121 Courses

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Come and learn to make your own unique solid silver glass pendant and earrings using silver clay and a cabochon, which is a gem that has been polished but not faceted. Our instructor, Louise, is fully qualified as a senior tutor and holds an Art Clay Higher Diploma and has been teaching jewellery making for over ten years. Whether you are a beginner or an experienced jeweller, Louise is on hand to help you create your own cabochon design from silver clay. You'll be guided by Louise to help you make your own pieces for you to treasure and take away! Louise has a relaxed, informal approach with the aim of having fun as well as learning and creating lovely pieces of jewellery. Please come and experience the course yourself and add a new item to your jewellery collection!

Come and have some fun with clay in the peaceful setting of my studio located in the cottage garden of our home on the Cambridgeshire/Norfolk border.

DATE: Tuesday 28th May TIME: 4pm LOCATION: Studio A Jordan Gifford is an up and coming writer, director and producer who will be coming in to give advice on looking for Freelance Film work. He will discuss his own burgeoning career, how he went from a runner to working in film locations, to being given the opportunity to produce his first feature film, all whilst also finding his own voice as a writer/director of dramatic short films. You will get the chance to ask him questions directly as well, and hear advice from someone who not too long ago was in your shoes exactly. Be sure to book in advance if you want to come along.

Learn CPR and Basic life support and make your mark on someone’s life. Cardiopulmonary resuscitation (CPR) can help a person who has stopped breathing, and whose heart may have stopped beating, to quite simply stay alive. CPR and Basic Live Support training Learn CPR and Basic life support and make your mark on someone’s life. Cardiopulmonary resuscitation (CPR) can help a person who has stopped breathing, and whose heart may have stopped beating, to quite simply stay alive. CPR is known to buy crucial extra minutes which can ultimately keep a victim in a state of potential successful resuscitation until paramedics arrive. This 3-hour course covers Basic Life Support skills and includes skills for adult, child and infant as well as healthcare variations on infant CPR. The course includes: safety, precautions, initial assessment, recovery position, CPR, compression only CPR, CPR handover and choking. This course complies with the latest ERC and UK Resuscitation Council Guidelines and is aimed at Healthcare Professionals with a duty to respond. Aims To provide the candidate with knowledge of the core skills that require emergency response first aid which also include the latest protocols from the UK resuscitation council guidelines and skills for health pertaining to Adult and Paediatric CPR & Basic life support ATTIRE AND DRESS CODE We would recommend for all female candidates to wear trousers, comfortable shoes so that they can all practice the technique of CPR effectively on the CPR manikins. Certificate valid for one year and complies with the latest ERC and UK Resuscitation Council Guidelines. Dates for 2024 (please choose one for your course): 29 April, 28 May, 24 June, 30 July, 27 August, 30 September, 28 October, 18 November, 23 December Duration: 3,5 hours Fee: £75.00 Time: 9:30am to 1pm Location – The Foundry, 156 Blackfriars Rd, London SE1 8EN (Southwark Station (2-3 min walk) and Waterloo/Blackfriars Station (10 min walk))

(4-6yrs) Mini Movers is an introduction to more structured ballet dance and movement based class. The session includes Ballet and an introduction to JazzPops. TRIAL BOOKINGS: Of course you are welcome to watch the trial class but following the trial, WhizzDancers are expected to be independent in the room. TERM BOOKINGS: You are welcome to watch the first class but following this your WhizzDancer will be expected to go in the class independently. You will be expected to provide full uniform. Details will be sent following. We have lots of opportunities ahead for your WhizzDancer including exams and shows. We look forward to meeting them in the studio :) Please bring: - Comfortable clothes to move in (no zips or demin) - No ballet shoes required for the trial Please contact info@whizzdance.com for more information on how to book your free trial. 

Come and learn to make your own unique solid silver ring from the amazing material that is silver clay incorporating a stone. I will show you how to size, design, make and fire your ring into a beautiful solid silver piece ready to wear home. You will make a patterned ring band and a ring with a stone setting. Our instructor, Louise, is fully qualified as a senior tutor and holds an Art Clay Higher Diploma and has been teaching jewellery making for over ten years.

(4-6yrs) Mini Movers is an introduction to more structured ballet dance and movement based class. The session includes Ballet and an introduction to JazzPops. TRIAL BOOKINGS: Of course you are welcome to watch the trial class but following the trial, WhizzDancers are expected to be independent in the room. TERM BOOKINGS: You are welcome to watch the first class but following this your WhizzDancer will be expected to go in the class independently. You will be expected to provide full uniform. Details will be sent following. We have lots of opportunities ahead for your WhizzDancer including exams and shows. We look forward to meeting them in the studio :) Upstairs Dance Studio Please bring: - Comfortable clothes to move in (no zips or demin) - No ballet shoes required for the trial Please contact info@whizzdance.com for more information on how to book your free trial. 

This class is of a theatrical nature, all singing, all dancing and all acting! WhizzTheatrics is a Musical Theatre and performing arts class, promoting confidence, concentration, communication and coordination. TRIAL BOOKINGS: Of course you are welcome to watch the trial class but following the trial, WhizzDancers are expected to be independent in the room. TERM BOOKINGS: You are welcome to watch the first class but following this your WhizzDancer will be expected to go in the class independently. You will be expected to provide full uniform. Details will be sent following. We have lots of opportunities ahead for your WhizzDancer including exams and shows. We look forward to meeting them in the studio :) Upstairs Dance Studio Please bring: - Comfortable clothes to move in (no zips or demin) - No ballet shoes required for the trial Please contact info@whizzdance.com for more information on how to book your free trial. 

(4-6yrs) Mini Movers is an introduction to more structured ballet dance and movement based class. The session includes Ballet and an introduction to JazzPops. TRIAL BOOKINGS: Of course you are welcome to watch the trial class but following the trial, WhizzDancers are expected to be independent in the room. TERM BOOKINGS: You are welcome to watch the first class but following this your WhizzDancer will be expected to go in the class independently. You will be expected to provide full uniform. Details will be sent following. We have lots of opportunities ahead for your WhizzDancer including exams and shows. We look forward to meeting them in the studio :) Downstairs Dance Studio Please bring: - Comfortable clothes to move in (no zips or demin) - No ballet shoes required for the trial Please contact info@whizzdance.com for more information on how to book your free trial.