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154 Educators providing Courses

Course Gate

course gate

5.0(1)

London

Welcome to Course Gate, your gateway to a world of knowledge and opportunity. We are a leading online learning marketplace dedicated to empowering individuals and organisations with the skills they need to succeed in today's dynamic and competitive environment. -------------------------------------------------------------------------------- Our Mission Our mission is to make education accessible and enjoyable for everyone. We want to help you discover your passion, expand your knowledge, and grow your confidence. Whether you want to learn a new language, master software, or develop a hobby, we have the right course for you.  -------------------------------------------------------------------------------- Our Vision  At Course Gate, we envision a future where education knows no boundaries. Our goal is to eliminate the traditional barriers of time, location, and accessibility, empowering learners from diverse backgrounds to unlock their full potential. Through our innovative approach, we aim to revolutionise the learning experience by making top-quality education accessible to everyone, regardless of their location. -------------------------------------------------------------------------------- Why Choose Course Gate? When you opt for Course Gate, you're choosing excellence, convenience, and an unparalleled learning experience. Here's why learners and organisations worldwide trust us: * Unmatched Quality: We meticulously curate our courses, collaborating with industry-leading experts to provide the highest-quality, relevant, and up-to-date content. * Flexible Learning: Our platform enables you to learn at your own pace, fitting into your schedule. Whether you're a full-time professional, a stay-at-home parent, or a busy student. * 24/7 Customer Support: Our dedicated customer support team is available to assist you whenever you need help. * Accreditation & Endorsement: CPD accredited & UKRLP registered course provider in the UK. * Affordability: We believe education should be accessible to all. Course Gate provides competitive pricing and discounts, ensuring that the cost never becomes a barrier to your personal and professional development. So, what are you waiting for? Join the thousands of learners who have already chosen Course Gate as their trusted learning partner and unlock your full potential. --------------------------------------------------------------------------------

