2007 Analytics courses

Duration 5 Days 30 CPD hours Overview Mining data Manipulating data Visualizing and reporting data Applying basic statistical methods Analyzing complex datasets while adhering to governance and quality standards throughout the entire data life cycle CompTIA Data+ is an early-career data analytics certification for professionals tasked with developing and promoting data-driven business decision-making. CompTIA Data+ gives you the confidence to bring data analysis to life. As the importance for data analytics grows, more job roles are required to set context and better communicate vital business intelligence. Collecting, analyzing, and reporting on data can drive priorities and lead business decision-making. 1 - Identifying Basic Concepts of Data Schemas Identify Relational and Non-Relational Databases Understand the Way We Use Tables, Primary Keys, and Normalization 2 - Understanding Different Data Systems Describe Types of Data Processing and Storage Systems Explain How Data Changes 3 - Understanding Types and Characteristics of Data Understand Types of Data Break Down the Field Data Types 4 - Comparing and Contrasting Different Data Structures, Formats, and Markup Languages Differentiate between Structured Data and Unstructured Data Recognize Different File Formats Understand the Different Code Languages Used for Data 5 - Explaining Data Integration and Collection Methods Understand the Processes of Extracting, Transforming, and Loading Data Explain API/Web Scraping and Other Collection Methods Collect and Use Public and Publicly-Available Data Use and Collect Survey Data 6 - Identifying Common Reasons for Cleansing and Profiling Data Learn to Profile Data Address Redundant, Duplicated, and Unnecessary Data Work with Missing Value Address Invalid Data Convert Data to Meet Specifications 7 - Executing Different Data Manipulation Techniques Manipulate Field Data and Create Variables Transpose and Append Data Query Data 8 - Explaining Common Techniques for Data Manipulation and Optimization Use Functions to Manipulate Data Use Common Techniques for Query Optimization 9 - Applying Descriptive Statistical Methods Use Measures of Central Tendency Use Measures of Dispersion Use Frequency and Percentages 10 - Describing Key Analysis Techniques Get Started with Analysis Recognize Types of Analysis 11 - Understanding the Use of Different Statistical Methods Understand the Importance of Statistical Tests Break Down the Hypothesis Test Understand Tests and Methods to Determine Relationships Between Variables 12 - Using the Appropriate Type of Visualization Use Basic Visuals Build Advanced Visuals Build Maps with Geographical Data Use Visuals to Tell a Story 13 - Expressing Business Requirements in a Report Format Consider Audience Needs When Developing a Report Describe Data Source Considerations For Reporting Describe Considerations for Delivering Reports and Dashboards Develop Reports or Dashboards Understand Ways to Sort and Filter Data 14 - Designing Components for Reports and Dashboards Design Elements for Reports and Dashboards Utilize Standard Elements Creating a Narrative and Other Written Elements Understand Deployment Considerations 15 - Understand Deployment Considerations Understand How Updates and Timing Affect Reporting Differentiate Between Types of Reports 16 - Summarizing the Importance of Data Governance Define Data Governance Understand Access Requirements and Policies Understand Security Requirements Understand Entity Relationship Requirements 17 - Applying Quality Control to Data Describe Characteristics, Rules, and Metrics of Data Quality Identify Reasons to Quality Check Data and Methods of Data Validation 18 - Explaining Master Data Management Concepts Explain the Basics of Master Data Management Describe Master Data Management Processes Additional course details: Nexus Humans CompTIA Data Plus (DA0-001) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the CompTIA Data Plus (DA0-001) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Have you ever wondered how data speaks its complex language? Are you curious to unlock the code and understand its intricate dialects? Welcome to our course - Data Analysis for Data Analyst - a comprehensive theoretical exploration of data and its manifold intricacies. In this Data Analysis for Data Analyst course bundle, we will journey together through a diverse range of theories and concepts, from the fundamentals of data analysis to business data interpretations, MySQL database management, GDPR UK regulations, and Excel data analysis. All without touching a single tool! This expedition will empower you to comprehend data's multifaceted universe and the essential role it plays in various sectors. With us, data is not just numbers or facts but a powerful storyteller, a strategic guide, and a rulemaker. We offer you the keys to understanding this universal language, revealing how it shapes businesses, influences decisions, and regulates processes. Join us on this enlightening path as we explore the vast, intricate world of data. Are you ready to become fluent in the language of data? The seven CPD Accredited courses are: Course 01: Basic Data Analysis Course 02: Business Data Analysis Course 03: Learn MySQL from Scratch for Data Science and Analytics Course 04: Diploma in Data Analytics with Tableau Course 05: GDPR UK Training Course 06: Google Data Studio: Data Analytics Course 07: Excel Data Analysis Learning Outcomes Grasp the foundations of data analysis Understand the application of data in a business context Gain deep knowledge about MySQL for data analysis Acquire a working knowledge of GDPR in the UK Enhance your data interpretation skills through Excel Embrace a holistic understanding of the data landscape. Diploma in Data Analysis Fundamentals: Learn to unravel the layers of data and extract meaningful insights. Business Data Analysis: Decode the relationship between data and business strategies. Learn MySQL from Scratch for Data Science and Analytics: Delve deep into the database management system MySQL, its structure, and usage in data analytics. GDPR UK Training: Understand data protection regulations in the UK context. Excel Data Analysis: Uncover how Excel is more than just a spreadsheet application for data analysis. Theoretical Approach: Our course provides a theoretical exploration of data analytics, allowing you to understand data beyond its application. Comprehensive Bundle: This well-rounded course offers a unified approach to understanding data in diverse fields. So, are you ready to unlock the language of data? Embark on this journey today! CPD 50 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring data analysts keen on understanding data theories. Professionals looking to delve deeper into data analysis. Business enthusiasts wanting to understand the influence of data on decision making. IT professionals seeking knowledge about data protection in the UK. Career path Data Analyst - £30K to £45K/year Business Analyst - £35K to £55K/year Data Science Specialist - £50K to £70K/year GDPR Compliance Officer - £35K to £55K/year Excel Analyst - £28K to £42K/year Database Administrator (MySQL focus) - £40K to £60K/year. Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - Included You will get a complimentary Hard Copy Certificate.

Are you tired of companies making decisions that seem to have no rhyme or reason? Do you want to be part of the solution? Introducing our Business Intelligence Analyst course - designed to equip you with the skills and knowledge to help businesses make better decisions. Learning Outcomes: Upon completion of the Business Intelligence Analysts course, you can expect to: Gain a comprehensive understanding of business intelligence principles and concepts. Develop the ability to analyse real-time data for informed decision-making. Acquire the fundamentals of statistics and data science to drive actionable insights. Master the basics of SQL for efficient data manipulation and analysis. Learn essential techniques for effective database management. Explore data warehouse concepts and their role in business intelligence. In today's fast-paced business landscape, data is king. The ability to harness and analyse data effectively has become a crucial skill for professionals looking to make a significant impact. Our comprehensive Business Intelligence Analyst course is designed to equip you with the knowledge and expertise to drive better decision-making within organisations. Through a series of engaging and practical modules, you'll embark on a journey to unlock the power of business intelligence. From understanding the fundamentals and concepts to discovering real-time data analysis techniques, you'll gain invaluable insights into the world of data-driven decision-making. Our Business Intelligence Analysts course takes a deep dive into statistics and data science, arming you with the necessary knowledge to extract meaningful insights from complex datasets. You'll also learn the fundamentals of SQL, enabling you to manipulate and analyse data efficiently. Database management essentials and data warehouse concepts will further enhance your understanding of the role data plays in business intelligence. Enrol right now! Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The target audience for the Business Intelligence Analysts course is: Aspiring data analysts seeking to specialise in business intelligence. Professionals looking to enhance their decision-making abilities through data analysis. Managers and executives aiming to gain a deeper understanding of data-driven strategies. Entrepreneurs and business owners eager to leverage data for improved business outcomes. Career path This Business Intelligence Analysts course will help you to pursue a range of career paths, such as: Business Intelligence Analyst: £30,000 - £60,000 per annum Data Analyst: £25,000 - £45,000 per annum Business Analyst: £35,000 - £65,000 per annum Database Administrator: £30,000 - £55,000 per annum Data Scientist: £40,000 - £80,000 per annum Analytics Manager: £45,000 - £90,000 per annum

The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.

