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Advertising, Sponsorships & Player Protection in Betting
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Highlights
Live Online
4 CPD Units | 4 Hours
The EIMF Live Online Learning Experience
Participants will receive access to the recorded sessions of the course.
EIMF subject-matter experts deliver engaging and interactive courses across a broad spectrum of areas, that can be enjoyed in the comfort of your own chosen environment. Read more
Course Overview
It is important that professionals understand the regulatory and ethical aspects of advertising, sponsorships, and player protection in the betting industry
This programme will examine these important aspects, focusing on the legal requirements set by the Betting Law of 2019 and the National Betting Authority’s Directives in Cyprus.
Participants will explore how marketing and sponsorship activities can comply with these rules while promoting responsible gambling.
The session highlights best practices for safeguarding vulnerable players, ensuring transparency in promotions, and balancing commercial goals with social responsibility.
By the end of the seminar, attendees will understand how to design compliant, ethical, and effective marketing strategies within the betting sector.
Training Objectives
By the end of this training, participants will be able to:
Understand the key provisions of the Betting Law of 2019 and the relevant Directives governing advertising and sponsorships.
Identify prohibited and restricted advertising practices in the betting sector.
Apply responsible gambling principles in marketing and promotional activities.
Evaluate the ethical implications of sponsorship agreements and partnerships.
Recognise the importance of protecting vulnerable players through compliant advertising.
Develop compliant and socially responsible marketing strategies.
Assess real-life examples of regulatory breaches and enforcement actions.
Implement internal controls to ensure ongoing compliance with advertising and player protection obligations.
Training Outline
1. Advertising Compliance & Restrictions
The NBA's Regulatory Framework for Marketing and Responsible Promotion
Overview of the National Betting Authority's (NBA) supervisory role.
Principles of ethical and responsible advertising in betting.
Key Legal Obligations
Code of Advertising (Directive CA.02.2021).
Betting Law 37(I)/2019 â advertising and marketing provisions.
Prohibited Practices
Targeting minors and vulnerable persons.
Misleading or deceptive claims and inducements.
Unsubstantiated promises of financial gain or guaranteed success.
Mandatory Responsible Gaming Messaging
Placement, visibility, and frequency requirements.
Integration across digital, broadcast, and social media channels.
Case Examples and Best Practices
Comparative analysis of compliant vs. non-compliant campaigns.
Lessons from enforcement cases and corrective measures.
2. Sponsorships, Endorsements & Player Protection
Regulatory Framework for Sponsorships
Sponsorship and partnership rules under Directive CA.02.2021.
Reference to the NBA's Practical Guide on the Code of Advertising.
Transparency and Disclosure Requirements
Obligations for sponsors, affiliates, and third-party promoters.
Branding visibility and disclosure standards.
Managing Sponsorship Agreements
Collaborations with sports clubs, athletes, and media partners.
Inclusion of responsible gaming clauses in contracts.
Responsible Communication within Sponsorship Activities
Embedding responsible gaming messages and player protection measures.
Integration of Player Protection Regulations
Practical application of the "Player Protection Regulations" within marketing strategy.
Cross-reference with Directive 17.2024 - Protection of Players.
Case Studies and Enforcement Lessons
Analysis of recent NBA rulings and best practice takeaways.
Who Should Attend
The programme is ideal for
C-Level executives (Managing Directors and CEOs, COO)
BoD members.
AML compliance officers
Risk Officers
Front line persons working in the gaming sector
Financial controllers
Accountants
Lawyers in:
- Betting companies
- Gaming and casino industry
- Regulatory Authorities
- Law Firms and Legal Consultants
- Financial Services Providers
- Software/Technology Providers
- Consulting Firms
- Sports Federations
Training Style
The programme has a practical delivery style with presentations, case studies, practical exercises, and direct-action points that will help participants apply the knowledge learned to keep their organisation compliant and the employees and customers safe.
CPD Recognition
This programme may be approved for up to 4 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.
In-house Training
For groups within the same organisation, this course may be customized to meet any specific needs and delivered in-house.
Facilitators
Chrysothemis Valanidou
Chrysothemi Valanidou is a qualified lawyer, business solutions and compliance consultant, with over 10 years of experience in the betting and gaming industry and business advisory services. She previously served as CEO of a licensed betting company. She has completed her legal studies in law and is a member of the Cyprus Bar Association since 2015, advising gaming operators and executive teams on licensing, AML, responsible gaming, regulatory compliance, and marketing compliance across Cyprus and the EU. Founder of Startwise Ltd, Chrysothemi helps companies achieve sustainable growth through business solutions, strategic development, and operational structuring, effectively bridging legal compliance and commercial performance. She also organises and delivers professional training programmes and speaking engagements, providing specialised courses and presentations on AML, Responsible Gaming, and Marketing Compliance for the iGaming industry