The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans
This seminar supports you to implement ideas from the Six Stages Framework. It is designed for those who are reading or have read my book Understanding and Dealing with Everyday Racism- The Six Stages Framework
– the practical steps you need to know This live online suicide intervention training covers a wealth of essential information and strategies to help you help anyone you suspect may be thinking about or planning suicide, or who has survived a previous attempt… Accredited CPD Certificate: 6 hours Length: 1 day (9.15am - 4.00pm GMT) You never know when you may need these skills… Brilliant! I’ve been on previous suicide intervention courses over the years, but this is by far the best – great pace, very knowledgeable trainer...who brings real experience into the learning...SUE HASWELL Join Malcolm Hanson LIVE ONLINE on Tuesday 12th March for his essential suicide intervention training, delivered via Zoom. Book your place and we’ll send you the Zoom link the day before the event. BONUS Recording – the training is recorded, in case anyone experiences technical difficulties, so you also get a recording for a limited time afterwards to maximise your learning. Why take this suicide prevention course Suicide can be a difficult subject to broach and a daunting one to deal with – anyone working with distressed or depressed people wants to keep them safe, to give them the hope they need that circumstances can change for the better, and to provide the skills for coping until that comes about. When people can’t envisage an end to their difficulties, particularly in highly challenging times, a slump into depression can all too quickly spiral down into suicidal thoughts, plans and suicide attempts. The negative trance state of depression itself can beguile people into thinking that there is no other way out of their hopelessness. Thankfully, there is much we can do to help – as this indepth suicide intervention course shows. Tutor Malcolm Hanson has a wealth of experience at helping seriously distressed people get through difficulties which he draws upon as he takes you clearly through the steps to take when faced with anyone who feels suicidal. (He worked for 9 years as a psychotherapist in NHS primary care in an area of extreme deprivation, and for many more years since has seen patients referred by GPs, social workers, psychiatrists, police and probation officers for complex issues.) He has successfully helped clients experiencing multiple trauma (including veterans), chronic pain and terminal illness, clients struggling with uncertain asylum status or facing deportation, and also victims of human trafficking – a tragic range of circumstances in which even the most resilient may sometimes sink into despair. His compassion and understanding shine through this course as he shares with you what he has learnt, along with the latest psychiatric research and risk assessment strategies, to give you the knowledge and assurance you need to work confidently and respectfully with clients struggling to find reasons to stay alive. You will learn how to build in expectation of positive change from the start, have plenty of time to benefit from group discussions and will work through case scenarios with other attendees to help embed your learning. Suicide affects countless people, not only those directly involved, and is now the most common cause of death in men aged 17 to 34. The highest suicide rate is in men aged 45–49; in women, it is highest in those aged between 50–54.1 Join us for this practical online suicide prevention training to learn how you can help reverse this state of affairs… Book your place So much helpful and insightful information delivered in a way that was easy to listen to and take on board...STEVEN TESSEYMAN What will you learn Deeper insight into when and why different people consider suicide Crucial elements needed to build rapport with suicidal people Why most suicidal crises are surprisingly temporary How to normalise circumstances safely A model for running therapeutic sessions that best manages suicide risk Ways to use your own demeanour to instil confidence in the person who is feeling suicidal Effective information gathering to challenge unhelpful beliefs What to look for in their answers to your questions How to broach the subject of suicidal thoughts A structure for difficult conversations The ability to reframe unhelpful beliefs Methods of risk assessment that do not risk losing rapport Advances in psychiatric research on suicide risk management and the implications of this for psychotherapy and counselling How to use language of influence Effective means to address beliefs about being a burden How to set realistic and empowering goals How to make best use of the client’s own resources The importance of addressing emotional needs How to create a safety plan Strategies for client safe self-management between sessions The power of guided imagery for working with suicidal clients Powerful insights and hope from real case histories How to take care of yourself – and more… Malcolm is a wonderful communicator: so clear, measured and thoughtful ... it was a pleasure and privilege to learn from himMATTHEW HOPKINS Course Programme The ‘How To Reduce Suicide Risk’ live online course starts at 9.15am and runs until 4.00pm. 