***Limited Time Exclusive Bundle*** Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now Tired of browsing and searching for a Database Administrator course you are looking for? Can't find the complete package that fulfils all your needs? Then don't worry as you have just found the solution. Take a minute and look through this extensive bundle that has everything you need to succeed. After surveying thousands of learners just like you and considering their valuable feedback, this all-in-one Database Administrator bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand Database Administrator course that will enhance your skills and prepare you for the competitive job market. Also, our experts are available for answering your queries on Database Administrator and help you along your learning journey. Advanced audio-visual learning modules of these Database Administrator courses are broken down into little chunks so that you can learn at your own pace without being overwhelmed by too much material at once. Furthermore, to help you showcase your expertise in Database Administrator, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Database Administrator Bundle Consists of the following Premium courses: Course 01: Introduction to Data Analysis Course 02: Data Center Training Essentials: General Introduction Course 03: Data Analytics with Tableau Course 04: Basic Google Data Studio Course 05: Complete Google Analytics Course Course 06: Python for Data Analysis Course 07: Data Analysis in Excel Level 3 Course Course 08: Microsoft Excel: Automated Dashboard Using Advanced Formula, VBA, Power Query Course 09: GDPR Data Protection Level 5 Course 10: Level 3 Cyber Security Course 11: Encryption Course 12: Windows 10 Pro Complete Training Course 13: Functional Skills IT Course 14: Learning Computers and Internet Level 2 Benefits you'll get choosing Apex Learning: Pay once and get lifetime access to 14 CPD courses Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable knowledge without leaving your home How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Database Administrator expertise and essential knowledge, which will assist you in reaching your goal. Curriculum of Bundle Course 01: Introduction to Data Analysis Module 01: Introduction Module 02: Agenda and Principles of Process Management Module 03: The Voice of the Process Module 04: Working as One Team for Improvement Module 05: Exercise: The Voice of the Customer Module 06: Tools for Data Analysis Module 07: The Pareto Chart Module 08: The Histogram Module 09: The Run Chart Module 10: Exercise: Presenting Performance Data Module 11: Understanding Variation Module 12: The Control Chart Module 13: Control Chart Example Module 14: Control Chart Special Cases Module 15: Interpreting the Control Chart Module 16: Control Chart Exercise Module 17: Strategies to Deal with Variation Module 18: Using Data to Drive Improvement Module 19: A Structure for Performance Measurement Module 20: Data Analysis Exercise Module 21: Course Project Module 22: Test your Understanding Course 02: Data Center Training Essentials: General Introduction Module 01: Data Center Introduction Module 02: Data Center Reliability Module 03: Data Center Equipment Module 04: Data Center White Space Module 05: Data Center Support Spaces Module 06: Data Center Security, Safety, Networks and IT Course 03: Data Analytics with Tableau Module 01: Introduction to the Course Module 02: Project 1: Discount Mart (Sales and Profit Analytics) Module 03: Project 2: Green Destinations (HR Analytics) Module 04: Project 3: Superstore (Sales Agent Tracker) Module 05: Northwind Trade (Shipping Analytics) Module 06: Project 5: Tesla (Stock Price Analytics) Module 07: Bonus: Introduction to Database Concepts Module 08: Tableau Stories Course 04: Basic Google Data Studio Module 01: Introduction to GDS Module 02: Data Visualization Module 03: Geo-visualization Module 04: A Socio-Economic Case Study Course 05: Complete Google Analytics Course Module 01: Overview Module 02: Navigation and Admin Module 03: Creating a New Google Analytics Account Module 04: Website Account Creation Module 05: Connecting To WordPress Website Module 06: Connecting To HTML Site Module 07: Connect Custom Page and Site Builders Module 08: Setting Up Annotations Module 09: Setting Up Intelligence Events Module 10: Set Up Custom Segments Module 11: Export Data for Analysis Module 12: Set Up Custom Reports Module 13: Set Up Google Integrations Module 14: Google Analytics Templates Module 15: Real Time Reporting Module 16: Setting Up Goals Module 17: Third Party Integrations Module 18: Audience Menu Overview Module 19: Interests and Geography Module 20: Conclusion Course 06: Python