RESILIA™ Foundation AXELOS RESILIA™: Cyber Resilience Best Practice is designed to help commercial and government organizations around the world prevent, detect, and correct any impact cyber attacks will have on the information required to do business. Adding RESILIA to the existing AXELOS global best practice portfolio, including ITIL® and PRINCE2®, brings a common cyber resilience best practice for security, IT service management, and business. Active cyber resilience is achieved through people, process, and technology. The RESILIA™ Foundation course starts with the purpose, key terms, the distinction between resilience and security, and the benefits of implementing cyber resilience. It introduces risk management and the key activities needed to address risks and opportunities. Further, it explains the relevance of common management standards and best practice frameworks to achieve cyber resilience. Subsequently, it identifies the cyber resilience processes, the associated control objectives, interactions, and activities that should be aligned with corresponding ITSM activities. In the final part of the course, it describes the segregation of duties and dual controls related to cyber resilience roles and responsibilities. What you will Learn At the end of this course, you will be able to: Demonstrate your knowledge of the purpose, benefits, and key terms of cyber resilience Demonstrate your knowledge of the risk management and the key activities needed to address risks and opportunities Demonstrate your knowledge of the purpose of a management system and how best practices and standards can contribute Demonstrate your knowledge of the cyber resilience strategy, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of cyber resilience design, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of cyber resilience transition, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of cyber resilience operation, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of cyber resilience continual improvement, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of the purpose and benefits of segregation of duties and dual controls Course Introduction Course Learning Objectives Course Agenda Activities Course Book Structure RESILIA Certification Introduction to Cyber Resilience What is Cyber Resilience? Defining Cyber Resilience Balancing in Cyber Resilience Characteristics of Cyber Resilience Risk Management Understanding Risk Management: Discussion Defining Risk Management Addressing Risks and Opportunities Managing Cyber Resilience Why and What of Management Systems? Management Systems Common Management Standards and Frameworks Cyber Resilience Strategy What is Strategy? Cyber Resilience Strategy and Activities Security Controls at Cyber Resilience Strategy Interaction Between ITSM Processes and Cyber Resilience Cyber Resilience Design Why Cyber Resilience Design? Cyber Resilience Design Activities Security Controls at Cyber Resilience Design Aligning ITSM Processes with Cyber Resilience Processes Cyber Resilience Transition Why Cyber Resilience Transition? Basics of Cyber Resilience Transition Cyber Resilience Transition: Controls Interaction Between ITSM Processes and Cyber Resilience Cyber Resilience Operation The Purpose of Cyber Resilience Operation Security Controls in Cyber Resilience Operation Interaction Between IT Processes and Cyber Resilience Interaction Between ITSM Functions and Cyber Resilience Cyber Resilience Continual Improvement Continual or Continuous Improvement Maturity Models Continual Improvement Controls The Seven-Step Improvement Process The ITIL CSI Approach Cyber Resilience Roles & Responsibilities Segregating Duties Dual Controls
Better Business Cases™ Foundation and Practitioner: In-House Training Using this best-practice approach will allow organizations to reduce unnecessary spending and improve the decision-making process which gives you a greater chance of securing necessary funding and support for initiatives. The goal of the combined foundation and practitioner course is to develop a candidate's ability to deliver a comprehensive business case through encouraging expanded knowledge to guide the practical application of theoretical foundations. Upon the completion of this course, a candidate will be able to start applying the model to a real business case development project. The outline presented in the course overview will be addressed in the first 2 days, with the Foundation exam conducted on the morning of Day 3. Then the topics will be revisited at a deeper level, for 2 more days, with the Practitioner exam conducted on the afternoon of Day 5. What you will Learn At the end of this program, you will be able to: Develop the lifecycle of a business case and establish the relationships between the five cases Apply the steps in the business case development framework, in order to support the production of a business case, using the Five Case Model, for a given scenario. Overview of Better Business Cases Alignment with the strategic planning process Importance of the Business Case using the