9.15am Join the Zoom meeting 9.30am The important first steps for suicide risk management 11.00am Comfort break and discussion 11.30am Working with what the client brings 1.00pm Lunch break 1.45pm Rehearsing the safety plan 2.45pm Comfort break and discussion 3.00pm Putting what you have learned into practice 4.00pm Day ends Who is this suicide awareness and prevention course for? Psychotherapists and counsellors All mental health and welfare professionals – including GPs, social workers, the emergency services, pastoral care and outreach workers – and anyone else working with people with suicidal ideation Anyone concerned for personal or HR reasons – the training contains a lot of key, helpful information which is presented in a clear, easy to understand way, even though it is primarily geared towards carrying out therapy effectively with suicidal clients Anyone working with young people, such as teachers and youth workers, will benefit from this live online suicide intervention course Anyone who may come into contact with people who are very distressed, whether through their paid or volunteer work, will also learn essential live-saving information. Please Note This course is not a substitute for therapy. Reference 1. www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/deaths/bulletins/suicidesintheunitedkingdom/2019registrations The one certainty in life is that circumstances ALWAYS change... This online suicide awareness and prevention course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
Duration 2 Days 12 CPD hours This course is intended for People working in an organization aiming to improve performance, especially in response to digital transformation or disruption. Any roles involved in the creation and delivery of products or services: Leadership and CXO, especially CIO, CTO, CPO, and CVO Transformation and evolution leads and change agents Value stream architects, managers, engineers Scrum Masters, agile and DevOps coaches and facilitators Portfolio, product and project managers, and owners Business analysts Architects, developers, and engineers Release and environment managers IT Ops, service and support desk workers Customer experience and success professionals Overview After completing this course, students will be able to: Describe the origins of value stream management and key concepts such as flow, value, and delivery Describe what value stream management is, why it's needed and the business benefits of its practice Describe how lean, agile, DevOps, and ITSM principles contribute to value stream management Identify and describe value streams, where they start and end, and how they interconnect Identify value stream roles and responsibilities Express value streams visually using mapping techniques, define current and target states and hypothesis backlog Write value stream flow and realization optimization hypotheses and experiments Apply metrics such as touch/processing time, wait/idle time, and cycle time to value streams Understand flow metrics and how to access the data to support data-driven conversations and decisions Examine value realization metrics and aligning to business outcomes, and how to sense and respond to them (outcomes versus outputs) Architect a DevOps toolchain alongside a value stream and data connection points Design a continuous inspection and adaptation approach for organizational evolution The Value Stream Management Foundation course from Value Stream Management Consortium, and offered in partnership with DevOps Institute, is an introductory course taking learners through a value stream management implementation journey. It considers the human, process, and technology aspects of this way of working and explores how optimizing value streams for flow and realization positively impacts organizational performance. History and Evolution of Value Stream Management and its Application Value stream management?s origins Definitions of value stream management Flow Lean and systems thinking and practices Agile, DevOps and other frameworks Research and analysis Identifying Value Streams What is a value stream? Identifying value streams Choosing a value stream Digital value streams Value stream thinking Mapping Value Streams Types of maps Value stream mapping The fuzzy front end Artifacts 10 steps to value stream mapping Mapping and management VSM investment case Limitations of value stream mapping Connecting DevOps Toolchains CICD and the DevOps toolchain Value stream management processes Value stream management platforms DevOps tool categories Building an end-to-end DevOps toolchain Common data model and tools integrations Value Stream Metrics The duality of VSM Downtime in technology Lean, DORA and Flow metrics Definition of Done Value metrics Benefits hypotheses Value streams as profit centers KPIs and OKRs Inspecting the Value Stream 3 Pillars of Empiricism Organizational performance Visibility When to inspect Data and discovery Insights and trends Organizing as Value Streams Value stream alignment Team types and topologies Project to product Hierarchy to autonomy Target Operating Model Value stream people Value stream roles Value stream funding Evolving Value Streams Why now? Transitions VSM capability matrix VSM culture iceberg Learning Making local discoveries global improvements Managing value stream interdependencies