shopifyaffili2

shopifyaffili2

A DETAILED GUIDE TO AFFILIATE MARKETING TRACKER: WHY I CHOOSE UPPROMOTE AFFILIATE MARKETING SOFTWARE Affiliate marketing is a powerful strategy for driving sales, expanding brand reach, and boosting revenue. However, managing affiliate campaigns effectively can be a daunting task without the right tools. As someone who's worked with affiliate programs for quite some time, I can confidently say that using an affiliate marketing tracker is one of the best ways to streamline the process and ensure that affiliates are properly compensated for their efforts. In this article, I will discuss the importance of affiliate marketing trackers, what they do, and why Affiliate software with fraud prevention [https://uppromote.com/] has been my go-to tool for managing and tracking affiliate marketing campaigns. WHAT IS AN AFFILIATE MARKETING TRACKER? An affiliate marketing tracker is a software tool designed to monitor and track the performance of affiliate links, campaigns, and affiliates themselves. The primary function of an affiliate marketing tracker is to provide detailed analytics about clicks, conversions, sales, and other relevant metrics associated with each affiliate’s performance. These metrics help affiliate managers understand which affiliates are driving results and which campaigns are performing best. By using an affiliate marketing tracker, businesses can: * Monitor clicks: Track how many people click on an affiliate’s unique tracking link. * Track conversions: See how many of those clicks turn into sales or leads. * Calculate commissions: Ensure that affiliates are rewarded based on actual performance. * Optimize campaigns: Adjust marketing strategies based on real-time data. Affiliate marketing trackers also allow businesses to track conversions across multiple platforms, ensuring they never miss out on any data related to affiliate sales, which ultimately helps in making informed decisions. WHY AFFILIATE MARKETING TRACKERS ARE ESSENTIAL FOR SUCCESS Affiliate marketing can be incredibly profitable, but it’s crucial to have accurate and real-time tracking to ensure that all affiliates are properly compensated, campaigns are optimized, and results are maximized. Here's why having an affiliate marketing tracker is essential: 1. REAL-TIME PERFORMANCE INSIGHTS One of the biggest advantages of using an affiliate marketing tracker like UpPromote is the ability to monitor affiliate performance in real-time. Instead of waiting for end-of-month reports or manually checking each affiliate’s stats, I can instantly see how well my affiliates are performing. With UpPromote, the dashboard gives me immediate access to key metrics like click-through rates, conversion rates, and the number of sales generated by each affiliate. This makes it easier for me to identify top performers and recognize areas where improvements are needed. For example, if I notice that an affiliate is driving a lot of traffic but not many conversions, I can quickly reach out to them for feedback or offer additional promotional materials to help boost their performance. 2. ACCURATE COMMISSION TRACKING AND PAYMENTS Managing affiliate payments is often one of the most time-consuming and complex aspects of affiliate marketing. Without a reliable tracker, commission calculations can become tedious and prone to error. With UpPromote, I no longer have to worry about manually calculating commissions. The software tracks every sale made by an affiliate and automatically calculates commissions based on pre-set rates. This means I can pay my affiliates on time, every time, with zero mistakes. The automated tracking and commission calculation make it much easier to scale the program, especially as I add more affiliates. Moreover, the software offers various payment methods like PayPal or bank transfer, allowing me to send payouts without dealing with any manual paperwork. 3. ENHANCED AFFILIATE RELATIONSHIP MANAGEMENT A good affiliate marketing tracker doesn’t just track sales; it also provides insights into affiliate behavior and performance. UpPromote helps me manage my relationships with affiliates more effectively by giving me access to important data like: * Affiliate activity levels: I can see which affiliates are actively promoting my products and which are not. * Affiliate performance history: I can track an affiliate’s sales performance over time, which helps me identify long-term top performers or those who may need additional support. * Customizable goals: I can set specific goals for individual affiliates or entire teams and track progress against those goals. With this data, I can maintain strong relationships with my affiliates. If an affiliate is struggling, I can offer them additional support or incentives. If someone is excelling, I can reward them with higher commissions or exclusive offers. 