Five Case Model Overview of the Five Case Model Purpose of the key stages in the development of a spending proposal Purpose of a Business Justification Case Business Case Development Process Purpose of project / programme assurance and assurance reviews Responsibility for producing the Business Case Determining the Strategic Context and Undertaking the Strategic Assessment Scoping the Scheme and Preparing the Strategic Outline Case Planning the Scheme and Preparing the Outline Business Case Procuring the Solution and Preparing the Full Business Case Implementation and monitoring Evaluation and feedback Making the Case for Change Agree on the strategic context Determine spending objectives, existing arrangements, and business needs Determine potential business scope and key service requirements Determine benefits, risks, constraints, and dependencies Exploring the Preferred Way Forward Agree on critical success factors Determine long list options and SWOT analysis Recommend a preferred way forward Determining Potential Value for Money Revisit the short list Prepare the economic appraisal for short-listed options Undertake benefits appraisal Undertake risk appraisal Select preferred option and undertake sensitivity analysis Preparing for the Potential Deal Determine the procurement strategy Determine service streams and required outputs Outline potential risk apportionment Outline potential payment mechanisms Ascertain contractual issues and accountancy treatment Ascertaining Affordability and Funding Requirement Prepare the financial model Prepare the financial appraisals Planning for Successful Delivery Plan programme / project management Plan change and contract management Plan benefits realization Plan risk management Plan programme / project assurance and post-project evaluation Procuring the Value for Money Solution Revisit the case for change Revisit the OBC options Detail procurement process and evaluation of best and final offers (BAFOs) Contracting for the Deal Set out the negotiated deal and contractual arrangements Set out the financial implications of the deal Ensuring Successful Delivery Finalize project management arrangements and plans Finalize change management arrangements and plans Finalize benefits realization arrangements and plans Finalize risk management arrangements and plans Finalize contract management arrangements and plans Finalize post-project evaluation arrangements and plans
Better Business Cases™ Foundation Better Business Cases™ is based on the Five Case Model - which is the UK government's best practice approach to structuring spending proposals and making effective business decisions. Using this best practice approach will allow organizations to reduce unnecessary spending and improve the decision-making process which gives you a greater chance of securing necessary funding and support for initiatives. The goal of the foundation course is to enable participants to work effectively with a team to develop a strong business case in their work environment. What You Will Learn At the end of this program, you will be able to: Describe the philosophy and the underlying rationale of the Five Case Model Identify different types of business case, their purpose, who is responsible for them Recognize when the different types are required in the development of a spending proposal Develop the business case in relation to other recognized and recommended best practices for programme and project management Overview of the Five Case Model Five key components of a business case and the order in which they are presented Three key stages in the development of a spending proposal Definition of a programme / project and the key differences between programmes and projects Purpose of a Business Justification Case (BJC) and in what circumstances it should be considered Purpose of a Strategic Outline Case (SOC) Purpose of an Outline Business Case (OBC) Purpose of a Full Business Case (FBC) Relationship between policies, strategies, programmes, and projects and their deliverables Developing the Strategic Case Purpose and core content of a Strategic Case Purpose of SMART robust spending objectives and the key objectives for spend: economy, efficiency, effectiveness, re-procurement, and statutory or regulatory compliance Four main categories of benefits criteria and the parties involved in their development Three key categories of risk Purpose of identifying constraints and dependencies Difference between direct and indirect benefits Developing the Economic Case Purpose and core content of an Economic Case Purpose of critical success factors and the key critical success factors based upon the Five Case Model Purpose of the long list options and how to generate options and undertake SWOT analysis Minimum of four short-list options, how they are derived, and what they should include (Reference Project / Public Sector Comparator [PSC]) Difference between the preferred way forward and the preferred option Purpose, objectives, key participants, and outputs of Workshop Stage 2 - identifying and assessing the options