713 Courses in Cardiff delivered Live Online

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

Welcome to Your Course! Thank you for choosing to develop your skills in dog walking and sitting. By completing this course, you'll gain the essential tools and knowledge to begin your journey toward a profitable and rewarding career. The course is organized into sections and sub-sections, each designed to break down the material into manageable chunks. After each section, you’ll be asked to answer multiple-choice questions, all of which are based on the content you’ve just reviewed. These questions are meant to test your understanding and ensure that you've grasped the material. There are no trick questions. The goal is simply to check your knowledge and help you assess your learning. At the end of the course, you’ll have 100 multiple-choice questions that cover all the sections you've completed. These questions will help you review and apply the information you've learned. Additionally, you'll be asked to submit an action plan as part of your course requirements. Course Information This course is exclusively available to new users as part of a developmental learning program. It also includes a Level 2 Digital Marketing Course, which we offer on another platform. You are welcome to register your interest by booking a spot in this course. Once you do, we will contact you with further details on how to enroll in our developmental learning program, which is designed to equip you with all the tools you need to successfully run your own business. Tip for Success: To make the most of this course, set aside dedicated time each day to work on it and stick to a regular schedule. Like many of us, it can be challenging to get back into the habit of studying. It requires structure and discipline. In today’s world, distractions are everywhere—from phone calls to constant notifications. Find a quiet, comfortable space where you can focus and minimize interruptions. This will help ensure that you stay on track and complete the course successfully.

Duration 1 Days 6 CPD hours This course is intended for This course is designed for users who wish to analyze Website or mobile application traffic or online advertising campaigns using Google Analytics and Standard Google Analytics reports for a variety of reasons including increasing customer reach, and increasing conversions. Overview Upon successful completion of this course, students will be able to will perform more in-depth analysis of website data by using Google Analytics reports. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Implementing Google Analytics Overview of Google Analytics Create a Google Analytics Account Tag Your Pages Configuring Google Analytics Configure Google Analytics Settings Configure Accounts, Properties, and Views Configuring Goals, Funnels, and Filters Configure Goals Configure Funnels Configure Filters Configuring Monitoring and Alerting Monitor Real-Time Reports Manage Dashboards Manage Custom Alerts Analyzing Website Traffic Analyze Web Traffic with Audience Reports Analyze Web Traffic with Acquisition Reports Analyzing Behavior and Conversions Analyze Data with Behavior Reports Analyze Data with Conversion Reports Create Reports with Google Data Studio

For new users and the curious. Hello, For new users and the curious. IMPORTANT: Firstly, once you are signed up, send us your requests on what you would like to see within the demonstration and learn on the course. We will then cater for your needs and answer them during the session. This is designed to be an introduction into how to start a room by room survey using the Heat Engineer app, then sending this survey to the online dashboard. We will then go through the different steps to complete this heat loss report. Optional pages will also be worked through and shown. Examples of how to select the flow temperature and the heat source (heat pumps and boilers) will be presented once the heat loss result is completed.

For new users and the curious. Hello, For new users and the curious. IMPORTANT: Firstly, once you are signed up, send us your requests on what you would like to see within the demonstration and learn on the course. We will then cater for your needs and answer them during the session. This is designed to be an introduction into how to start a room by room survey using the Heat Engineer app, then sending this survey to the online dashboard. We will then go through the different steps to complete this heat loss report. Optional pages will also be worked through and shown. Examples of how to select the flow temperature and the heat source (heat pumps and boilers) will be presented once the heat loss result is completed.

For new users and the curious. Hello, For new users and the curious. IMPORTANT: Firstly, once you are signed up, send us your requests on what you would like to see within the demonstration and learn on the course. We will then cater for your needs and answer them during the session. This is designed to be an introduction into how to start a room by room survey using the Heat Engineer app, then sending this survey to the online dashboard. We will then go through the different steps to complete this heat loss report. Optional pages will also be worked through and shown. Examples of how to select the flow temperature and the heat source (heat pumps and boilers) will be presented once the heat loss result is completed.

For new users and the curious. Hello, For new users and the curious. IMPORTANT: Firstly, once you are signed up, send us your requests on what you would like to see within the demonstration and learn on the course. We will then cater for your needs and answer them during the session. This is designed to be an introduction into how to start a room by room survey using the Heat Engineer app, then sending this survey to the online dashboard. We will then go through the different steps to complete this heat loss report. Optional pages will also be worked through and shown. Examples of how to select the flow temperature and the heat source (heat pumps and boilers) will be presented once the heat loss result is completed.