MECC for Mental Health This course will provide you information about how to use the Making Every Contact Count (MECC) approach, talking about mental health and where to direct people to within those conversations Aims of the Course On completion you will understand: How mental health and wellbeing affect people in every day settings. How to feel confident in discussing mental health and wellbeing. How to start and have a mental health and wellbeing conversation. Mental health in the workplace. Available mental health and wellbeing support and resources. Who is the course aimed at ? The course is not only aimed at people supporting people with their mental health and wellbeing, but also those whose roles might not traditionally have any mental health training but have the opportunity to discuss mental health and wellbeing. This could include settings such as libraries, gyms, charity support services, hairdressers, and other public facing settings. The course could also be used in the induction of new staff and volunteers across a variety of workplaces. Though this course is offered to you fully funded, please make every effort to attend once you have enrolled, or make us aware so that someone else may benefit. Thank you!
Do you want your dating to be an enjoyable and empowered experience? Would you like to develop a healthier, more intentional approach to dating? Sign up to Rachel's eight week course and get the tools you need to become more resilient and understand the psychological processes going on with dating.
These events are designed to work on the ideas introduced in Level 1: Understanding & Dealing with Everyday Racism The Six Stages Framework
Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience (1 of 2): What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator AM - Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Keynote Address with Q&A from the audience (2 of 2): What to expect from Monique's Keynote: This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff. She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible. In this keynote, Monique will: Call out the silent killers of great communication (you will relate) Show you how to set clearer expectations without sounding like a robot Teach you how to be both direct and kind (it’s possible, promise) Arm you with practical strategies that work in real-world pressure-cooker moments Remind you why your voice and presence matter—no matter your title Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?” Monique's Career Bio: With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission: To help people become who they were always meant to be — effective, self-aware, and unstoppable. Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential. So she decided to fix it. As a speaker, coach, and specialised recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple the truth that people can change when they’re given the tools and support to do so. Monique’s areas of expertise include: Communication — Building trust, clarity, and accountability for everyone. Executive presence — Strategic thought, self-confidence, and influence. How to lead, leverage, and grow high-performing assistant partnerships. Goal setting, feedback, and performance coaching that drives personal growth and business results. Identifying operational inefficiencies and translating them into clear, people-powered solutions. Source: Monique Helstrom - YouTube Channel. Panel Session Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.
Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience (1 of 2): What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator AM - Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Keynote Address with Q&A from the audience (2 of 2): What to expect from Monique's Keynote: This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff. She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible. In this keynote, Monique will: Call out the silent killers of great communication (you will relate) Show you how to set clearer expectations without sounding like a robot Teach you how to be both direct and kind (it’s possible, promise) Arm you with practical strategies that work in real-world pressure-cooker moments Remind you why your voice and presence matter—no matter your title Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?” Monique's Career Bio: With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission: To help people become who they were always meant to be — effective, self-aware, and unstoppable. Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential. So she decided to fix it. As a speaker, coach, and specialised recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple the truth that people can change when they’re given the tools and support to do so. Monique’s areas of expertise include: Communication — Building trust, clarity, and accountability for everyone. Executive presence — Strategic thought, self-confidence, and influence. How to lead, leverage, and grow high-performing assistant partnerships. Goal setting, feedback, and performance coaching that drives personal growth and business results. Identifying operational inefficiencies and translating them into clear, people-powered solutions. Source: Monique Helstrom - YouTube Channel. Panel Session Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.