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8 Branding courses in Horley

Customer engagement (In-House)

By The In House Training Company

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Customer engagement (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Jennifer Holloway delivers keynotes, workshops and webinars for clients, both online and in person (no public courses are run). Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask): Personal Brand – What? How? Why? An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times. Delivered as a 45-minute or 60-minute session x People Buy People – So Who Are You Selling? You want people to buy your personal brand…but what exactly is it? This session challenges people to think in a new way about what they bring to the table and what makes them tick, kicking off the process of defining their personal brand. Delivered as a 90-minute or 120-minute session x Discover Your Personal Brand When you really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This session provides a step-by-step process to highlight your individuality and put it clearly into words. Delivered as a half-day or full-day session xx Deliver Your Personal Brand With Impact Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression. Delivered as a 120-minute or half-day session x Articulate Your Achievements To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way. Delivered as a 60-minute or 90-minute session x How To Create A LinkedIn Profile To Be Proud Of Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons. Delivered as a 45-minute or 60-minute session x Networking For People Who Need Help Networking Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online. Delivered as a 45-minute or 60-minute session And for those wanting an in-depth approach to developing their personal brand: Making The Most Of Your Personal Brand This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online. x It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort. Delivered as blend of in-person and online learning, or entirely online

What's on offer
Delivered in person or OnlineFlexible Dates
Price on Enquiry

Strategic Brand Management

5.0(10)

By GBA Corporate

Overview Objectives Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its growth and sustainability using researched processes Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions

Strategic Brand Management
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Word - advanced (In-House)

By The In House Training Company

This one-day workshop is designed to help users work with advanced features within Word. It includes hands-on exercises to help make complex documents more manageable. Participants will learn how to share and collaborate on documents and track document changes. This course will help participants: Add document links to files, websites, bookmarks and headings Create and revise footnotes and endnotes Use cross-referencing Insert and mark a document index Use comments within a document Create and edit document templates Set up picture and table captioning Work with tracked changes, including viewing, accepting and rejecting changes Use tables of contents Transfer styles across files using styles organiser Protect and restrict the opening and editing of documents Work with document themes Work with subdocuments Use ribbon buttons and groups 1 Adding document links Adding links to a document Linking to files, websites and email Adding and linking to bookmarks Linking to document headings 2 Captioning and cross-referencing Inserting picture and table captions Creating and updating a table of figures Adding and revising endnotes and footnotes Understanding cross-reference types Creating a cross-reference Marking and inserting a document index 3 Collaborating on documents Inserting and viewing documents Navigating through comments Replying to a comment Printing comments 4 Tracking changes Using tracking changes within a document Choosing how to view document revisions Accepting and rejecting changes 5 Comparing documents Comparing two documents Combining changes into a single document Accepting and rejecting changes 6 Protecting a document Restricting opening or editing of documents Defining regions for editing Restricting document formatting 7 Outline view Collapsing paragraphs with heading styles Managing files with subdocuments Editing and locking subdocuments Sharing subdocuments 8 Document themes Standardise document formatting with themes Using a theme to match corporate branding Transferring themes across files 9 Creating templates Creating and editing document templates Adding font and heading styles to templates Defining file locations for shared templates Copying styles across templates and files 10 Customising the ribbon Customising ribbon buttons Adding new ribbons Adding buttons to ribbon groups

Word - advanced (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

PR, Brand Management and Strategic Management

5.0(10)

By GBA Corporate

Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

PR, Brand Management and Strategic Management
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Leadership Identity Through Self-Discovery

5.0(1)

By Puritas

This module focuses on developing leadership confidence through self-discovery, emphasising the importance of understanding one's unique leadership style and personal philosophy. Participants will explore their core identity as leaders and learn strategies to enhance their influence, credibility, and relationships within their organisation. Exploring the link between self-discovery and effective leadership, focusing on developing confidence to lead from within. Testimonial: “Without guidance, personal branding can quickly become an exercise in aspiration and competition; letting the carefully curated public personas of others dictate our own validity and definition of success. Clarity on who we truly are, what matters to us and therefore how we position ourselves in the world takes reflection and time. Rachael’s work in this area has inspired the nearly 100 delegates who have been part of our HR Leadership Academy over the past 8 years, and I have no doubt will continue to resonate with future cohorts.” MD, Nina Metson - Suffolk

Leadership Identity Through Self-Discovery
Delivered In-Person in Bishop Stortford + 9 more or UK WideFlexible Dates
£1,500 to £2,500

Explore Web Development, Digital Marketing, Design, and Content Magic with Dinesh Teja Groups

By Dinesh Teja Groups

We explore digital assets to identify business requirements, thoroughly understand business needs, and implement appropriate strategies accordingly. Through thorough market research and competitor analysis, we will craft a customized strategy to elevate your business’s marketing performance on search engines.