Rules that should be followed for the treatment of costs and benefits Key differences between economic appraisals and financial appraisals Factors considered when selecting the preferred option Developing the Commercial Case Purpose and core content of a Commercial Case Guiding principles when apportioning risk between the contractual parties Purpose of payment mechanisms Purpose of Step 9 in the development framework: Contracting for the deal Developing the Financial Case Purpose and core content of a Financial Case The financial statements required for all projects The possible impacts to consider Developing the Management Case Purpose and core content of a Management Case Purpose of a programme / project management strategy, framework, and plan Purpose of a change management strategy, framework, and plan Purpose of a benefits realization strategy, framework, and register / plan Purpose of a risk management strategy, framework and register / plan Purpose of a post programme / project evaluation strategy, framework, and plan
RESILIA™ Foundation: In-House Training AXELOS RESILIA™: Cyber Resilience Best Practice is designed to help commercial and government organizations around the world prevent, detect, and correct any impact cyber attacks will have on the information required to do business. Adding RESILIA to the existing AXELOS global best practice portfolio, including ITIL® and PRINCE2®, brings a common cyber resilience best practice for security, IT service management, and business. Active cyber resilience is achieved through people, process, and technology. The RESILIA™ Foundation course starts with the purpose, key terms, the distinction between resilience and security, and the benefits of implementing cyber resilience. It introduces risk management and the key activities needed to address risks and opportunities. Further, it explains the relevance of common management standards and best practice frameworks to achieve cyber resilience. Subsequently, it identifies the cyber resilience processes, the associated control objectives, interactions, and activities that should be aligned with corresponding ITSM activities. In the final part of the course, it describes the segregation of duties and dual controls related to cyber resilience roles and responsibilities. What you will Learn At the end of this course, you will be able to: Demonstrate your knowledge of the purpose, benefits, and key terms of cyber resilience Demonstrate your knowledge of the risk management and the key activities needed to address risks and opportunities Demonstrate your knowledge of the purpose of a management system and how best practices and standards can contribute Demonstrate your knowledge of the cyber resilience strategy, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of cyber resilience design, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of cyber resilience transition, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of cyber resilience operation, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of cyber resilience continual improvement, the associated control objectives, and their interactions with ITSM activities Demonstrate your knowledge of the purpose and benefits of segregation of duties and dual controls Course Introduction Course Learning Objectives Course Agenda Activities Course Book Structure RESILIA Certification Introduction to Cyber Resilience What is Cyber Resilience? Defining Cyber Resilience Balancing in Cyber Resilience Characteristics of Cyber Resilience Risk Management Understanding Risk Management: Discussion Defining Risk Management Addressing Risks and Opportunities Managing Cyber Resilience Why and What of Management Systems? Management Systems Common Management Standards and Frameworks Cyber Resilience Strategy What is Strategy? Cyber Resilience Strategy and Activities Security Controls at Cyber Resilience Strategy Interaction Between ITSM Processes and Cyber Resilience Cyber Resilience Design Why Cyber Resilience Design? Cyber Resilience Design Activities Security Controls at Cyber Resilience Design Aligning ITSM Processes with Cyber Resilience Processes Cyber Resilience Transition Why Cyber Resilience Transition? Basics of Cyber Resilience Transition Cyber Resilience Transition: Controls Interaction Between ITSM Processes and Cyber Resilience Cyber Resilience Operation The Purpose of Cyber Resilience Operation Security Controls in Cyber Resilience Operation Interaction Between IT Processes and Cyber Resilience Interaction Between ITSM Functions and Cyber Resilience Cyber Resilience Continual Improvement Continual or Continuous Improvement Maturity Models Continual Improvement Controls The Seven-Step Improvement Process The ITIL CSI Approach Cyber Resilience Roles & Responsibilities Segregating Duties Dual Controls
