Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world. This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies.
Lean Six Sigma Black Belt Certification Program: Virtual In-House Training This course is specifically for people wanting to become Lean Six Sigma Black Belts, who are already Lean Six Sigma practitioners. If advanced statistical analysis is needed to identify root causes and optimal process improvements, (Lean) Six Sigma Green Belts typically ask Black Belts or Master Black Belts to conduct these analyses. This course will change that. Green Belts wanting to advance their statistical abilities will have a considerable amount of hands-on practice in techniques such as Statistical Process Control, MSA, Hypothesis Testing, Correlation and Regression, Design of Experiments, and many others. Participants will also work throughout the course on a real-world improvement project from their own business environment. This provides participants with hands-on learning and provides the organization with an immediate ROI once the project is completed. IIL instructors will provide free project coaching throughout the course. What you Will Learn At the end of this program, you will be able to: Use Minitab for advanced data analysis Develop appropriate sampling strategies Analyze differences between samples using Hypothesis Tests Apply Statistical Process Control to differentiate common cause and special cause variation Explain and apply various process capability metrics Conduct Measurement System Analysis and Gage R&R studies for both discrete and continuous data Conduct and analyze simple and multiple regression analysis Plan, execute, and analyze designed experiments Drive sustainable change efforts through leadership, change management, and stakeholder management Successfully incorporate advanced analysis techniques while moving projects through the DMAIC steps Explain the main concepts of Design for Six Sigma including QFD Introduction: DMAIC Review IIL Black Belt Certification Requirements Review Project Selection Review Define Review Measure Review Analyze Review Improve Review Control Introduction: Minitab Tool Introduction to Minitab Minitab basic statistics and graphs Special features Overview of Minitab menus Introduction: Sampling The Central Limit Theorem Confidence Interval of the mean Sample size for continuous data (mean) Confidence Interval for proportions Sample size for discrete data (proportions) Sampling strategies (review) Appendix: CI and sample size for confidence levels other than 95% Hypothesis Testing: Introduction Why use advanced stat tools? What are hypothesis tests? The seven steps of hypothesis tests P value errors and hypothesis tests Hypothesis Testing: Tests for Averages 1 factor ANOVA and ANOM Main Effect Plots, Interaction Plots, and Multi-Vari Charts 2 factor ANOVA and ANOM Hypothesis Testing: Tests for Standard Deviations Testing for equal variance Testing for normality Choosing the right hypothesis test Hypothesis Testing: Chi Square and Other Hypothesis Test Chi-square test for 1 factor ANOM test for 1 factor Chi-square test for 2 factors Exercise hypothesis tests - shipping Non-parametric tests Analysis: Advanced Control Charts Review of Common Cause and Special Cause Variation Review of the Individuals Control Charts How to calculate Control Limits Four additional tests for Special Causes Control Limits after Process Change Discrete Data Control Charts Control Charts for Discrete Proportion Data Control Charts for Discrete Count Data Control Charts for High Volume Processes with Continuous Data Analysis: Non-Normal Data Test for normal distribution Box-Cox Transformation Box-Cox Transformation for Individuals Control Charts Analysis: Time Series Analysis Introduction to Time Series Analysis Decomposition Smoothing: Moving Average Smoothing: EWMA Analysis: Process Capability Process capability Discrete Data: Defect metrics Discrete Data: Yield metrics Process Capability for Continuous Data: Sigma Value Short- and long-term capabilities Cp, Cpk, Pp, Ppk capability indices Analysis: Measurement System Analysis What is Measurement System Analysis? What defines a good measurement system? Gage R&R Studies Attribute / Discrete Gage R&R Continuous Gage R&R Regression Analysis: Simple Correlation Correlation Coefficient Simple linear regression Checking the fit of the Regression Model Leverage and influence analysis Correlation and regression pitfalls Regression Analysis: Multiple Regression Analysis Introduction to Multiple Regression Multicollinearity Multiple Regression vs. Simple Linear Regression Regression Analysis: Multiple Regression Analysis with Discrete Xs Introduction Creating indicator variables Method 1: Going straight to the intercepts Method 2: Testing for differences in intercepts Logistic Regression: Logistic Regression Introduction to Logistic Regression Logistic Regression - Adding a Discrete X Design of Experiments: Introduction Design of Experiment OFAT experimentation Full factorial design Fractional factorial design DOE road map, hints, and suggestions Design of Experiments: Full Factorial Designs Creating 2k Full Factorial designs in Minitab Randomization Replicates and repetitions Analysis of results: Factorial plots Analysis of results: Factorial design Analysis of results: Fits and Residuals Analysis of results: Response Optimizer Analysis of results: Review Design of Experiments: Pragmatic Approaches Designs with no replication Fractional factorial designs Screening Design of Experiment Case Study Repair Time Blocking Closing: Organizational Change Management Organizational change management Assuring project sponsorship Emphasizing shared need for change Mobilizing stakeholder commitment Closing: Project Management for Lean Six Sigma Introduction to project management Project management for Lean Six Sigma The project baseline plan Work Breakdown Structure (WBS) Resource planning Project budget Project risk Project schedule Project executing Project monitoring and controlling and Closing Closing: Design for Lean Six Sigma Introduction to Design for Lean Six Sigma (DMADV) Introduction to Quality Function Deployment (QFD) Summary and Next Steps IIL's Lean Six Sigma Black Belt Certification Program also prepares you to pass the IASSC Certified Black Belt Exam (optional)
Marketing Strategies for Business Course Overview This course offers a comprehensive exploration of marketing strategies essential for business growth and competitive advantage. Learners will gain insight into analysing current market positions, defining strategic goals, and developing effective go-to-market plans. Emphasising the integration of theory and strategic planning, the course equips participants with the ability to design and implement marketing initiatives that drive success. Through structured learning, individuals will develop critical thinking skills to evaluate market opportunities, understand customer needs, and align marketing efforts with broader business objectives. This course is designed to empower learners with the knowledge and confidence to contribute meaningfully to marketing strategy development in various business contexts. Course Description Delving deeper into core marketing concepts, this course covers strategic analysis of the current market environment, goal setting for future positioning, and detailed approaches to launching marketing campaigns. Learners will engage with topics such as market segmentation, competitive analysis, brand positioning, and the execution of marketing plans that ensure measurable outcomes. The learning experience emphasises strategic decision-making, fostering skills in assessing market trends and consumer behaviour. Participants will be equipped to formulate coherent marketing strategies that align with organisational aims, enhancing business growth and sustainability. Throughout, the course maintains a professional and informative tone, suitable for those seeking to develop expertise in marketing within diverse industries. Marketing Strategies for Business Curriculum Module 01: Welcome Module 02: Strategic Outline: Where Are We Now? Module 03: Strategic Outline: Where Do We Want to Be? Module 04: It’s Time to Go to Market Module 05: Ensure Success (See full curriculum) Who Is This Course For? Individuals seeking to understand core marketing strategy principles Professionals aiming to enhance strategic marketing skills for career progression Beginners with an interest in marketing and business development Entrepreneurs looking to improve market positioning and customer engagement Career Path Marketing Coordinator Business Development Executive Brand Strategist Market Research Analyst Marketing Consultant
In this practical workshop session we will explore ways of problem solving around complex situations. The session will be practical and will aim to allow the sharing of experiences and good practice as well promoting innovative approaches to problem solving around systemic, organisational as well as individual inclusion issues. Course Category Behaviour and Relationships Visioning and Problem Solving Description ‘The question is not should they be here anymore. Now it’s how can we figure out how best to include them?’ In this practical workshop session we will explore ways of problem solving around complex situations. The session will be practical and will aim to allow the sharing of experiences and good practice as well promoting innovative approaches to problem solving around systemic, organisational as well as individual inclusion issues. Behaviour problems, relationship challenges and personnel dilemmas can all be worked on with these team oriented problem solving processes. We will introduce participants to a range of powerful effective approaches for them to choose from back in their own workplaces. Testimonials A great day – going away buzzing with ideas Excellent! Inspirational! Informative! Learning Objectives Increased confidence regarding problem solving around inclusion in mainstream settings Access to a wider range of practical strategies and techniques to impact on communication, realtionship, learning and behaviour issues Learn new problem solving processes Who Is It For ? Early Years and School based Practitioners Heads and Deputies Guidance staff Learning Support teams SENCOs Primary and secondary teachers Parents Local Authority Support Services Community workers and carers Course Content The course answers the questions : How can we work out how to include this child best? Is there a more structured way to run this meeting? Can we explore the emotional impact the person is having on us and still agree strategies? How can I get unstuck from this problem? The day will cover: Solution Circles Solution Focused approaches Synectics – using analogies and out of the box creativity Circles of Adults Using Imagination to solve problems If you liked this course you may well like: CIRCLES OF ADULTS
ITIL® 4 Leader: Digital and IT Strategy: In-House Training The ITIL® 4 Leader: Digital and IT Strategy (DITS) is one of the two modules in the ITIL® 4 Strategic Leader (SL) certification scheme. The other module in the SL designation is the ITIL® 4 Strategist: Direct, Plan & Improve. Accredited training for the ITIL® 4 Strategic Leader modules is mandatory to enable full understanding of the core material. The ITIL ® 4 Digital and IT Strategy certification focuses on enabling business success through the creation of digital and IT strategies. The IT and Digital Strategy certification adds a new perspective to the ITIL suite and elevates the discussion around ITIL concepts to a strategic level among business leaders and aspiring leaders. The ITIL® 4 Digital and IT Strategy course is based on the ITIL® 4 Digital and IT Strategy exam specification from AXELOS. With the help of ITIL® 4 concepts and terminology, exercises, and examples included in the course, you will acquire relevant knowledge to pass the certification exam. The core learning material in the course is supported by interactive case study, discussions and activities. What You Will Learn The ITIL ® 4 Digital and IT Strategy course covers the content in relation to the following learning outcomes of the exam specification for ITIL ® 4 Digital and IT Strategy: Demonstrate the use of the ITIL guiding principles in Digital and IT Strategy decisions and activities Understand how to leverage digital strategy to react to digital disruption Understand the relationship between the concepts of Digital and IT Strategy, the service value system and the service value chain, and explain how to utilize them to create value Understand how an organization uses Digital and IT Strategy to remain viable in environments disrupted by digital technology Understand strategic approaches made possible by digital and information technology to achieve customer/market relevance and operational excellence Understand the risks and opportunities of Digital and IT Strategy Understand the steps and techniques involved in defining and advocating for a Digital and IT Strategy Understand how to implement a Digital and IT Strategy Key Concepts of Digital and IT Strategy Digital, Information, and Communication Technology Digital Transformation Services, Products, and Competitive Advantage Tiers of Strategy Business Models Operating Models Strategy and the Service Value System Opportunity and Demand Value Governance ITIL® Guiding Principles Continual Improvement ITIL® Practices What is Vision? Disruptions Vision Digital Disruptions Balanced Strategic Focus Positioning Tools for Digital Organizations Assignment 1: Digital Disruption and Digital Positioning Where Are We Now? Environmental Analysis Opportunity Analysis Digital Readiness Assessment How Do We Get There (Strategic Planning) Strategy Planning Financial Aspects of Digital and IT Strategy Business Models for Strategy Planning Portfolio Optimization How Do We Get There (Strategic Approaches) Strategic Approaches for Digital Organizations Strategic Approaches for Operational Excellence Strategic Approaches to Evolution Strategic Approaches to Social Responsibility and Sustainability Assignment 2: Strategic Approaches for Digital Organizations Take Action (Managing Strategic Initiatives) How Strategies are Implemented Coordinating Strategy and Strategic Initiatives Leading Digital Transformation Digital Leadership Assignment 3: Strategy Planning and Communication Did We Get There? (Measuring Strategy) Key Facts About Measurement Measuring a Strategy Instrumenting Strategy How Do We Keep the Momentum Going Long-Term Momentum: Ensuring Organizational Viability Short-Term Momentum: Parallel Operation Assignment: Digital Strategy in VUCA Environment Managing Innovation and Emerging Technologies Managing Innovation Formal Approach to Innovation Management Culture that Supports Innovation Approaches to Innovation Evaluating and Adopting Emerging Technology Managing Strategic Risk Risk Management Risk Identification Risk Posture Risk Treatment
