Booking options
€140 - €260

€140 - €260
Delivered Online
Two days
All levels
The EIMF Live Online Learning Experience
Participants will receive access to the recorded sessions of the course.
EIMF subject-matter experts deliver engaging and interactive courses across a broad spectrum of areas, that can be enjoyed in the comfort of your own chosen environment. Read more
Course Overview
This programme equips Cyprus Investment Firms with a practical framework for designing, approving, monitoring and evidencing financial promotions that are fair, clear, balanced and not misleading. It updates the traditional MiFID II marketing framework with the 2024 ESMA supervisory findings on marketing communications, the 2024 MiFID II/MiFIR Review, Cyprus Law 87(I)/2017 as amended, CySEC supervisory expectations, and the forward-looking Retail Investment Strategy package. The seminar focuses on the full promotion lifecycle: product claims, risk warnings, social media posts, affiliate and introducing-broker content, landing pages, multilingual campaigns, ESG claims, PRIIPs references, vulnerable-client protection, approval workflows, and post-publication monitoring.
Participants will learn how to align marketing, product governance, suitability, appropriateness, inducements and complaints evidence so that commercial messaging supports investor protection rather than creating conduct, cross-border or reputational risk
Training Objectives
By the end of this seminar, participants will:
Understand the MiFID II and Cyprus requirements that govern marketing communications, client information and investor protection.
Apply the fair, clear and not misleading standard to websites, social media, webinars, affiliates, landing pages, push notifications and sales scripts.
Recognise misleading, imbalanced, aggressive or incomplete promotions, including risk minimisation, exaggerated returns, unclear costs and inappropriate urgency tactics.
Link promotional content to product governance, target market, suitability, appropriateness, PRIIPs/KID and sustainability disclosures.
Design an approval workflow that captures ownership, version control, translations, risk warnings, Compliance sign-off and senior-management escalation.
Manage third-party and affiliate marketing risk, including control over introducer content, cross-border activity and client acquisition campaigns.
Respond to ESMA/CySEC supervisory themes on marketing communications, disclosure discipline, vulnerable clients and digital journeys.
Prepare an evidence pack showing that marketing governance operates effectively before, during and after publication.
Training Outline
Regulatory Architecture for Financial Promotions
MiFID II Article 24 and Law 87(I)/2017: client information, communications and fair presentation of risks and benefits.
Commission Delegated Regulation (EU) 2017/565: information to clients, costs, charges and communication standards.
ESMA 2023 Common Supervisory Action and 2024 report on MiFID II marketing disclosures.
Cyprus supervisory context: CySEC expectations for CIF websites, third-party marketing, cross-border provision and client acquisition controls.
Misleading vs Compliant Marketing
Common deficiencies: one-sided performance messages, insufficient risk warnings, selective back-testing, unclear leverage risk and hidden costs.
Digital and social media controls: banners, mobile screens, influencers, affiliates, IBs, lead generators and multilingual materials.
ESG and sustainability-related claims: avoiding greenwashing and aligning marketing with product disclosures and sustainability preferences.
Practical exercise: redesigning a non-compliant landing page and risk warning.
Product Governance, Target Market and Promotional Suitability
Connecting promotions with the product approval process, target market, distribution strategy and negative target market.
When marketing becomes advice or personalised recommendation risk.
Suitability, appropriateness and execution-only boundaries in acquisition funnels.
PRIIPs KID, product summaries and client-friendly disclosure without oversimplifying risk.
Affiliate, Introducing Broker and Cross-Border Promotion Controls
Third-party marketing governance: due diligence, contracts, approval rights, monitoring and takedown procedures.
Country-by-country restrictions, reverse solicitation risk and EEA retail cross-border oversight.
Controls over webinars, seminars, educational content, call scripts and referral campaigns.
Evidence pack: affiliate register, content samples, approvals, monitoring logs and remediation records.
Approval Workflow, Monitoring and Audit Readiness
Marketing Compliance Committee or equivalent approval framework.
Version control, translations, risk warnings, disclaimers, screenshots and post-publication review.
Complaint feedback loops and conversion-data monitoring as conduct-risk indicators.
Board and C-level MI: marketing breaches, takedown times, affiliate incidents and client detriment indicators.
Who Should Attend
This seminar is ideal for:
Chief Executive Officers, Chief Marketing Officers, Chief Commercial Officers and other C-level officers of Cyprus Investment Firms.
Executive Directors and Non-Executive Directors with responsibility for conduct risk, strategy, client acquisition or governance.
Heads of Marketing, Digital Marketing Managers, Affiliate Managers and Introducing Broker relationship managers within Cyprus Investment Firms.
Heads of Compliance, Compliance Officers and Legal Officers approving promotional materials.
Risk Managers, Complaints Officers, Product Governance Officers and Client Communication teams within Cyprus Investment Firms.