Better Business Cases™ Foundation: In-House Training: In-House Training Better Business Cases™ is based on the Five Case Model - which is the UK government's best practice approach to structuring spending proposals and making effective business decisions. Using this best practice approach will allow organizations to reduce unnecessary spending and improve the decision-making process which gives you a greater chance of securing necessary funding and support for initiatives. The goal of the foundation course is to enable participants to work effectively with a team to develop a strong business case in their work environment. What You Will Learn At the end of this program, you will be able to: Describe the philosophy and the underlying rationale of the Five Case Model Identify different types of business case, their purpose, who is responsible for them Recognize when the different types are required in the development of a spending proposal Develop the business case in relation to other recognized and recommended best practices for programme and project management Overview of the Five Case Model Five key components of a business case and the order in which they are presented Three key stages in the development of a spending proposal Definition of a programme / project and the key differences between programmes and projects Purpose of a Business Justification Case (BJC) and in what circumstances it should be considered Purpose of a Strategic Outline Case (SOC) Purpose of an Outline Business Case (OBC) Purpose of a Full Business Case (FBC) Relationship between policies, strategies, programmes, and projects and their deliverables Developing the Strategic Case Purpose and core content of a Strategic Case Purpose of SMART robust spending objectives and the key objectives for spend: economy, efficiency, effectiveness, re-procurement, and statutory or regulatory compliance Four main categories of benefits criteria and the parties involved in their development Three key categories of risk Purpose of identifying constraints and dependencies Difference between direct and indirect benefits Developing the Economic Case Purpose and core content of an Economic Case Purpose of critical success factors and the key critical success factors based upon the Five Case Model Purpose of the long list options and how to generate options and undertake SWOT analysis Minimum of four short-list options, how they are derived, and what they should include (Reference Project / Public Sector Comparator [PSC]) Difference between the preferred way forward and the preferred option Purpose, objectives, key participants, and outputs of Workshop Stage 2 - identifying and assessing the options Rules that should be followed for the treatment of costs and benefits Key differences between economic appraisals and financial appraisals Factors considered when selecting the preferred option Developing the Commercial Case Purpose and core content of a Commercial Case Guiding principles when apportioning risk between the contractual parties Purpose of payment mechanisms Purpose of Step 9 in the development framework: Contracting for the deal Developing the Financial Case Purpose and core content of a Financial Case The financial statements required for all projects The possible impacts to consider Developing the Management Case Purpose and core content of a Management Case Purpose of a programme / project management strategy, framework, and plan Purpose of a change management strategy, framework, and plan Purpose of a benefits realization strategy, framework, and register / plan Purpose of a risk management strategy, framework and register / plan Purpose of a post programme / project evaluation strategy, framework, and plan
PMI-RMP® Exam Prep This course is aimed at preparing the participant to pass the PMI-RMP® (Risk Management Professional) exam. The course will also provide practical tips and tools that can be used in any organization's project management risk practices. In this expanded session, you will also have time to practice your exam taking skills with coaching from a credentialed instructor. The course includes the tool RMP-IQ, with sample exam questions to practice for the exam and allow participants to see their knowledge level in the various domains. What You Will Learn At the end of this course, participants will be able to: Explain the value and benefits of the PMI-RMP® credential Perform a self-assessment of your knowledge and skills Prepare a study plan that will allow you to pass the exam Foundation Concepts The Risk Management Professional (PMI-RMP®) Exam PMI's Standard for Risk Management Portfolios, Programs and Projects Key risk definitions Risk management life cycle Levels of Risk Management Enterprise Risk Management Portfolio Risk Management Program Risk Management Project Risk Management Risk Strategy and Planning: Part 1 Task 1: Perform a preliminary document analysis Task 2: Assess project environment for threats and opportunities Task 3: Confirm risk thresholds based on risk appetites Risk Strategy and Planning: Part 2 Task 4: Establish risk management strategy Task 5: Document the risk management plan Task 6: Plan and lead risk management activities with stakeholders Agile, programs, and portfolio aspects of risk strategy and planning Risk Identification: Part 1 Objectivity and bias Task 1: Conduct risk