4. FRAUD PREVENTION AND ACCURATE REPORTING Affiliate fraud is a real concern, and one of the key reasons why affiliate marketing trackers are so important is that they help detect suspicious activity. UpPromote includes fraud detection tools that automatically flag potential issues, such as duplicate clicks or unusual patterns in affiliate activity. This helps me ensure that only legitimate sales are counted and that affiliates aren’t taking advantage of the system. Additionally, the platform provides detailed, customizable reports that give me a clear overview of my affiliate program's performance. Whether I’m reviewing a specific campaign, comparing affiliate performance, or analyzing overall revenue, UpPromote's reporting tools give me accurate insights that are essential for making data-driven decisions. 5. INCREASED TRANSPARENCY AND TRUST One of the most important aspects of a successful affiliate program is building trust between affiliates and the business. With UpPromote, the transparency of tracking and reporting builds confidence among my affiliates. They know exactly how their sales are being tracked and what commissions they are earning in real-time. This transparency ensures that affiliates are motivated to continue driving traffic and conversions. Also, the fact that I can show affiliates their performance stats and commission reports fosters a sense of fairness and accountability in the program. WHY I CHOOSE UPPROMOTE AFFILIATE MARKETING SOFTWARE While there are many affiliate marketing trackers available, UpPromote stands out because of its user-friendly interface, powerful features, and seamless integration with my existing e-commerce platform. Here’s why I consider UpPromote to be the best option for affiliate tracking: 1. COMPREHENSIVE TRACKING AND AUTOMATION One of the standout features of UpPromote is its ability to track affiliate links and automate processes. The software not only tracks clicks and conversions but also automatically handles commission calculations, payment processing, and reporting. This automation saves me countless hours of manual work and reduces the chances of errors, especially when dealing with large volumes of sales. 2. SEAMLESS INTEGRATION WITH SHOPIFY As someone who runs a Shopify store, seamless integration was essential for me. UpPromote integrates effortlessly with Shopify, syncing all my affiliate data without requiring any technical expertise. This integration ensures that all sales and affiliate activities are accurately tracked across my e-commerce store, giving me real-time access to data without any manual entry. 3. CUSTOMIZABLE REPORTING AND INSIGHTS With UpPromote, I can create custom reports tailored to my business needs. Whether I need to track affiliate performance by campaign, geographic location, or sales volume, the platform provides the flexibility to customize reporting as I see fit. This feature is crucial for understanding how different affiliates or campaigns are performing and for optimizing my affiliate program over time. 4. AFFILIATE SUPPORT AND COMMUNICATION Managing affiliate relationships is made easy with UpPromote's communication tools. I can easily send updates, performance reports, and promotional materials to my affiliates, keeping them engaged and informed. Additionally, if an affiliate needs assistance, I can quickly reach out to them through the platform, streamlining communication. 5. SCALABILITY As my affiliate program grows, UpPromote scales effortlessly with it. I don’t have to worry about outgrowing the platform because it’s designed to handle programs of all sizes. Whether I’m working with a handful of affiliates or hundreds, UpPromote manages everything with ease, making it perfect for both small and large-scale affiliate operations. CONCLUSION An affiliate marketing tracker is an essential tool for managing and optimizing affiliate programs. Whether you're a small business owner or running a large affiliate network, using an efficient tracker like UpPromote Affiliate Marketing Software can drastically improve the management of your affiliate campaigns. With real-time tracking, automated commission calculations, fraud prevention tools, and customizable reporting, UpPromote has made affiliate marketing a breeze for me. If you're serious about running a successful affiliate marketing program and want to streamline your processes, I highly recommend giving UpPromote a try. It has transformed the way I track and manage my affiliate marketing efforts, and I’m confident it will do the same for you. *

