Booking options
Free

Free
Delivered In-Person
5 hours 30 minutes
All levels
Effective Negotiation Skills — Helping Customers Buy from You
This engaging, practical workshop is designed to equip participants with the skills and confidence to negotiate effectively in real-world situations. Through clear frameworks, dynamic exercises, and actionable strategies, you’ll learn how to create win–win outcomes, handle challenging conversations, and guide customers toward positive decisions.
What You’ll Learn
Different approaches to negotiation and when to use them
The key strategy behind effective negotiating
How to plan and prepare for a successful negotiation
Techniques for dealing with difficult negotiators
Practical, persuasive communication skills that influence outcomes
Who Should Attend?
Anyone in sales, customer-facing roles, or any position that involves working with people and influencing decisions.
Attendees must be employees of or business leaders of businesses based in Luton
Session One: Welcome & Orientation
Introductions, workshop goals, and a clear overview of the skills you'll be developing.
Session Two: What Is Effective Negotiation?
Explore core principles of negotiation and understand why strong negotiating skills are essential in customer interactions.
Session Three: Planning & Preparation
Learn how to approach negotiations strategically, prepare effectively, and set yourself up for success.
Session Four: Building Rapport & Being Persuasive
Develop techniques for connecting with others, communicating confidently, and presenting persuasive arguments.
Module Five: Case Study — The Ugly Orange!
Put your new skills into action with a lively, hands-on negotiation case study designed to challenge and inspire.
Empower yourself with the tools to negotiate effectively and help customers buy with confidence.

The Luton Launchpad Programmes are funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund (UKSPF) is a UK Government initiative providing funding for local investments to support the government's five national missions, including economic growth, making the UK a clean energy superpower, and breaking down barriers to opportunity. From April 2025 to March 2026, UKSPF will continue to support local projects focused on communities and place, supporting local businesses, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus