2807 Courses

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

English Language courses at Bath Academy are suitable for every type of student. Join classes every Monday.

This very practical one-day programme provides participants with the skills and knowledge required to be an effective member of the procurement team and to enable them to procure a wide range of resources for the organisation, in a compliant and cost-effective manner. It also empowers them to be able to collaborate with all key stakeholders. By the end of the programme participants will be able to: Understand the basic concepts of good procurement practice Apply a range of tools and techniques for developing scopes of work and specifications Apply various methods to select and evaluate suppliers Develop robust contract award strategies Appreciate the commercial importance of effective procurement and opportunities to reduce cost and add value Develop appropriate procurement strategies depending on risk and value Appreciate the legal aspects of procurement 1 Welcome Introductions Aims and objectives Plan for the day 2 The basics of procurement The concept of total cost of ownership v price The procurement cycle The roles of the customer and the contractor Impact upon profit 3 Specification process Importance of effective specifications Specification development process Types of specification Team approach Use of performance specifications Early supplier involvement (ESI) / early contractor involvement (ECI) 4 Quality Concepts and practices Defining 'fit for purpose' Conformance to requirements Compliance to standards Role of the supplier Quality assurance tools and techniques 5 Procurement methods RFP RFQ ITT Negotiated procurement Strategic partnerships Outsourcing 6 Tendering How to undertake a formal tendering process Business case to award Critical stages in the process Risks and benefits 7 Tender evaluation How to undertake a quotation analysis Tools of analysis Use of VFM models Role of the customer Comparisons around cost, quality, and delivery 8 Supplier selection and evaluation Developing critical selection criteria Using the 10Cs model Importance of effective selection process Weighting systems Importance of validity and evidence 9 Capital equipment procurement Life cycle cost issues Payback calculations Compatibility issues Maintenance and training issues After-sales support 10 Supplier relationships Corporate social responsibility issues Communication 360 feed-back Open and ethical Initial understanding Clear and fair terms and conditions 11 Close Review of key learning points Personal action planning

Lloyds School of Motoring provides lorry training in our privately owned fleet of vehicles across all categories.

This First Aid at Work training meets the statutory needs of employers in England, Scotland, Wales and Northern Ireland needing at least one First Aider on the premises. By undertaking one of our first aid at work courses or CPR and AED sessions, you can be confident that you or your employee has undertaken a programme which meets the statutory needs of employers.

Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom. In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner. By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them. This course will help participants: Assess the sales profitability and potential of existing key accounts Prioritise where time and energy is directed for maximum profitability Understand the key players in the decision making unit Create a strategic plan for the development of each client target Develop proactive sales consultancy skills Learn advanced communication and influencing techniques 1 What makes an effective account manager? The difference between order taking and account management How do you define a key account in your business? Why should existing customers remain with your company? How do you compare to the competition? 2 How do I prioritise my account management activity? Use practical tools to help you assess revenue potential Analyse the investment required versus the return on your time Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities & Threats Appreciate how this knowledge will improve your sales development 3 Planning strategies for each account Create a list of priority accounts and activities Learn how to develop a long-term and sustainable relationship Discover how they make their purchasing decisions Research the make-up of the Decision Making Unit for each client 4 Learning and utilising the six principles of influence Learn the secrets these principles offer sales people Discover how these principles will work for you Create an influencing strategy for influencers within the client Learn new habits of influence 5 Proactive sales skills Plan proactive sales meetings for key accounts Set primary and secondary objectives for every touch point with the customer Structure sales meetings for maximum effectiveness Help the customer commit and achieve their objectives 6 Putting it into practice Discuss real scenarios to plan for putting these skills into practice Share common issues with fellow sales people Create a personal development plan

Are you confident your organisation could cope if a bad news story went viral and you were besieged by the media? Would you be able to fend off a determined and aggressive journalist, take control and deliver your key messages? Our crisis communications courses show you how to cope when your organisation is under fire, and protect your good name. We can: Train your spokespeople to handle challenging interviews, pitting their wits against a hostile reporter Train your PR team to manage communications during an unfolding crisis Deliver a fast-paced crisis simulation where your team have to decide how to handle the press during an unfolding emergency Facilitate a crisis strategy workshop, where we work together to develop your crisis communications strategy All of our crisis communications courses are bespoke, so we will design each one to meet your specific needs. Areas we can cover include: How a crisis can escalate in seconds How journalists respond to bad news stories How to develop effective key messages & write holding statements How to manage your social media How to take control of an interview and get your message across How to handle press conferences and doorsteps Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.

