96 Courses in Cardiff delivered Live Online

Copywriting Level 4 Course Overview The Copywriting Level 4 course offers a comprehensive exploration of the art and science of writing persuasive, impactful copy. Designed for individuals eager to enhance their writing skills for various media, this course covers a wide range of topics, including headline creation, online and print copywriting, and crafting effective advertisements. Learners will gain valuable insights into the techniques used by professional copywriters, mastering the ability to produce compelling content across different platforms. By the end of the course, students will be equipped to create copy that captures attention, promotes engagement, and drives results. Course Description This course delves into the essentials of copywriting, focusing on both the creative and strategic aspects of the craft. Learners will explore topics such as writing eye-catching headlines, creating advertisements that resonate, and mastering the nuances of online, press, and print media copy. Through engaging modules, learners will develop critical copywriting skills, including understanding tone, style, and audience engagement, as well as learning to write for diverse media. By the end of the course, students will have the expertise needed to write clear, persuasive copy that enhances brand messaging and promotes consumer action. Copywriting Level 4 Curriculum Module 1: Introduction to Copywriting Module 2: Basics of Copywriting Module 3: Eye-Catching Headlines Module 4: Attention-Grabbing Advertisements Module 5: Essential Copywriting Skills Module 6: Online Copywriting Module 7: Press Related Copywriting Module 8: Print Media Copywriting Module 9: Copywriting for Mainstream Media Module 10: Copywriting for Other Media Module 11: How to Write Better Copy Module 12: Final Tips (See full curriculum) Who is this course for? Individuals seeking to enhance their writing skills for career growth. Professionals aiming to improve their copywriting proficiency. Beginners with an interest in marketing and advertising. Anyone aspiring to work in the field of content creation and media. Career Path Copywriter Content Writer Marketing Specialist Advertising Executive Media Consultant SEO Content Creator

Data has become the most important resource for every organisation – but the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people.  This course is for anybody who works with data, and needs to communicate the meaning that's in the numbers to colleagues, customers, bosses or external stakeholders.  It will give you or your team the confidence and skills to translate raw data into compelling visual stories for your key audiences. The principles and skills covered apply to the simplest PowerPoint chart, to more complex interactive visualisations.  We’ll work with you before the course to ensure that we understand your organisation and what you’re hoping to achieve.  Sample learning content Session 1: What makes a great data-driven story The key elements of a successful infographic or presentation. Industry best practice, and discussion of good (and bad) examples. A simple framework for identifying the Audience, Story and Action. Session 2: Data in context How to balance function and aesthetic appeal. Identifying the right graph, chart, infographic or other visual. Framing the data and providing contextual information. Session 3: Designing for the human brain Using colours to add emphasis and meaning. Design and layout principles, and creating hierarchies of information. The principle of ‘self-sufficiency’, and removing clutter. Session 4: Navigation and narrative Tailoring visualisations for different types of communications. Structuring presentations and longer reports. Thinking in layers to create interactive dashboards. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
 Testimonial “I was familiar with Alan’s work as a Guardian Masterclass instructor on data visualisation and digital journalism, which made it easy for me to recommend him for onsite training at the Liverpool School of Tropical Medicine. We had a large group of people interested in honing their abilities to depict their research and stories in engaging ways. Alan’s course provided great insight about common communication pitfalls and how to avoid them, how to become better communicators by understanding the audience diversity, and it showcased some great online tools for creating infographics. This should be mandatory training for all students, academics, report writers and those involved with conveying research to the media as it will help increase the clarity and accessibility of our own research stories.”
 Dr Lee Haines | Liverpool School of Tropical Medicine

Asbestos surveyors, or managers of surveyors and surveying teams. Asbestos re-inspectors or anyone that undertakes asbestos re-inspections. Those who require a detailed understanding of asbestos surveying principles (e.g. asbestos report writers, architects, building surveyors etc.) Prior Knowledge and Understanding Candidates for this course are expected to be aware of the contents of HSG 264 Asbestos, the survey guide and have a minimum of six months prior experience of assisting on asbestos surveys. In addition, candidates are expected to have had training to cover the core competencies outlined within the foundation material detailed within Table A9.1 of HSG248 Asbestos: The Analysts' Guide (July 2021). This may be achieved by In -house learning or through the P400 foundation module.