Internal Auditors reviewing marketing governance, affiliate controls and conduct-risk frameworks.
Training Style
The programme combines concise technical briefings, short regulatory explainer videos, real-life case studies from Cyprus and the EU, group exercises, and practical redesign workshops. Participants review sample promotions, identify defects, build approval checklists and prepare a marketing evidence pack suitable for Compliance, Internal Audit and CySEC review.
CPD Recognition
This programme may be approved for up to 6 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.
In-house Training
For groups within the same organisation, this course may be customized to meet any specific needs and delivered in-house.

Panagiotis Nikolaou
GRC Expert and Auditor
Panagiotis Nikolaou is an accomplished Governance, Risk and Compliance Lead Auditor, strategic advisor, regulatory investigator, approved internal auditor, technical expert, ISQM 1 implementation specialist, and vocational trainer with more than 15 years of experience in the international financial services sector. His professional background encompasses financial technology (FinTech), investment services, financial markets, internal audit, regulatory compliance, risk management, market surveillance, financial crime prevention, quality management, and executive leadership within regulated financial institutions and professional services firms. Since 2018, he has served, during various periods, as a selected Associate Expert in Market Surveillance and Investigations for the Cyprus Securities and Exchange Commission (CySEC) through public tenders awarded to MAP S.Platis Group. In this capacity, he has contributed to complex regulatory investigations, on-site and off-site inspections, compliance assessments, market-conduct reviews, and evaluations of business relationships involving Cyprus Investment Firms, financial institutions, Payment Institutions, Electronic Money Institutions, and other regulated or higher-risk entities. Panagiotis has developed substantial experience in the payments and electronic money sectors, advising and auditing Payment Institutions (PIs) and Electronic Money Institutions (EMIs) in relation to governance, safeguarding of client funds, AML/CTF controls, risk management, outsourcing, operational resilience, regulatory reporting, internal control arrangements, and compliance with the supervisory expectations of the Central Bank of Cyprus. He has been approved by the Central Bank of Cyprus to act as an Internal Auditor for regulated Electronic Money Institutions and Payment Institutions, demonstrating his ability to independently assess governance, regulatory compliance, safeguarding, financial crime, operational, outsourcing, information and communication technology, and risk-management frameworks within Central Bank-supervised entities. In addition, Panagiotis has served as an ISQM 1 standards implementer and advisor for various accounting and audit firms, supporting the design, documentation, implementation, and continuous improvement of their quality management systems. His work includes conducting firm-wide quality risk assessments; identifying quality objectives, risks, and appropriate responses; developing policies and procedures; defining governance and leadership responsibilities; strengthening ethical and independence controls; establishing client acceptance and continuance procedures; enhancing engagement performance and review arrangements; and developing monitoring, remediation, documentation, and annual evaluation processes. He assists accounting and audit firms in translating the principles of the International Standard on Quality Management 1 (ISQM 1) into practical, proportionate, and sustainable control frameworks suited to their size, structure, client portfolio, and regulatory obligations. His experience is further strengthened by previous appointments as Executive Director, Risk Manager, Head of Portfolio Management, broker, technical analyst, and senior dealer within the investment services industry. This combination of supervisory, investigative, audit, advisory, executive, and frontline financial-market experience enables him to assess regulated institutions and professional services firms from both regulatory and operational perspectives. His principal areas of expertise include AML/CTF and sanctions compliance, financial crime and fraud risk, MiFID II and MiFIR, payment services and electronic money regulation, product governance, suitability and appropriateness, best execution, investor protection, safeguarding of client funds and financial instruments, complaint handling, conflicts of interest, financial promotions, internal governance, regulatory remediation, outsourcing, quality management, and operational resilience. He has also developed significant expertise in emerging regulatory areas, including crypto-assets, blockchain-based financial services, virtual-asset risk management, and the Markets in Crypto-Assets Regulation (MiCA). His international advisory work has extended to regulated entities and public authorities in the European Union, Cyprus, Israel, Russia, South Africa, Singapore, Thailand, Seychelles, Vanuatu and other jurisdictions. Panagiotis has also participated as a technical expert in legal proceedings and disputes concerning the investment services sector. His work has included the independent assessment of trading practices, order execution, pricing, best-execution obligations, financial instruments, brokerage operations, liquidity-provider arrangements, transaction costs, rollover and financing charges, and the application of the relevant European and Cyprus regulatory frameworks. Through these engagements, he assists legal professionals, courts, regulated entities, and other stakeholders in understanding complex financial market practices, trading data, and regulatory requirements by presenting technically grounded findings in a clear, evidence-based manner. As a Level 5 Vocational Trainer certified by the Human Resource Development Authority of Cyprus, Panagiotis has designed and delivered specialised professional training to a broad international audience across the financial services, regulatory, law enforcement, and professional services sectors. His training experience