Date: Thursday 24th August Time: 5pm Location: Online Event Details:This Thursday we'll be showcasing some of the amazing work our talented MA students have created for their graduate films! This is a great way for you to get a glimpse into what's to come as you embark on your own journey. Whether your passion lies in Screenwriting, Acting or Filmmaking, each contributes significantly to the final creation.Films that will be screened: Colin Hydra Price for a Princess So get ready to be inspired this Thursday, August 24th at 5pm.
Date: Thursday 3rd August Time: 5pm Location: Online Come and meet your future classmates while you showcase your cinematic wisdom at our Ultimate Film Quiz! Event Details:Whether you're an aspiring filmmaker, actor or screenwriter, this quiz will test even our most cinema-savvy students! We'll be testing your knowledge on the timeless classics, heartwarming dramas and pulse pounding action masterpieces.So grab your popcorn and get ready to showcase your movie knowledge next Thursday, August 3rd at 5pm. The deadline to book this event is Monday 31st July 2023.
Date: Thursday 17th August Time: 5pm Location: Online Get a feel for all that's to come with our BA Graduate Films Screening! Event Details:This Thursday we'll be showcasing some of the amazing work our talented BA students have created for their graduate films! This is a great way for you to get a glimpse into what's to come as you embark on your own journey. Whether your passion lies in Screenwriting, Acting or Filmmaking each contributes significantly to the final creation.Films that will be screened: Beyond Your Wildest Dreams Guess Who's Coming To Town Red Flash This Is Panic So get ready to be inspired this Thursday, August 17th at 5pm.
leadership management training course
Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. Getting Started Introductions Housekeeping B2C Commerce Overview Shop Organization Explain How Catalogs Work Create Categories Manage Products Manage Pricing & Inventory Configure Search Refinements Search & Sort Manage Search Engine Optimization Implement Searchandizing Strategies Online Marketing Use Qualifiers (coupon codes, source codes, customer groups) Create Promotions Create and Manage Campaigns Refine Campaigns Shopper Experience Identify Content Management Basics Create and Manage Content Slots Create a Page Using Page Designer Identify Einstein Recommender Types and Related Strategies Analysis and Optimization View Production Reports Create an A/B Test
Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills. This course will help you: Use the consultative sales process to achieve more cross-sales Employ advanced rapport-building skills Assess the buying preferences of a customer Articulate the link between customer goals and needs Identify your customer's needs and wants Use advanced questioning techniques to gather information Resist the temptation to tell when it would be better to ask Identify communication preferences Given various scenarios, present a product to the explicit need of a customer Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers Handle objections positively Close the sale or gain commitment to further action 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Understanding yourself and your customers Personal communication style and what this means in a sales situation Wants versus needs What motivates people to buy Using social media tools such as LinkedIn Managing your portfolio to maximise sales Preparing to sell 3 The sales process Overview of the consultative sales process Review personal strengths and weaknesses as a salesperson Habits of top-performing sales people Common pitfalls Articulate sales goals 4 Building rapport 11 decisions that customers make in the first 9 seconds Spotting buyer communication preferences Building rapport with a wide variety of customers Dealing with emotions Keeping control 5 Questioning and listening Assumptions and how they trip us up Structured questioning Looking for cross-sales Honing your listening skills Identifying buyers' motivation Using summaries to move the customer forward 6 Presenting products and services to customers Choosing the right time to present Using features, advantages and benefits Tailoring your presentation of products and services to match buyer preferences and motivations 7 Gaining commitment When to close Dealing with difficult customers 5 things to avoid when handling a customer objection 8 Managing your business The link between service and sales Using customer surveys Winning back lost business 9 Putting it all together Skills practice Personal learning summary and action plans