Reclaiming Regulation is a series of individual, in-= person workshops for women who are seeking to explore nervous system regulation, somatic awareness, and embodied wellbeing. These 90 minute workshops offer accessible, practical tools to support emotional balance, reduce overwhelm, manage nervous system regulation and develop a deeper connection with the body. Each session is a stand alone experience that blends nervous system theory with somatic practices, breathwork, and grounding practices. The workshops are inclusive, trauma informed, and accessible to all levels, including complete beginners. Who These Workshops Are For WOMEN ONLY These sessions are ideal for women: seeking body based tools for managing stress and supporting calm feeling disconnected, tense, or emotionally fatigued curious about nervous system regulation and somatic practices wanting to reconnect with the body in a safe, supportive space No previous experience is required Somatics & Nervous System Regulation: Benefits for Stress, Trauma, and Emotional Regulation: Reduces chronic stress → Helps shift the body from fight-or-flight into rest-and-digest (parasympathetic state) Supports trauma recovery → Allows stored tension, stress and trauma symptoms to be released safely through the body Improves emotional regulation → Builds capacity to experience emotions without overwhelm or emotional shutdown Enhances self-awareness → Encourages a deeper connection to bodily sensations and internal states Increases resilience → Strengthens the nervous system's ability to recover from stress more quickly Promotes grounding and presence → Helps you feel more centred, calm, and connected to the present moment Reduces anxiety symptoms → Calms overactive stress responses through breath, movement, and awareness Improves sleep and rest quality → Calming the nervous system supports better rest and recovery Empowers self-regulation skills → Teaches tools to manage emotional ups and downs independently Strengthens mind-body connection → Enhances the ability to listen to and trust bodily signals Workshop Format Schedule: One in person workshop each month (October–July) Duration: 90 minutes per workshop Structure: Each workshop is a stand alone experience, attend one or as many as you choose Location: Art & Spirituality Facilitator: Led by a trauma informed integrative somatic therapist Provided: Comfort props, optional reflection prompts, and follow-up resources Each session includes: Accessible nervous system education Guided breathwork and somatic practices Restorative and grounding practices Optional moments for reflection or group connection Take home practices for integration Monthly Workshop Themes December: Breath as Medicine Discover the link between breath, energy, and emotional states Learn techniques to calm or energise the nervous system Explore breath and movement together to support coherence and focus Workshop Outcomes By attending one or more of these workshops, participants will: Understand key nervous system principles that support emotional balance Build body awareness and confidence in reading internal cues and sensations Gain practical breath and movement tools for everyday regulation Reconnect with the body as a resource for rest, presence, and wellbeing Cultivate more compassion and awareness of widening their your window of tolerance Why This Work Matters In a fast paced and often dysregulated world, many women are seeking grounded, body based tools to support their wellbeing. These workshops offer a gentle, empowering, and science informed space to reconnect with the body’s organic intelligence. Through movement, breath, and embodied awareness, participants can cultivate more resilience, rest, and a renewed sense of aliveness, one moment, one step at a time. This FREE workshop is for Adults women only and is sponsored by CORRA and HENRY DUNCAN GRANTS By attending this class you release Cori from Koa, Giada Gaslini and Art and Spirituality Cic, from any liability arising out of any personal injuries, emotional or physical release, death, physical reaction, expectations of results, theft in the venue or damages that may happen to people and objects while attending. Pictures will be taken during the workshop, if you prefer not to be in them, please inform the teacher.

This course is particularly relevant for those wishing to tow a horsebox or caravan and those involved in construction. Car / Jeep and Trailer (Category B+E) training is available as a three day course, with an average training time of some six to eight hours, depending upon driving experience.

Maximising the team's sales capability is the key aim for any sales manager. When sales people struggle to hit their targets, it falls to the sales manager to provide support and help colleagues to find their way again. One of the most effective techniques for sales managers to improve and maintain sales performance is by providing live sales coaching. Sales coaching encourages sales people to find their own solutions and take responsibility for their own development. This course will help participants: Develop people to fulfil their sales potential Provide motivational feedback Identify strengths and weaknesses of their team members Understand personal learning styles Identify and adapt for different personality styles Prepare and conduct on-the-job observations Motivate sales people to greater performance 1 How is sales coaching different from sales training? What is coaching? Discover how coaching empowers sales people Learn the best time to use sales coaching Decide which people should be coached first Creating a development plan 2 Understanding learning, behavioural and communication styles Use practical tools to help you assess individual styles Tap into the essence and energy of the person you are developing Understand your own learning, behavioural and communication preferences Develop a strategy to adopt for each member of your team Discover what motivates you and your salespeople to perform Appreciate how this knowledge will improve your sales conversion 3 Using the GROW coaching model Learn the secrets of a successful coaching session Discover the importance of SMART objectives and instructions Understand and capture what coachees are currently doing right Develop their problem-solving and decision-making skills Help your colleagues crystalise their plans and actions Provide follow-up opportunities to embed the learning 4 Giving motivational feedback Understand why effective feedback is so powerful in sales Learn key models for motivational feedback Discover how to manage and structure more difficult conversations Understand the power of positive reinforcement Encourage sales people to coach and support colleagues 5 Putting it into practice Use realistic scenarios to provide opportunities for practice Discover what it feels like to be coached Receive immediate feedback on your coaching style Share common performance issues with fellow sales managers Create a personal development plan 6 Preparing on-the-job observations and joint visits Build a strategy for coaching and team development Prepare an observation template for effective coaching Learn the key elements of preparation for your next coaching session Agree common areas to focus on with coachees 7 Action planning Personal action plans