ITIL® 4 Leader: Digital and IT Strategy: Virtual In-House Training The ITIL® 4 Leader: Digital and IT Strategy (DITS) is one of the two modules in the ITIL® 4 Strategic Leader (SL) certification scheme. The other module in the SL designation is the ITIL® 4 Strategist: Direct, Plan & Improve. Accredited training for the ITIL® 4 Strategic Leader modules is mandatory to enable full understanding of the core material. The ITIL ® 4 Digital and IT Strategy certification focuses on enabling business success through the creation of digital and IT strategies. The IT and Digital Strategy certification adds a new perspective to the ITIL suite and elevates the discussion around ITIL concepts to a strategic level among business leaders and aspiring leaders. The ITIL® 4 Digital and IT Strategy course is based on the ITIL® 4 Digital and IT Strategy exam specification from AXELOS. With the help of ITIL® 4 concepts and terminology, exercises, and examples included in the course, you will acquire relevant knowledge to pass the certification exam. The core learning material in the course is supported by interactive case study, discussions and activities. What You Will Learn The ITIL ® 4 Digital and IT Strategy course covers the content in relation to the following learning outcomes of the exam specification for ITIL ® 4 Digital and IT Strategy: Demonstrate the use of the ITIL guiding principles in Digital and IT Strategy decisions and activities Understand how to leverage digital strategy to react to digital disruption Understand the relationship between the concepts of Digital and IT Strategy, the service value system and the service value chain, and explain how to utilize them to create value Understand how an organization uses Digital and IT Strategy to remain viable in environments disrupted by digital technology Understand strategic approaches made possible by digital and information technology to achieve customer/market relevance and operational excellence Understand the risks and opportunities of Digital and IT Strategy Understand the steps and techniques involved in defining and advocating for a Digital and IT Strategy Understand how to implement a Digital and IT Strategy Key Concepts of Digital and IT Strategy Digital, Information, and Communication Technology Digital Transformation Services, Products, and Competitive Advantage Tiers of Strategy Business Models Operating Models Strategy and the Service Value System Opportunity and Demand Value Governance ITIL® Guiding Principles Continual Improvement ITIL® Practices What is Vision? Disruptions Vision Digital Disruptions Balanced Strategic Focus Positioning Tools for Digital Organizations Assignment 1: Digital Disruption and Digital Positioning Where Are We Now? Environmental Analysis Opportunity Analysis Digital Readiness Assessment How Do We Get There (Strategic Planning) Strategy Planning Financial Aspects of Digital and IT Strategy Business Models for Strategy Planning Portfolio Optimization How Do We Get There (Strategic Approaches) Strategic Approaches for Digital Organizations Strategic Approaches for Operational Excellence Strategic Approaches to Evolution Strategic Approaches to Social Responsibility and Sustainability Assignment 2: Strategic Approaches for Digital Organizations Take Action (Managing Strategic Initiatives) How Strategies are Implemented Coordinating Strategy and Strategic Initiatives Leading Digital Transformation Digital Leadership Assignment 3: Strategy Planning and Communication Did We Get There? (Measuring Strategy) Key Facts About Measurement Measuring a Strategy Instrumenting Strategy How Do We Keep the Momentum Going Long-Term Momentum: Ensuring Organizational Viability Short-Term Momentum: Parallel Operation Assignment: Digital Strategy in VUCA Environment Managing Innovation and Emerging Technologies Managing Innovation Formal Approach to Innovation Management Culture that Supports Innovation Approaches to Innovation Evaluating and Adopting Emerging Technology Managing Strategic Risk Risk Management Risk Identification Risk Posture Risk Treatment