When staff are new to sales it can seem daunting, especially when they have targets to meet. If the staff you need to promote your products and services get it wrong then it can knock their confidence and negatively impact how your customers see you as an organisation. This programme provides staff with the basic skills they need to sell. This course will help participants: Profile customers Research and identify potential new customers Use the consultative sales process Build effective rapport with customers Identify customer needs through effective questioning and listening Position products and services effectively Close the sale or gain commitment to further action Manage their customer portfolio to maximise sales 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Knowing your customers Who are your customers, and what do they want from you? What are your strengths, compared to your competitors? Who are your new potential customers? How do you communicate with new customers? What do you need to know about your customers before you start to sell? Making the initial approach Planning your pipeline - keeping the customers coming 3 The four-step sales process Overview of the consultative sales process Key benefits of using the consultative sales process Focusing on behaviours not targets The behaviours of a good salesperson Common pitfalls and mistakes Personal strengths and weaknesses 4 Building rapport First impressions - Mehrabian theory of communication Short cuts to building rapport Looking out for clues as to how the customer is thinking Looping back to keep the conversation flowing Acknowledging past communication Dealing with emotions such as anger Setting the agenda to keep control Getting past gatekeepers 5 Questioning and listening How to ask open questions to uncover information Left brain questions When closed question can be useful What stops us listening? The four levels of listening How to develop your listening skills 6 Presenting products and services to customers When to present Using benefits not features Making it personal Using reciprocity The tendency towards the middle Using consistency 7 Gaining commitment Testing the water Dealing with objections using ACLEO Asking for the business Getting referrals Ending with a personalised close Following-up 8 Managing your customer pipeline Spotting opportunities for cross-sales Managing your portfolio Maximising sales proactively Review meetings Customer satisfaction measures and surveys Mystery shopping 9 Putting it all together Skills practice Personal learning summary and action plans
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Duration 2 Days 12 CPD hours This course is intended for This training is ideally suited for data analysts, IT professionals, and software developers who seek to augment their data processing and analytics capabilities. It will also benefit system administrators and data engineers who wish to harness Elastic Stack's functionalities for efficient system logging, monitoring, and robust data visualization. With a focus on practical application, this course is perfect for those aspiring to solve complex data challenges in real-time environments across diverse industry verticals. Overview This course combines engaging instructor-led presentations and useful demonstrations with valuable hands-on labs and engaging group activities. Throughout the course you'll explore: New features and updates introduced in Elastic Stack 7.0 Fundamentals of Elastic Stack including Elasticsearch, Logstash, and Kibana Useful tips for using Elastic Cloud and deploying Elastic Stack in production environments How to install and configure an Elasticsearch architecture How to solve the full-text search problem with Elasticsearch Powerful analytics capabilities through aggregations using Elasticsearch How to build a data pipeline to transfer data from a variety of sources into Elasticsearch for analysis How to create interactive dashboards for effective storytelling with your data using Kibana How to secure, monitor and use Elastic Stack's alerting and reporting capabilities The Elastic Stack is a powerful combination of tools for techniques such as distributed search, analytics, logging, and visualization of data. Elastic Stack 7.0 encompasses new features and capabilities that will enable you to find unique insights into analytics using these techniques. Geared for experienced data analysts, IT professionals, and software developers who seek to augment their data processing and analytics capabilities, Working with Elasticsearch will explore how to use Elastic Stack and Elasticsearch efficiently to build powerful real-time data processing applications. Throughout the two-day hands-on course, you?ll explore the power of this robust toolset that enables advanced distributed search, analytics, logging, and visualization of data, enabled by new features in Elastic Stack 7.0. You?ll delve into the core functionalities of Elastic Stack, understanding the role of each component in constructing potent real-time data processing applications. You?ll gain proficiency in Elasticsearch for distributed searching and analytics, Logstash for logging, and Kibana for compelling data visualization. You?ll also explore the art of crafting custom plugins using Kibana and Beats, and familiarize yourself with Elastic X-Pack, a vital extension for effective security and monitoring. The course also covers essentials like