identification exercises Risk Identification: Part 2 Task 2: Examine assumption and constraint analysis Task 3: Document risk triggers and thresholds based on context / environment Task 4: Develop risk register Agile, programs, and portfolio aspects of risk identification Risk Analysis: Part 1 Task 1: Perform qualitative analysis Risk analysis in an agile environment Risk Analysis: Part 2 Task 2: Perform quantitative analysis Task 3: Identify threats and opportunities Program and portfolio aspects of risk analysis Risk Response Task 1: Plan risk responses Agile, programs, and portfolio aspects of risk response planning Task 2: Implement risk responses Monitor and Close Risks: Part 1 Task 1: Gather and analyze performance data Monitor and Close Risks: Part 2 Task 2: Monitor residual and secondary risks Task 4: Monitor project risk levels Task 3: Provide information required to update relevant project documents Agile, programs, and portfolio aspects of monitoring and closing risks
PMI-RMP® Exam Prep: In-House Training This course is aimed at preparing the participant to pass the PMI-RMP® (Risk Management Professional) exam. The course will also provide practical tips and tools that can be used in any organization's project management risk practices. In this expanded session, you will also have time to practice your exam taking skills with coaching from a credentialed instructor. The course includes the tool RMP-IQ, with sample exam questions to practice for the exam and allow participants to see their knowledge level in the various domains. What You Will Learn At the end of this course, participants will be able to: Explain the value and benefits of the PMI-RMP® credential Perform a self-assessment of your knowledge and skills Prepare a study plan that will allow you to pass the exam Foundation Concepts The Risk Management Professional (PMI-RMP®) Exam PMI's Standard for Risk Management Portfolios, Programs and Projects Key risk definitions Risk management life cycle Levels of Risk Management Enterprise Risk Management Portfolio Risk Management Program Risk Management Project Risk Management Risk Strategy and Planning: Part 1 Task 1: Perform a preliminary document analysis Task 2: Assess project environment for threats and opportunities Task 3: Confirm risk thresholds based on risk appetites Risk Strategy and Planning: Part 2 Task 4: Establish risk management strategy Task 5: Document the risk management plan Task 6: Plan and lead risk management activities with stakeholders Agile, programs, and portfolio aspects of risk strategy and planning Risk Identification: Part 1 Objectivity and bias Task 1: Conduct risk identification exercises Risk Identification: Part 2 Task 2: Examine assumption and constraint analysis Task 3: Document risk triggers and thresholds based on context / environment Task 4: Develop risk register Agile, programs, and portfolio aspects of risk identification Risk Analysis: Part 1 Task 1: Perform qualitative analysis Risk analysis in an agile environment Risk Analysis: Part 2 Task 2: Perform quantitative analysis Task 3: Identify threats and opportunities Program and portfolio aspects of risk analysis Risk Response Task 1: Plan risk responses Agile, programs, and portfolio aspects of risk response planning Task 2: Implement risk responses Monitor and Close Risks: Part 1 Task 1: Gather and analyze performance data Monitor and Close Risks: Part 2 Task 2: Monitor residual and secondary risks Task 4: Monitor project risk levels Task 3: Provide information required to update relevant project documents Agile, programs, and portfolio aspects of monitoring and closing risks
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
About this Virtual Instructor Led Training (VILT) Conducted in an interactive manner, Exploration Project Management will include presentations by the course leader, syndicate and plenary exercises, and (optional) assessment of selected participants' projects. Industry case studies will be integrated into all the presentations. The course material will include a course manual (handout) and a course workbook (for exercises). Participants are requested to bring a mini-poster (two PowerPoint slides) as background material for discussion during the course. Training Objectives By the end of this Virtual Instructor Led Training (VILT), participants will be able to: Improve the evaluation, execution and delivery of exploration projects, measured in terms of successful bids for new acreage, increased success rate and volume delivery from exploration drilling, and more rapid progress in appraisal of discoveries. Describe concepts, simple processes, workflows and analysis tools for project execution. Tools include the expert course leader's proprietary project management framework, including project framing and after-action review methodologies, templates for strategy development, decision trees, decision quality frameworks. They also include customised Excel spreadsheets for portfolio modelling, project risk assessment (in new ventures and prospect maturation) and business planning. Understand