perceptions is managing their truth A leadership challenge 2 Motivating and influencing for success What motivates you? Motivational theory Leading by example Influencing skills required Influencing styles The influence challenge! 3 Creating enthusiasm and commitment The RAIV approach (relationships-achievement-independence-vocation) Building self-worth What drives your team? Your leadership legacy Your commitment to leadership

Sage 50 Training: Overview Starting our Sage 50 Accounting courses will enhance your career potentials and give you the skills and knowledge you need to get started in Finance and Accountancy Industry. In Addition, our courses are designed to comply with AAT and Sage certification exams. Why wait, start a new direction to your career in Accountancy. According to statistics, the average salary for Accountants is over £50,000 (Source: Reed Salary Checker). In this sector, the employability rate is higher than in any other sector. Professional or Industry specific qualification

Sage 50 Courses: Overview Starting our Sage 50 Accounting courses will enhance your career potentials and give you the skills and knowledge you need to get started in Finance and Accountancy Industry. In Addition, our courses are designed to comply with AAT and Sage certification exams. Why wait, start a new direction to your career in Accountancy. According to statistics, the average salary for Accountants is over £50,000 (Source: Reed Salary Checker). In this sector, the employability rate is higher than in any other sector. Professional or Industry specific qualification

AAT Level 3 - Prepare Final Accounts for Sole Traders & Partnerships: AAT Level 3 is an Advanced or Intermediate level of AAT qualification in accounting. This course gives successful students the skills and knowledge to work competently in finance, accountancy, or bookkeeping role. Moreover, the students also have the opportunity to progress their studies with the AAT Level 4 Diploma in Accounting and acquire full membership of the AAT. You will be awarded an AAT Level 3 Advanced Diploma in Accounting certificate from the association of Accounting Technicians(AAT), once you have passed all the advanced-level qualification exams and skill tests. The Level 3 Diploma in Accounting covers the following areas: Advanced Bookkeeping Final Accounts Preparation Indirect Tax Management Accounting: Costing Ethics for Accountants Spreadsheets for Accounting

AAT Level 3 - Cost and Revenues Overview: AAT Level 3 is an advanced or Intermediate level of AAT qualification in accounting. This course gives successful students the skills and knowledge to work competently in finance, accountancy, or bookkeeping role. Moreover, the students also have the opportunity to progress their studies with the AAT Level 4 Diploma in Accounting and acquire full membership of the AAT. You will be awarded an AAT Level 3 Advanced Diploma in Accounting certificate from the association of Accounting Technicians(AAT), once you have passed all the advanced-level qualification exams and skill tests. The Level 3 Diploma in Accounting covers the following areas: Advanced Bookkeeping Final Accounts Preparation Indirect Tax Management Accounting: Costing Ethics for Accountants Spreadsheets for Accounting

Sage 50 Computerised Accounting / Bookkeeping Training - Fast Track Overview: If you're looking to gain competency in the world's most popular bookkeeping software, the Sage 50 Computerised Accounting course will teach everything you need to know, while helping you gain a recognised qualification. This course is designed to provide individuals from beginner to advanced knowledge of bookkeeping and Sage 50 accounts. It is intended for individuals who aim to improve career prospects and to be able to better financial management and control of the business. This course covers Level 1-3 of Sage 50 Bookkeeping/Accounting Training. Every business, no matter how large or small, is required by law to 'keep books'. Therefore, Bookkeepers play a vital role within organisations; ensuring records of individual financial transactions are accurate, orderly, up to date and comprehensive. If you are organised and methodical, like working through documents and enjoy seeing a set of figures add up properly, then bookkeeping is the career for you. You will receive a CPD Completion certificate from Osborne Training once you finish the course. Then, you have an option to attain a Certificate from SAGE(UK) subject to passing the exams. Level 1 Working with Sage 50 Accounts Program Basics. Creating Account names, Numbers & Bank Payments Financials Bank Reconciliations Generating Customers Invoices Monitoring Customer Activity Generating Product Invoices & Credit Notes Compiling & Sending Customer Statements Creating Customer Receipts & Purchase Invoices Supplier Payments Managing Recurring Entries Generating Reports & Information The Active Set-Up Wizard VAT Changes. Level 2 An overview of the Sage program Entering opening balances, preparing and printing a trial balance Creating customer records Creating supplier records Setting up opening assets, liabilities and capital balances, Producing routine reports Checking data, Entering supplier invoices Posting error corrections, amending records Invoicing, generating customer letters, entering new products, checking communication history Banking and payments, producing statements, petty cash Audit trails, correcting basic entry errors, reconciling debtors and creditors Creating sales credit notes, Processing purchase credit notes Preparing journals Verifying Audit Trail Purchase orders, processing sales orders Processing Trial Balance Creating Backups Restoring data Writing-off bad debts Level 3 Creating a Chart of Accounts to Suit Company Requirements Sole Trader Accounts preparation The Trial Balance preparation Errors in the Trial Balance Disputed Items Use of the Journal Prepare and Process Month End Routine Contra Entries The Government Gateway and VAT Returns Bad Debts and Provision for Doubtful Debts Prepare and Produce Final Accounts Management Information Reports Making Decisions with Reports Using Sage The Fixed Asset Register and Depreciation Accruals and Prepayments Cash Flow and Forecast Reports Advanced Credit Control

Are you struggling with the 'creeping kilograms?' Many of us find that not only has our weight increased over the last few years but the diets either no longer work or become harder and harder to commit to. This session will help you re-evaluate your approach to losing weight and give you the foundations for creating a plan that makes it easy for you to reach and maintain a weight that feels right for you. Take away a tool that will enable you to assess your eating type, whether you are a protein or carbohydrate based eater, and eating style, whether you prefer to be a grazer or three meals a day, and develop an eating plan that works for you. You will have the opportunity to: Explore the myths and reality of losing weight Examine self-defeating eating habits and how to replace them with energy enhancing food Learn about one change you can make today that will not only help you lose weight but improve your ability to think and manage your emotions more constructively