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20 Educators providing Brand Strategy courses delivered Live Online

Brand Constellations

brand constellations

UNLOCK THE POWER OF STRATEGIC BRANDING WITH THE BRAND CONSTELLATIONS FRAMEWORK A Clear, Actionable Approach to Building & Managing Brands Branding is more than just a logo or a marketing campaign—it’s a strategic asset that drives business success. Whether you’re a CMO, founder, marketing leader, or someone eager to understand how great brands are built, this course will give you the tools to create, analyze, and manage a brand with confidence. -------------------------------------------------------------------------------- COURSE OVERVIEW 5 Modules | 28 Videos | 85 Minutes Total Includes Course Workbook for Hands-On Brand Analysis Earn a Certificate of Completion This structured, easy-to-follow course breaks down the Brand Constellations Framework into five powerful modules, giving you a clear, actionable process to build and manage a brand that stands out in the market. Each module includes engaging video lessons, real-world examples, and exercises to ensure that you apply what you learn immediately. The course workbook leads participants through an in-depth analysis of the eight stars of the Brand Constellations Framework, helping you identify strengths, weaknesses, and opportunities in your brand strategy. Upon completion of the course, you’ll receive a certificate, recognizing your expertise in brand strategy using the Brand Constellations Framework. -------------------------------------------------------------------------------- MEET YOUR INSTRUCTOR: STEVEN SILVERMAN, PH.D. Steven Silverman, Ph.D., is a branding expert, author, and consultant with over 30 years of experience working with some of the world’s most influential companies, including Microsoft, Amazon, Bose, DuPont, and Mars. As the creator of the Brand Constellations Framework, he has helped organizations align their brand strategy with business growth, ensuring brand consistency, differentiation, and market leadership. In addition to consulting, Steven teaches MBA courses in Brand Management and Marketing Strategy, providing real-world applications of branding principles to future business leaders. His Ph.D. in marketing and strategy allows him to bridge academic insights with hands-on business applications, giving you a research-backed, practical approach to brand building. This course is designed to take you beyond basic marketing concepts and give you a structured, actionable framework to create a brand that truly works—one that attracts customers, builds trust, and drives long-term success. -------------------------------------------------------------------------------- WHAT YOU’LL LEARN IN THIS COURSE The Brand Constellations Framework – A structured, research-backed model that helps you align every aspect of your brand for long-term success. How to Avoid Brand Confusion – Learn why so many brands struggle with differentiation and how to make your brand stand out. The Eight Dimensions of a Strong Brand – Explore how product, price, placement, promotion, category, competitors, company, and customer work together to shape brand meaning. Real-World Case Studies & Practical Applications – See how top brands succeed (or fail) based on their strategic choices. Hands-On Brand Analysis Workbook – Walk through a guided analysis of all eight stars of the Brand Constellations Framework, helping you evaluate and refine your brand. Earn a Certificate of Completion – Demonstrate your expertise in brand strategy with an official certificate. -------------------------------------------------------------------------------- WHO SHOULD TAKE THIS COURSE? Startup Founders & Entrepreneurs – Build a brand that attracts customers and investors. Marketing & Brand Managers – Strengthen brand positioning and alignment across all touchpoints. Corporate Leaders & Executives – Ensure your company’s brand strategy supports business goals. Students & Branding Enthusiasts – Gain expert-level insights into how great brands are built. -------------------------------------------------------------------------------- WHY THIS COURSE? This is not just another branding course. It’s a complete framework for brand strategy—one that helps you bridge the gap between branding, marketing, and business growth. Based on decades of research, real-world experience, and proven methods, the Brand Constellations Framework gives you the clarity and structure you need to manage a brand effectively. Unlike other courses that focus only on logos and messaging, this course shows you how to align your entire brand with your business strategy. Short, Actionable & High-Impact – With 85 minutes of content spread across 28 videos, you can complete the course at your own pace and apply insights immediately. Exclusive Course Workbook – The hands-on workbook guides you through an in-depth analysis of your brand, helping you refine key aspects of your strategy using the Brand Constellations Framework. Earn a Certificate – Show your mastery of strategic brand management with an official certification upon completion. -------------------------------------------------------------------------------- TAKE CONTROL OF YOUR BRAND TODAY Get Instant Access – Enroll now and start building a brand that works. Learn at Your Own Pace – Online, flexible, and designed for real-world application. Hands-On Strategy Development – Use the exclusive course workbook to refine your brand in a structured, strategic way. Earn a Certificate – Validate your expertise and enhance your professional credentials. Enroll Now and Start Your Brand Strategy Journey! 🚀

