Description

Course description

This is an intensive, one-day introduction to UX Strategy which will help you:

Create evidence-based UX strategies for your products and services

Sell the benefits of a UX Strategy to your organisation

Plan your UX research and design activities

Understand how to differentiate your brand from your competitors’

Develop the right products and services for your customers and your business

It’s fun, it’s interactive and as well as meeting interesting people to exchange ideas and experiences with, you will learn about methods that will help you develop and improve your UX strategy.

“We have taken huge value and learnt loads. Bunnyfoot were not just making things look pretty, you really understand how people interact and gave clear evidence. You have techniques with teeth…you cannot ignore it, you make things work.”Arlene McDermott
Programme Manager, FCA

Is it for you?

Have you ever created products or services that met every business need, but didn’t meet the expectations of your customers?

Have any of your products and services delivered a great user experience but were unable to turn a profit?

Have you ever wished you’d run your ideas past your customers before committing time and money to them?

Have you ever wondered how to demonstrate the importance of UX to your key stakeholders?

If the answer to any of these questions is “yes”, this course is for you.

What you will learn

Topics covered in the course include:

Examining what UX strategy is – and what it’s not

How to know how ready your business is for UX Strategy

Defining the value proposition of your product or service

Defining a business model that addresses the needs of your customers and your business

How to analyse your competitors’ products and services to identify ways to differentiate yours

The importance of researching your user experience

Different ways of conducting UX researchHow to translate a great strategy into great designHow to understand if your strategy is working

Learning objectives

After completing the course, you will be able to:

Describe what a good business strategy looks like

Create a business model for your product or service

Describe and discuss the benefits of customer research

Know when and how to conduct UX research and design activities

Conduct a competitor analysis

Monitor the success of your UX strategy

Necessary for remote training

Access to Zoom

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UX Strategy

By Bunnyfoot

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