Export Strategy & Market Entry

Description

Add your descriptExpanding into international markets requires more than just selling overseas. Without a clear strategy, businesses risk entering the wrong markets, pricing incorrectly and facing costly compliance and logistics challenges.

This practical workshop provides a structured approach to building an effective export strategy, helping businesses identify the right opportunities and enter new markets with confidence.

Live online workshop on Zoom, 09:30 to 11:45 UK time. Certificate of attendance on completion.

WHAT YOU WILL LEARN

How to build a structured export strategy.

Identifying and selecting the right international markets.

Market research and demand analysis.

Understanding competition and pricing strategy.

Route-to-market options, including distributors, agents and direct sales.

Risk assessment and market entry planning.

Aligning logistics, compliance and operations with strategy.

WHO SHOULD ATTEND

Business owners and directors, export managers, sales and commercial teams, businesses new to exporting, and companies expanding into new international markets.

WORKSHOP FORMAT

Practical frameworks and tools, real-world case studies, strategic planning guidance and live Q&A.

WHY THIS TRAINING MATTERS

Entering the wrong markets, losing margin through poor pricing, increased operational and compliance risk and missed growth opportunities all come from expanding without a plan. This workshop gives you a clear, structured approach to international expansion.

Delivered by Richard Bartlett, international trade specialist and creator of the Export Unlocked Level 4 Diploma in International Trade. Taught in seven countries including the WTO Council in Geneva. More than 4,500 people trained. Average participant feedback 4.7 out of 5.ion here or enter / to see more options...