their role in (a) delivering the company's strategy, (b) contributing data and assessments to key exploration decision makers, and (c) communicating project progress and results to senior management. Target Audience The Virtual Instructor Led Training (VILT) is aimed at exploration professionals with more than 5 to 10 years of experience in the business, who would like to develop their skills for managing exploration projects and presenting the goals and results of their project work to senior management. Exploration and engineering professionals who work in exploration project teams, across the spectrum from new ventures (exploration business development), prospect identification and maturation, and appraisal of discoveries Exploration project leaders Exploration managers The VILT will also benefit professionals from well engineering, petroleum engineering, finance and planning who support exploration activities. Participants are requested to bring a mini-poster (two PowerPoint slides, each printed on A3 paper) as background material for discussion during the course. Course Level Basic or Foundation Trainer Your expert course leader draws on more than 35 years of experience managing, reviewing and directing projects in all aspects of the exploration business: from exploration business development (new ventures), through prospect maturation and drilling, to the appraisal of discoveries. He has more than 30 years' experience with Shell International, followed by 10 years consulting to NOCs in Asia Pacific, Africa and South America and independent oil companies in the United Kingdom, continental Europe and North America. Other than delivering industry training, he has worked on projects for oil & gas companies of all sizes, including independents, national oil companies and (super)-majors, private equity firms, hedge funds and investment banks, and leading management consulting firms. He is an alumnus of Cambridge University. He has M.A and Ph.D. degrees in geology and is a Fellow of the Geological Society of London as well as a respected speaker on management panels at international conferences. Professional Experience Management consultancy & executive education: Advice to investment banks, businesses and major consulting firms. Specialist expertise in upstream oil & gas, with in depth experience in exploration strategy, portfolio valuation and risk assessment. Leadership: Managed and led teams and departments ranging from 3 - 60 in size. Provided technical leadership to a cadre of 800 explorationists in Shell worldwide. Member of the 12-person VP team leading global exploration in Shell, a $3 bln p.a. business and recognised as the most effective and successful among its industry peers. Accountability & decision-making: Accountable for bottom-line results: in a range of successful exploration ventures with budgets ranging from $10's million to $100's million. Made, or contributed to, complex business decisions / investments, taking into account strategic, technical, commercial, organisational and political considerations. Corporate governance: Served as non-executive director on the Boards of the South Rub al Khali Company (oversight of gas exploration studies and drilling in Saudi Arabia) and SEAPOS B.V. (exploration deep-water drilling and facilities management). Technical & operations: Skilled in exploration opportunity evaluation, the technical de risking of prospects, portfolio analysis and managing the interface between exploration and well engineering activities. Unparalleled knowledge of the oil and gas basins of the world, and of different operating regimes and contractual structures, ranging from Alaska, Gulf of Mexico and Brazil, through to the Middle East, former Soviet Union, Far East and Australia. Safety: Following an unsatisfactory audit, became accountable for safety performance in Shell's exploration new ventures. Through personal advocacy and leadership of a small team, delivered pragmatic and effective HSE systems, tools and staff training / engagement and a dramatically improved safety record. R&D: Experience in the 3 key roles in R&D: scientific researcher, research manager, and 'customer' for R&D products. After re-defining Shell's exploration R&D strategy, led the re-structuring of the R&D organization, its interface with 'the business' and approaches to deployment and commercialization. Strategy: Accomplished at formulating competitive strategies in business, R&D and technology deployment, translating them into actionable tactics and results. Defined the exploration strategy of PDO (a Shell subsidiary in Oman) and latterly of Shell's global exploration programme. Professional education, behavioural/motivational coaching: Experienced in organisational re-design, change management, leadership education and talent development. Commercial skills: Personally negotiated drilling compensation claims, educational contracts and E&P contracts, with values of $5 million to $100+ million. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations
Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate