39 Retargeting courses

Profitably set up, manage and optimize professional retargeting campaigns and explore retargeting ads with the Retargeting Ads Guide

Do you want to learn the retargeting strategies to increase more awareness and sales? Are you interested to maximize your visitors in the website? If so, take a look at the Retargeting Course course and learn what you want further in your quest. The contents of the course guide you how to write killer content and follow up using different social media such as Facebook, Youtube, and google display networks etc.. The purpose of the course is to make you efficient on how to optimize, manage, and set up professional retargeting campaigns, use Google Tag manager concerning remarketing and retargeting tags, and gather more visitors and traffic working on proper understand of retargeting. It also teaches you how to use Google AdWords to fix and manage retargeting campaigns. WHAT YOU'LL LEARN * You'll learn what retargeting is * You'll learn the best companies to use for retargeting * You'll learn how to setup a retargeting account * You'll learn how to utilize retargeting for the highest ROIs (Return On Investment) * You'll learn how to segment parts of your list and audience * You'll learn how to Success Hack your competitors and virtually guarantee success from Day 1 * You'll learn how to make the most of every visitor that visits your website * You'll learn when and where to direct certain visitors to insure they optin or buy at just the right moment REQUIREMENTS * You should know how to use a PC at a beginner level WHO IS THE TARGET AUDIENCE? * Online Marketers * Local & Online Businesses * Bloggers * Content Creators who want to get more traffic from their work * SEO Firms & Workers * Everyone with a Product * Anyone who pays for marketing and wants to get the most out of it Module : 01 Introduction 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00

DESCRIPTION Retargeting or remarketing refers to any digital advertising campaign that targets ads for promoting products and services to the individuals who had thrashed out your site earlier. It's easy to assume that retargeting is easy to do, but don't be fooled. It is quite challenging to re-engage with your abandoning website visitors. In this Retargeting Training course, you will learn how to productively re-engage with your abdicating website visitors to capture them to come back to your site and converts window-shoppers into buyers. Get introduced to the simple steps to create retargeting campaigns with the right message and at the right time. Explaining how retargeting works is the core of this course and it also explains effective remarketing campaigns in Google AdWords, the tools used in retargeting and how 'follow-me' ads positively get served in the most effective way possible. ASSESSMENT: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. CERTIFICATION: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. WHO IS THIS COURSE FOR? Retargeting Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. REQUIREMENTS Our Retargeting Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. CAREER PATH After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module : 01 Introduction FREE 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Take This Course * £175.00 £21.00 * 1 year * Intermediate * Course Certificate * Number of Units43 * Number of Quizzes0 * 8 hours, 14 minutes Gift this course * * * * OVERVIEW: Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Please note: Our Retargeting Ads - The Complete Guide course only gives you the theoretical knowledge to excel in this field. This course doesn't entitle you to practise as a professional in this specific field. LEARNING OBJECTIVES * * Know the difference between retargeting and remarketing * Understand how retargeting works * Learn the remarketing strategies to re-engage your prior customers  * Gain an excellent understanding of Google Analytics Tag * Understand the benefits of using Google Tag manager * Know how to use Google Analytics to develop and build your audience segments * Explore the process of remarketing with Google Analytics * Understand how Google ads audience manager works WHO IS THIS COURSE FOR? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. ENTRY REQUIREMENT * * This course is available to all learners of all academic backgrounds. * A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD CERTIFICATE FROM COURSE GATE  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. CAREER PATH On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: * * Paid Media Manager * PPC Manager * Digital Marketing Assistant COURSE CURRICULUM Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

COURSE OVERVIEW Advertising helps generate traffic on websites. However, customers might not buy  products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! LEARNING OUTCOMES * Get to know how retargeting works * Learn step-by-step how to plan your retargeting campaigns * Know how to use Google Analytics to develop and build your audience segments * Be able to create Google Ads remarketing tags in Google Tag Manager * Understand how to configure your remarketing campaigns in Google AdWords * Learn how to build and Configure new retargeting ads lists inside Google AdWords WHO IS THIS COURSE FOR? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. ENTRY REQUIREMENT * This course is available to all learners of all academic backgrounds. * Learners should be aged 16 or over. * Good understanding of English language, numeracy and ICT skills are required to take this course. CERTIFICATION * After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. * The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. WHY CHOOSE US? * Affordable, engaging & high-quality e-learning study materials; * Tutorial videos and materials from the industry-leading experts; * Study in a user-friendly, advanced online learning platform; * Efficient exam systems for the assessment and instant result; * United Kingdom & internationally recognized accredited qualification; * Access to course content on mobile, tablet and desktop from anywhere, anytime; * Substantial career advancement opportunities; * 24/7 student support via email. CAREER PATH The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as * Adverts Operation Manager * Digital Marketing Manager * Digital Marketing Executive * Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

How Retargeting Works Certification Have you at any point perused an online store, just to have the items you seen follow you from one site to another? This is the manner by which retargeting works, and it is an incredible method to change over internet browsers to customers. Retargeting guarantees that your image gets before the individuals who have effectively communicated an interest in you again and again. Studies show that rehashed openness to brand, promotions and messages can positively affect your main concern. Truth be told, research demonstrates that 70% of individuals presented to retargeting advertisements get back to the first site to finish the exchange. This course expounds in regards to retargeting on different web stages. We start by giving you a prologue to the idea of retargeting, including its advantages and models. Then, we talk about how you can utilize Google AdWords and Analytics in your remarketing effort. We additionally survey retargeting on Facebook, furnishing you with explicit instruments you can use to contact your web guests. At long last, we talk about retargeting on different stages, like Twitter and Instagram. You Will Learn: What retargeting is and why it ought to be a critical piece of your internet advertising procedure Instructions to remarket utilizing Google Why you ought to become familiar with Facebook Pixel The different ways you can utilize Facebook Ads to contact your clients What to do on the off chance that you don't have the opportunity or experience needed to make your own retargeting efforts Advantages of Taking this Course Figure out how retargeting can improve your profit from speculation and increment your benefits Figure out how to contact web guests who may go to the opposition in the event that you don't act rapidly Improve comprehension of the necessities of your crowd Figure out how to remarket on different stages, including Facebook, Twitter and Instagram Figure out how to make your transformation rate take off

  This best selling Retargeting Ads has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Retargeting Ads is CPD-accredited, so you can be confident you're completing a quality training course which will boost your CV and enhance your career potential. This course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Retargeting Ads, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Retargeting Ads will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Retargeting Ads to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

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