Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
At Madeleys First Aid Plus, we recognise the importance of mental health and its impact on overall well-being. That's why we offer comprehensive Mental Health First Aid courses designed to equip individuals with the knowledge and skills to provide initial support to someone experiencing a mental health crisis or developing a mental health problem.
This is an online course sat at your own pace to introduce you to clinical coaching. As an Abbeydale training practice the cost of this course is including with the annual TP fee. During the course we will go into the concept of training a student, learning methods, tutorial techniques, safeguarding and how to use the Central Skills Log (CSL). The course is open for 2 months. Once completed we can then arrange access to the CSL for one of Abbeydale’s students.
If you are interested in improving your vocal abilities while singing Schubert, Schumann or Mendelssohn, our classical singing courses for adults is the perfect choice for you. Enhance both your technical and musical abilities thanks to the support of master singing instructors.
Master the some of the West End and Broadway’s favourite show tunes by joining our musical theatre singing courses. By attending, you can be assured to learn the correct techniques from day one and enjoy incredible singing lessons. Ideal for those who dream of being part of the show!
Course Overview The "DIY Home Improvement" course provides an in-depth exploration of various home improvement projects, equipping learners with the knowledge to enhance their homes. Covering a wide range of topics from basic painting and wall repairs to more complex plumbing and electrical tasks, this course offers practical skills that are directly applicable to everyday home maintenance. Learners will gain the confidence to undertake home improvement projects, understand safety protocols, and manage issues such as damp and pest control effectively. The course aims to foster self-sufficiency in home care, empowering individuals to improve their living spaces efficiently. Course Description This course delves into the core aspects of DIY home improvement, beginning with an introduction to essential tools and techniques, followed by detailed lessons on painting, wall repairs, door and window installation, and electrical fixture adjustments. Learners will explore plumbing basics and how to address common issues like damp, rots, and pests. Safety is also emphasised, ensuring that learners understand how to safeguard themselves and their homes during projects. By the end of the course, participants will have developed a comprehensive understanding of home maintenance and improvement, allowing them to tackle a variety of domestic challenges with confidence and competence. Course Modules Module 01: Introduction to Home Improvement Module 02: Paint Job Module 03: Walls Module 04: Doors and Windows Module 05: Electrical Fixtures Module 06: Outdoor Projects Module 07: Plumbing Module 08: Damp, Rots, and Pests Module 09: Home Safety (See full curriculum) Who is this course for? Individuals seeking to improve their homes with cost-effective solutions. Professionals aiming to expand their home maintenance skills. Beginners with an interest in home improvement and maintenance. Homeowners looking to enhance their property value. Career Path Home Improvement Specialist Property Maintenance Manager DIY Consultant Home Renovation Project Manager Estate Agent or Property Manager (specialising in home improvements)
Evening webinar exploring why toxic relationships feel like magnets Ever really wanted to get out of a relationship, but found yourself feeling stuck? Rationally you know it's not fulfilling your needs, and emotionally you are drained, but can't seem to let go? You're pulled back in after trying to cut things loose? By the end of the webinar, you'll understand more about unhealthy relationship patterns, and know why even though rationally you know it's no good you feel trapped. You'll gain an understanding of the different attachment styles, how to work on your self-worth, and what the green flags of healthy relationships look like and how you can become a magnet for positive connections instead!
Calling ALL Early Years Practitioners!!! Outcomes for this Live Webinar Masterclass Explore what high-quality curriculum is and looks like Examine the 3 Is: Intent, Implementation and Impact Review how to evidence sequencing in learning and long-term memory during Ofsted inspection Check up on Cultural Capital requirement for ALL children
Eating Disorder Awareness Diploma Course Overview The Eating Disorder Awareness Diploma provides comprehensive insights into the psychological, emotional, and social factors associated with eating disorders. This course explores key theories, therapeutic principles, and assessment tools essential for understanding and addressing such conditions. Learners will gain an in-depth understanding of the psychological impact of eating disorders and the role of Cognitive Behavioural Therapy (CBT) in treatment. Upon completion, participants will be equipped with knowledge to support individuals facing eating disorders and contribute meaningfully to relevant professional fields. Course Description This course covers a wide range of topics, including the psychological underpinnings of eating disorders, key therapeutic approaches such as CBT, and the practicalities of assessment and treatment planning. Learners will explore the causes and behaviours associated with eating disorders, while also delving into CBT principles and how they can be applied in treatment. The course concludes with a comprehensive review, reinforcing the acquired knowledge. Participants will develop a thorough understanding of eating disorders and the approaches to managing them, enhancing their ability to support affected individuals effectively. Eating Disorder Awareness Diploma Curriculum Module 01: Introduction Module 02: CBT & Therapeutic Principles Module 03: The Psychology & Causations of Eating Disorders Module 04: The Assessment & Planning Module 05: CBT in Practice Module 06: Reviewing & Wrapping up (See full curriculum) Who is this course for? Individuals seeking to understand eating disorders from a psychological perspective. Professionals aiming to enhance their knowledge in mental health or therapeutic practices. Beginners with an interest in mental health or eating disorders. Those working in healthcare, social care, or support services. Career Path Eating Disorder Specialist Mental Health Counsellor Cognitive Behavioural Therapist (CBT) Healthcare Practitioner Social Worker in Mental Health Support Worker for Individuals with Eating Disorders