News Writing, Production and Reporting Course Overview This course on News Writing, Production and Reporting offers a comprehensive introduction to the core elements of newspaper journalism. Learners will explore essential techniques in news writing, interviewing, reporting, and production, equipping them with the skills needed to craft clear, accurate, and engaging news stories. The programme emphasises the ethical and legal responsibilities of journalists, alongside developing strong writing and reporting skills tailored to contemporary media environments. By the end of the course, participants will understand the principles of newspaper journalism and gain confidence in producing professional news content suitable for a variety of platforms, ensuring readiness for roles in the fast-paced journalism sector. Course Description Delving deeper into the craft of newspaper journalism, this course covers the historical context, development, and evolving nature of the industry. Learners will study interview techniques, news writing formats, production workflows, and specialised reporting areas such as court reporting and niche journalism. Legal frameworks and journalistic ethics form a critical part of the curriculum, ensuring an informed and responsible approach to reporting. Additional topics include feature story writing and health and safety considerations for journalists. Through a structured learning experience, students will develop analytical, communication, and editorial skills vital for effective storytelling in print and digital media, preparing them for a dynamic and rewarding career in journalism. News Writing, Production and Reporting Curriculum Module 01: Introduction and Principles of Newspaper Journalism Module 02: History and Development of Newspaper Journalism Module 03: Interviewing for Newspaper Journalism Module 04: News Writing Module 05: News Production Module 06: News Reporting Module 07: Writing Skills for Newspaper Journalists Module 08: Newspaper Journalism Law Module 09: Court Reporting Module 10: Journalism Ethics Module 11: Niche Journalism Module 12: Tips on Writing a Good Feature Story Module 13: Health and Safety for Journalists (See full curriculum) Who is this course for? Individuals seeking to build foundational skills in newspaper journalism. Professionals aiming to advance their career in media and communications. Beginners with an interest in news writing, reporting, and media production. Anyone wishing to understand the legal and ethical aspects of journalism. Career Path Newspaper Reporter News Editor Broadcast Journalist Feature Writer Court Reporter Media Communications Specialist Digital Content Producer

Certificate in SEO Content Writing Course Overview This Certificate in SEO Content Writing equips learners with the essential knowledge and skills to create compelling, search-engine-optimised content that drives online visibility and engagement. The course covers key principles of content writing, SEO fundamentals, keyword research, and effective writing techniques to attract and retain readers. Learners will develop an understanding of how to craft content that meets both audience needs and search engine criteria, enhancing website rankings and digital marketing success. Upon completion, participants will be confident in producing high-quality, SEO-friendly content tailored to diverse platforms and industries, enabling them to advance in digital marketing or content creation roles. Course Description This comprehensive course explores the full spectrum of SEO content writing, starting with foundational concepts of content creation and progressing through advanced SEO strategies. Topics include writing saleable content, mastering keyword research, optimising meta tags, and understanding off-page SEO factors. Learners will gain insight into engaging readers effectively and making any piece of writing SEO-friendly without compromising quality. The learning experience balances theory with structured guidance on writing processes, text objectives, and article rewriting techniques. By the end, learners will possess a robust skill set applicable to roles in digital marketing, copywriting, and content management, equipped to produce content that enhances online presence and supports business goals. Certificate in SEO Content Writing Curriculum Module 01: What Is Content Writing? Module 02: How To Write Saleable Content Module 03: The Importance of SEO Based Content Writing Module 04: Basics of SEO Module 05: Essential SEO Skills for Content Writers Module 06: How to Engage the Reader? Module 07: Search Engine Optimization Process Module 08: Off Page SEO Module 09: Meta Tags Optimization Module 10: The Importance of Keyword Research Module 11: Keyword Strategy Module 12: How to Make Any Content SEO-Friendly Module 13: The Process of Good Writing Module 14: Text Objectives Module 15: How to Rewrite an Article (See full curriculum) Who is this course for? Individuals seeking to develop skills in SEO content writing. Professionals aiming to enhance their digital marketing career. Beginners interested in digital content creation and optimisation. Freelancers wanting to expand their writing service offerings. Career Path SEO Content Writer Digital Marketing Executive Copywriter Content Strategist Social Media Content Creator Website Content Manager

