Not all EV drivers are the same, and neither are their needs.

From early adopters to fleet drivers, company car users to the EV-curious, understanding the full range of current and future EV users is essential for effective planning, communication, and service design.

This workshop unpacks real-world EV user profiles and explores what their behaviours and expectations mean for your business or organisation. It’s a practical deep-dive into the people behind the plugs.

Why attend?
Get to know your users – Understand different driver types and what motivates them 
Tailor your approach – Adapt services, infrastructure and messaging accordingly 
Anticipate demand – Plan for how the market and your customers will evolve 
Think beyond tech – Put user needs at the heart of your EV strategy

If you're developing your business strategy and want to put customers at the centre, this session will help you think through who your current and future customers are, and how to get your business ready to meet their needs.

Practicalities
Location: This workshop can be conducted either at your premises or at an off-site location. It is expected that the client will arrange the venue, along with food and refreshments for learners though out the day. However, this can be arranged on your behalf on request.

Attendees: These workshops are designed to run best with between 15 - 30 learners at a time.

Cost: We typically run 2-3 workshops in a day, either covering a range of topics or to enable larger cohorts to spilt across the day. We charge £9,000 (ex. VAT) per day, plus travel costs, which will be agreed in advance. Where materials require adapting or changing for the audience, additional costs may be incurred.

Cenex (Centre of Excellence for Low Carbon & Fuel Cell Technologies)

Employee Engagement

Transportation Management

Hybrid & Electric Vehicle

Stakeholder Management

EV Installation

Electric Vehicles (EVs)

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EV Charging

Who’s driving EVs and who will be in the future? Join this workshop to explore user types, behaviours and what it all means for your services and strategy.

EV User Archetypes: Understanding the drivers of the future

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EV User Archetypes: Understanding the drivers of the future

By Cenex (Centre of Excellence for Low Carbon & Fuel Cell Technologies)

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