Elasticsearch architecture, solving full-text search problems, data pipeline building, and creating interactive Kibana dashboards. Learn how to deploy Elastic Stack in production environments and explore the powerful analytics capabilities offered through Elasticsearch aggregations. The course will also touch upon securing, monitoring, and utilizing Elastic Stack's alerting and reporting capabilities. Hands-on labs, captivating demonstrations, and interactive group activities enrich your learning journey throughout the course. Introducing Elastic Stack What is Elasticsearch, and why use it? Exploring the components of the Elastic Stack Use cases of Elastic Stack Downloading and installing Getting Started with Elasticsearch Using the Kibana Console UI Core concepts of Elasticsearch CRUD operations Creating indexes and taking control of mapping REST API overview Searching - What is Relevant The basics of text analysis Searching from structured data Searching from the full text Writing compound queries Modeling relationships Analytics with Elasticsearch The basics of aggregations Preparing data for analysis Metric aggregations Bucket aggregations Pipeline aggregations Substantial Lab and Case Study Analyzing Log Data Log analysis challenges Using Logstash The Logstash architecture Overview of Logstash plugins Ingest node Visualizing Data with Kibana Downloading and installing Kibana Preparing data Kibana UI Timelion Using plugins
Duration 3 Days 18 CPD hours This course is intended for System administrators System engineers Consultants Overview By the end of the course, you should be able to meet the following objectives: Identify the features and benefits of VMware Aria Operations for Logs Determine which VMware Aria Operations for Logs cluster meets your monitoring requirements Describe the VMware Aria Operations for Logs architecture and use cases Deploy and configure a VMware Aria Operations for Logs cluster Use the Explore Logs page to get a deep understanding of log data Create and manage queries Manage VMware Aria Operations for Logs agents and agent Groups Create custom dashboards Explain how to use the VMware Aria Operations for Logs widgets Extend the capabilities of VMware Aria Operations for Logs by adding content packs and configuring solutions Discuss VMware Aria Operations for Logs (SaaS) This three-day course features hands-on training that focuses on deploying, configuring, and managing VMware Aria Operations? for Logs 8.12. You will learn the UI enhancements, features, architecture, use cases, and benefits of VMware Aria Operations for Logs. This course provides you with the knowledge and skills to use VMware Aria Operations for Logs 8.12 to monitor your environment. Course Introduction Introductions and course logistics Course objectives Introduction to VMware Aria Operations for Logs Describe the VMware Aria cloud management platform Describe the VMware Aria? use cases Describe the key capabilities of VMware Aria Operations for Logs Describe the requirements for a log analytics solution Explain the importance of efficient log management Navigate the VMware Aria Operations for Logs UI Describe the various stages of log processing VMware Aria Operations for Logs Architecture and Deployment Identify the minimum requirements for deploying VMware Aria Operations for Logs Explain how to use the VMware Aria Operations for Logs sizing calculator Describe VMware Aria Operations for Logs compatibility with other VMware products Describe the VMware Aria Operations for Logs architecture Explain how to install the VMware Aria Operations for Logs virtual appliance Analyzing Logs Describe the primary functions of the VMware Aria Operations for Logs UI Describe log events Use Explore Logs for understanding and analyzing the log data VMware Using Dashboards Alerts and Reports Create VMware Aria Operations for Logs custom dashboards Describe how to use the VMware Aria Operations for Logs widgets Configure alerts Explain how to view and manage reports Administering VMware Aria Operations for Logs Describe user access control in VMware Aria Operations for Logs Describe user management Configure VMware Aria Operations for Logs settings Managing Data Sources and Content packs Describe how to integrate VMware Operations for Logs with VMware Aria Operations for Logs Install and manage content packs Manage certificates Install and manage agents for VMware Aria Operations for Logs Describe the VMware Aria Operations for Logs Importer VMware Aria Operations for Logs Integrations Describe how to integrate VMware Operations for Logs with VMware Aria Operations for Logs Discuss the advantages of integrating VMware Operations for Logs with VMware Aria Operations for Logs Discuss the advantages of using the vSAN content pack Explain how to configure the NSX content pack VMware Aria Operations for Logs (SaaS) Explain the VMware Aria Operations for Logs (SaaS) architecture Describe the ingestion options for Aria Operations for Logs (SaaS) Discuss integration with on-premises Aria Operations for Logs