Effective Negotiation Skills for Business Success: In-House Training Become skillful at dealing with unworkable differences - situations where there appears to be no acceptable compromise or acceptable solution. This interactive workshop shows you how to work towards agreements where all parties are satisfied that they have reached a wise outcome efficiently, and where they can come back to the table in the future because the relationship is intact. You will have the opportunity to re-visit a difficult / challenging negotiation that you experienced in the past as well as take part in progressively more challenging case studies that are tailored to the work you do. You will enhance your personal and professional life with powerful new negotiating skills. The goal of this workshop is to improve your negotiation skills by helping you to identify your own preferred negotiation style and strategies, and to learn about the need to plan for any upcoming negotiation. The workshop is also designed for you to experience typical negotiation situations at certain key points of the life cycle of a project, enabling you to develop an awareness of your effectiveness during negotiations at these stages. The majority of time is spent on practicing newly presented negotiation techniques and receiving feedback on application for further development and improvement. What you will Learn At the end of this program, you will be able to: Identify your preferred negotiation style and strategies Examine the Principled Negotiation Model Adapt your negotiation strategy to the progress of the negotiation Experience typical negotiation situations during the life cycle of a project Develop an awareness of your effectiveness during negotiations Improve your negotiation skills Negotiation Model Negotiation defined Negotiation phases Common approaches to negotiating Principled Negotiating Principled negotiation and the four rules Best alternative to a negotiated agreement Project Negotiation Simulation: Part 1 and Part 2 Project Negotiation Simulation: Part 1 Project Negotiation Simulation: Part 2 Negotiating Cases Negotiating cases
This is a masterclass in managing emotions at work, leveraging the power of self-understanding along with effective conflict management strategies to achieve successful outcomes
Duration 5 Days 30 CPD hours This course is intended for The CCSP is ideal for IT and information security leaders responsible for applying best practices to cloud security architecture, design, operations and service orchestration. Overview Upon completing this course, the participants will gain valuable knowledge and skills including the ability to: - Successfully pass the CCSP exam. - Understand the fundamentals of the cloud computing architecture framework. - Understand security challenges associated with different types of cloud services. - Identify and evaluate security risks for their organization?s cloud environments. - Select and implement appropriate controls to ensure secure implementation of cloud services. - Thoroughly understand the 6 essential core domains of the CCSP common body of knowledge: 1. Architectural Concepts & Design Requirements 2. Cloud Data Security 3. Cloud Platform & Infrastructure Security 4. Cloud Application Security 5. Operations 6. Legal & Compliance The goal of the course is to prepare professionals for the challenging CCSP exam by covering the objectives of the exam based on the six domains as defined in the (ISC)2 CCSP common body of knowledge. 1 - Architectural Concepts and Design Requirements Cloud Computing Concepts Cloud Reference Architecture Cloud Computing Security Concepts Design Principles of Secure Cloud Computing Trusted Cloud Services 2 - Cloud Data Security CSA (Cloud Security Alliance) Cloud Data Lifecycle Cloud Data Storage Architectures Data Security Strategies Data Discovery and Classification Technologies Protecting Privacy and PII (Personally Identifiable Information) Data Rights Management Data Retention, Deletion, and Archiving Policies Auditability, Traceability, and Accountability of Data Events 3 - Cloud Platform and Infrastructure Security Cloud Infrastructure Components Cloud Infrastructure Risks Designing and Planning Security Controls Disaster Recovery and Business Continuity Management 4 - Cloud Application Security The Need for Security Awareness and Training in application Security Cloud Software Assurance and Validation Verified Secure Software SDLC (Software Development Life Cycle) Process Secure SDLC Specifics of Cloud Application Architecture Secure IAM (Identity and Access Management) Solutions 5 - Operations Planning Process for the Data Center Design Installation and Configuration of Physical Infrastructure for Cloud Environment Running Physical Infrastructure for Cloud Environment Managing Physical Infrastructure for Cloud Environment Installation and Configuration of Logical Infrastructure for Cloud Environment Running Logical Infrastructure for Cloud Environment Managing Logical Infrastructure for Cloud Environment Compliance with Regulations and Controls Risk Assessment for Logical and Physical Infrastructure Collection, Acquisition, and Preservation of Digital Evidence Managing Communication with Stakeholders 6 - Legal and Compliance Legal Requirements and Unique Risks within the Cloud Environment Relevant Privacy and PII Laws and Regulations Audit Process, Methodologies, and Required Adaptions for a Cloud Environment Implications of Cloud to Enterprise Risk Management Outsourcing and Cloud Contract Design Vendor Management
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