62 Educators providing Courses

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Agile is not what you do, Agile is what you become! An introduction to the essentials of Agile Scrum as a delivery method. The same learning objectives as used in central government & public sector digital delivery projects. Agile is not what you do, Agile is what you become! Since 2012, all government departments have been required to use the Agile approach to project management, to build and run new digital services. As you begin your Agile journey, one of your first challenges will be understanding the rules and roles that support Agile delivery, some of the most frequently asked questions are "Which Agile framework is applicable to our business operating model?" or, "Is the Project Manager role equivalent to that of theProduct Owner?" and, "What does a Scrum Master do?" A strong corporate culture not accustomed to the Agile mindset can also be a difficult environment in which to implement Agile methods. In some cases, the company’s culture and practices may reward non-Agile milestones while inadvertently discouraging Agile success. This intensive two-day training course combines PowerPoint presentations, informal discussions and practical exercises to introduce you to Agile Scrum as a Delivery Method, without the impending pressure of having to pass a formal certification examination. Previous experience of Agile delivery is not a pre-requisite to attending this course, although it is assumed delegates have previously attended the Primer course, or have some understanding of Agile Scrum terms and practices. This course, designed by Agile Scrum practitioners and coaches with specialist experience of working on GDS (Government Digital Service) Service Standards compliant government and public sector projects has been accredited by The CPD Certification Service and is now available outside its usual central government and public sector digital delivery setting. Who this course is for Service and Programme Managers If you are a Service Manager or Programm Manager who wants to explore the benefits of transitioning to Agile ways of working and want to understand how your existing business processes and resource landscape will fit into an Agile delivery model, then this course aims to provide you with enough information to enable you to make an informed decision. Career ambitions If you are new to Agile and your intention is to pursue a career either as an Agile Scrum Master or Agile Product Owner, you will hopefully be provided with enough knowledge to enable you to determine which role best suits your Agile career ambitions. Frequently Asked Questions How this course differs from other Agile courses Delegates will learn the 'How', not just the 'What'! This course has been designed by highly experienced Agile practitioners and coaches with specialist real-life experience of working on GDS (Government Digital Service) Service Design Standard projects. Delegates will find that the learning objectives are significantly more detailed than with other Agile courses which only focus on teaching the learning objectives of The Scrum Guide. Delegates must take the certification assessment. No! During enrolment, delegates can opt out of taking the C-ASDM certification assessment. The online Agile Scrum as a Delivery Method – Essentials course quiz is optional Absolutely! Delegates are provided access to the online Agile knowledge quiz which accompanies the Agile Scrum as a Delivery Method – Essentials course. The quiz helps delegates gauge their level of attainment but is entirely optional. Delegates can take the certification assessment without enrolling on the course. Yes! Delegates with existing Agile project delivery experience can choose to take the certification assessment without enrolling on the course. I will receive my certificate as soon as I have completed the course You will initially receive an Assessment Completion report after completing the assessment. The report details the certification status: 'Pass' or 'Fail', and includes information on which questions were answered incorrectly. Your certificate is issued by the CPD Certification Service approximately four-to six-weeks after successfully completing and passing the C-ASDM Certification Assessment. A CPD certification is recognised by employers Yes! CPD certification is recognised by private and public sector employers, and in central government departments as a valuable way to evaluate the skills of an individual, and the quality of the learning activities. Listing your CPD certification as well as the number of CPD Points you have achieved on your CV is essentially showcasing your achievements in continuing your professional development. One CPD Point is equivalent to an hour of training CPD points are units that quantify time, and the quality of learning and development activities. Delegates will earn 3 CPD Points upon successful completion of the C-ASDM Certification Assessment or 13 CPD Points after completing the two-day course. My CPD certificate will expire after three years Your certificate will not expire however, best practice suggests a renewal after three years. You can do this by enrolling on the C-ASDM course to ensure your knowledge of Agile as a Delivery Method is up to date. Service features Two-day Agile Scrum training course The course uses eCommerce and other Business Case examples for context Optional online CPD certification assessment Optional Agile knowledge quiz to help delegates gauge level of attainment Online Retrospective feedback to enable continuous course improvements. Service benefits Delegates will understand the concepts and benefits of Agile Scrum development Scrum team roles and role accountabilities INVEST-compliant User Stories and BDD formatted Acceptance Criteria Agile approach to incremental project delivery Agile artefacts and Agile reports (burn-down & burn-up charts) Agile Events & Scrum rules Comparison: Agile methodologies (Lean, XP, SAFe & Scrum) Use of Kanban for workflow management Government Digital Service (GDS) Service Standards and Service Assessment Be able to communicate the ideals of Agile to stakeholders Service Agenda General knowledge Agile Delivery 101 Scrum process and sprints Applicability of Scrum Agile Manifesto Scrum roles and accountabilities Overview of Scrum roles (Core & Ancillary) Scrum Master role and role responsibilities Scrum Product Owner role and role responsibilities Scrum team Scrum events Sprint Planning Daily Scrums Sprint Reviews Sprint Retrospectives Scrum artefacts Product Backlog Sprint Backlog Increments Scrum Reports Burn-down and Burn-up Charts Scaling Scrum Working with multiple Scrum teams Working with distributed Scrum teams GDS (Government Digital Service) Service Standards Service Assessments Risks and challenges Risks and challenges of transitioning to Agile delivery Frequently asked questions Discussion on frequently asked Agile questions Agile knowledge quiz Examples of the multiple-choice questions in the optional online quiz On-going support Email support No Telephone support No Webchat support No Online support No Community Support Yes! Delegates are offered access to our private online 'Community of Agile Scrum Practitioners'. Delegates who achieve the pass mark for CPD certification are additionally offered access to our private 'Certified Scrum Practitioners’ Guild', a private Slack community of like-minded Agile professionals.