Des O’Connor

des o’connor

5.0(6)

London

I create women business experts worldwide, inspire them to lead, and empower them to speak on stage. I’m honoured to be an award-winning entrepreneur and industry-leading business coach, having received recognition such as: 2013 Relationship Coach of the Year – Association for Professional Coaches, Trainers, and Consultants (APCTC) Bestselling Author – contributing author to “Coach Wisdom” Founder of Social Media Marketing Events Founder of Women In Business Events International Speaker; has spoken at business and professional conferences throughout the UK, Dubai and in the U.S. and other international markets But the most important recognition to me is the fulfillment and meaning that comes from making a positive difference in my clients lives, and building a stronger community for all of us as entrepreneurs and business leaders. More about me… I have extensive experience as a coach, consultant, social media marketing expert, and entrepreneur. I am passionate about personal and professional development and helping people get more out of life; I believe in the power of education and personal development to inspire people to make transformations in their lives. I’ve seen it happen for so many people, again and again! After several years of successful experience as a professional speaker, I realised that there was a problem in our industry. Too many speaker line-up sat industry events and conferences were all men. There were not very many women being featured to speak on stage. I knew that this was a massive problem. After all, I have worked with so many talented, amazing women who are entrepreneurs and experts and business leaders; why were there not more opportunities for women to speak on stage and be recognised as in-demand business experts? That’s why I decided to start my Des O’Connor Women In Business (WIB) events. I launched my first Women In Business event in London in September 2017, with the goal of inspiring women to become business experts, build brands, deliver value to their clients, and sell their expertise to a global audience. In the years since, I have put more than 150 people on stage at my events (many of them women, many first-time speakers) and I have helped create a more expansive community for women in business (and men too). I also provide business consulting for business experts, entrepreneurs, professional speakers, coaches, and companies that need help with social media marketing, digital marketing, webinar marketing, website development, online lead generation, and more. My clients include: Business Experts: Are you looking start a business for the first time, or build the brand of your existing business? Do you have expertise in a particular field that you’d like to learn how to make into a viable business model? I can work with you to launch your business and help you make money with your unique expertise. Professional Speakers: I empower business experts to speak on stage at my packed-out live events! Whether you are a first-time speaker, or if you already are speaking on stage as part of your business marketing or business model, I can help you get better quality speaking opportunities – including international speaking opportunities. Coaches and Corporate Trainers: I have extensive experience as a coach and professional/personal development expert. I work with some of the best coaches in the industry to help them get better clients, expand their audiences, build their brand, and get paid while they sleep with digital information products (CDs, MP3s, MP4 videos, webinars, etc.) that they can sell worldwide from their website. Authors: Do you want to write a book as part of your business and brand? I can help connect you with publishing resources, book marketing, social media marketing to boost the audience for your book, and I also produce packed-out live Book Launch events for authors. I don’t just put people on stage, I provide comprehensive marketing and brand strategy consulting to help my clients maximise their success on every level. Digital Marketing and Sales Funnels: I help my clients turn their websites into sales machines. There are lots of web designers in the world and you can often get websites designed very cheaply, but unfortunately most web designers do not understand how to systemise your clients’ journeys. I help you create a focused website marketing strategy with built-in sales funnels and CRM (customer relationship management) tools, so that you can generate a conversation with your prospective clients, lead them to sign up for further communications and a deeper relationship, and even better, to inspire your clients to order your products and services. High Quality Lead Generation and Networking: I advise and help my clients (with a variety of packages of services) on how to form their message, improve clarity of their brand and value proposition, and promote them to my extensive network of contacts to drive leads to them and take these new business leads on a journey to build relationships and increase rapport so that you can easily convert them into paying clients. Des O’Connor Shoes: I am passionate about personal and professional development. My entire career has focused on helping people to learn, get inspired, get motivated, and get better at various aspects of their professional and personal lives. So that’s why I’m excited to launch my new line of shoes, Des O’Connor Shoes. These are the world’s first shoes that empower women to improve all aspects of their personal and professional lives.

En-light It Up!

en-light it up!

Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Jan–May 2018 Marketing and communication strategy development for ADHD and Eradication programme for HCV. Spoken Brand Narratives, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, May–Sep 2018 Marketing and communication strategy development for ovarian cancer, acute coronary syndrome, Dravet syndrome. Cherry Advertising, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Jan–April 2018 Marketing and communication strategy development for unresectable hepatocellular carcinoma and radioactive iodine -refractory differentiated thyroid cancer. Concentric Health Experience, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Oct–Nov 2017 Marketing and communication strategy development for the global launch of a new antibiotic against nosocomial pneumonia infections. McCann Health, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Account Director, May– Sep 2017 Marketing and communication strategy development for breakthrough validated comprehensive genomic profiling of tumours; painkillers; COPD and asthma. Havas Lynx, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Mar–Oct 2016 Marketing and communication strategy development for EU lobby/PR project in immuno-oncology. Publicis LifeBrands Resolute, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Sr Account Manager, Sep 2015 – Feb 2016 Marketing and communication strategy development for the first vaccine against dengue fever. TBWA\PW, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Sr Account Manager, Jun – Sep 2015 Marketing and communication strategy development for oral care, life science diagnostics. Sudler & Hennessey, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Manager, Jun 2014 – May 2015 Marketing and communication strategy development for cardiology, primary and secondary care. Peaxi Communications, Milano, Italy Healthcare Marketing and communications consultant, founder & director Apr 2013 – May 2014 Healthcare advertising and medical communication advisor and consultancy. QBGROUP, Padova, Italy Communication and Marketing Agency in the Health and Pharmaceutical Business Key Account Manager, Feb–Mar 2013 Medical education/event-communications agency with advanced ICT assets, including augmented reality, 3D graphic design and holographic production. Sudler & Hennessey, Milano, Italy Communication and Marketing Agency in the Health and Pharmaceutical Business Account Manager, May 2011 – Jan 2013 Medical education (events and web-based programmes), promotion and advertising for diabetes, oncology, COPD, angioedema, rheumatoid arthritis. GDS Brand Consultancy, Milano, Italy Consulting agency offering brand strategy implementation services Freelance Consultant, Feb–May 2011 Events organisation and promotion support. Wyeth Consumer Healthcare (later Pfizer), Milano, Italy Pharmaceutical company Junior Product Manager, Mar–Sep 2010 Marketing and branding activities for OTC and vitamin supplements. Value Relations International, Milano, Italy Communication and Media Relations Agency in the Health and Pharmaceutical Business Account for media relations, Nov 2009 – Jan 2010 Media-relations activities for multiple clients. MolMed, Milano, Italy Biotech company Business Development & Communication Associate, Apr 2007 – May 2009 Business development for research, development and clinical validation of innovative therapies to treat cancer and gene therapies. EDUCATION AND TRAINING CTI Co-Active Life Coach – International Certification (validated by ICF), London, UK Co-Active curriculum and International Certification completed in May 2019 Theta Healing Institute of Knowledge, founded by Vianna Stibal Advanced Theta Healing Practitioner and Certified ThetaHealing Instructor Jun 2018 – present Courses and certifications received with abilitation to teach: Basic DNA, Advanced DNA, Dig Deeper, SoulMates, Growing Your Relationships series (You and your Significant Other, You and the Creator, You and the Earth, You and your Inner Circle), World Relations, Manifesting and Abundance. Courses and certifications received as advanced practitioner: Basic DNA, Advanced DNA, Dig Deeper, SoulMates, Growing Your Relationships series (You and your Significant Other, You and the Creator, You and the Earth, You and your Inner Circle), World Relations, Manifesting and Abundance, Intuitive Anatomy, Disease and Disorders, Planes of Existence, DNA 3. City, University of London, London, UK Short course: Business and Management – Coaching for Business, Jan-Mar 2018 Business School “Il Sole 24ORE”, Milano, Italy Full time Marketing & Communication Master, May-Nov 2009 University “Vita-Salute San Raffaele”, Milano, Italy Specialty degree in Medical, Cellular and Molecular Biotechnology (drug development processes in bio-pharma companies), Oct 2004 – Mar 2007 Score: 108/110 MolMed, Milano, Italy AIDS Gene Therapy Laboratory, Sep 2005 – Mar 2007 Experimental laboratory project for graduation. Final thesis on the following research project: “Analysis of the possible interference of lentiviral vectors on HIV-1 integration”. University “Vita-Salute San Raffaele”, Milano, Italy Bachelor’s degree in Medical and Pharmaceutical Biotechnology (human health), Oct 2001 – Oct 2004 Score: 110/110 DIBIT, San Raffaele Scientific Institute, Milano, Italy Oncology Molecular Genetics Laboratory, Nov 2002 – Oct 2004 Internship in an academic research laboratory; learning of basic experimental techniques.