Course Overview The "Creative Writing Course: Writing Storybooks for Children" is designed to guide aspiring writers through the process of crafting captivating children's storybooks. This course covers essential aspects of writing for a young audience, including coming up with creative ideas, mastering writing mechanics, and understanding the specific requirements of children's literature. Participants will gain insight into various types of children's books and advanced fiction techniques to elevate their storytelling. By the end of the course, learners will be equipped with the knowledge and skills to begin creating engaging, well-structured, and age-appropriate narratives for children, enhancing their confidence in writing for the children's literature market. Course Description This course takes learners through the fundamental steps of writing children's storybooks. It starts with generating ideas for stories, exploring the mechanics of effective writing, and addressing key technical issues that are crucial in writing for younger readers. Learners will examine different types of children's books, from picture books to chapter books, and gain an understanding of how to tailor their writing for different age groups. Advanced fiction techniques will be introduced to help learners develop a unique voice and create compelling narratives. Throughout the course, learners will engage with practical exercises and examples that refine their writing skills. By the end, participants will be confident in their ability to craft engaging stories that resonate with children, understanding both the creative and technical aspects of children's literature. Course Modules Module 01: Introduction Introduction to the course and key objectives Overview of the children's book market Understanding the target audience for children's books Module 02: Coming Up With Ideas Techniques for generating story ideas Understanding children's interests and developmental stages Crafting a compelling central theme Module 03: The Mechanics of Writing Essential writing techniques for children's books Building engaging plots and subplots Developing well-rounded characters Module 04: Important Technical Issues Addressing language and style in children's books Formatting and structure considerations Navigating word count and pacing Module 05: Types of Children's Books Overview of different children's book genres Writing for picture books, early readers, and chapter books Genre-specific writing tips and techniques Module 06: Advanced Fiction Techniques Incorporating advanced storytelling techniques Creating depth and emotional impact Writing memorable endings Module 07: Conclusion Final thoughts on writing children's books Preparing for submission or publication Next steps for budding authors (See full curriculum) Who is this course for? Individuals seeking to write children's storybooks Professionals aiming to develop their creative writing skills Beginners with an interest in writing for children Writers looking to specialise in children's literature Career Path Children's book author Children's editor or publisher Freelance writer for children's media Creative writing teacher or tutor Literary agent specialising in children's books

