Qualifying: Buying Influencers and Complex Sales

Description

In each complex sale, there are four vital buying roles--anywhere from one to many may play one or more decision-making roles. Understand the role of each buyer and discover how to sell to all four buying influencers in order to build a solid strategic foundation. Understand the three points of entry to gain access to buying influencers.

Learning Objectives

Explain the importance of qualifying buying roles in complex sales, Describe four types of buying influencers, Identify the primary buying focus for each role, Summarize decision-making criteria for each buying role, Describe how to gain account entry in complex sales

Target Audience

Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams