In the 1970s, Pepsi-Cola faced a challenge - how to compete with the
long-standing market leader, Coca-Cola. Their solution was simple but effective:
marketing. They launched the famous "Pepsi Challenge" campaign, which invited
consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to
an overwhelming preference for Pepsi, and sales skyrocketed. The success of the
campaign showed the power of marketing, and the importance of understanding
consumer preferences and behaviour. If you're interested in learning the secrets
of successful marketing, look no further than our comprehensive Marketing
course. Our modules cover everything from the basics of marketing to strategic
planning and branding.
Learning Outcome:
* Gain a solid understanding of the fundamentals of marketing.
* Learn how to develop effective marketing strategies and plans.
* Understand consumer behaviour and market segmentation for targeted marketing.
* Acquire knowledge of branding, product strategy, pricing, and marketing
research.
* Master the concepts of integrated marketing communications and advertising
techniques.
The Marketing course provides a comprehensive curriculum designed to equip
learners with the essential knowledge and skills in the dynamic field of
marketing. Starting with the basics of marketing in Module 01, you'll progress
through the modules, exploring topics such as strategic marketing, market
segmentation, consumer behaviour, branding, product strategy, pricing, and
marketing research. Discover the power of integrated marketing communications,
advertising, and sales promotion techniques. Each module is crafted to provide
insights and real-world examples, ensuring that learners grasp the concepts and
their applications in the ever-evolving marketing landscape.
Certification
Upon completion of the course, learners can obtain a certificate as proof of
their achievement. You can receive a £4.99 PDF Certificate sent via email, a
£9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed
Hardcopy Certificate for international delivery. Each option depends on
individual preferences and locations.
CPD
15 CPD hours / points
Accredited by CPD Quality Standards
WHO IS THIS COURSE FOR?
* Aspiring marketing professionals seeking to enter the field.
* Business owners and entrepreneurs looking to enhance their marketing skills.
* Individuals interested in understanding the principles and strategies of
marketing.
CAREER PATH
* Marketing Coordinator: £20,000 - £30,000 per year
* Marketing Specialist: £25,000 - £40,000 per year
* Brand Manager: £30,000 - £50,000 per year
* Digital Marketing Manager: £35,000 - £60,000 per year
* Marketing Director: £50,000 - £100,000 per year