for Data Analysis Welcome, Course Introduction & overview, and Environment set-up Python Essentials Python for Data Analysis using NumPy Python for Data Analysis using Pandas Python for Data Visualization using matplotlib Python for Data Visualization using Seaborn Python for Data Visualization using pandas Python for interactive & geographical plotting using Plotly and Cufflinks Capstone Project - Python for Data Analysis & Visualization Python for Machine Learning (ML) - scikit-learn - Linear Regression Model Python for Machine Learning - scikit-learn - Logistic Regression Model Python for Machine Learning - scikit-learn - K Nearest Neighbors Python for Machine Learning - scikit-learn - Decision Tree and Random Forests Python for Machine Learning - scikit-learn -Support Vector Machines (SVMs) Python for Machine Learning - scikit-learn - K Means Clustering Python for Machine Learning - scikit-learn - Principal Component Analysis (PCA) Recommender Systems with Python - (Additional Topic) Python for Natural Language Processing (NLP) - NLTK - (Additional Topic) Course 07: Data Analysis in Excel Level 3 Course Modifying a Worksheet Working with Lists Analyzing Data Visualizing Data with Charts Using PivotTables and PivotCharts Working with Multiple Worksheets and Workbooks Using Lookup Functions and Formula Auditing Automating Workbook Functionality Creating Sparklines and Mapping Data Forecasting Data Course 08: Microsoft Excel: Automated Dashboard Using Advanced Formula, VBA, Power Query Introduction Prepaid Expenses Models: Resources Download Accounting for Prepaid Expenses Excel Formulas Detailed: Introduction to three Excel Models Formula Based Prepaid Expenses Model Calculate Prepaid Expenses Amortisation from Exact Start Date Prepaid Expenses Summary with Power Query and Pivot Table Advanced VBA Prepaid Expenses Amortisation Model BONUS: Dynamic Dashboard for Divisional Profit and Loss statements: Easy Way Power Query & Pivot Tables based Dashboard without any Formulas, Fully Dynamic Thankyou Course 09: GDPR Data Protection Level 5 Module 01: GDPR Basics Module 02: GDPR Explained Module 03: Lawful Basis for Preparation Module 04: Rights and Breaches Module 05: Responsibilities and Obligations Course 10: Level 3 Cyber Security FUNDAMENTALS OF NETWORKING GETTING STARTED WITH CYBER SECURITY LET'S BEGIN - THE FUNDAMENTALS OF CYBER SECURITY DIVING DEEP INTO CYBER SECURITY TYPES OF ACTORS, ATTACKS, MALWARE AND RESOURCES FIREWALLS AND ANTIVIRUS KEY SECURITY CONCEPTS Course 11: Encryption Section 01: Introduction Section 02: Basics of Common Encryption Section 03: Technical Aspects of Encryption Section 04: AES Basic Tech Demo Section 05: File and System Encryption Section 06: Conclusion Course 12: Windows 10 Pro Complete Training Module 01: Course Overview Module 02: Building Your Virtual Lab Environment Module 03: Upgrading Windows 7, 8, or 8.1 to Windows 10 Module 04: Building a Microsoft Server 2016 Domain Module 05: Windows Deployment Services (WDS) Module 06: Windows 10 Firewall, Windows Defender and UAC Module 07: Networking Module 08: Troubleshooting Module 09: User Preferences Module 10: Maintenance Course 13: Functional Skills IT Section 1: Introduction Section 2: Information Technology Section 3: Components of IT Section 4: Hardware Section 5: Operating System Section 6: Application/Software Section 7: Networking Section 8: Security Section 9: Traffic Flow & Enterprise Level IT Components Section 10: Storage Section 11: Database Section 12: Virtualisation & Cloud Section 13: Management & Other IT Jobs Course 14: Learning Computers and Internet Level 2 Module 01 : Computer Operating and Troubleshooting Module 02 : Internet and Computing - Key Applications Module 03 : Internet and Computing - Tools & Networking Module 04 : Windows 8 for PC Module 05 : Windows 10 - New Developments Module 06 : Cyber Security Awareness CPD 160 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Database Administrator bundle. Requirements Our Database Administrator course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices. Career path Having this Database Administrator expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included P.S. The delivery charge inside the UK is £3.99, and the international students have to pay £9.99.

2 QLS Endorsed Courses | CPD Certified | Free PDF & Hard Copy QLS Certificates | 180 CPD Points | Lifetime Access

2 QLS Endorsed Courses | CPD Certified | PDF & Hardcopy Certificates Included | 180 CPD Points | Lifetime Access

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Instagram Marketing course will show you how to use Instagram to market your products and build your business community so that you can grow your business.