MyT Automation

myt automation

Croydon

MyT Automation is a comprehensive Software as a Service (SaaS) platform designed to empower businesses, agencies, and entrepreneurs to deliver scalable and efficient solutions for marketing, sales, customer relationship management (CRM), and automation.  The platform consolidates a wide range of tools into a single, customisable system, enabling users to streamline operations, enhance client engagement, and drive revenue growth without the need for extensive development or technical expertise.  Below is a detailed overview of MyT Automation's capabilities, tailored for use by a chatbot or AI agent to communicate its features effectively.  Core Capabilities 1. Marketing Automation MyT Automation provides robust tools to automate and optimise marketing efforts, enabling businesses to engage customers efficiently across multiple channels. Email Marketing Automation:  Create, schedule, and send personalised email campaigns with drag-and-drop editors, pre-built templates, and automated sequences for lead nurturing, follow-ups, and customer retention.SMS Marketing: Send targeted text messages for promotions, reminders, or transactional updates, with support for automated SMS workflows. Social Media Management:  Schedule and publish posts across major social media platforms, with analytics to track engagement and performance. Lead Scoring and Segmentation:  Automatically score leads based on behaviour and demographics, allowing for precise audience segmentation and targeted campaigns. Campaign Analytics:  Access detailed reports on campaign performance, including open rates, click-through rates, and conversions, to optimise marketing strategies. 2. Customer Relationship Management (CRM) The platform includes a powerful CRM system to manage client relationships, streamline sales processes, and enhance customer experiences. Contact Management:  Centralise customer data with detailed profiles, including interaction history, preferences, and purchase records. Pipeline Management:  Visualise and manage sales pipelines with customizable stages, automated deal tracking, and task assignments. Lead Capture and Nurturing:  Use forms, landing pages, and automated workflows to capture leads and guide them through the sales funnel. Appointment Scheduling:  Integrate calendar tools to automate booking, send reminders, and sync with platforms like Google Calendar. Unified Inbox:  Manage all client communications (email, SMS, social media) in a single dashboard for streamlined interactions. 3. Funnel and Website Building MyT Automation offers intuitive tools to create high-converting sales funnels and professional websites without coding expertise. Drag-and-Drop Builder:  Design landing pages, funnels, and full websites using customisable templates and a user-friendly interface. E-commerce Integration:  Build online stores with product management, payment gateways, and order tracking capabilities. SEO Optimisation:  Optimise websites for search engines with built-in tools for meta tags, keywords, and mobile responsiveness. A/B Testing:  Test different versions of pages or funnels to identify the highest-performing designs and content. 4. Conversational AI and Chatbots MyT Automation includes AI-powered chatbot capabilities to enhance customer support and lead generation. No-Code Chatbot Builder:  Create custom chatbots to automate customer interactions, answer FAQs, qualify leads, or book appointments. Multi-Channel Support:  Deploy chatbots on websites, social media, and messaging apps like WhatsApp or Facebook Messenger. Live Chat Handoff:  Seamlessly transition from automated chatbot responses to human agents when needed. Analytics and Insights:  Track chatbot performance, including engagement rates and conversion metrics, to refine conversational strategies. 5. Workflow Automation The platform automates repetitive tasks and workflows to save time and improve efficiency. Trigger-Based Actions:  Set up automated actions based on user behaviour, such as sending follow-up emails when a lead completes a form. Workflow Integrations:  Connect with external tools like CRMs, payment processors, and productivity apps via APIs or third-party integrations (e.g., Zapier). Task Automation:  Automate task assignments, reminders, and notifications to keep teams aligned and projects on track. Data Synchronisation:  Ensure real-time data updates across integrated systems for consistent and accurate information. 6. Analytics and Reporting MyT Automation provides advanced analytics to drive data-informed decisions and optimise performance. Custom Dashboards:  Build tailored dashboards to monitor key performance indicators (KPIs) like sales, conversions, and user engagement. Real-Time Reporting:  Access up-to-date insights on marketing, sales, and operational metrics. Predictive Analytics:  Leverage AI-driven insights to forecast trends, customer behaviour, and revenue potential. Funnel Analysis: Identify drop-off points in sales funnels to improve conversion rates. 7. E-commerce and Payment Processing MyT Automation supports businesses in creating and managing online stores with integrated payment solutions. Product Management:  Organise products, manage inventory, and set pricing from a single platform. Payment Gateways:  Integrate with popular payment processors like Stripe, PayPal, and Square for secure transactions. Subscription Billing:  Offer recurring revenue models with automated billing and subscription management. Order Tracking:  Monitor orders and provide customers with real-time updates on their purchases. 8. Security and Compliance The platform prioritises data security and regulatory compliance to protect businesses and their clients. Data Encryption:  Use AES 256-bit encryption for secure file storage and data transfer. Role-Based Access Controls:  Assign granular permissions to ensure data access is restricted to authorised users. Compliance Tools:  Support GDPR, CCPA, and other regulations with data anonymisation and privacy controls. Audit Trails:  Track changes and user actions for transparency and compliance. 9. Scalability and Integrations MyT Automation is designed to scale with your business and integrate seamlessly with existing systems. API Access: Connect with third-party tools and custom applications via robust APIs. Multi-Platform Support:  Deploy on web, mobile, or hybrid environments with flexible hosting options (cloud or on-premises). Extensibility:  Add plugins or extensions to enhance functionality based on specific business needs. Real-Time Data Sync:  Integrate with CRMs, marketing tools, and analytics platforms for a unified workflow. Use Cases  MyT Automation is versatile and caters to a wide range of industries and business types: Digital Agencies:  Deliver marketing, CRM, and automation services to clients with a professional platform. Entrepreneurs and Resellers:  Launch a micro-SaaS business targeting niche markets with a robust solution. E-commerce Businesses:  Build and manage online stores with integrated marketing and payment solutions. Consultants and Freelancers:  Streamline client management, project tracking, and reporting with a professional platform. Startups:  Scale operations quickly with a cost-effective, ready-to-use solution that supports growth. Benefits Speed to Market:  Launch services in days, not months, with pre-built tools and templates. Cost Efficiency:  Avoid the high costs of custom software development and maintenance. Streamlined Operations:  Consolidate marketing, sales, and customer management into a single platform. Recurring Revenue:  Offer subscription-based services to generate predictable income. Scalability:  Grow your business with a platform that adapts to increasing client demands and integrates with existing systems. Why Choose MyT Automation? MyT Automation is a powerful, all-in-one solution that combines marketing automation, CRM, website building, e-commerce, and conversational AI into a single platform. Its no-code interface, extensive customisation options, and robust integrations make it ideal for businesses looking to deliver high-value services.  With advanced analytics, security features, and scalability, MyT Automation empowers users to focus on growth, client satisfaction, and revenue generation while the platform handles the technical complexities.