includes programmes delivered to personnel from some of the world’s largest internationally operating investment firms, banking institutions, Payment Institutions, Electronic Money Institutions, accounting and audit firms, and other regulated financial organisations. He has also delivered specialised training to the Cyprus Police Academy, as well as to professionals and representatives from Cyprus’s supervisory authorities, regulatory institutions, and self-regulatory and professional bodies. His audiences have included regulators, investigators, compliance officers, internal auditors, risk managers, senior executives, board members, legal professionals, and other specialists responsible for governance, financial crime prevention, investor protection, and regulatory compliance. His programmes combine detailed regulatory analysis with practical case studies, investigative methodologies, risk-based assessments, control-testing procedures, and guidance on operational implementation. The subject matter covered includes AML/CTF, sanctions compliance, bribery and corruption, fraud prevention, MiFID II and MiFIR, product governance, suitability and appropriateness, best execution, safeguarding of client assets, complaints handling, vulnerable-client protection, market conduct, payment services, electronic money, crypto-assets, MiCA, internal audit, corporate governance, and operational resilience. Through these engagements, Panagiotis has developed the ability to adapt complex regulatory and technical content to audiences ranging from supervisory and law-enforcement personnel to board members, senior management, compliance professionals, and operational teams within major international financial institutions. He has also co-authored a professional guide concerning ESMA’s knowledge and competence assessment guidelines in collaboration with the European Institute of Management and Finance and the Chartered Institute for Securities & Investment. Panagiotis holds a Bachelor’s degree in Economics, an MSc in Financial Services, and an MBA, and is currently pursuing a Doctorate in Business Administration in Strategic Management at the University of Limassol. His professional qualifications include the CySEC Advanced and AML certifications, the Certified Governance, Risk and Compliance Auditor designation, ISO 31000 Risk Management Lead Auditor, ISO 9001, ISO/IEC 27001 and ISO 45001 Lead Auditor qualifications, GDPR Lead Auditor and specialised studies in criminology, forensic science, fraud investigation, and identity-theft prevention. He is also a Chartered Member of the Chartered Institute for Securities & Investment and a full member of the Society of Technical Analysts. He is also a member of academic societies such as the Academy of Management, IFERA and others. Combining regulatory insight, investigative discipline, internal audit and quality-management expertise, legal-case support, industry experience, and strategic leadership, Panagiotis assists investment firms, financial institutions, PIs, EMIs, accounting and audit firms, supervisory stakeholders, and professional advisers in strengthening governance arrangements, enhancing regulatory compliance, implementing ISQM 1 systems of quality management, safeguarding client assets, managing financial and operational risks, and establishing practical, proportionate, and sustainable control frameworks.
The invoice is issued on the day the course starts.
Payments can be made by bank transfer, cheque, or credit card.
Certificates are issued within 7–10 days after the course has been completed, provided that the invoice has been paid.
Once your certificate has been issued, you will receive an automated email from Cademy notifying you that it is available.
Click the Get Your Certificate button in the email to download your certificate.
You can also access it from your Cademy account:
To access the course materials, such as presentations and recordings:
The Human Resource Development Authority (HRDA) of Cyprus is a semi-government governmental organisation that supports the development of workforce skills through training and development initiatives. Eligible training programmes approved by the HRDA may qualify for a subsidy, reducing the participation cost for eligible organisations and individuals, subject to the HRDA's terms and conditions.
The HRDA subsidy is available to:
To receive the subsidy, eligible persons must attend at least 75% of the course.
ERMIS is the online platform of the Human Resource Development Authority (HRDA) of Cyprus, used for managing training programme registrations, participant details, subsidy applications, and attendance records. All participants attending HRDA-approved courses must have an ERMIS profile and use the platform’s attendance register to check in and check out during each course session. https://ermis.anad.org.cy/
To attend an HRDA-approved course, you must:
See the FAQs below for detailed instructions.
Yes. ALL participants attending HRDA-approved courses must have an ERMIS profile, whether applying for the subsidy or not.
You can create or access your ERMIS profile here: https://ermis.anad.org.cy/
After booking your course through the EIMF website, you must also register through ERMIS, provided that the required profile(s) have already been created.
You must register through your personal ERMIS profile.
For example: If your organisation includes multiple companies, make sure each participant is registered under the correct company profile.
Around one week before the course starts (or immediately after booking if you register less than one week before the course), we will email you the HRDA course details and instructions on how to complete your ERMIS registration.
When registering for the course through ERMIS, you must upload both of the following documents obtained from the Public Employment Service:
You must update your ERMIS profile:
When submitting your request, you must upload one of the following:
Yes. All participants must log onto the ERMIS system and check onto the attendance register when they join a course session and check out when they leave a course session, as HRDA records attendance.
To receive the subsidy, eligible persons must attend at least 75% of the course. Check-ins and check-outs reflect actual attendance.