Tableau is an intuitive and simple tool to learn. This Tableau training course is a jumpstart to getting report writers and analysts who are self-taught or have no previous knowledge to being productive. It covers everything from connecting to data, through to creating interactive dashboards with a range of visualisations in three days. Having a quick turnaround from starting to use Tableau, to getting real, actionable insights means that you get a swift return on your investment. At the end of this course, you will be able to communicate insights more effectively, enabling your organisation to make better decisions, quickly. This accelerated approach is key to getting engagement from within your organisation so everyone can immediately see and feel the impact of the data and insights you create. Our Tableau Desktop Fast Track course combines all of our Foundation (Fundamentals) and Analyst (Intermediate) content into a 3 day live online course with added access to online bonus content of 3 additional modules. Gathering Requirements, Bring Your Own Data and Engaging Users. What do you get? This course is delivered live virtually and has all material provided through our online portal, together with email support and live coaching sessions. The full program includes all of the following elements: 3 days of live and interactive instructor-led sessions delivered by an expert Tableau Trainer 6 weeks access to our live coaching program delivered by expert Tableau coaches 50+ practical exercises to practice what you learn 12 months access to video’s that walk you through the theory and exercise solutions Practical advice, tools and resources for using Tableau in the real world The three additional online modules provide:Clarity on the approach to gathering dashboard requirements in a way that can be translated into dashboard designs.An agile and iterative development process that delivers products that meet user needs more quickly and effectively.An understanding of how end users will interact with dashboards to ensure that designers deliver actionable results. THE SYLLABUS PHASE 1: DESIGN MODULE 1: UNDERSTAND TABLEAU What is possible How does Tableau deal with data Know your way around Review of Type Conversions How do we format charts Dashboard basics – My first Dashboard MODULE 2: TRANSFORM DATA Connecting to and setting up data in Tableau Modifying data attributes How Do I Structure my Data – Groups & Hierarchies, Visual Groups How Tableau Deals with Dates – Using Discrete and Continuous Dates, Custom Dates How do I create calculated fields and why? – Creating Calculated Fields, Types of calculated fields, Row Level v Aggregations, Aggregating dimensions in calculations, Changing the Level of Detail (LOD) of calculations – What, Why, How MODULE 3: GATHER REQUIREMENTS(ONLINE CONTENT ONLY) Brainstorm and assess possible priorities Pitfalls to avoid Gather requirements PHASE 2: DEVELOP MODULE 4: CREATE CHARTS Charts that Compare Multiple Measures – Measure Names and Measure Values, Shared Axis Charts, Dual Axis Charts, Scatter Plots Showing progress over time Creating Tables – Creating Tables, Highlight Tables, Heat Maps Showing Relational & Proportional Data – Pie Charts, Donut Charts, Tree Maps Making things dynamic with parameters MODULE 5: COMBINE DATA Relationships Joining Tables – Join Types, Joining tables within the same database, cross database joins, join calculations Blending – How to create a blend with common fields, Custom defined Field relationships and mismatched element names, Calculated fields in blended data sources Unions – Manual Unions and mismatched columns, Wildcard unions Data Extracts – Creating & Editing Data extracts MODULE 6: ANALYSE INFORMATION Table Calculations Sets, Reference Lines, Trends and Forecasting Answering spatial questions – Mapping, Creating a choropleth (filled) map, Using your own images for spatial analysis, Mapping with spatial files Advanced charts Bar in Bar charts Bullet graphs Creating Bins and Histograms Creating a Box & Whisker plot Viz in Tooltips PHASE 3: DESIGN MODULE 7: BUILD DASHBOARDS Using the Dashboard Interface Device layouts Dashboard Actions – Set actions, Parameter actions Viz in Tooltips for Dashboards Dashboard containers – Horizontal & Vertical containers, Hidden containers Navigate between dashboards Telling data driven stories MODULE 8: BRING YOUR OWN DATA Design Best Practices & Resources Wireframe templates Questions Process Start building and testing MODULE 9: EMPOWER STAKEHOLDERS What is Tableau Server Publishing & permissions How can your users engage with content The Tableau ecosystem Review your progress Your next steps HOW MUCH OF YOUR TIME WILL THIS TAKE? Delegates are also provided 6 weeks access to our Tableau Coaching. We run Live Q&A sessions from 4pm-5pm on a Monday (Connecting to Data and Calculated Fields), 2pm-3pm Friday (Creating Charts) & 4pm-5pm Friday (Dashboard Design). The coaching helps delegates to transition from the theory of using Tableau to its practical use. We’d be expecting them to apply the exercises you’ll be doing during the course, onto your own data after the course. In our experience, this is the best way to increase both understanding and long term memory retention. The live coaching also acts as a troubleshooting platform for any practical issues that delegates need to overcome in the real world. Delegates also have 12 months access to all of the training material covered in the course in the form of an online portal (this includes theory videos, exercise solution videos, exercise materials and even quizzes). We have a growing LinkedIn community that delegates are encouraged to join and participate in. We regularly post useful blog posts and additional training that will enhance the Tableau journey and understanding. We help teams using Tableau to transform in the following ways : From a disjointed understanding of Tableau – To being familiar with Tableau terminology and capability From ad-hoc data uploads and error prone calculations – To reusable data connections and robust metrics From disjointed stakeholder questions – To clear and concise requirements that lead to decision making From being unsure how difficult Tableau will be to learn – To being able to develop standard charts and tables in Tableau with dynamic reporting capabilities From manually combining data for each analytical task – To dynamically combining data from multiple tables for analysis From being unsure how to answer analytical questions and what options there are – To being equipped with multiple actionable, dynamic, analytical use cases From not knowing Why, When and How to create Dashboards or Story’s – To being able to combine analysis to answer complex questions and tell data driven stories From using demo data theory – To Delivering value [Answering questions] on their own data From spending lots of time answering colleagues ad-hoc (data) questions – To empowering stakeholders in answering ad-hoc queries and reducing the time to analyse and steer the business