Courses matching "Marketing Strategies"

Show all 19

⭐️ How to master SEO in 1 day - CPD Certified ✅

By morphsites

Maximise your understanding of SEO and digital marketing with our 1-day SEO course in Somerset or at your premises.

⭐️ How to master SEO in 1 day - CPD Certified ✅
Delivered In-Person in IlminsterFlexible Dates
£380 to £477

BA (HONS) FILM BUSINESS & PRODUCTION

By Screen and Film School

Are you passionate about the business side of film? Do you have an entrepreneurial mindset and ambitions to pave a career in a fast-growing creative industry? The BA (Hons) Film Business & Production degree reflects current demands for professionally ready graduates equipped with the vital creative, business and entrepreneurial skills to navigate the modern film, screen and media environment.

BA (HONS) FILM BUSINESS & PRODUCTION
Delivered In-Person in Birmingham + 2 moreFlexible Dates
£9,250 to £15,950

Scalp Micropigmentation Training With Full Equipment Kit

By Alex James Smp - Scalp Micropigmentation Clinic & Training Academy

Award Winning Scalp Micropigmentation 3 Day Training Course including a full equipment kit. £2499. Near Manchester

Scalp Micropigmentation Training With Full Equipment Kit
Delivered In-Person in CrawshawboothFlexible Dates
£2,499

Cost Estimation and Analysis of Well Abandonment Activities

By EnergyEdge - Training for a Sustainable Energy Future

Enhance your skills in cost estimation and analysis of well abandonment activities with EnergyEdge's comprehensive course. Join now!

Cost Estimation and Analysis of Well Abandonment Activities
Delivered In-PersonFlexible Dates
£2,799 to £2,899

DMI PRO-Certified Digital Marketing professional

By London School of Science and Technology

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI PRO-Certified Digital Marketing professional
Delivered In-PersonFlexible Dates
£999

Body Waxing For Beginners

By Peaches Training Academy

"Elevate your skills, one-on-one" Say goodbye to crowded classes and generic curriculums. Say hello to personalised mentorship and hands-on training that helps you reach your full potential. At Peaches Training Academy your learning style will be catered for and you’ll not fade into the background of a class full of other people. You’ll experience true, quality training in a 1-1 setting. What’s more? You can choose for it to be in our academy or in the comfort of your own salon or beauty room. When you book Peaches for your next beauty course, you’ll experience: 🍑 1-1 training 🍑 On-site in the comfort of your own salon or beauty room 🍑 All courses are accredited (therefore are true qualifications) 🍑 Free lifetime student support in WhatsApp 🍑 No kit required for your training, we provide everything for the day Imagine being the centre of attention, all day long and learning in the best possible way for you. That’s the reality at Peaches. Enroll now and kickstart your beauty career

Body Waxing For Beginners
Delivered In-Person in Glasgow + 2 more or UK WideFlexible Dates
£660 to £850

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Social
Delivered In-PersonFlexible Dates
£1,500

1:1 Marketing Support Clinic - with Stacey

5.0(1)

By Let’s Do Business Group

Join us for an exclusive Clinic Day, designed specifically for business owners who are ready to take their growth to the next level. This is your chance to access tailored, one-on-one sessions with top marketing professionals, offering you expert and practical advice and actionable strategies to propel your business forward.

1:1 Marketing Support Clinic - with Stacey
Delivered In-Person in Luton + more
FREE

Artful Brain 3-Day Course

By Artful Mindscape

Immerse yourself in the science and art of attention to power up your knowledge, make shifts towards increased mindfulness, mental resilience, improved focus and sense of wellbeing.

Artful Brain 3-Day Course
Delivered In-PersonFlexible Dates
£380

Artful Brain - 6 Week Course

By Artful Mindscape

Immerse yourself in the science and art of attention to power up your knowledge, make shifts towards increased mindfulness, mental resilience, improved focus and sense of wellbeing.

Artful Brain - 6 Week Course
Delivered In-PersonFlexible Dates
£245