The Business Writing School

Having worked on every product or service category imaginable as a copywiter, I must state the most value I extracted from my 35 years’ experience was how to write with economy.This discipline has led me to engage in a continuous study of ‘what makes people read’. Not the broader meaning of the word in terms of a reader’s interest in fiction, non-fiction or a particular subject matter, but rather what keeps a reader’s interest alive whilst digesting a commercial or corporate message. That’s what The Business Writing School is all about. It offers some easy guidelines to understanding ‘what makes people read’. When I started it, I admit it was my life as a consumer, not just my calling as a writer, which was guiding me. Like all of us, I too was sick and tired of the thousands of uninvited commercial intrusions I was receiving daily. The sheer numbers meant that most of the messages offering something of value were being discarded. As a writer, this was unacceptable to me. But what started as a simple training module on commercial SMS writing, has become a little bigger, exploiting all the experience I have gained as a commercial writer. Emails, web copy, social media and SEO writing have since joined the list, to become The Business Writing School.