Build a rewarding career in content design Build a rewarding career in content design with a globally recognised, industry-approved qualification. Get the mindset, the confidence and the skills that will help you stand out in a rapidly growing industry. Why take this course: Be in demand. Certified qualifications will help you stand out in a fast-growing industry Build a career with impact. Design content experiences that will influence users worldwide Broaden your opportunities. Optimise your skills to get hired at leading companies Get qualified. Earn a university credit-rated certification approved by industry leaders Gain the confidence you need to succeed. Our mentors, career advisors and student community will support you all the way University credit-rated, industry-approved Our content design course is credit-rated by Glasgow Caledonian University and has been reviewed and endorsed by leaders in the tech industry. It covers everything you need to become a certified content design professional. Study method Online, self-paced Duration 10 weeks Access to content 12 months Qualification Professional Certificate in Content Design Awarded by Scottish Qualifications Authority trading as SQA Additional info Exam(s) / assessment(s) is included in price Tutor is available to students Description In this Professional Certificate in Content Design course you will learn: An introduction to content design. Understand what content design is and the role of a content designer. Principles of good content design Learn the core principles of content design and why it matters. Voice, tone and style Learn how voice, tone, and style can create a cohesive product experience. Understanding your users Uncover your audience's goals and content needs. Writing for interfaces Learn to write microcopy for buttons, notifications and other UI elements. The product mindset Develop a product mindset by learning about product design systems and tools. Testing content Learn how to test, evaluate and improve your content. AI for content design Learn how to use AI tools to become a more effective content designer. Working in content design Learn how to be the content champion within your organisation. Support at every step From day one, you’ll be part of a lively community of tutors, mentors and fellow students that support each other along the way. Student Success team Our friendly and responsive team will help you stay on track and keep you accountable. Course mentor Your course mentor is an expert content designer who brings years of practical insight. Student community Collaborate, share tips and build connections on our lively student Slack channels. Who is this course for? Writers and journalists who want to enhance their skills for the digital world UX and UI designers who want to become more rounded professionals Content designers looking for a formal qualification that validates their expertise Digital marketers who need content design skills to succeed in their roles Anybody with a writing, content or design background looking for a creative tech job Requirements Background You don’t need experience in design or technology to enrol in our courses. To get the most value from this course, you will need some experience in writing and a genuine interest in words and language. Commitment You do need to be motivated and committed. We set a high bar. Studying for one of our professional qualifications requires a certain amount of time, energy and focus. English language To take this course, you should be fluent in verbal and written English. If English is not your first language, you should have a proficiency of C1 as defined by the CEFRL (Common European Framework of Reference for Languages).

Touch Typing Essentials Course Overview The "Touch Typing Essentials" course is designed to help learners develop efficient and accurate typing skills. Covering all aspects of typing from basic finger positioning to typing punctuation and capital letters, this course is perfect for those who want to improve their typing speed and accuracy. Learners will gain a solid foundation in touch typing, enabling them to type confidently without looking at the keyboard. Whether you're a student, a professional, or anyone looking to improve your typing ability, this course will equip you with the skills necessary to type efficiently, leading to increased productivity and confidence in digital communication. Course Description This course provides a structured approach to mastering touch typing. It covers everything from setting up your computer for optimal typing to learning how to type individual letters, punctuation, and even capital letters. Each module focuses on building muscle memory for each key, ensuring learners develop speed and accuracy with each finger movement. Throughout the course, learners will be encouraged to practice regularly to improve typing speed while maintaining correct posture and ergonomics. By the end of the course, learners will have gained the skills needed to type quickly and efficiently, improving their overall digital literacy. Whether for personal development or professional purposes, this course prepares learners for success in today's fast-paced digital world. Touch Typing Essentials Curriculum Module 01: Introduction Module 02: How to Set up Your Computer Module 03: How to type the letters F and J Module 04: How to type the letters D and K Module 05: How to type the letters S and L Module 06: How to type the letter A and ; (semicolon) Module 07: How to type the letters E and I Module 08: How to type the letters R and U Module 09: How to type the letters T and O Module 10: How to type CAPITAL letters Module 11: How to type the letter C and , (Comma) Module 12: How to type the letters G and H Module 13: How to type the letters N and V Module 14: How to type the letters W and M Module 15: How to type the letters Q and P Module 16: How to type the letters B and Y Module 17: How to type the letters Z and X Module 18: How to type Colon and Semicolon Module 19: How to type Full Stop and Comma Module 20: How to type Question Mark and Exclamation Mark Module 21: How to type Dash, Parentheses and Quotation Marks (See full curriculum) Who is this course for? Individuals seeking to improve typing speed and accuracy. Professionals aiming to enhance productivity and efficiency. Beginners with an interest in improving digital literacy. Students preparing for academic or professional typing requirements. Career Path Administrative Assistant Data Entry Clerk Executive Assistant Virtual Assistant Customer Service Representative Content Writer Transcriptionist

One to one writing development and support from a professional writing coach and experienced teacher and writer. Perfect for script or novel.