Explore Web Development, Digital Marketing, Design, and Content Magic with Dinesh Teja Groups
Delivered In-Person in InternationallyFlexible Dates
FREE

Crisis communications

By Rough House Media

Are you confident your organisation could cope if a bad news story went viral and you were besieged by the media? Would you be able to fend off a determined and aggressive journalist, take control and deliver your key messages? Our crisis communications courses show you how to cope when your organisation is under fire, and protect your good name. We can: Train your spokespeople to handle challenging interviews, pitting their wits against a hostile reporter Train your PR team to manage communications during an unfolding crisis Deliver a fast-paced crisis simulation where your team have to decide how to handle the press during an unfolding emergency Facilitate a crisis strategy workshop, where we work together to develop your crisis communications strategy All of our crisis communications courses are bespoke, so we will design each one to meet your specific needs. Areas we can cover include: How a crisis can escalate in seconds How journalists respond to bad news stories How to develop effective key messages & write holding statements How to manage your social media How to take control of an interview and get your message across How to handle press conferences and doorsteps Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.

Crisis communications
Delivered in Richmond or UK Wide or OnlineFlexible Dates
Price on Enquiry

Educators matching "Branding"

Show all 4
New Perspective

new perspective

London

The Social Impact Specialists Hanif Osmani Hanif founded the New Perspective Group to help tackle socio-economic inequality. His professional community development journey began in 2002 as a trainee on a £56m regeneration programme on the Ocean Estate in East London, one of the most deprived areas of the UK – and the estate on which he grew up... [FLIP TO READ MORE] Hanif has held several posts, including senior management and leadership roles in a local authority, housing association and two grassroots charities, developing and delivering innovative community development programmes that have been praised as examples of best practice. Strategy, innovation and partnership development are the common threads that run throughout his career, and his areas of expertise include community engagement, economic development and health & wellbeing. He strongly believes in the power of enterprise and well-paid employment to lift disadvantaged communities out of poverty, and both of these topics are close to his heart. He is an autodidact with a broad range of interests, including tech, photography, videography, branding, marketing, graphic design, web design, and more. Hanif seeks to encourage organisations to fully utilise these tools to help drive engagement, deliver real social impact, and fully harness the power of one of his true passions: storytelling. Alexandra Porter Alexandra is a visual anthropologist and filmmaker with a degree in Social Sciences and Social Anthropology and a Masters in Visual Anthropology and Documentary Production. She is deeply passionate about equality and has worked with a broad range of charities to help inspire change and improve the quality of life for some of society's most disadvantaged groups. [FLIP TO READ MORE] In the UK, Alexandra has worked with Oxfam, the British Heart Foundation, the AAFDA charity (Advocacy After Fatal Domestic Abuse), and the Liverpool Blind Football Club. For her degrees, she conducted in-depth qualitative research on stigmatised facets of culture across the globe. As part of her Masters, she moved to Los Angeles to study and film artists living with chronic illnesses in order to understand a patient's expression of their lifeworlds, and how to improve an individual's quality of life. Her film "Pathos: The Art of Life" was officially selected for the Fine Arts Film Festival, Venice, California 2020 and screened at the Burning Man Multiverse 2020. "Trust Your Senses" received an honourable mention at the Experimental Forum 2020. Alexandra currently resides in Barcelona, where she has undergone further training in documentary filmmaking. She has also been involved with local grassroots charities such as Lloc De La Dona (an association supporting migrant women involved in sex work), the Las Kelly's (cleaners fighting for better working conditions in the tourism sector) and Volver a Latir (a rehoming association for foster dogs across Spain). Emran Hoque Emran is a multidisciplined creative specialising in visual identities and creative design. He is trained in art, design, branding, and marketing, and has worked with public, private and non-profit organisations to tell their stories through distinctive, meaningful and emotive design. [FLIP TO READ MORE] Emran has worked with the NHS, Greater London Authority (GLA), educational institutions such as SOAS, local authorities, and others to support them with brand development, web design, and other digital design services. His expertise includes making websites and digital media accessible to neurodiverse people, and his personal experience of dyslexia gives him a unique perspective as a digital professional. For over ten years, he led a creative studio in the heart of London’s creative hub, Brick Lane, and, as a freelance branding consultant, has worked internationally with some of the largest creative agencies and their clients. Emran has a strong track record of working with charities, and in 2021 he founded Digiroots CIC, a non-profit that aims to build the capacity of small grassroots charities and bridge the digital divide. He regularly organises and delivers community arts programmes for disadvantaged communities that may not otherwise have the opportunity to explore and express themselves through the creative arts. Suzanne Wolfe Suzanne is an experienced social housing professional who has spent 35 years working with social landlords, developers, local authorities, charities, and others to create and deliver real social value. Her expertise covers all aspects of housing, including social investment, resident engagement, development and regeneration, finance, and technical services... [FLIP TO READ MORE] In 2004, Suzanne joined an East London social landlord, Poplar HARCA, as Neighbourhood Director and led the area through a period of profound change, quickly building trust and working closely and effectively with the diverse local community. Together, they achieved the transformation of the area from what was regarded as one the worst areas in Tower Hamlets to one of the very best. Suzanne is a capable advocate, problem solver and negotiator. She is motivated by her experience of seeing successful neighbourhood regeneration create opportunity, raise educational outcomes and improve life chances generally. As Chief Executive of the Industrial Dwellings Society, she delivered a corporate turnaround from regulatory downgrading at the start of her tenure, securing the top Governance and Viability ratings from the Regulator of Social Housing in just two years. She is a Fellow of the Institute of Housing, co-opted member of BME London Landlords, and has worked at senior levels for four inner London councils and three Housing Associations.